On Friday July 31st, I had the opportunity to share the latest information about the growing momentum for Certified American Grown flowers during the 2015 Fun 'N Sun Convention held in Monterey, CA. With 47 certified farms in 14 states, the program is certifying millions of flowers American Grown. More and more retailers and consumers are identifying with the flowers they really want while supporting local businesses, local farms and locally grown flowers. Consumers and the industry is invited to celebrate the initiative underway by attending one of 10 Field to Vase dinners being held throughout the country in 2015. These dinners celebrate local American Grown flowers and the people who farm them. If you'd like to enjoy a flower filled evening on the farm, visit AmericanGrownFlowers.org/FieldToVase to learn more.

1. F R E S H & G U A R A N T E E D

2. Alaska Beauty
Peonies
Co-Operative

3. Florida
Monterey
Washington DC
Alaska

4. W H Y A R E W E D O I N G T H I S ?
•74%of Consumers Have No Idea Where Flowers Come From
•58%of Them Would Prefer Local, American Grown Flowers
• Yet Approximately 80%Are Imported
We Did The Math…

5. People Don’t Know, What They Don’t Know.
…but they are starting to ask the right questions.

6. – A . C . G A L L A O , P R E S I D E N T & C O O O F W H O L E F O O D S
“Ten or 15 years ago, the organic label was more
important to our customers, but we started to feel
over the last five to seven years that our customers
were more interested in buying produce that is local.”

7. - E N T R E P R E N E U R M A G A Z I N E
“Locally sourced food is a big deal in Seattle, and the
economic tendrils of the movement reach deeper
than anyone might imagine. Throughout the city, in
one ZIP code after the next, you'll find restaurants
that have made local ingredients both a guiding
principle and a marketing tool--from Local 360 in
Belltown to emmer&rye in Queen Anne…”
H O W T H E FA R M - TO - TA B L E M O V E M E N T
I S H E L P I N G G R O W T H E E C O N O M Y

8. - E N T R E P R E N E U R M A G A Z I N E
“Recently, Bobby Jones ruminated about what had gone
wrong for his father. "American agriculture lost its way,"
he says. "Much of the problem was the disconnect
between the product and the consumer."
These days, an increasing number of Americans
appreciate the importance of that connection. And all of
a sudden, it seems, they're willing to pay to get it.”
H O W T H E FA R M - TO - TA B L E M O V E M E N T
I S H E L P I N G G R O W T H E E C O N O M Y

9. W H AT A B O U T F L O W E R S ?W H AT A B O U T F L O W E R S ?

10. So…
74% Have No Idea
+
The Farm To Fork Movement Is A Big Deal
=

11. F I E L D T O VA S E

12. • Nationwide Tour
• Ten Cities
• 100 - 150 Guests

13. Carpinteria, CA

14. Carlsbad, CA

15. Monterey, CA

16. Boulder, CO

17. Share: Santa Cruz Field to Vase Video
B Y M O O N P R O D U C T I O N S
T H E V I D E O W I L L B E M A D E A VA I L A B L E O N L I N E A T:
A M E R I C A N G R O W N F L O W E R S . O R G / F I E L D T O VA S E

18. The Opportunity
Is NOW

20. # O R I G I N M AT T E R S
•Fresh
•Sustainable
•Local

22. 46 Farms 14 States
Millions of Certified Stems

23. A R E Y O U R E A L I Z I N G
T H E O P P O R T U N I T Y ?

24. A M E R I C A N
G R O W N R O S E
•
Less than 2%Are
American Grown
• Less than a dozen farms
• Differentiate Yourself

25. W E C A N S E T T H E TA B L E

27. W H AT Y O U C A N
D O T O D AY ?
• RSVP For A Dinner
• Become A National
Sponsor
• Subscribe to our
Newsletter
• Buy & Promote American
Grown Flowers

28. Q U E S T I O N S

29. – P. A L L E N S M I T H
“Cut flowers bring beauty and vibrancy to any
setting, especially those that are American Grown.
The Field to Vase Dinners are a marvelous way to
celebrate local food and flowers.”

30. A M E R I C A N G R O W N F L O W E R S . O R G