- Conceptualized and produced creative content including logo, store layout, print/digital ads, business cards, lookbook, and brochure - Analyzed and evaluated ROI of the campaign - Managed all of the aspects of the business plan including industry analysis, SWOT, consumer profiles and market research

1. B Y P H U O N G L E

2. M I S S I O N STAT E M E N T
W h et h e r o u r wo m a n i s o n h e r way to a
d ow ntow n d ate o r b u i l d i n g h e r e m p i re , t h e
c l a s s i c co l o r co m b o w i l l a l ways h ave h e r b a c k
a n d s o w i l l we . At E n N o i r et B l a n c , we s u p p o r t
q u a l i t y. We s u p p o r t st yl e . We s u p p o r t gre at
s e r vi c e . We s u p p o r t co nf i d e n c e . We s u p p o r t
e m p owe re d wo m e n l i ke yo u .
YOU (ALWAYS IN STYLE)
SHOP AT ENNOIRETBLANC

3. TARGET MARKET
DEMOGRAPHICS
Age: 25 – 35years old
Education: Associate’s degree &
higher
Sex: Female & Male
Social Class: middle class <
Income: $52,455 ~ (center city)
Demographic information is powered by Onboard
Informatics (point2homes.com)
Internet: fashion & travel blogs,
shopping sites, news sites,
Huffington post, Buzzfeed
Occupation: blue & white
collared jobs
Residence: Center City and
surrounding areas
Marital Status: No preference

4. TARGET MARKET
PSYCHOGRAPHICS
Lifestyle: Active & healthy, tech
savvy, image conscious, financially
focused, environmentally friendly,
work hard play hard attitude
Interests: Shopping, traveling,
reading, listening to music, attending
concerts, risk-taking opportunities
Purchasing frequency: shop at least
twice weekly, spend an hour or more
per store
Price conscious: appreciate a good
sale but would spend for quality
Consumer Group: Young
contemporary professionals

5. MARKETING/ADVERTISEMENT

6. GRAND STORE OPENING | | 22 MARCH 2017
D r i n k s . S n a c k s . L i v e M u s i c . P a r t y.
SPEND 100$ . GET 20$ GIFT CARD.
F R O N T B A C K
G R A N D O P E N I N G
A D V E R T I S E M E N T
D i r e c t M a i l - P o s t c a r d
2 1 1 6 C H E S T N U T S T R E E T
| P H I L A D E L P H I A | P A

7. GRAND STORE OPENING | | 22 MARCH 2017
D r i n k s . S n a c k s . L i v e
M u s i c . P a r t y.
SPEND 100$ . GET 20$ GIFT
CARD.
O N L I N E P O S T I N G – I N S TA G R A M A D
See you there at 2116 Chestnut Street
Philadelphia, PA 19103

8. GRAND STORE OPENING | | 22 MARCH 2017
Drinks . Snacks . Live Music . Party.
SPEND 100$ . GET 20$ GIFT CARD.
O N L I N E P O S T I N G – I N S TA G R A M P A G E
ennoiretblanc
2 1 1 6 C H E S T N U T S T R E E T | P H I L A D E L P H I A P A

9. 2 1 1 6 C h e s t n u t S t r e e t | P h i l a d e l p h i a

10. CLASSIC COLORS/
UPDATED LOOK
ATENNOIRETBLANC,
WESUPPORTQUALITY.
WESUPPORTSTYLE.
WESUPPORTGREATSERVICE.
WESUPPORTCONFIDENCE.
WESUPPORTEMPOWERED
WOMENLIKEYOU.
Q U A L I T Y
S E R V I C E
C O N F I D E N C E
Y O U .
Prices that do not break the bank.
You do not have to sacrifice quality for cost.
24.95$
Follow our Instagram & Facebook so we can feature you and
show case both your outer/inner beauty and style
34.95$
Exchange & return within 30 days of purchase
Gift Cards
Gift Boxing
Free Wi-Fi Hotspot
Newsletter/Postcard discounts
(ALWAYS IN STYLE)
SHOP AT ENNOIRETBLANC
2 1 1 6 C h e s t n u t S t r e e t | P h i l a d e l p h i a
H O U R S | M O N - S A T 9 - 8 S U N 9 - 6
B R O C H U R E ( b a c k )

11. D i r e c t M a i l e r C a r d
nonCOLOR ADD I CTION
#5646841867916798
Current resident
123 Market St
Philadelphia, PA 123456
F R O N T
B A C K

12. T h a n k Yo u C a r d
THANK YOU
Here’s 20% off for next
purchase
SHOP AT ENNOIRETBLANC
F R O N T
B A C K

13. B u s i n e s s C a r d
F R O N T
B A C K
215.123.2345
I n f o @ e n n o i r e t b l a n c . c o m
2 1 1 6 C h e s t n u t S t r e e t
| P h i l a d e l p h i a

14. SS’17
LOOKBOOK
P H I L A D E L P H I A
EN NOIR ET BLANC
W h e t h e r o u r w o m a n i s o n h e r w a y t o a
d o w n t o w n d a t e o r b u i l d i n g h e r e m p i r e ,
t h e c l a s s i c c o l o r c o m b o w i l l a l w a y s
h a v e h e r b a c k a n d s o w i l l w e . A t E n
N o i r e t B l a n c , w e s u p p o r t q u a l i t y . W e
s u p p o r t s t y l e . W e s u p p o r t g r e a t
s e r v i c e . W e s u p p o r t c o n f i d e n c e . W e
s u p p o r t e m p o w e r e d w o m e n l i k e y o u .
2 1 1 6 C h e s t n u t S t r e e t | P h i l a d e l p h i a

