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How to combine Smartphones, Tablets, Desktops and Mobile Marketing Tools - QR-Codes, NFC tags, & SMS
The document is a mobile cheat sheet outlining the effective combinations of smartphones, tablets, desktops, and mobile marketing tools like QR codes, NFC tags, and SMS. It emphasizes the importance of mobile optimization for websites and applications to ensure high conversion rates, contrasting successful strategies with ineffective ones. Additionally, it discusses user behaviors and expectations when interacting with various mobile interfaces.
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How to combine Smartphones, Tablets, Desktops and Mobile Marketing Tools - QR-Codes, NFC tags, & SMS
- 1. Mobile Cheat Sheet Howto combine smartphones, tablets, desktops and Mobile Marketing Trigger like QR-Codes, NFC tags, & SMS what goes together perfectly – what does not ?
- 2. Desktop Search Mobile Search SMS NFC TagsQR-CODE Desktop Website Mobile Website Native Application Mobile Cheat Sheet What goes together perfectly – what does not ? 2015 / by sembassy.com
- 3. +Mobile Search Desktop Website = Mobile CheatSheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … lands on a not mobile optimized page … … doesn´t convert ! 2015 / by sembassy.com
- 4. +Mobile Search Mobile Cheat Sheet2014 What goes together perfectly – what does not ? User browses on his smartphone … Native App. = link offers an app download … Requires a download of an external application - ??? This works, if the user is familiar with the brand and not afraid of malware 2015 / by sembassy.com
- 5. + SMS QR–Code NFC Tag Native App. = MobileCheat Sheet 2014 What goes together perfectly – what does not ? User receives a SMS with a link on his smartphone … link offers an app download … Requires a download of an external application - ??? This works, if the user is familiar with the brand and not afraid of malware 2015 / by sembassy.com
- 6. + Mobile Website =Mobile Search MobileCheat Sheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … lands on a mobile optimized page … seamless & no download allows high conversion rate 2015 / by sembassy.com
- 7. + =Mobile Website Mobile CheatSheet 2014 What goes together perfectly – what does not ? SMS QR–Code NFC Tag User browses on his smartphone … lands on a mobile optimized page … seamless & no download allows high conversion rate 2015 / by sembassy.com
- 8. + =Mobile Search Mobile CheatSheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … lands on a website built with adobe Flash … … doesn´t convert ! FLASH 2015 / by sembassy.com