MobAir provides a complete suite of mobile user acquisition and marketing services through its offices globally. It has a team of experienced marketers and tech-oriented services to allow flexible promotion on any scale. MobAir is part of GDM Group, a digital performance marketing company, and focuses specifically on mobile monetization and user acquisition for international brands.

1. Global coverage
at your fingertips

2. About Us
MobAir is a leading mobile marketing company that provides a complete
package of user acquisition services. Our solutions allow flexible promotion
on any scale, and our team makes the process safe and effortless.
Team of experienced
marketers
Five offices across the globe:
Berlin, Tel Aviv, Toronto,
Kiev, Amsterdam
Tech-oriented
services
Established in
2014KEY
PERFORMANCE
STATISTICS:

3. About Us
GDM Group is a digital performance marketing company that empowers the world’s leading brands and
agencies to engage global audiences. MobAir is the part of GDM Group that covers mobile monetization
and user acquisition, providing brand-safe promotion to international brands with its wide array of
technical solutions.
Performance Marketing
Video Advertising
and Monetization
Mobile Monetization
and User Acquisition
Media Buying

4. Our Mobile User Acquisition Marketing Suit
Our company provides a great suite of mobile user acquisition services that help our clients reach their
expectations across all metrics, from retention rates to post-install activity.
THE QUALITY OF
OUR SERVICE
IS ENSURED BY:
Post-install optimization
In-house antifraud solutions
Invincible brand protection
Global coverage and unlimited volume
Non-incent exclusive
inventory partner
Incentive exclusive
inventory partner
Native Ads
platform
Internal media
buy team

5. Direct Inventory
FreeMyApps is the largest rewards-based ad network for IOS and Android apps
that helps clients achieve rankings.
KEY FEATURES:
Lowest fraud rate among all reward networks
present on the market.
The largest source of incentive installs in US:
100k downloads in 72 hours, 60k in 24 hours.
Excellent cost per engagement value - in-app
achievements, registration, tutorial completion.
Higher bids result in more downloads.
Robust targeting technology, that finds the
users most likely to deliver customer goals.

6. Direct Inventory
Direct inventory from Ask.fm allows quality non-incentive promotion
of your apps.
KEY FEATURES:
Unlimited amount of traffic and installs.
All banner placements are available.
Capability to run performance campaigns and CPI.
Key markets : CIS, LATAM, EUROPE

7. Direct Inventory
Increase customer lifetime value with native ad placements
Exclusive in-app inventory with
custom placements.
Complete control over native ad
inventory.
Top-rank global apps provide
extensive reach.
Seamless native ad placements
provide fluent user experience.
Extensive targeting for high-value
prospects.
Post-install optimization to refine
traffic quality.
Impenetrable antifraud solutions.
Fixed CPI rates and dynamic CPI optimization
allow safe and customizable user acquisition.
Direct traffic, only inventory sources.
Performance engine that optimizes
performance to advertisers’ goals.

8. Native Ads Platform | Capabilities
Increase customer lifetime value with native ad placements
eCPM optimization and
machine learning
Behavioral targeting
Variety of ad formats
SUPPLY
Smart algorithms
Performance optimization
Demand aggregation
CAMPAIGN DATA
5K in-app inventory
170 countries
40+ demand partners
DEMAND
Optimization based on
post-install data

9. Native Ads Platform | Capabilities
Increase customer lifetime value with native ad placements
Customizable layout to
handle any specifications.
Seamless fit within your
existing app real estate.
Easy offer wall
integration
Ad wall flow

10. Native Ads | Placements
Unobtrusive banner
placement within a
customizable layout.
Advertising space that does
not affect user experience.
Easy offer wall
integration
Native banner
formats

11. Native Ads | Placements
Screen Locker Launcher Cleaner

12. Native Ads | Publishers
Publisher :
Top geos: Brazil, Southeast Asia, Russia,
Category: Launcher (pre-and post-installed)
Reach: 45 mil. MAU
Placement :
Launcher inventory can target users based on
their phone usage patterns. Categories available
for targeting: Games, Tools, Media, Lifestyle,
Shopping, etc.
Contextual ads

13. Internal Media Buy Team
Massive and diverse traffic flow
from major media sources
Experienced team of media buy
veterans
24/7 campaign optimization and
maintenance
Certified Partner

14. Antifraud
Mobile app marketing is the newest branch of online promotion,
and as such it is susceptible to fraudulent practices. To counter
that, we heavily invested in building a strong safety toolset that
helps us identify and prevent CPI fraud.
Besides using our own protection
system, we are partnered with the best
antifraud solutions in the industry.
Our proprietary system detects
re-brokering so we can deliver
only true direct sources
If it's proved to be fraud,
source automatically bans
on our platform
We analyze 24 datapoints
and distinguish different
fraud patterns
System automatically flags
suspicious traffic and informs
manager
We have built automatic
detection of incentive traffic
delivered to non-incent offers
with automatic blocking
FRAUD DETECTION

15. Our clients
MobAir prides itself on maintaining straightforward and beneficial relationships with our partners.
Building a reliable and trustworthy name in the industry is our top priority and we always take an extra step
to reach our partners’ goals. Ask any of them:

16. Thanks!