Copy of St. George Book Completed

Q U A L I TAT I V E R E S E A R C H R E S U LT S
A N D R E C O M M E N D AT I O N S
S T. G E O R G E - S O R E N S O N A D V E RT I S I N G

TA B L E O F C O N T E N T S
Executive Summary
Objectives
Methodology
Survey
In-Depth Interviews
On-Site Interviews
Research Insights
Creative Brief
Recommendations
Appendix
Appendix 1: Figures
Appendix 2: Intercepts
Appendix 3: Secondary
Appendix 4: Survey Results
Page 3
Page 4
Page 5-7
Page 5
Page 6
Page 7
Page 8
Page 9-10
Page 11
Page 12-67
Page 13-14
Page 15-17
Page 18-21
Page 21-67
Page 2

E X E C U T I V E S U M M A RY
This report details the research results, insights, and recommendations for the St. George Utah Area
Convention & Tourism Office.
!
The following research targeted those who live outside of Utah and Northern Nevada, but within the
United States. Research about those who live within Utah and those that live outside the United States
can be found in the corresponding reports.
!
Primary and secondary research for this report was conducted entirely by the previously mentioned
Brigham Young University students under the supervision of Professor Douglas MicKinlay and
Sorenson Advertising.
!
Raw research data may be found in the appendix section for further examination.
!
This report, results, and associated insights were created by by Brian Clay, Brooke Carter, James
Myrick, Zachary Miller, Matt Casady, and Bryan Mortensen in association with the BYU Advertising
Department and Sorenson Advertising.
!
For additional information regarding this report contact Brian Clay (brianrclay@gmail.com).
!
Design and production of this report and it’s associated deck were created by Bmort Productions
(bmort.squarespace.com).
!
For additional copies of either the deck or report, contact Bryan Mortensen (bemorte@gmail.com).
Page 3

O B J E C T I V E S
Based on the reasons and rationale provided by Sorenson Advertising, the objectives of all research
conducted were as follows:
!
a. Discover if all the local attractions could fit under one brand umbrella.
b. Understand what attractions/experiences caused emotional responses.
c. Analyze how St. George could increase tourism in the area.
!
After reviewing the research data, insights, and information, our group takes the perspective that:
!
a. Outside the state, the perceived benefits for the ‘watchers’ are very different than the perceived
benefits for the ‘doers’, but both love the natural wonder aspect of St. George. A “one brand
umbrella” strategy could address both types of consumers.
!
b. Since different groups of people respond favorably to different area attractions, the emotional
responses varied depending on:
1. Whether the consumer was a ‘doer or a watcher’.
2. The attraction that drew them to the area.
!
c. Consider embracing the ‘hub’ status of the St. George brand and try and create connections to
the major destinations in the area.
*Our team considered these objectives from the national brand perspective.
Page 4

M E T H O D O L O G Y
Primary research was conducted using the following methods:
!
• Survey Conducted through Mail-chimp.
• In-Depth Interviews
• On-site Interviews and Intercepts
!
Survey
• We conducted 509 completed online surveys.
• The survey was primarily distributed through a Mail-chimp database.
• Secondary distribution was supplemented through Facebook, Yelp, Trip-advisor, and Google+.
• Our target was anyone outside of Utah and Northern Nevada (Logan to Las Vegas).
• A total of 633 surveys were started, with 509 total completed (20.1% dropout rate).
• Respondents came from all over the country, but the following states were most highly
represented:
*For all additional data, responses, graphs and results, please see the appendix at the end of this book.
Page 5

