The document discusses audience theory for different types of media. It provides analysis of the primary and secondary audiences for movies about aliens, comedy shows about bookstores, and kids action movies. It also defines key concepts like the hypodermic needle theory, discusses uses and gratifications of media, consumer generated content, and psychographic audience segments like Belongers, Achievers, Emulators, Balanced, and Needs Driven.

1. Audience
Theory
Your Name

2. • Primary Audience are teenagers as it is an alien
movie that isn’t gore filled
• Secondary Audience is adults as it has lots of
hidden meaning in segments and as a film as a
whole that adults are more likely to understand
Audience Profile

3. Audience Profile
• Primary Audience the main
audience for black books is adults
as it follows traits in a lot of adults
and relates to their mannerisms
• Secondary Audience is teenagers
as they find the gimmick funny of
an lazy Irishman running a
bookshop despite the fact he
doesn’t like books or people

4. Audience Profile
• Primary Audience is kids as its got kids
in the name and is a typical kids action
movie plot
• Secondary Audience is adults and
teenagers as there are lots of jokes and
references that fly over kids and many
teenagers heads but adults understand
it

5. Hypodermic Needle
• Definition the hypodermic needle is where a
widespread audience are injected by the media’s
ideology
• Example, there was an online post that seemed
official about covid vaccines coming with vaccine
passports so you cannot travel or go to
restaurants or pubs without it and due to so
many people believing it healthcare official had
to openly say it was false and would not happen

6. Uses and Gratifications Information
• I use the media to satisfy curiosity or help
with a decision but not really for finding
information as I don’t always believe the
media and am often very sceptical so if I
wanted to find out something I wouldn't use
the media id use research articles and
documents

7. Uses and Gratifications Personal
Identity
• I use media related to personal identity just
for social media (Instagram ) just to watch
skaters but I don’t use it for traits or personal
values as its similar to the hypodermic needle
as its just doing what everyone is doing

8. Uses and Gratifications Integration and
Social Interaction
• I only really use media as a topic for social
interaction to talk to my friends about but I
don’t use it for belonging or identifying with a
group of people par skating

9. Uses and Gratifications Entertainment
• I use media’s for escaping and relaxing all the
time, multiple times a day ill sit back and
watch some YouTube or Netflix and relax

10. Consumer Generated Content
• Example, Minecraft as it has complete freedom
over what you do
• What are the advantages to media producers?
• The media producers get their content publicly
exposed so they have a widespread audience for
free 9 however you can pay for extra exposure)
• Why would the audience generate content?
• To make the apps or games more fun for
themselves and other players and to get feedback
on what they have done

11. Psychographics
• Belongers: tik tok superstars
• Achievers: vouge magazine
• Emulators cheap fake versions of what the tik
tok stars wear

12. Psychographics
• Balanced JK Rowling ( 15.3 million to medical
research facility
• Needs Driven the latest iPhone but on monthly
pay
• Socially Conscious
- A: sponsor a rescue dog
- B:grow your own veg and religiously d.i.y people