This document discusses the need for back office transformations to support multi-screen video delivery. It notes that current IPTV integration faces issues like high installation failure rates. It also argues that video delivery models need to evolve from household-based to user-based entitlements to support access across multiple devices. A service layer is proposed to abstract different delivery platforms and simplify the transition while keeping the business support systems relatively intact.
Chris Girard of COX and Brian Cappellani of Sigma Systems gave this presentation to telecom operators at Telemanagement Forum's Management World - Nice event in May 2009. It covers a case study of Cox's OSS Service Transformation.
Chris Girard of COX and Brian Cappellani of Sigma Systems gave this presentation to telecom operators at Telemanagement Forum's Management World - Nice event in May 2009. It covers a case study of Cox's OSS Service Transformation.
Unifying the Service Layer for TransformationSigma Systems
Henrique Zacarias and Brian Cappellani of Sigma Systems gave this presentation to telecom operators at Telemanagement Forum's Management World - Nice event in May 2010. It covers a case study of ZON's Service Layer for Transformation.
Terry Butler of Sigma Systems presents at the Klabs Conference 2009 in South Korea.
The presentation shows the Triple-play Service initiative between Klabs and Sigma Systems, for which the objective is to demonstrate end-to-end service provisioning for triple-play services.
Talking SIP Sales Presentation that provides an overview of Talking SIP, the industry's award winning and leading Application, Media and Billing Server that powers the top next-generation networks around the world.
Presentation from SIEPON Seminar on 20 April in Czech Republic, sponsored by IEEE-SA & CAG. Opinions presented by the speakers in this presentation are their own, and not necessarily those of their employers or of IEEE.
Unifying the Service Layer for TransformationSigma Systems
Henrique Zacarias and Brian Cappellani of Sigma Systems gave this presentation to telecom operators at Telemanagement Forum's Management World - Nice event in May 2010. It covers a case study of ZON's Service Layer for Transformation.
Terry Butler of Sigma Systems presents at the Klabs Conference 2009 in South Korea.
The presentation shows the Triple-play Service initiative between Klabs and Sigma Systems, for which the objective is to demonstrate end-to-end service provisioning for triple-play services.
Talking SIP Sales Presentation that provides an overview of Talking SIP, the industry's award winning and leading Application, Media and Billing Server that powers the top next-generation networks around the world.
Presentation from SIEPON Seminar on 20 April in Czech Republic, sponsored by IEEE-SA & CAG. Opinions presented by the speakers in this presentation are their own, and not necessarily those of their employers or of IEEE.
DOCSIS DS & US Speed Playbook
Top Reasons CMs are not Getting Expected Speed and CMTS Monitoring. To see the presentation presented by John Downey and discussion points by Brady watch the G+HOA at Volpe Firm.
Episode 25. Provide brief overview of DOCSIS CMTS best practices and optimization in regards to “new” commands & configurations. Recommendations and deviations from default settings are based on typical cable plant architectures & design. Recommendations may not apply in some scenarios. More detailed information about DOCSIS CMTS features should be obtained from your DOCSIS CMTS vendor. Topics listed in order as they appear when doing “show run” from Cisco cBR-8 CMTS
Telecom Regulatory Authority of India has recently recommended phase-wise migration of all analog cable TV systems to digital platform by 2013, starting with the metros by 31-March-2011, cities with population of more than 10 lacs by 31-December-2011, other urban areas by 31-December-2012 and remaining parts of India to be completely digitalized by 31-December-2013.
While there have been certain apprehensions raised by some of the stakeholder groups, the cable industry is poised to reap benefits with the shift to digitization.
Presence Agent y Presence Scripting para personas con limitaciones visualesPresence Technology
Presence es el primer proveedor de Tecnología para Contact Centers en Colombia en integrarse con JAWS, lector de pantalla para personas con limitaciones Visuales.
Mobile TV and IPTV: Enhancing the User Experience, IP&TV World Forum Middle E...Verimatrix
Pay-TV operators of all types need to unify their reach with IP and OTT delivery models
Adaptive streaming standards like HLS successfully enable OTT services to mobile TV platforms
A unified approach to security enables a extended value proposition to consumers
Multi-screen service offerings create an enhanced user experience
IPTV Forum London - New Trends and Platform Strategies for New TVThomas Grota
IPTV new trends and recommendations for planning and roll out strategies - Centralized Platform for Service Delivery and Content Handling - Cost saving while providing enhanced service experience - From service planning to live deployment
Sample business plan to share with other entrepreneurs. Business plan from my first startup, ViewPlus, which was a video-on-demand company. ViewPlus was admitted into Garage.com's "Heaven" (investor & entrepreneur matching service), where less than 2% of companies were accepted. We raised $600,000 in angel funding and $33 million from institutional investors.