In-Depth Interviews
• We conducted 13 in-depth interviews over the phone, Skype, and in-person.
• We have identified and highlighted people interviewed, along with some of their demographic
information below:
Kevin, age 23, from Sacramento, California
-Had been to St George once as a kid.
-"Is St. George close to Zion? I had no idea. I've seen
pictures of Zion and want to go there."
-"[When I look for places to vacation] I look for places
where I can have a home base. A place where I can
walk to do my shopping, go to the pool, and then I
can drive to other cool attractions."
-"I look for something new about 1/4th of the time.
Mostly I go to places I've been before like Yosemite.
I've been to Yosemite like 7 times."
David, age 32, married with 2 kids, from
Booneville, Mississippi
-Had never traveled to Southwestern, UT before.
-"When I travel, its mainly to go see family."
-"I want to do activities that I like to do, but also
things that I can to with the people I go visit. I love
camping, rock climbing, the whole thing.
-"I would love to go rock climb in southern Utah, but I
can't afford to go on a trip just to go rock climbing."
Brian, age 26, from Southern California
-Has visited Zion several times including once last
summer.
-Likes that there is different level hikes for all ages
within a close vicinity
-Hadn’t ever heard of Tuacahn and didn’t know it
existed.
-Thought of St George as just small town in the
middle of nowhere, didn’t attract him to go on
vacation on its own
!
John, age 29, from Southern California
-Has worked at Dixie State for the last 8 months
-Loved that everything can be done and enjoyed
outdoors, even outdoor seating at restaurants.
-Main part that separates St George area from the
rest of the world: Totally different view of the desert
environment
Kazz and Brandy, married couple, ages 24
and 23, from Missouri and New York.
-Kazz had been there but Brandy had not
-Both planned vacations, and preferred camping trips
-Thought St George was hot and did not like the lack
of main airport
-Thought there may be too much Mormonism there.
Judy Clay, age 60, from Raleigh, North
Carolina
-Had gone to Zion a few times because she had been
to other National Parks before
-Also was passing through on trips to other places
-Felt it was an old person mecca
-Overall, Judy felt that St. George is a beautiful place
that has grown a lot and now has much to offer.
!
Daniel Bird, age 40, from Newbury Park,
California
-Looks for activities for he and his son who are active
-But also needed activities for his wife and daughters
who want to be pampered and relax
-Looks for areas that have diverse and unique foods
related to that area
-“Being from California, I have to work really hard to
to pay for where I live, and live the kind of lifestyle I
enjoy.
-When I go on vacation I want things to be taken care
of for me so that I can just relax and not have to turn
a vacation into more work.”
M E T H O D O L O G Y Page 6

On site interviews
We visited southwestern Utah on a day of a half marathon in Zion National Park. We spent 2 hours
(11-1) walking the streets of Springdale in groups of 2 people (one to ask questions and one to record
the interview). We then spent the remainder of the day hiking Angels Landing, talking with and
observing people on our way.
!
We asked people to rate some of their favorite destinations on a perceptual map. For results, see
Figure 1.5.
M E T H O D O L O G Y Page 7

I N S I G H T S F R O M R E S E A R C H
Insights from in-depth interviews:
• People want a "home base", a place where they can walk to the store, the pool, and to a decent
attraction.
• People lack the connection between the different attractions.
• St. George is, for better or worse, an outdoor recreational tourist area. St. George can’t compete
with Las Vegas in terms of shopping, food, or entertainment. Outdoor activities (rock climbing,
biking, ATV, boating, hiking, camping, horseback riding, etc.) and golf are the main focal points of
the area.
• People don’t really visit St. George when they come to Southern Utah, they visit the National Parks
(specifically Zion). A visit specifically to St. George revolves more around a specific event (ie: a race
or golf tournament)
• The typical Zion tourist may be different than the St. George tourist, and even different still than
the Tuacahn tourist.
Insights from on-site interviews:
• St. George isn’t recognized as a vacation destination to people outside of the state of Utah, while
Zion National Park is.
• Consumers seeking Zion National Park as a destination have different objectives than consumers
who seek St. George as a destination.
• Members of the LDS church who live outside of Utah are most likely to visit St. George for family.
Insights from Survey:
!
• See figures 1.2, 1.3, and 1.4 in Appendix 1.
Page 8

C R E AT I V E B R I E F
Current Situation
■ People may not make a connection between Zion National Park and St George.
■ Families are on a budget and need cheaper alternatives for vacations than amusement parks or
other spendy activities. Retirees migrate to places of year-round warm weather. Outdoor
enthusiasts travel the country and world in search of unique natural wonders to challenge their
physical abilities.
■ Many respondents think Utah is boring, and might think there isn’t a whole lot to do in St George.
Target Audience
Primary:
Young experience driven families ages 18-45 with a low to moderate income. Their attraction to St.
George is the variety of DIY adventures at low and high skill levels. This is the independent crowd that
want to do things their way. Generally, they have a passion for something (whether it be rock climbing,
photography, or nature). These people want to come home with a story to share.
!
Secondary:
Middle-aged "cushy vacationers." Ages 30+ with a moderate to high income. Their attraction to St.
George is the quality of relaxing activities and the beautiful sights. These people are relaxation driven.
They want to see the world and then go to the spa and relax. They either walk or ride through the
parks taking pictures as they go. In summary, they want a relaxing and easy vacation in a beautiful
venue.
Page 9

