CityAds Affiliate Marketing

2. WWW.CITYADS.COMWWW.CITYADS.COM
CityAds Media: global Technology CPA (Cost-per-Action) platform for Performance Marketing powered with Big Data!!
WHO WE ARE
Top Publishers Average Weekly Earnings
Are you a Publisher looking for revenue?
Daily Normalized Conversions for Advertisers
Are you an Advertiser looking for new clients?
$30.000
$40.000
$50.000
70.000
110.000
170.000
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More than 100 000
Publishers around the world
100% traffic
quality quarantee!
More than 4 500 000
unique clicks daily
More than 140 000 000
banner displays daily
More than 150 000
transactions daily
More than 1 000 000
reliable web-sites
Leading Performance Platform with Leading Global Brands:
More than 200 employees work in CityAds globally, 150+ of which are developers. Our state of art technologies
and human capital provide marketers with best services to drive sales and optimize costs!

3. WWW.CITYADS.COM
ONLINE MARKETING: CHANNELS OVERVIEW
Key Website metrics grow by 30% on Average
We cover every online marketing channel to drive new and existing clients to your site
Our goal is to connect you with every possible relevant affiliate to maximize your revenue
On average CityAds Media will maintain ~30% of your marketing budget
CPA – cost per action
eCommerce Entertaiment Finance Travel
CPL
CPO
CPS
CPI
CPLevel
CPL
CPCredit
CPL
CPS
2
CPA
CityAds Media
Any possible
CityAds is ready to provide full spectrum of Online Marketing tools to support marketers in growing sales and building audience
CPL
CPS
Advertiser rewards
Affiliate web-sites
only when a brought
User makes an action:
makes an order,
installs application or
leaves particular
contact information
on the Advertiser
web-site. All variety
of marketing channels
can be utilised to
achieve this goal.
All the traffic
generated by
Users going
straight to your
site by typing
the web-site
address in
the URL bar
Free
Google, Bing,
Yahoo!, Yandex,
etc
-
Direct
Search Engine
Optimisation:
positioning of
search results
depends on
relevance to the
search queries
and satisfying
multiple criteria
of Search
Engines
Free
-
-
SEO
Relevant text
ads on Search
Engine results
pages
Image ads
(banners) of
different sizes
CPC
Google, Yahoo!,
Bing, Yandex, etc.
Keywords
CPC
Google, Adblade,
Meepo, etc.
Keywords,
interest,
placement
SEM Display
pushed on
web-sites,
content portals,
forums,
blogs, etc.
Re-targeted
dynamic display
advertising:
Users are shown
products they
checked earlier
and other related
items on
web-sites
they visit
CPC, target CPO
Sociomantic,
Vizury, etc
Ratergeting
Retargeting
CPC, CPM
Several
Interest,
retargeting
Local Network
Static and dynamic
image ads, pushed
on content portals,
blogs, and other
web-sites,
managed by third
party partner
(regional /
local adnets)
Customer
Retention
Management:
Tools Free
-
-
HTML
generic and
customised HTML
newsletter blasts
can be scheduled
or triggered by
particular
Customer
actions
Display
advertising
on Facebook,
Twitter, LinkedIn
and other Social
Media pages
CPC
Facebook,
LinkedIn, Twitter,
Instagram
Interest, Gender,
Age,…
Social media CPC
Posts
on FB Wall drive
traffic directly to
the website, inlc.
Free, CPV
Facebook,
LinkedIn, Twitter,
Instagram
Interest, Gender,
Age,…
Social media FB
and other Walls
sponsored posts
and other
boosting
instruments
Affiliate
Marketing