Мультискрин-сервисы и гибридная ТВ-платформа HuaweiHuawei Russia
Спрос на видеоконтент и видеосервисы постоянно растет, а вместе с ним растут и возможности провайдеров, обеспечивающих удовлетворение этого спроса. Как построить успешный бизнес на видеобуме и почему именно компания Huawei способна стать лучшим партнером в этом деле — об этом наша презентация.
Enterprises around the world are anticipating the imminent rollout of 5G connectivity as a complete solution to current network challenges. As applications and services move to the cloud, leveraging 5G provides a reliable way to stay connected and ensure mission-critical deliverables are met.
INDUSTRY
Service Provider
CHALLENGES
• Faced growing challenge from free, over-the-top web video
• Network capability needed to meet customer demand for reliability, greater content offerings, and streaming to televisions, PCs, or handheld devices
• Needed support to implement new service that would satisfy consumer interest in accessing video on these devices
• Required improved billing system to ensure consumer loyalty and prevent customer churn
SOLUTIONS
• Cisco IBSG supported Telecom Italia throughout identifying a comprehensive, end-to-end product/service strategy
• Telecom Italia adopted Cisco CDS-IS technology, offering multiscreen capabilities and high-quality video streaming to any device at any time, while enabling ample room for growth
RESULTS
• Telecom Italia has remained competitive and lessened customer churn
• Telecom Italia broadband TV service enables thousands of concurrent streams and an on-demand offering
Learn more about Newtec Dialog release 1.2 along with two reference cases
Newtec were hosting an info session at IBC2015 to introduce an updated version of its multiservice platform Newtec Dialog which guarantees optimal modulation and bandwidth allocation, whether it is being used for broadcast, enterprise, mobility or HTS networks.
This session was enriched by our partners from Intelsat and Network Innovations, talking about their service offerings based on Newtec Dialog.
Speakers:
- Main Newtec Speaker: Kevin McCarthy, VP of Market Development
- Reference with Guest Speaker from Intelsat (IntelsatOne Prism): Peter Ostapiuk, Head of Media Product Services
- Reference with Guest Speakers from Network Innovations (MAVERICK): John Stoltz, Vice President, Media & Enterprise
For more information visit our website www.newtec.eu
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Transforming the Back Office - A Multi-Screen Necessity
1. Transforming the Back Office:
A Multi-Screen Necessity
Brian Cappellani
Sigma Systems
2. Sigma Systems
The authority in provisioning
Converged Broadband Services
• 15+ years of dedicated OSS development and • Headquartered in Toronto
deployment experience • Centers of Excellence in Bangalore and Pune
• Successful OSS implementations for service providers • Global Sales and Services offices in the UK,
of all types Japan, Portugal & Brazil
• Privately held • 50+ deployments in more than 20 countries
• Deployments with operators ranging in size from
10 million triple-play-subscribers to 20,000 Broadband
and VoIP subscribers
• Ongoing commitment to Research and Development
• Aligned with key industry standards
• Experience in diverse converged broadband
environments:
‒ FTTx
‒ DSL
‒ DOCSIS
‒ WiFi
‒ Mobile broadband
3. Fundamental changes in video delivery
User
Experience
Quantum Leap
OTT Tipping Everything on
Point? Demand
IP Delivery Smart TVs&
& CDN Retail Devices
Second &
Multi-Screen
4. IPTV Integration Issues and Costs
Customer Orders fail after Order Entry
Only 20% of installations are „incident free‟ McKinsey
One in three installs require a second truck roll
25% of IPTV customers swap their STB within first 3 years of service
>90% of STB‟s swapped out proved to be no fault found
TelcoTV operators spend 3 times more on Opex than Cable Cos
Mariner Partners
5. MSO IP Video Evolution
While operators prepare for IP, they will continue to leverage existing
video distribution networks
One potential upgrade path uses hybrid home gateways as a
transitional device
IP delivery initially for adjunct devices but evolving to default means
for video distribution
6. Typical Current Video Environment
“Hard Wired” Video Silo – separate silo from broadband and voice
Simplistic models with Lack of Flexibility, Agility
How do deal with new demands, dynamic vendor environment and
still make the transition ?