Segments
There are six groups that go to Southwestern Utah (see previous figure). These six groups can be
summed into two main categories, The Watchers and The Doers. Each category comes to St. George
for the beautiful nature but they approach St. George in different ways..
!
Brand Position
We want each group—the doers and watchers—to feel that St. George has value for them, whether
that value is in outdoor activities, great weather, or just relaxing in a unique environment. We want
the segments to visit St. George more often and for longer durations, spending their time at the
nearby natural parks or participating in other activities in St. George, like discovering the local
restaurants or golf courses. We want them to think of St George as a place that offers hiking, golfing,
and eating out which all contribute to the unique “Red Rock experience.”
!
Brand Promise
St. George is unlike any other place in the world. We need to extend a challenge to our primary
segment to come to St. George and conquer the experiences. We need to extend an invitation to
our secondary market to come and relax in the St. George setting. Both segments need to be
amazed by the value, experience, and environment they’ll ﬁnd themselves in while in the St. George
area. Both segments need to see how St George offers more than just Zion National Park. It offers
countless other activities that are big draws for our target and secondary market.
!
Brand Tone
Reach our target audience with the USP. Invite ‘Doers’ to explore and conquer the wonders in the St.
George area, and invite ‘Watchers’ to come relax and retreat.
!
Creating and Deﬁning Brand Success
We know Zion National Park is very popular. However, we want our consumers to know about all that
the area has to offer. If the consumers begin to connect Zion National Park to the other attractions
near by this campaign should be considered a success. If this awareness is created there would be an
increase in Park attendance, hotel and campground reservations, and a stronger social media
presence.
!
See figure 1.1 for the brand strategy considerations.
C R E AT I V E B R I E F Page 10

R E C O M M E N D AT I O N S
The recommendations we have proposed for the St. George Utah Area Convention & Tourism Office
are based on the extensive research that we have conducted on the Zion National Park and St.
George, Utah, areas. We believe that these recommendations will bring about the desired change
sought by the St. George Utah Area Convention & Tourism Office.
!
Our recommendations fall on spectrum between recommendations regarding messaging and
recommendations regarding strategy.
!
Consider an ad campaign with a focus on the two very different kinds of consumers St. George,
Utah, attracts: The Doer and The Watcher
!
!
Consider buying ad space around other popular national parks, because that’s where the
majority of your potential customers are going.
!
!
Consider making the natural wonders of the area the headline feature of any out-of-state
advertising.
!
!
Consider a “St. George” mobile application which could connect users to all the destinations in
the area. Advertise the app at most popular locations (Zion National Park, Sand Hollow
Reservoir, etc.)
!
!
Raise awareness at popular destinations of the benefits of the St. George experience.
1 .
2 .
3 .
4 .
Page 11
5 .

A P P E N D I X
Appendix 1: Figures referenced in text.
Appendix 2: Consumer Intercepts.
Appendix 3: Secondary Research
Appendix 4: Survey Results.
!
Page 12

Figure
1.1
Figure
1.2
Figure
1.3
Page 13
Two Different Consumers,
Two Different Brands.
Two Different Consumers,
One Brand Umbrella.
One brand,
One kind of consumer.

Figure
1.4
Figure
1.5
A P P E N D I X 1 : F I G U R E S R E F E R E N C E D I N T E X T Page 14

