2. All front covers are from the front cover of “Vibe” magazine and therefore they have all been
designed with the intention of attracting fans of hip-hop/ Rap and R “n” B music. By carrying out an
investigation of them and by comparing each cover to another, i have been able to identify shared
features within them and to establish repeated patterns.
The eight front covers all feature general magazine front cover conventions. Expected general and
layout conventions are shown in each of the magazine covers, such as the inclusion of a main image
that fills the front cover, sell-lines that surround the main image, Important article features that
relate to content inside and a masthead designed in an appropriate font.
As well as this, other repeated patterns are shown. Each of the front covers features a solo artist as
the main image. Clearly, we expect to see some kind of music artist on the front of a music
magazine, but the consistent appearance of a solo artist on “Vibe” suggests that Bands are rare in
the world of Hip – hop/Rap and R “n” B. In each of the covers, one artist is always shown. This is a
clever way of attracting the magazine’s target audience, as the Solo artist is probably likely to be
easliy recognisable and liked by most in that target audience, having more than one popluar artist
does show at times in music mafazines like Vibe however its not that popluar amongst rap/ hip-hop
and RnB music magaiznes in general.
Interestingly enough,there is a fair mix between male and female apperances on the front cover of
Vibe magazines. This applies to the smaller feature article photographs that appear too. This serves
to reflect the fact that the genre of rap/hip–hop is dominated by male musicians.
We can see other similarities in the mise-en-scene elements that are presented on each front cover.
In terms of costume, the male artists are united by the fact that they are all wearing formal but
casual dark clothes, while most of the time, female artists are shown in little/sexual or no clothing at
all, this reflects heavliy on how female artists are represented in the rap/hip-hop genre.
On each front cover, the signature Vibe masthead appears in exactly the same distressed font and in
exactly the same place. Each time, the masthead is either black on a white background, red on a
white background or a differnt colour interly due to speical edtions but always kept in the same font
to keep brand identity. Without exception, the head of the artist is usualy placed in front masthead
so that it is not fully visible. This suggests the success and popularity that vibe has achieved as a
publication, as it would be too much of an unwise move if the magazine was new, unestablished or
did not have a loyal fanbase. Another repeated feature comes in the form of a strapline that always
sits directly above the Vibe masthead. Each time, this is used to draw attention to the artists that will
feature inside.
Interestingly, sell-lines feature quite often. In all of the eight front covers there is, a huge quantity of
selllines on the page. This could be because of the fact that the frame has already been dominated
by the main image but it leaves space for selllines as otherwise there wouldn’t be much on the cover
itself.
Colour-wise, vibe tends to stick to a similar colour scheme in each issue. Red and white feature most
consistently and these two colours are accompanied by black, and in the case of one front cover,
blue. Being primary colours, these will appeal to a male readership, while the use of red and white
captures the light yet aggressive, formal and informal nature of Rap/ Hip-hop music.
3. Layout is consistent across the eight front covers too. In all of the front covers, the main sell-line is
placed on either the left or right side of the frame. This is a key area of the front cover where the
audience’s eye will automatically go. Feature article photographs, meanwhile, are generally never
placed on the cover of Vibe magazines.
Having carried out this overview, it is obvious that vibe has its own brand identity and signature look
that can be easily recognized by its target audience. This is maintained through the repetition of
stylistic and layout features from issue to issue and is a wonderful way of helping the magazine to
sell and succeed.