7. Typical Current Video Entitlements
Simplistic
entitlements model
Household and STB based
8. New Definition of Entitlements
New model expands entitlement definition to include
advanced features
Entitlements defined once and can be associated to
multiple platforms – including Users and unmanaged
consumer devices
9. The Service Layer
Service Layer provides the key “insulation” from changes & adds agility
Abstraction key to migration of subscribers from legacy to next gen
Orchestration key to common experience across platforms
Doesn‟t have to be “rip and replace”
10. In Summary
Both Telco and Cable Operators need to change their
video paradigm for multi-screen and next generation
video delivery
Move from household and STBs to users, identity and
entitlements
Abstract the delivery mechanisms and platforms with a
service layer
Simplifying the service layer allows you to keep BSS
layer relatively intact through the evolution
Thank you. My name is Brian Cappellani, and I am the CTO of Sigma Systems. As part of this track on Multi-screen video, I am going to talk to you about the changes that are needed to try and make sure that the capabilities promised by next generation video platforms can actually be delivered profitably and with scale. And that means talking about the enabling capabilities that need to be provided in the OSS and Back Office.
But first, a little bit about my company. Sigma Systems is an OSS – provisioning and activation company based out of Canada. We have been in the business for over 15 years and our expertise is provisioning of broadband and the services that ride on top of it. Our global client base includes both large and small operators globally in the telco, mobile and wireless spaces. We have lots of experience provisioning not only legacy video in the cable space, but also next gen IPTV platforms, including Microsoft Mediaroom and Cisco VideoscapeSo, we have been in the video space for over 15 years – in both cable and telco.And we have seen it change…
And as all of you in this session will be aware, the environment in which operators deliver video and how their customers consume it is changing rapidly. Operators are moving to next generation and multi-screen delivery in order to provide their customers with the ability to consume video when, where and how they want it.And how they want it has changed.We are moving from a world of traditional middleware with their thick clients and “me-too” grid-based guides to one of “cloud-based” UIs, HTML5 and vastly improved user experiences around video driven through advanced middleware and new platforms. The goal being to provide the same kind of immersive relationship that customers have grown to expect from internet-based video sitesWe are moving from a world of broadcast to one of broadband and everything on demand – with customers subscribing to, and activating those services themselves, directly over their own devicesAnd operators are now dealing with new sets of devices – again, moving away from legacy set top boxes to integrating video on retail devices – including things like Smart TVs – this implies a future world without STBsAnd even the definition of the TV is changing as video is increasingly delivered multi-screen – to devices like tablets and cell phones. This even includes integration of the video stream to a second screen experience on a hand held. This drives a proliferation of devices and formats – with the customer now “bringing their own device”Whether you were XXX earlier in the year, or at the Cable Show two weeks ago – co-incided with the TMF show in Dublin – and I saw lots of interesting models of interaction with tablets or a phone as a “second screen” – interactive clients synchronized to the content playing out on the primary screen, integrating real time social messaging featuresBut the changes are not only on the client side – operators also need to look at the distribution network – building Content Delivery Networks for IP delivery With this increase in IP-based delivery, you now have the issue of using DRM for security, which brings with it the need to support both multiple DRM formats and platforms.All of this as operators attempt to integrate and blend over the top content into their offerings to forestall the “OTT tipping point” and defend the value of their subscription-based video packages.Now that is a lot to have to deliver as an operator. But if you are a telco, you maybe have just got your own IPTV service finally rolling out to scale, now with the ability to match, and maybe even slightly improve on the current basic offerings of your competition - the cable provider. You have the linear channels, some VoD. Maybe you have the hope that the latest Mediaroom release will now give you the platform on which to expand your offerings….
But are you really ready ? Maybe you have a technology platform that can deliver the “me too” offers in the space, but studies by McKinsey and Mariner Partners have found that telco operators still stumble with the scaling and thus operational cost of even traditional TV service.Installations aren’t smoothOne in three installs requires a costly second truck rollA quarter of IPTV customers swap their STB within 3 years of service because of problems, and guess what – most of the time the issue isn’t the STB. Their problems are one of environment or provisioningAs a result, and not surprisingly, <PG DOWN>Mariner found that TelcoTV operators spend 3 times more on Opex than cable operators. It is difficult to change the game and start dealing with all of these next generation video requirements when you are already struggling with delivering legacy
But hold on. Your cable breatheren have their own struggles in evolving to next generation IP videoThey have to deal with their legacy QAM-based distribution system and how to layer IP on top of it.They are working on a variety of strategies, but many include using a hybrid home gateway that transparently blends both legacy QAM and IP seamlessly and transcodes QAM to IP for delivery to devices within the home.They are preparing their networks for all IP deliverySo they are now having their struggles as they try to move to systems and architectures to deliver these next generation requirements.So why are both telcos and cablecos struggling with fulfilling these requirements? Well let’s take a look at how many of their back offices currently work….