A P P E N D I X 2 : C O N S U M E R I N T E R C E P T S
Consumer Intercepts conducted by Bryan Mortensen!
St. George, Utah!
February 15th-17th!
‘A to Zion’ Research!
!
! Consumer One!
! Sex:! ! ! ! ! ! Male!
! Age:! ! ! ! ! ! 28 !
! Location:! ! ! ! ! Sandy, Utah!
! Occupation:! ! ! ! ! Engineer!
! Reason for visit:! ! ! ! Professional Conference!
! Favorite St. George activity:! ! Golf!
! Where they are staying:! ! ! Hotel!
!
! Consumer Two!
! Sex:! ! ! ! ! ! Male!
! Age:! ! ! ! ! ! 62!
! Location:! ! ! ! ! Star Valley, Idaho!
! Occupation:! ! ! ! ! Rancher!
! Reason for visit:! ! ! ! Lives in St. George for the Winter.!
! Where they are staying:! ! ! Their ‘Winter’ House!
!
! Consumer Three!
! Sex:! ! ! ! ! ! Male!
! Age:! ! ! ! ! ! 45!
! Location:! ! ! ! ! Bountiful, Utah!
! Occupation:! ! ! ! ! Real Estate Planner!
! Reason for visit:! ! ! ! Daughter’s Soccer Tournament!
! Favorite St. George activity:! ! Zion!
! Where they are staying:! ! ! Condo!
!
! Consumer Four!
! Sex:! ! ! ! ! ! Female!
! Age:! ! ! ! ! ! 55 !
! Location:! ! ! ! ! Northern California!
! Occupation:! ! ! ! ! Housewife!
! Reason for visit:! ! ! ! Vacation!
!
! Consumer Five!
! Sex:! ! ! ! ! ! Female!
! Age:! ! ! ! ! ! 17!
! Location:! ! ! ! ! Las Vegas, Nevada!
! Occupation:! ! ! ! ! Student!
! Reason for visit:! ! ! ! Soccer Tournament!
! Favorite St. George activity:! ! Pool!
Page 15

! Consumer Eleven!
! Sex:! ! ! ! ! ! Male!
! Age:! ! ! ! ! ! 40!
! Location:! ! ! ! ! Reno, Nevada!
! Occupation:! ! ! ! ! Optometrist!
! Favorite St. George activity:! ! Rock Climbing and Hiking!
!
! Consumer Twelve!
! Sex:! ! ! ! ! ! Male!
! Age:! ! ! ! ! ! 55!
! Location:! ! ! ! ! Cedar City!
! Occupation:! ! ! ! ! Business Owner!
! Reason for visit:! ! ! ! Day Golﬁng Trip!
! Favorite St. George activity:! ! Four-Wheeling!
! Where they are staying:! ! ! Not Staying!
!
! Consumer Thirteen!
! Sex:! ! ! ! ! ! Female!
! Age:! ! ! ! ! ! 28!
! Location:! ! ! ! ! Salt Lake City!
! Occupation:! ! ! ! ! Soccer Coach!
! Favorite St. George activity:! ! Biking!
!
! Consumer Fourteen!
! Sex:! ! ! ! ! ! Female!
! Age:! ! ! ! ! ! 64!
! Location:! ! ! ! ! Logan, Utah!
! Occupation:! ! ! ! ! Professor!
! Reason for visit:! ! ! ! Visiting Winter Home!
! Where they are staying:! ! ! Winter House!
!
! Consumer Fifthteen!
! Sex:! ! ! ! ! ! Male!
! Age:! ! ! ! ! ! 65!
! Location:! ! ! ! ! Logan, Utah!
! Occupation:! ! ! ! ! Professor!
! Reason for visit:! ! ! ! Visiting Winter Home!
! Favorite St. George activity:! ! Tuacahn!
! Where they are staying:! ! ! Winter House!
!
!*Data was collected in person by convenience sample at the St. George airport and St. George Golf
Course over a two day period.
Page 16

! Consumer Six!
! Sex:! ! ! ! ! ! Male!
! Age:! ! ! ! ! ! 24!
! Location:! ! ! ! ! Denver, Colorado!
! Occupation:! ! ! ! ! Teach for America!
! Reason for visit:! ! ! ! Vacation!
! Favorite St. George activity:! ! Rock Climbing & Hiking!
!
! Consumer Seven!
! Sex:! ! ! ! ! ! Female!
! Age:! ! ! ! ! ! 17!
! Location:! ! ! ! ! Murray, Utah!
! Occupation:! ! ! ! ! Student!
! Favorite St. George activity:! ! Pool!
!
! Consumer Eight!
! Sex:! ! ! ! ! ! Male!
! Age:! ! ! ! ! ! 28 !
!
! Consumer Nine!
! Sex:! ! ! ! ! ! Male!
! Age:! ! ! ! ! ! 27!
!
! Consumer Ten!
! Sex:! ! ! ! ! ! Female!
! Age:! ! ! ! ! ! 30!
!
!
!
!
!
Page 17

