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Mobile Cheat Sheet
How to combine smartphones, tablets, desktops and
Mobile Marketing Trigger like QR-Codes, NFC tags, & SMS
what goes together perfectly
– what does not ?
Desktop
Search
Mobile
Search
SMS NFC Tags QR-CODE
Desktop
Website
Mobile
Website
Native
Application
Mobile Cheat Sheet
What goes together perfectly –
what does not ?
2015 / by sembassy.com
+Mobile
Search
Desktop
Website =
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User browses on his
smartphone …
lands on a not mobile
optimized page …
… doesn´t convert !
2015 / by sembassy.com
+Mobile
Search
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User browses on his
smartphone …
Native
App. =
link offers an app
download …
Requires a download of an
external application - ???
This works, if the user is
familiar with the brand
and not afraid of malware
2015 / by sembassy.com
+
SMS
QR–Code
NFC Tag
Native
App. =
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User receives a SMS with a
link on his smartphone …
link offers an app
download …
Requires a download of an
external application - ???
This works, if the user is
familiar with the brand
and not afraid of malware
2015 / by sembassy.com
+ Mobile
Website =Mobile
Search
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User browses on his
smartphone …
lands on a mobile
optimized page …
seamless & no download
allows high conversion rate
2015 / by sembassy.com
+ =Mobile
Website
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
SMS
QR–Code
NFC Tag
User browses on his
smartphone …
lands on a mobile
optimized page …
seamless & no download
allows high conversion rate
2015 / by sembassy.com
+ =Mobile
Search
Mobile Cheat Sheet 2014
What goes together perfectly –
what does not ?
User browses on his
smartphone …
lands on a website
built with adobe Flash …
… doesn´t convert !
FLASH
2015 / by sembassy.com

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How to combine Smartphones, Tablets, Desktops and Mobile Marketing Tools - QR-Codes, NFC tags, & SMS

  • 1. Mobile Cheat Sheet How to combine smartphones, tablets, desktops and Mobile Marketing Trigger like QR-Codes, NFC tags, & SMS what goes together perfectly – what does not ?
  • 2. Desktop Search Mobile Search SMS NFC Tags QR-CODE Desktop Website Mobile Website Native Application Mobile Cheat Sheet What goes together perfectly – what does not ? 2015 / by sembassy.com
  • 3. +Mobile Search Desktop Website = Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … lands on a not mobile optimized page … … doesn´t convert ! 2015 / by sembassy.com
  • 4. +Mobile Search Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … Native App. = link offers an app download … Requires a download of an external application - ??? This works, if the user is familiar with the brand and not afraid of malware 2015 / by sembassy.com
  • 5. + SMS QR–Code NFC Tag Native App. = Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User receives a SMS with a link on his smartphone … link offers an app download … Requires a download of an external application - ??? This works, if the user is familiar with the brand and not afraid of malware 2015 / by sembassy.com
  • 6. + Mobile Website =Mobile Search Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … lands on a mobile optimized page … seamless & no download allows high conversion rate 2015 / by sembassy.com
  • 7. + =Mobile Website Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? SMS QR–Code NFC Tag User browses on his smartphone … lands on a mobile optimized page … seamless & no download allows high conversion rate 2015 / by sembassy.com
  • 8. + =Mobile Search Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … lands on a website built with adobe Flash … … doesn´t convert ! FLASH 2015 / by sembassy.com