This document discusses retargeting as a digital marketing technique. Retargeting involves serving ads to users who have previously engaged with a website. It keeps brands top of mind by recapturing users' interest through ads displayed as they browse the internet. Retargeting is effective because it increases brand recognition and traction each time an ad is seen. The document promotes S-WIFI's retargeting solution, which uses location data and other targeting methods to display highly relevant ads with the goals of greater engagement, conversions, and maximum ROI.

1. S-WIFI
Retargeting Solution
A new pathway to digital era through Wi-Fi solutions

2. What is Retargeting?
There are several different online marketing techniques available today
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Viral
• Pay per Click (PPC)
• Affiliate
• Social Media Marketing (SMM)
• Email
Retargeting is the practice of serving ads to users based on prior engagement

3. The Facts
Source:
• Marketing Land, December 2013
• Chango.com/retargeting

4. The Facts
Source:
• Marketing Land, December 2013

5. • With retargeting, you can:
Why Marketers Should be Retargeting ?
ENGAGE BE SEEN AWARENESS TARGET
Engage with bounced
site visitors and
increase conversions
Stay in front of
prospects as they
browse the web
Boost brand
awareness and stay
top of mind
Increase ROI by
serving focused ads
to a qualified
audience

6. Retargeting keeps your brand on top of minds, increasing the
chances of them converting
Why does it work so well?
Every time your customer sees your ad, your brand gains
tractions and recognition

7. User flow
S-wifi User
Visits S-wifi
location
The Internet user then
converts into a loyal
customer
Your retargeting ad
capture users’ interest
Later, as user browse the
Internet, your ad will
display on other sites
User
leaves
and is
tracked

8. CHANNEL

9. S-WIFI JOURNEY

10. Benefits of Retargeting from S-WIFI
Management
Location Target
Better Reach to
potential customers
Heightened Brand Recall
Greater Engagement
Increased Conversion
Maximum ROI

11. Prominent
Right
location
Right
potential
customer
Full
Premium Ad
Top of mind on
potential
customers
Engagement
+ Interaction
Loyal customers

12. Operation
Request
Check inventory &
price with partner
Booking
Integrated code
remarketing
Set up
campaign
Double-checking
report

13. Phase 1
• Target by
– Location
– Gender
– Age
• Clear & Clean contents
S-wifi will integrate with other channel
• Running on S-wifi Network with all segments:
YOUTH FAMILY PUBLIC

14. • Retargeting on all channel
• Channel:
– Google (Search, GDN, Youtube)
– Facebook
– DSP
S-wifi
GDN
Facebook
Phase 2
• Service Price:
3,000 – 5,000 vnd

15. Access Internet
Demo: Phase 1
Nhấn vào
Internet
Full screen ad Landing page Web

16. Demo: Phase 2- Retargeting
With retargeting, your ad will be appear more to capture potential customer interest
Your AD here

17. Get Started Today!
S-WIFI
Contact us: Mr/Ms
Email:
Skype:
Mobile:
120 Ky Con, Nguyen Thai Binh Ward, Dist.1, HCMC
Retargeting is highly effective and easy to integrate with your existing marketing efforts