Mpire Network media kit

1. Network Overview
January 2016
Confidential - Do Not Distribute | Property of Mpire Network | © Mpire Network 2016

2. Mpire Network
Network Overview - January 2016
ABOUT US
2
Mpire Network is the performance-based marketing arm of Tech Mpire Ltd. (ASX:TMP)
Through technology and superior service, we facilitate advertiser and affiliate cooperation to optimise digital advertising campaign performance.
We are the intermediary between our network of quality affiliates and advertisers. Utilising our innovative platform, we manage campaigns and
selectively source affiliates in order to develop comprehensive customer acquisition solutions for the advertiser.
Our platform provides valuable attribution tracking and reporting functionality enabling visibility into factors driving performance.
With a simple, cost-per-action model, our clients can easily attribute every dollar to a predetermined conversion, reducing the risk typically
associated with advertising spend.

3. Network Overview - January 2016
PERFORMANCE MARKETING WITH MPIRE
Performance Marketing 101
Mpire Network 3
WITH MPIRE NETWORK
The Affiliate publishes ads for the
advertiser’s product driving traffic
from various digital sources. If a user
clicks the ad they are redirected, via
Mpire’s platform, to the advertiser’s
website.
Mpire’s nxus platform tracks all
user interactions and manages the
attribution of clicks and conversions
to each affiliate.
The Advertiser pays only on success!
ie. The conversion of a click to a sale,
install or lead.
ADVERTISER
Sales
SOCIAL
SEARCH
EMAIL
DISPLAY
CLICK TO CALL
AFFILIATE
MOBILE User clicks

4. Network Overview - January 2016
WHY OUR CLIENTS PARTNER WITH US
Mpire Network 4
PERFORMANCE
FEATURES
‣ Global Access: Mpire’s affiliate network is made up of over 2000 publishers in more than 200 countries and territories. We
believe in quality over quantity when it comes to nurturing our network and have successfully cultivated a legion of affiliates
that deliver conversions, globally.
‣ Unrivalled Support: With dedicated account managers and 24/7 support, there is always strategic and technical help
available to our clients.
‣ Brand Care: Our service incorporates a range of performance and quality mechanisms to mitigate the risk of brand damage.
‣ Experienced Insight: Our clients benefit from the extensive industry experience that we have gained from working with
thousands of brands. By engaging Mpire’s performance marketing specialists, our clients free up their internal marketing
resources to focus on other facets of the customer journey.
‣ Enhanced Functionality: Mpire’s platform incorporates a range of performance features including budget management,
multi channel options, precision targeting and tracking.
‣ Visibility: Mpire can integrate with many industry leading attribution platforms to simplify monitoring and optimise
outcomes.
‣ Pay for results: Mpire’s cost per action model means that every dollar spent has a predetermined attributable conversion.
Regardless of whether the conversion is a click, sale, install or lead, the client only pays per conversion.
‣ Speed: With Account Managers available 24/7 and a pool of affiliates in multiple verticals and regions, we can place
advertisements fast for seasonal and time dependent campaigns.

5. Mpire Network 5
There is a common misconception that for affiliate marketing to be successful, your campaign needs to be on as
many websites as possible.
At Mpire, we have built a network of affiliates who excel at attracting consumers in different markets and
regions, utilising various forms of digital presence. We believe by focusing on the quality of our network over
quantity, we can deliver better results for our clients.
Our network of over 2000 affiliates performs better than some larger networks who obsessively grow in quantity,
at the expense of network quality.
With an average monthly advertiser retention rate of 88%, it’s safe to assume our clients agree with this method.
QUALITY
QUANTITYover

6. Network Overview - January 2016
BELLS & WHISTLES
Mpire Network 6
Personalised Strategy
Working with Mpire Network, you will have
access to a passionate Account Manager
dedicated to understanding your short and long
term objectives.
Your Account Manager leverages data and
experience of working with 1000s of network
members to assist in developing and driving
campaigns that deliver results.
Compliance & Quality
We understand the importance of brand. Your
account manager will work with you to ensure
that your advertising only runs on media aligned
with your brand standards.
We rigorously screen affiliates and actively
monitor activities to ensure the quality and
compliance of our affiliate network.
Low Risk Model
With Mpire’s performance based payment model,
you only pay for the traffic that converts. Whether
the conversion is measured by download, install,
lead or sale, we reduce the risk typically associated
with advertising spend.
No set up fee, No admin fees. Just a simple invoice
covering conversions.