A P P E N D I X 3 : S E C O N D A RY R E S E A R C H
Bryan Mortensen!
St. George Insights
Literature Review of Mintel Reports for St. George Project
!
I. Insights for State Tourism
!
Factors Important in Destination Choice
!
“More than eight in ten respondents say a unique vacation experience is an important
factor in destination choice. States that position their natural sites as unique will appeal
to these types of travelers.”
!
“Senior respondents are the least likely to say they consider factors such as local
scenery, culture, and kid-friendly attractions when deciding where to travel
domestically.”
!
“Marketing that positions states as bastions of local culture will likely appeal to those
looking for an authentic experience.”
!
“Close to three-quarters of respondents agree that unique restaurant/dining
experiences are an important factor in choosing where to travel.”
!
Demographic Proﬁle of Domestic Travelers
!
“White and Asian respondents are much more likely than Black and Hispanic
respondents to have taken a trip of more than 100 miles within the U.S. in the past
year.”
!
“Married respondents are much more likely than unmarried respondents to have taken
a trip of more than 100 miles within the U.S. in the past year.”
!
“[attempt] to target married couples in their campaigns, [realizing] the presence of
children doesn’t have much impact on married couples likelihood to travel’
!
“Nearly six in 10 respondents who have traveled domestically more than 100 miles in
the last year, report doing so for vacation, while less than three in ten say they traveled
for personal reasons other than vacation and only one in ten traveled for business.”
!
“Respondents aged 18-34 are the most likely to have traveled for vacation.”
!
“Respondents with household income of less than $25K are the least likely to have
traveled domestically for vacation, while those with household income of $75K-$99K are
most likely to have traveled for this reason.”
!
“The lifestyle segment that tends to travel most is the ‘Picture Perfect ! !
! Families’ (1.1% of the survey population) report the highest likelihood to have
traveled more than 100 miles domestically this year. Because this group is likely to have
plenty of disposable income, and because they tend to enjoy the travel (especially the
longer stays), arts, and outdoor activities, their propensity for domestic travel to
destinations that satisfy these interests will be high. Trips can include teenage and
Page 18

A P P E N D I X 3 : S E C O N D A RY R E S E A R C H Bryan Mortensen!
St. George Insights
young adult children (many of whom have returned to the nest) should be alluring to
this demographic.”
!
!
Tourism Advertising and Influence
!
“Close to half of respondents who have traveled at least 100 miles domestically for
vacation or personal reasons in the past 12 months say they have seen a variety of
travel ads, from state tourism commercials and TV ads for specific in-state attractions to
state tourism websites, mailers, and online banners, By contrast, only 27% of ! !
! respondents say these types of ads have influenced them to choose a state as a
destination. Nonetheless, ads are an important method for states to attract visitors, and
even if consumers say that they do not impact decision-making, they may have an !
! influence on their destination choices in the future.”!
!
“The likelihood that respondents have seen travel ads declines with age,”
!
“More affluent consumers are the most apt to own computers and therefore encounter
online travel ads and thus are more likely to consult travel websites and travel review
sites indicating that they are primary targets for online travel marketers.”
!
“Respondents with children younger than 18 in the household report higher likelihood
than those without children to have seen travel ads of nearly all types.”
!
!
Influence of Outdoor Activities on Destination Choice
!
“Spotlighting natural sites is a key element of state tourism marketing campaigns.”
!
“Respondents with children are more likely to say the presence of beaches, nature and
camping sites, water sports, backpacking/hiking, and hunting/fishing influence their
choice of domestic travel destinations.”
!
!
Family Vacation Travel Planners
!
“Family vacation planners have an increasingly wide array of tools and resources
available to help them evaluate and choose destinations, hunt for deals, and plan
activities during the trip, which inevitably means no single type of online or offline !
! resource dominates.”
!
“Vacation planners consult several sources, an average of four types of resources per
participant.”
!
“Families desire to return to favorite locations is driven by a number of factors, not the
least of which is efficiency in the planning process due to familiarity with the destination
and its logistics.”
!
Page 19