4. WWW.CITYADS.COM
Affiliate
Banners
Java code,
XTML feed,
HTML feed
Links
Promotion
tools
Ad medium
publishing
RejectionQuality
control
Payment for
conversions
Efficient
conversions
Advertiser CPM CPC CPA
Sales Funnel
Awareness Interest Desire Action
Coverage Visits Sales
CPA – Cost-Per-Action, is the most fair and efficient payment model.
Advertisers pay only for those actions they need and when they need.
We build transparent Sales channels across all mediums using widest range of Tools & Instruments
The Advertiser pays only for actual conversions:
Order made / delivered | Hotel booked | Game installed | Registration | Credit issued
CityAds pursues personalised approach with Advertisers where we ensure quality of the targeted traffic to maximise conversion.
HOW DOES CPA MODEL WORKS 3
YOUR BRAND
Driving target
traffic to the site
Conversions
Actual product
We double check every traffic byte
and make sure you get only the best of it!

5. WWW.CITYADS.COM
CityAds has unmatched broadness of Online Marketing tools, all developed and managed in-house. One stop solution, unbeaten performance,
highest quality standards, unparalleled flexibility and responsive technical support – this is all what CityAds is about.
CityAds has state of art technology outperforming
existing solutions on the market:
Data management platform
Live product base
Real time data parsing and auto-catalogue
Online generation of top-list of products
State of art targeting technology
Highly personalized retargeting
Recommendation engine
Dynamic pricing
E-mail marketing platform
Magictab
WHO WE ARE
Technological platform
Our brilliant team developed unique technological full cycle
infrastructure to achieve unrivalled Conversion Rates regardless
of the traffic type. You can manage your campaigns in real
time - spend marketing budget efficiently with outstanding results!
That is what we call Tactical Performance Marketing (TPM).
We do have the widest range of Tools & Instruments and we do beat
our competitors on technological comparison – experience it yourself!
Up to 320%
conversion rate increase!
Case Study:
Fashion retailer in month 8
ROI over to 380%
4

6. WWW.CITYADS.COM
DATA MANAGEMENT PLATFORM | LIVE PRODUCT BASE
Data Management Platform (DMP)
collects and processes data from Web-sites and combines it in an
aggregated form. We identify key characteristics of best Customers
to enable you to reach desired audience, engage with it and monetize.
Live Product Base (LPB)
processes information on hundreds of millions of products from
a wide range of reliable sources: XML catalogues, HTML parsers,
DMP and browser plugins. Product prices and availability are
updated live.
Boost your performance by understanding your audience through
unseen level of insight provided and act on it! Know your best Customer!
CityAds technological capacity allows for tons of data to be
processed - Up to 60% of products are updated once a day
with 99%+ accuracy for product availability and pricing data!
CityAds DMP is one of the most rich on the market
and is growing every second.
375 mln uniques
17 bn data points
Data types:
Operational data (retail, financial services, automotive, travel)
Customer interests (product type, lifestyle, social)
Geo and demographic data
Deep customer data analytics and segmentation
5
Results:
Results:
Automatic
product
matching
Recommendation
service
Dynamic
bestsellers
rating
Price and
availability
in real time
Product
category
tree
classification
Online Stores
Live
Product
Base
Data processing
We receive data on
products from:
Retargeting code
Plugins
Parsing
Customer psychographics: who you're selling to and what motivates them
DPM
Mobile
E-mail
Social
E-commerce

7. WWW.CITYADS.COM
REAL TIME DATA PARSING | ONLINE CATALOGUE
CityAds has the ability to parse data real time - no need to exchange XML anymore!
Generating and Maintaining an up-to-date XML Catalogue
All Products are listed in the catalogue in real time - the moment
the User views them. It's all about Speed and Accuracy of delivery,
which CityAds enhances daily.
Content Catalogues
Ads are served in the most target-oriented way.
Our Tactical Performance Marketing (TPM) technologies
enable Affiliates to select the best products for their
Users - leading to Conversion Rate increases.
Online Generation of TOP-lists for Products
We form TOP-lists of the bestsellers online. And yes, we do
have one of the biggest catalogues on the market.
And yes, it is growing every second!
140%Increase
in efficiency
90%
320%
70% Decrease
in manual work
Decrease in
UNTARGETED traffic
Increase
in efficiency
It’s so convenient to have the latest data for every
offer! I really appreciate, that you guys invented such
technology. Moreover, I become more efficient on
every stage of my activiti. From noe on, I work only
with Advertisers powered by TPM!
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UP
331471 Apple - Apple iPhone 5 16 GB link
343820 3PA - 3PA FA37M link
336814 Huawei - Huawei U8860 Honor link
327166 Sony - Sony Xperia E dual link
370556 LG - LG PS20 Craftmann link
431486 Crown - Crown CMC-SM161 450W link
322922 HIPER - HIPER S400 link
336528 Samsung - Samsung N7100 Galaxy Note 2 16 GB link

