Mobile media is reshaping how consumers spend their time and money across various industries. Mobile not only influences purchasing decisions but also impacts post-purchase opinions sharing. The mobile ecosystem involves advertisers utilizing various buy-side and sell-side tools to maximize effectiveness and minimize costs, while publishers use networks and direct sales to maximize revenue and minimize their own costs. Different mobile formats like search, banners, rich media, and video are used for different goals like brand building and transactions.

1. Mobile Media
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

2. Mobile is fundamentally reshaping how we as
consumers spend from housing and healthcare to
entertainment and travel, from food and drinks to
communication and transportation.
Mobile not only influences purchase behavior but
also post purchase opinions.
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

3. axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

4. Mobile matters
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

5. Size matters
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

6. Age does not matter
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

7. Mobile Media formats:
aka: Search, text, simple banner, rich
media , video ... facebook engagement ads
brand building versus transaction
image versus performance
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

8. Digital Advertising Ecosystem
ADVERTISERS PUBLISHERS
Direct sold
Buy-side Tools
Sell-Side Tools
& Services
& Services
Maximize Via Via
Ad Network Maximize
effectiveness network network
revenue and
and minimize
minimize costs
costs
Direct sold
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

9. IN-BROWSER technology similar to desktop
IN-APP technology totally different technology for ads
>50% Smartphones
(iOS) do not allow
Third Party Cookies

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axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com
Video
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12. How tough are things for app developers ?
In a recent GigaOM Pro study of app developers,
/ 50+ % make less than $500 a month from their paid apps
/ 33 % of advertising-dependent apps make < $100 a month in ad revenue
/ 5 % make > $20,000 a month
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com

13. Big Data
axelhoehnke | axelhoehnke.com | +49.173.952.8000 | axel@axelhoehnke.com