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Big-tent UX
@pboersma

UX Camp West 2016
Peter Boersma
* Dutch

but married to Hamburger Deern
* information ergonomist

= computer science

+ cognitive ergonomics
* interaction designer
* UX strategist
* design process freak
* UX Cocktail Hours

in Amsterdam since 2001
T-model for UX (2004)
every field
shallow skills
deep skills
business skills
skills of other fields skills of other fields
UX = many related fields
UX = many related fields
user experience skills
every UX practitioner is unique
user experience practitioner X
every UX practitioner is unique
user experience practitioner Y
every UX practitioner is unique
user experience practitioner Z
every UX practitioner is unique
unicorn
7 main pillars
Business
Strategy
Resource Management
Research
Design
Evaluation
Implementation
7 main pillars
Big-tent UX
Business
X
Business
Strategy
sales service
communitiescore brand
client
client
competitor
competitor
competitor
competitorcompetitor
big
competitor
big
competitor
client
client competitor
competitor
sub-brand

communities
core

brand
online
support
online
sales
client
Strategy
Resource Management
Roadmap Management
progress
progress
progress
progress
area
area
area area
area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment
Scope Management
easy hard
merely contributes
essential
quick
win
repair quality
winner!
pick
just a few of these
for your release!
Time & Budget Management
estimate
assumptions
calculations
(explanations)
risks
example estimate
assuming

we design 10 wireframes

(5 complex + 5 medium)

plus 15 components

we estimate

we need 300 hours

but

we don’t know the
documentation needs
of the developer
(5x16 + 5x8) + (15x12)

Culture Management
Kim Goodwin on Org. Culture
People’s Social Style
Guarded
Open
Indirect Direct
Guarded
Open
Indirect Direct
People oriented
Guarded
Open
Indirect Direct
Task oriented
Guarded
Open
Indirect Direct
Slow

pace
Guarded
Open
Indirect Direct
Fast
pace
Relator Socializer
Thinker Director
Guarded
Open
Indirect Direct
Resource Management
Research
ask
what is the idea?
will it help you reach your goals?
will customers accept it?
why now?
how fast can you move?
and find out value of answers
ask: what is the idea?
ask: why now?
and find out the value of answers
ask
who are you?
what do you use now?
how do you feel about it?
when is it a good/bad day?
what should it be like?
and find out value of answers
Design Research
Research
Design
MOBILE
APP
MUSIC PLAYER IN
BAR
matching
user
profile
bar
profile
OUT OF SCOPE
“Concept diagram” for bank site
Life
Play Buy
based on

real motivations

of real people
with modules

to discover

and personalise
with information

about products

& processes
Learn
aimed at selling

relevant products

in a transparent

fashion
Design
Evaluation
Evaluation
With a few people

* focus group

* usability test

* releasing an MVP
With many people

* public beta
With all users

* analytics

* A/B tests

* SEO
A
B
C
28% better
Evaluation
Implementation
WTF is “the full allotment”!?
Thank you for submitting your application to the American Kennel Club.
Unfortunately, we are unable to complete the processing of your
application.
The dog name you selected cannot be used because American
Kennel Club has already registered the full allotment of this
breed with your requested name.
So that we may continue processing your application, please print a
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American Kennel Club guidelines
Agile and UX
Agile is useful

for in-house developers

of increments to

existing systems.
Promising applications of Agile
Promising applications of Agile
Promising applications of Agile
The 5-day sprint (2010)
Implementation
7 main pillars
from pillars to tent
Process
why document your process?
1. to agree on what ‘things’ are called
2. to link design activities with other processes
3. to increase efficiency through standardization
4. to speed up integration of team members
5. to explain to your client where they are involved
6. to measure your work, so you can improve it
Start with sketching your process
SITEMAP
wireframes
require-
ments usability

test
Screen
FLOW
proto-
type
design
principles
Persona
1 2 3 4
Persona
SITEMAP
wireframes
require-
ments
usability

test
Screen
FLOW
proto-
type
design
principles
1 2 3 4user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability

test
Screen
FLOW
proto-
type
design
principles
http://www.slideshare.net/Hienadz.Drahun/

50-visual-definitions-of-user-experience
user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability

test
Screen
FLOW
proto-
type
design
principles
10 steps
1. identify your current deliverables
2.create diagram with deliverables & phases
3.describe activities, specifying input & output
4.present process to rest of company
5.improve diagram & descriptions
...
10 steps
...
6.create templates & instructions for deliverables
7.update diagram & descriptions
8.promote your process, internally & externally
9.measure & evaluate working with the process
10. continue to improve the process
a plan for process improvement
I will <do something>

together with <another role>

and we will change <a part of the process>

to improve <a success metric>

before <a deadline>.
Process
Big-tent UX
Business Strategy
Resource Management
Design
EvaluationImplementation
Research
Big-tent UX
Business Strategy
Resource Management
Design
EvaluationImplementation
Research
Process
UX = many related fields
user experience skills
every UX practitioner is unique
user experience practitioner X
Big-tent UX
@pboersma

UX Camp West 2016

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