8. WWW.CITYADS.COM
Data Aggregation
Each User is assigned
to a specific
segment
Кто? Что? Сколько?
Content and visual form of
ad medium
Only the best.
Only the hot.
Various data sources: social media, web-portals, Big Data technologies, etc.
Who? What? How much?
BEST TARGETING TECHNOLOGY AVAILABLE IN THE MARKET
Case Study:
Conversion rate increase of 280% | Order return rate down by 57% | Customer Lifetime Value increase by 30%
Aggregation and clustering of huge
amounts of user data
Engage only the target audience you want – all ads
are displayed employing Big Data
The audience is targeted with only the most
up-to-date products available online
Targeted Ads
CityAds Media’s deep integration with Publishers, Advertisers and data suppliers powers our Big Data platform. Content-based, context specific targeting
with location and tactical parameters guarantees delivery of ads to the right customer, in the right place, at the right time.
Cutting edge ad serving technology
Our probability modeling and algorithmic decisioning systems deliver amazingly accurate performance prediction and traffic optimization. Backed up with
powerful Analytics tools it provides marketers with efficient real-time advertising solutions.
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Pick the right
Audience % % % % % %
CityAds invented proprietary Tactical Performance Marketing solution combining full variety of Online Marketing tools. Only we have this
broadness of instruments, all managed in-house with highest quality controls standards.

9. WWW.CITYADS.COM
CROSS-PLATFORM RETARGETING
Only 2% of Users purchase during their first visit, other 98% leave the web-site without spending a dime – we will bring them back and increase your
Conversion. Retargeting tool "finds" your visitors across the web and serves your ads to them in real time - generated basing on the past User Behavior
data. Your visitors click, return, and convert.
The User visits the client’s web-site,
but leaves without making a desired action
The right ads are shown at the right time
to a specific customer on Affiliate web-sites
User is redirected back to the web/mobile
site/app to make a desired action
CPS
Q2 2014Q1 Biggest Russian retailer
170%As compared
like-for-like
to before UP
1600%CTR increase as
to beforeUP
8
1
2
3
01
Visit to an on-line store
The user browses products in an on-line store
04
Purchase
The User clicks on the banner and returns
to the on-line store to make a purchase
03
At that website the User sees a
banner showing the products
they’ve just looked at
The User adds a product to the cart,
but does not proceed with an order
The user goes to another
website without making
a purchase
The banners are
created with Dynamic
Creative Optimization

10. WWW.CITYADS.COM
TPM DYNAMIC PRICING
Dynamic Pricing refers to the practice of setting different prices for distinct groups of Customers
basing on particular Demand-Supply case. Use , Customer profiling, purchasing history and device
type data (computer, smartphone, tablet, etc.) to enhance your Pricing rules.
Adjust prices on the fly based on certain
set of rules defined by you
Adapt to each customer – make shopping
experience personal
Vary price based on customer segment
Stimulate Customer decision making by
dynamically adjusting product availability
Give personal discounts if Customers
come straight from your competitors
Results: Revenue is up 10% on average!
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Key features:
Example usage:
Online
Store
Data
Management
Platform
Live
Product
Base
Price
Setting
Tool

