1.
Big-tent UX
@pboersma
UX Camp West 2016

2.
Peter Boersma
* Dutch
but married to Hamburger Deern
* information ergonomist
= computer science
+ cognitive ergonomics
* interaction designer
* UX strategist
* design process freak
* UX Cocktail Hours
in Amsterdam since 2001

3.
T-model for UX (2004)

4.
every field
shallow skills
deep skills
business skills
skills of other fields skills of other fields

5.
UX = many related fields

6.
UX = many related fields
user experience skills

7.
every UX practitioner is unique
user experience practitioner X

8.
every UX practitioner is unique
user experience practitioner Y

9.
every UX practitioner is unique
user experience practitioner Z

10.
every UX practitioner is unique
unicorn

11.
7 main pillars

12.
Business

13.
Strategy

14.
Resource Management

15.
Research

16.
Design

17.
Evaluation

18.
Implementation

19.
7 main pillars

20.
Big-tent UX

21.
Business

22.
X

23.
Business

24.
Strategy

25.
sales service
communitiescore brand
client
client

26.
competitor
competitor
competitor
competitorcompetitor
big
competitor
big
competitor
client
client competitor
competitor
sub-brand
communities
core
brand
online
support
online
sales
client

27.
Strategy

28.
Resource Management

29.
Roadmap Management

30.
progress
progress
progress
progress

31.
area
area
area area
area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment

32.
Scope Management

33.
easy hard
merely contributes
essential
quick
win
repair quality
winner!
pick
just a few of these
for your release!

34.
Time & Budget Management

35.
estimate
assumptions
calculations
(explanations)
risks

36.
example estimate
assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
we estimate
we need 300 hours
but
we don’t know the
documentation needs
of the developer
(5x16 + 5x8) + (15x12)

37.
Culture Management

38.
Kim Goodwin on Org. Culture

39.
People’s Social Style

40.
Guarded
Open
Indirect Direct

41.
Guarded
Open
Indirect Direct
People oriented

42.
Guarded
Open
Indirect Direct
Task oriented

43.
Guarded
Open
Indirect Direct
Slow
pace

44.
Guarded
Open
Indirect Direct
Fast
pace

45.
Relator Socializer
Thinker Director
Guarded
Open
Indirect Direct

46.
Resource Management

47.
Research

48.
ask
what is the idea?
will it help you reach your goals?
will customers accept it?
why now?
how fast can you move?
and find out value of answers

49.
ask: what is the idea?

50.
ask: why now?

51.
and find out the value of answers

52.
ask
who are you?
what do you use now?
how do you feel about it?
when is it a good/bad day?
what should it be like?
and find out value of answers

53.
Design Research

54.
Research

55.
Design

56.
MOBILE
APP
MUSIC PLAYER IN
BAR
matching
user
profile
bar
profile
OUT OF SCOPE

57.
“Concept diagram” for bank site
Life
Play Buy
based on
real motivations
of real people
with modules
to discover
and personalise
with information
about products
& processes
Learn
aimed at selling
relevant products
in a transparent
fashion

58.
Design

59.
Evaluation

60.
Evaluation
With a few people
* focus group
* usability test
* releasing an MVP
With many people
* public beta
With all users
* analytics
* A/B tests
* SEO

61.
A

62.
B

63.
C

64.
28% better

65.
Evaluation

66.
Implementation

67.
WTF is “the full allotment”!?
Thank you for submitting your application to the American Kennel Club.
Unfortunately, we are unable to complete the processing of your
application.
The dog name you selected cannot be used because American
Kennel Club has already registered the full allotment of this
breed with your requested name.
So that we may continue processing your application, please print a
VALID name choice in the space below.

68.
American Kennel Club guidelines

69.
Agile and UX
Agile is useful
for in-house developers
of increments to
existing systems.

70.
Promising applications of Agile

71.
Promising applications of Agile

72.
Promising applications of Agile

73.
The 5-day sprint (2010)

74.
Implementation

75.
7 main pillars

76.
from pillars to tent

77.
Process

78.
why document your process?
1. to agree on what ‘things’ are called
2. to link design activities with other processes
3. to increase efficiency through standardization
4. to speed up integration of team members
5. to explain to your client where they are involved
6. to measure your work, so you can improve it

79.
Start with sketching your process

80.
SITEMAP
wireframes
require-
ments usability
test
Screen
FLOW
proto-
type
design
principles
Persona

81.
1 2 3 4
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

82.
1 2 3 4user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

83.
http://www.slideshare.net/Hienadz.Drahun/
50-visual-definitions-of-user-experience

84.
user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability
test
Screen
FLOW
proto-
type
design
principles

85.
10 steps
1. identify your current deliverables
2.create diagram with deliverables & phases
3.describe activities, specifying input & output
4.present process to rest of company
5.improve diagram & descriptions
...

86.
10 steps
...
6.create templates & instructions for deliverables
7.update diagram & descriptions
8.promote your process, internally & externally
9.measure & evaluate working with the process
10. continue to improve the process

87.
a plan for process improvement
I will <do something>
together with <another role>
and we will change <a part of the process>
to improve <a success metric>
before <a deadline>.

88.
Process

89.
Big-tent UX
Business Strategy
Resource Management
Design
EvaluationImplementation
Research

90.
Big-tent UX
Business Strategy
Resource Management
Design
EvaluationImplementation
Research
Process

91.
UX = many related fields
user experience skills

92.
every UX practitioner is unique
user experience practitioner X

93.
Big-tent UX
@pboersma
UX Camp West 2016