And what we see is surprisingly the same. Here is what we typically see at an operator today for video. The billing system (the “Applications” box) is pretty much “hard wired” in a silo directly to the current video delivery servers. While this worked in the past, and maybe got you to market, it now limits you in terms of your flexibility in dealing with the new systems and devices that are coming on stream as part of delivering next generation video. And the systems you need to deal with just in the delivery of next generation video are multiplying.<PG DOWN>Aside from just traditional linear video, there are new next-generation video platforms that need to be provisioned – whether they are “intermediate” adjunct platforms, like a TiVo, or a true next generation platform like Cisco Videoscape; they need to now be provisioned with their appropriate set of customer entitlements and device definitions. Some of these systems even have their own definitions and identifiers for customers – sometimes even something like an email address vs a billing account number.<PG DOWN>If you are using a gateway strategy in the home, you now have the capability to use technologies like TR-069 to manage and provision non-video capabilities in the gateway – such as WiFi. You can also provide the capability to see into and manage and monitor the customer’s home network. This will become much more important with IP delivery of video to devices inside the customer’s home. And these types of systems can now enable you to make this home network management a service you can sell to your customers.<PG DOWN> And as operators are evolving their strategies, if they aren’t using an integrated system like Videoscape or Mediaroom, they often start out with a separate “TV Everywhere” system for video outside the home – potentially with their own view of the customer. And if you are partnering with content providers in a model that allows your customers to watch online video on a content providers site (like HBO GO) if they are a HBO subscriber on your network – the so called “authentication” model – you need a system that can support these types of identity queries from your partners that system needs to know about the channels and video entitlements to which the customer has subscribed as well. And provisioning these systems isn’t even provisioning in the “classical” sense that we know – it can mean providing a place where these systems can come to find out “on the fly” – in real time - what video entitlements a user has.<PG DOWN> And of course, you need to ensure the appropriate bandwidth exists for all these services – incorporating and ensuring this is going to be increasingly important in distinguishing your video offering from one over the top. And many times, the bandwidth provisioning is occurring in its own silo – separate from video.<PG DOWN> And I’m even going to throw in phone service – because if you are offering a FTTX delivery model, then you are probably running VoIP as well in your bundle.So, you can see how this gets complicated pretty quickly. And all this plays out in an environment where the network delivery technology itself is rapidly evolving, and as an operator, you may see yourself dealing with multiple vendors, and changing out vendors as your strategy emerges, in any one of those boxes<PG DOWN> So I can understand why operators are concerned about how to deal with all these new technologies, while still managing their legacy video environment, because that large existing base of set top boxes is not going away overnight. In fact, one of the key items will be how to make the migration from legacy to next gen video simple and largely transparent for the customer.
But it is not just the systems that need to be provisioned that are changing. How we look at customers and their video entitlements need to change as well.Current systems have a relatively simplistic entitlements model – one that is based around households and set top boxes. You associate some simple entitlements – generally channels or packages to one or many set top boxes.That was fine for the old way of managing video and the “typical” video offer
But these new video platforms provide much more capability, and your next generation systems need to be able to represent that.Next generation platforms like those from Videoscape or Mediaroom provide more than just the ability to watch TV channels – they include advanced features such as whole home PVR, the ability to have different consumption profiles inside and outside the home, even access to games and applications. Existing billing and provisioning systems struggle with the ability to manage these types of new features and entitlements. Without the agility to leverage these types of features, you can’t build the types of packages and offers that users want.And these new models allow the entitlements to not only be more granular, but more personalized as well. You no longer have to think about a household, but you can now think about user-specific entitlements and user-specific devices.And these entitlements will be consumed over multiple devices – not just managed set top boxes, but increasingly “unmanaged” or “bring your own” devices like iPads. Operators need to have the ability to create the correct profile associations across this next generation of devices – including authorizing of devices for particular users for increased content control, if desired.Now that sounds like a lot of challenges in the back office and the integration to all these new platforms and models. So how can operators deal with this new dynamic environment?