11. WWW.CITYADS.COM
TPM E-MAIL PLATFORM
E-mail Platform enables delivery of personalized offers right to the Customer inbox. Use Big Data technology to identify User preferences,
segment your Audience, and create unique content for your mailing offers.
Results: CR is up to 169% comparing to average email platform
10
Cart Recovery Service E-mail retargeting
Majority of Advertisers experience 50%+ abandonment
rate - bring these levels down and recover many of
your 'willing to buy' Customers
Message – Purchase CR 6,5%
Increase ROI of e-mail marketing by reaching out to the right people
at the right time – customize your e-mails, add coupons when needed.
Segmentation
Decision-making
system
Geo
Targeting
Mobile-friendly
Content
Hybrid
CDN
Mailout Analytics
Do Cart Recovery: find Users that put products in basket and are willing to buy but didn't complete the purchase for some reason.
Create e-mails with personalized offers and get a significant increase of your conversion rates.

12. WWW.CITYADS.COM
MAGICTAB
Magictab
which are today among the most promising in the field of internet marketing. Using Magictab on your website allows you to organize for each individual
visitor hisher unique opportunities of getting desired bonuses.
Case study: Burger King Monthly unique visitors +33%
Registered Users + 71%
Email subscription +314% Social network posts
+ over 8000%New registered User daily + 1500%
Setup your MagicTab in a few clicks!
For installation, you have to put the widget code in to HTML-code
of your site pages. MagicTab begins to work immediately after
thing is done, so hold on!
Hi-end bonus system without the hassle!
Create attractive incentives. Use many different models of motivation,
create your own: discounts on goods and services, gifts, special status
of the client, free shipping, etc.
Collection and publication reviews:
Information collected about Customers can be analyzed and used
to better meet your needs!
Happy Customer
+200 +200 +200 +200
+200 +200 +200 +200
My activity Get more scores! Bonus catalogue Hall of fame Reviews
4325
11
SMS
Increase brand awareness Lift up customer’s loyalty Increase Traffic and Conversion Rate
Warming up your cold traffic Reduce support cost Extremely low cost of customer

13. WWW.CITYADS.COM
CASE STUDY
Record set 53 641 orders a day!
Orders generated by CityAds (CPL model) for:
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Boosted by CityAds technologies, Advertisers meet new horizons:
rce
#1 Russian electronics retailer
June 2014 July August September October November December 2014
30’045 46’794 73’226
128’114 158’522
261’623
365’199
June 2014 July August September October November December 2014
2’505
24’883
36’502
39’622 41’683
49’132
70’049
June 2014 July August September October November December 2014
313 4’957 12’738
21’880
27’101
46’936
76’763
#1 Brazilian eCommerce
#1 China eComme

14. CLIENTS
WWW.CITYADS.COM
13
We saved this place
for you!
ULMART

15. CONTACTS
NIKOLAY KHOKHLOV
HEAD OF ASIA
CALL:
+6.012.711.0423
WRITE:
NIKOLAY@CITYADS.COM
LIKE:
WWW.FACEBOOK.COM/CITYADSMEDIA
THANK YOU FOR YOUR ATTENTION AND WE LOOK FORWARD TO EFFICIENT COOPERATION
CALL:
+7.916.124.90.53
WRITE:
LIKE:
WWW.FACEBOOK.COM/CITYADSMEDIA
SKYPE:
NIKOLAY KHOKH
HEAD OF ASIA
CALL:
+6.012.711.0423
WRITE:
NIKOLAY@CITYADS.COM
LIKE:
WWW.FACEBOOK.COM/CITYADSMEDIA
NIKOLAY KHOLHLOV
CALL:
WRITE:
NIKOLAY@CITYADS.COM
LIKE:
WWW.FACEBOOK.COM/CITYADSMEDIA
SKYPE:
N.KHOKHLOV
+6.012.711.0423
HEAD OF ASIA