15. 01.
02.
04.
05.
03.
F O L D - O V E R F L A P B A G
V A R S I T Y B O M B E R J A C K E T
P A D D E D S L I D E R S
T W I L L J A C K E T
S T R I P E D A - L I N E S K I R T
L A C E - U P B O O T S
L O N G K A F T A N D R E S S
S A T I N B A C K P A C K
S L I N G - B A C K S A N D A L S
L E A T H E R J A C K E T
L O U N G Y T R O U S E R S
S T U D D E D G L A D I A T O R S A N D A L S
W O O D E N C L O T H I N G R A C K
F I R E E S C A P E S H E L F
B A R N W O O D S I D E T A B L E S
TABLEOFCONTENTS
Pg. 1
Pg. 2

16. Varsity Bomber Jacket | 60$
Padded Sliders | 25$
Fold-Over Flap Bag | 15$
SHOP AT ENNOIRETBLANC
Pg. 3
01.
Pg. 4

17. Lace-up Boots | 45$
SHOP AT ENNOIRETBLANC
Pg. 5
02.
Pg. 6
Striped A-Line Miniskirt | 25$
Twill Jacket | 55$

18. SHOP AT ENNOIRETBLANC
Pg. 7
03.
Long Kaftan Dress | 45$
Sling-back Sandals | 25$
Satin Backpack | 15$
Pg. 8

19. Studded Gladiator Sandals | 25$
SHOP AT ENNOIRETBLANC
Pg. 9
04.
Pg. 10
Loungy Trousers| 25$
Leather Jacket | 50$

20. SHOP AT ENNOIRETBLANC
Pg. 11
Wooden Coat Rack | 20$
Barn Wood Side Table | 20$
Pg. 12
05.
Fire Escape Shelf | 15$

21. L M
H A N G TA G

22. C h a r i t y P a r t n e r s h i p F l y e r
EVENT HOSTED BY ENNOIRETBLANC
L i v e M u s i c . S n a c k s . S p e c i a l G u e s t S p e a k e r s .
2 11 6 C h e s t n u t S t r e e t | P h i l a d e l p h i a
S H O P F O R A C A U S E .
6 . 15 . 2017
RSVP AT ENNOIRETBLANC.COM/NOVIOLENCE

23. T
H E
B E S T
G I F T 4 Y O U
This Gift Card is the property of En Noir et Blanc. Treat this card as if it were cash. It
cannot be replaced if lost or stolen. The cash value on this card expires 2 years from
the date of issue, or of the shortest term allowed by the current Pennsylvania laws in
effect at the time of issue. You will receive a printed receipt showing the date of issue
and the balance remaining on the this card every time you come to En Noir et Blanc.
G I F T C A R D

24. P R I N T A D
W H I T E I S T H E N E W B L A C K
B L A C K I S S T I L L T H E B L A C K
(ALWAYS IN STYLE)
SHOP AT ENNOIRETBLANC
2 1 1 6 C h e s t n u t S t r e e t | P h i l a d e l p h i a

25. SUITED FOR THE WINTERF | W ‘ 1 7 C O L L E C T I O N
ENNOIRETBLANC
S E A S O N A L A D # 1

26. S E A S O N A L A D # 2
T R A V E L I N T I M E
B A C K T O B L A C K
S | S ‘ 1 7 C O L L E C T I O N
ENNOIRETBLANC

27. WHAT’S NEW |
CLOTHING |
ACCESSORIES |
HOME GOODS |
SALE |
MY BAG
SHOP THE LOOKBOOK
Free shipping on all orders over 49$
(US & Canada only)
W e b s i t e H o m e p a g e

28. E m a i l B l a s t
YOU’RE ON
THE LIST
NOW YOU WILL HAVE THE ACCESS TO BE THE
FIRST TO KNOW ABOUT OUR NEW ARRIVALS,
SALES, AND DEALS
SHOP AT ENNOIRETBLANC

29. F | W ‘ 1 7 C O L L E C T I O N
S | S ‘ 1 7 C O L L E C T I O N
S o c i a l M e d i a A d s

30. S H O P P I N G B A G

31. STORE CONCEPT

32. S T O R E F L O O R P L A N

33. S T O R E F L O O R P L A N w i t h l e g e n d s
A
B B B
C
DD
E E
E
F
G
G
H HI J
K K
L
L
N O
N O
P
Q
R
S
T
K
LH
H

34. S T O R E F L O O R P L A N w i t h l e g e n d s

35. P a i n t e d c o n c r e t e c e m e n t f l o o r i n g
R u s t i c / I n d u s t r i a l

36. A B
C
D E F

37. K L
M N O

38. G
H I J

39. F A C A D E

40. At o u r E n N o i r et B l a n c , we d o n o t j u st o ffe r
u n i q u e l i n e o f a s s o r t m e nt s b u t a l s o f i rst- c l a s s
c u sto m e r s e r v i c e . We o ffe r n ew, h i p s h o p p i n g
ex p e r i e n c e . O u r m a r ket i n g p l a n w i l l s et o u r
b ra n d a p a r t .
I t h a n k yo u fo r yo u r t i m e .
YOU (ALWAYS IN STYLE)
SHOP AT ENNOIRETBLANC
SUMMARY OF BUSINESS PLAN