Here is where OSS comes in. I like to call this the service layer (as per Telemanagement Forum-speak), because it sits between BSS applications like the Billing or CRM systems up top and breaks the hard coded direct connection to the network and delivery platforms. <PG DOWN> It allows these upstream applications to talk to it in the language of services. Thus it provides key “insulation” from any changes in the network. And that insulation is important. I call it abstraction. It allows you to talk about services, not the technology that delivers those services. By using these definitions of services as the language of communication between the systems, you don’t have to worry about having to make changes to your upstream billing systems when you add next generation vendors to your network.<PG DOWN> That means you don’t have to worry if your path to next generation video is evolutionary, or if you work through multiple vendors to get there. You can minimize the changes in your billing and customer care systems as these downstream changes occur – and from what we have seen with both telco and cable operators, there will be vendor changes in the network as they go through their evolution.And this layer also provides you the agility that you need – these service definitions can model and manage the next generation customer entitlements that you need for advanced video services. Here you can think about users and the association of these services and entitlements to users without having to deal with it necessarily in your billing system.And this common interface can support multiple client applications than just the billing system – customers can activate services on demand through this layer; authentication systems can come to this layer to understand customer entitlements.But even more importantly, this abstraction is critical as you want to migrate customers from legacy platforms to next generation ones. One of the key items is the need to make this process not only simple for the customer, but cost-effective for the operator. The service layer can encapsulate these complexities and ensure that the customer’s entitlements remain constant, even as they move from one platform to another.And the second key capability you get with the service layer is Orchestration across all these new platforms<PG DOWN> As we talked about before, video provisioning has gone from being just a simple connection to a video server to needing to ensure that the correct image of the customer entitlements and devices are in all the systems that are needed to make the customer’s experience around video the rich and advanced one that is the goal. This includes ensuring that the correct broadband settings are done “across the silos” to ensure the video quality meets expectations.Because that is what the real value of all of this is - ensuring the overall customer experience. This means things like guaranteeing that the customer has access to the channels they subscribed to on both their set top as well as their iPad as soon as they request it on either of those devices. Think about Apple’s commercials for iCloud to think about how that looks seamless.It means things like making sure that the customer’s access and home network can be managed and monitored the minute the service is provisioned, and ensuring that their broadband connection has the correct speed to match the channel package and features they have purchased. If any one of these systems don’t get the correct data, one of the pieces of the chain is broken and the corresponding aspect of that integrated experience is compromised.Many operators see all these challenges and think – “I need to look at a full scale business transformation across my entire back office environment to really start leveraging the benefits of these next generation platforms in my network.<PG DOWN> But you don’t need to rip and replace to get the benefit of the service layer or next generation video delivery platform. There are many strategies that can be used to leverage these capabilities into your existing environments. We at Sigma have done some very innovative things to allow our customers to get the value of the service layer, including making this layer look just like a traditional video server, and then taking the incoming information, augmenting it and routing it where it needs to go, whether legacy or next gen. So there are options to get this capability without having to totally redesign your entire back office. But if you are looking at a full back office redesign, it is often very efficient to look at implementing this service layer as a first step in that process, and then look at a more complicated billing transformation. Break the silo first, and let billing do what it does best.
So in summary:Whether you are a telco or a cable operator, you have challenges in the back office when it comes to unleashing the power of the next generation video platforms that are coming onto your network to deliver multi-screen video.To truly deliver multi-screen video, you need to be able to incorporate new concepts – you need to move from the current ideas of delivering channels to a household and set top box – to focusing more on users and identity and how those users relate to their entitlements and access to content; because you need to think about a more personalized future that doesn’t even necessarily need a STB.Moving to this multi-screen environment is very likely going to cause you to look at different platforms to be able to deliver this capability – you will have some churn in your video delivery platform layer – you will experiment with different vendors and likely replace some existing vendors.If you are able to insert a service layer between your BSS and these platforms on the network, you can prepare your back office for this transition:Insulating your BSS layer from these changesProviding a place to manage these new concepts of users and entitlementsAnd you can do this without having to rip and replace at either your network or BSS layer.So whether you are a telco or cable operator, with the right partners and strategies, you can overcome these challenges and truly provide the multi-screen experience that your customers want, and allow them to continue to value their monthly video subscription with you.