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Media

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Media

  1. 1. Magazine Cover Analysis
  2. 2. These are the two film magazine covers I will analyse, the two feature films are from the horror genre. By anaylsing these twofront covers I will learn the forms and conventions of how horror films are advertised through a magazine.
  3. 3. Masthead - An important feature on the magazine cover is the Magazines name ’Sight&Sound - this is the masthead. This is continuous throughout each issue of the magazine so that it is recognisable and rememberable. It also says ‘the international film magazine’ this is telling people how big and popular of a magazine it is such a well known magazine will only feature good films. The text is in a bright red which is a common colour to represent blood (horror), and in black to show darkness. Featured Film – This magazine cover isn’t featuring just one film it is showing the film director Alfred Hitchcock’s best films. Alfred Hitchcock is when known for making horror films, film fanatics who buy this magazine regularly will knowthis. It says ‘the genius of Hitchcock’, people who don’t know him will read this and want to findout more about him. The colour red is used again which shows continuity of the theme blood. Sell Lines - These include other features in the magazine. These have been placed underneath the main feature to reinforce the important of the main story as it is the first thing the magazine wants people to look at. The sell lines are aimed at the same target audience as the main feature - people interested in horror films. Famous names/actors in the sell lines are in capital lettering for people to notice.
  4. 4. Image - The image used is unusual for a magazine front cover normally it is a medium close up shot – this unusual photo image will catch the readers eye. It looks like Hitchcock is looking down at the reader which instantly gives him power over us making us fear him. The lighting used highlights his eyes and mouth which looks serious/angry. His hands are also highlighted by the lighting and it looks like he is trying to reach forward to strangle/smother someone, makes him look menacing - this shows the genre of his films. Professional Aspects - The magazine also has some professional aspects. These are the barcode, price, issue number and date of issue, all of this is essential information that the reader will like to know when purchasing the magazine. This information is in really small text just below the barcode, the price is is small lettering so that the audience see all of the features of the magazine first before they see the price as they should already be wanting to buy the magazine buy the time they see this. Grouping all of this kind of information together also makes it easier for the reader.Colour Scheme – The colour scheme is black, white and red. These are colours that areassociated with horror films – black for evil/darkness, red for blood and white for innocence.The only other colour is yellow which is only used for the magazines information, this separatesit from the rest of the cover.
  5. 5. Masthead – This magazines style/layout is very different to other film magazines, it has more of a modern/contemporary look which makes it unusual and stand out on the market. Looking at different style magazines gives me more ideas for when I make my own magazine cover. An important feature on the magazine cover is the Magazines name ’Little White Lies -this is the masthead. This is continuous throughout each issue of the magazine so that it isrecognisable and rememberable. It also says ‘truth and movies’ – using the word movies isshowing what type of magazine it is and using the word truth will make people trust them thateverything they say about the films is the truth. Featured Film – The featured film in this magazine is called ‘Let the right one in’. The target audience (people interested in horror film) will know this is a horror film just from the title – letting something in. The text is large, bold and is in a different font to the rest of the text on the page which makes it stand out. The font is quite scribbly/messy which makes it look eery.Colour Scheme – The colour scheme is the same as the previous magazine I have looked at;black, white and red. These are colours that are associated with horror films – black forevil/darkness, red for blood and white for innocence. These are the only three colours used onthe page which shows continuity and the horrors genre.
  6. 6. Image - The image used is a head close up shot – instead of being a photograph it looks like it has been drawn/painted, this unusual image will catch the readers attention. The girl has direct eye contact with the reader so it looks like she is looking personally at you, drawing you in. The girls face is covered in blood which is something that is always associated with horror films; as is pale, white skin and dark, black hair. The blood on her face looks like tears which gives us an idea into what character she plays within the film. Professional Aspects – These are the barcode, price, issue number and date of issue, all of this is essential information that the reader will like to know when purchasing the magazine. This information is in really small text just below the barcode, the price is is smalllettering so that the audience see all of the features of the magazine first before they see theprice as they should already be wanting to buy the magazine buy the time they see this.Grouping all of this kind of information together also makes it easier for the reader.

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