7. Network Overview - January 2016
BELLS & WHISTLES
Mpire Network
Unrivalled 24/7 Support
With 24/7 support, there is always an expert for
you to talk to and an eye on your campaign
performance.
Every step of the way, you will have our team of
industry veterans, helping you maximise ROI.
Experience & Stability
Mpire Network was founded by pioneers of the
affiliate marketing sector.
Our proprietary, platform was built from the
ground up, utilising industry leading cloud
architecture for optimal performance and
reliability.
Custom Dashboard
With access to real-time campaign data on your
personalised dashboard, you can track campaign
effectiveness and returns as they occur.
The dashboard also enables generation of
performance reports for internal reporting
requirements.
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8. Network Overview - January 2016
PERFORMANCE FEATURES
Mpire Network 8
PERFORMANCE
FEATURES
‣ Conversion Tracking: Determining return on investment is simple with Mpire. With real-time conversion tracking,
you can easily observe whether a campaign is successful and focus resources where they are most effective.
‣ Transparency: You don't have to take our word for it when it comes to campaign performance. With granular
campaign visibility encompassing targeting criteria, ad placement and affiliates utilised, you will be able to see exactly
what traffic is converting in order to track and maximise ROI.
‣ Precision Targeting: Mpire's precision targeting functionality enables you to target your audience by any
combination of geographic region or city, device type and device operating system. This allows you to communicate
with, and convert, the consumers that are most likely to deliver a return.
‣ Multi-Channel: In today’s rapidly changing digital environment, there are so many options available to reach your
audience. Specialising in mobile, search, social, display and email, Mpire can help coordinate message, channel and
target, to create the most effective campaign.
‣ Budget Management: Occasionally, clients require campaigns to run for a specific duration with a fixed budget.
Mpire’s budget management function enables even budget allocation over specified durations by capping the number
of periodic conversions. Using a predefined cost per result enables you to see and predict ad spend.

9. Network Overview - January 2016
YOUR BRAND IS IN SAFE HANDS
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PERFORMANCE
FEATURES
‣ Aligning Brand Standards: Your Mpire account manager will work with you to ensure that your campaigns only run
on media that align with your brand standards. Specific content or traffic types can be restricted on request to ensure
no brand damage is caused through association with particular publishers.
‣ Traffic Sources: Our business is in getting your message to an audience that are likely to convert. Therefore, it’s in
our best interest to ensure that the traffic coming through to you is legitimate and from brand safe sources. These
sources include Millennial Media, MoPub, YouAppi, Mobilda and Propeller Ads Media.
‣ Anti-Fraud Measures: Mpire partners with industry leading anti-fraud services to ensure the validity of clicks,
impressions and conversions. This service, coupled with periodic, random affiliate monitoring, helps ensure the
quality of our network.
‣ Affiliate Screening: Each affiliate application is rigorously vetted before approval to ensure that they are legitimate.
With a rejection rate of 88%, we pride ourselves on the quality of our affiliate network. Our goal is to eliminate rogue
affiliates that utilise unethical practices such as spamming, that can be detrimental to your brand.
‣ nxus Infrastructure: With Mpire, the threat of losing leads due to technical issues is minimised. Our platform, nxus,
is hosted in geographically redundant data centres with low latency and a qualified uptime of 99.95%. nxus has user
response times of under 25 milli-seconds and 24/7 monitoring via dedicated SysOps team.
‣ Brand Aware Account Management: Each advertiser has a dedicated account manager to help navigate any
branding implications as they arise. We invest in our client relationships to build campaigns aligned with how brands
wish to market their products.

10. 2000+Quality affiliates
that make up our
global network
Offices in
Canada & Australia
88%Average monthly
advertiser retention
1.8M+App installs
per Month
200+Countries and territories
our network spans
17.5MClient conversions
Network Overview - January 2016
GLOBAL PRESENCE
Mpire Network 10

11. Network Overview - January 2016
ATTRIBUTION INTEGRATION
Mpire Network integrates with many popular attribution tracking services to help you get the most granular visibility into campaign performance. Get in touch for a
complete list!
Mpire Network 1111

12. Mpire Network
Network Overview - January 2016
SUCCESS STORY
Machine Zone
12
The Task Delivering 100,000 monthly installs globally
High quality installs
Minimum 35% retention required
Concern about same day uninstalls
Specific age demographic targeting
The Solution A targeted high volume mobile campaign
Commenced with 30 traffic sources
Initiated on Tier 1 geo’s
Managed 24 hour, 48 hour and day 5 optimisation
Duplicate the successes to Tier 2 and 3 geo’s
The Results Exceeded monthly install goals by >150%
Achieved demographic targeting
60% retention rate on iOS
50% retention rate on Android
Game of War
leading international
gaming app
Mpire Network

13. Mpire Network
Network Overview - January 2016
SUCCESS STORY
onavo
13Mpire Network
The Task Scalable, dependable, high quality distribution
30%-40% user retention rates required
Weekly budget management and optimization
Multiple geo’s required with weekly shifts
Efficient testing in new markets
The Solution Targeted mobile campaign
Hand picked top quality traffic sources
Weekly optimisation of traffic sources
Burst campaigns to meet growth requirements
24/7 campaign management
Establish KPI’s in key geo’s and strategically expand to new target markets
The Results A well managed campaign exceeding goals
Exceeded 40% retention in most countries
Successful expansion into 30+ countries
Increased weekly acquisition volume
Burst campaigns achieving over 100k installs in 2 days
onavo
A leading global B2C
utility app

14. Network Overview - January 2016
A FEW OF OUR CLIENTS
We have worked with a wide variety of brands, app developers and agencies looking to drive campaign performance, maximise campaign ROI and reduce the risk
typically associated with ad spend. These include:
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15. Mpire Network
Sign up as an advertiser with Mpire today and start engaging your
market with the help of our expert team.
15
For further information please contact:
MIRL ZISLIS MPIRE NETWORK
DIRECTOR BUSINESS DEVELOPMENT
P 1.416.414.5476
E mirl.zislis@mpirenetwork.com
P 1.888.434.0069
E info@mpirenetwork.com
www.mpirenetwork.com
t @mpirenetwork
f mpirenetwork