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UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impact at Capital One"

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UX STRAT USA 2017 presentation by Richard Dalton, VP, Head of Design, Capital One

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UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impact at Capital One"

  1. 1. ENGAGING THE ORGANIZATION FOR DESIGN IMPACT Richard Dalton, Head of Design, Capital One richard.dalton@capitalone.com #mauvyrusset
  2. 2. ENGAGING DESIGN FOR ORGANIZATIONAL IMPACT Richard Dalton, Head of Design, Capital One richard.dalton@capitalone.com #mauvyrusset
  3. 3. HOW TO CONNECT? 1. IDEAS … CREATE MAPS 2. PEOPLE … CREATE TEAMS
  4. 4. CONNECTING IDEAS
  5. 5. Map Users’ activities, thoughts, and goals through life scenarios. Connect To planning, projects, and products that enable our touchpoints.
  6. 6. CONNECTING PEOPLE
  7. 7. CONNECT IDEAS … CREATE MAPS 1. UNDERSTAND OUR USERS 2. MAP TOUCHPOINTS TO TASKS 3. CONNECT ON- TO OFF-STAGE CONNECT PEOPLE … CREATE TEAMS 1. USE COMMON LANGUAGE 2. EXPERIENCES AS SHARED GOALS
  8. 8. WHY?
  9. 9. ENGAGING DESIGN FOR ORGANIZATIONAL IMPACT
  10. 10. THANK YOU Richard Dalton, Head of Design, Capital One richard.dalton@capitalone.com #mauvyrusset

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