Bryan Mortensen!
St. George Insights
“Some family-focused destinations may realize a better return from initiatives that
improve the experience for current customers than from outreach programs
designed to attract new customers.”
!
“Nearly one third of respondents put coupons and promotions among their top three
planning resources, but the sheer quantity of pricing information and promotions
available can create an abundance of choice.”
!
“One third of family vacationers say they do research after they have arrived at their !
! destination. Because of the dominance of mobile technology, responding to an interest
in doing something different is easy to achieve with a iPhone or other portable tablet
computers.”
!
!
Hotels Catering to Millennials
!
“the most inclined to support hotel innovations—namely, those promoting the use of
advanced technology and experiential recreational services.”
!
“Those aged 18-24 are more likely than the average respondent to report having !
! stayed at a hotel in the 12 months.”
!
“Millennials (19-36) are more interested than older generations in nearly every type of
hotel enhancements.”
!
“Increasing the use of technology to decrease reliance on hotel staff (while also
bringing down the prices), is one way to appeal to the generation.”
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
Page 20

St. George Insights
!
!
!
!
II. Advertising & Media!
!
!
Advertising on Mobile
!
“Phone owners are willing to tolerate ads in exchange for something of value.
Consumers feel that they should be compensated for accepting mobiles ads.”
!
“Consider sponsoring content—internet radio playlists, short ﬁlms, games, mobile apps
—to satisfy the consumer concern to receive something of value in return for ads and
may result in more in-depth engagement with the brand.”
!
Marketing to Millennials
!
“About 3 in 5 millennials say that having life experiences (eg travel, exposure to other
cultures) are critical to overall success.”
!
“Millennials account for nearly one quarter of the US populations, by far the largest
adult population.”
!
“Consider emphasizing social activity and making your brand or service apart of !
! the ‘sharing economy’.”
!
“Buying a national ad on broadcast or cable television and expecting to reach
Millennials in one fell swoop is not a cost-effective or productive choice.”
!
“Marketing must be participatory and ‘must-see’. Millennials are content creators and
well-known for their desire to be involved. Brands must motivate users to tweet, post,
and share to have a shared experience. Brands should also consider inviting
consumers to share as part of the overall campaign.”
!
“55% of Millennial Women say that they only want email from a company or a brand if it
offers them something in return—like a discount coupon code or an invitation to a
special sale. 26% of Millennials have redeemed a promotion through their mobile !
! phone, as opposed to the 16% population average.”
!
“Half of millennials consider their mobile phone too personal to share, but only 29% say
the same for their email address. Nevertheless, immediate-use discounts or percent-off
coupons for one’s next sale have proven somewhat effective for convincing Millennials
to share personal information.”
!
“If the offer is customized for them, and compelling, Millennials will be more receptive
to promotions and social sharing.”
! !*All information is from the Mintel Reports and Analysis site.
Page 21

Appendix 4 - Survey Questions and Raw Results
!
1. Have you ever vacationed in Southwestern Utah? (Just driving through does not count)
!
!
!
!
!
# Answer ! Response %
1 Yes ! 457 75%
2 No ! 150 25%
Total 607 100%
Statistic Value
Min Value 1
Max Value 2
Mean 1.25
Variance 0.19
Standard Deviation 0.43
Total Responses 607
Appendix 4, Page 22
A P P E N D I X 4 : S U R V E Y R E S U LT S

2. What activities did you do while in the Southwestern Utah area?
!
1 Shopping ! 162 36%
2 Golfing ! 178 40%
3 Hiking ! 212 48%
4 Swimming ! 119 27%
5 Eating Out ! 292 65%
6 Camping ! 72 16%
7 Horseback
riding
! 10 2%
8 Fishing ! 18 4%
Appendix 4, Page 23

9 Running ! 91 20%
10 State/National
Parks
! 291 65%
11 Backpacking ! 31 7%
12 Rock Climbing ! 27 6%
13 Resort/Hotel
activities
! 81 18%
14 Visiting Family ! 44 10%
15 Business
Related
Activities
! 14 3%
16 Other ! 125 28%
Other
Athletic Event- IM
Athletic events
Bike
biking
biking
Biking
Biking
Bought property there
cycling
cycling
cycling
cycling
Appendix 4, Page 24

cycling
cycling
Cycling
horseshoe pitching
Horseshoe pitching tournament @ the Dixie Center
horseshoe torn
Horseshoe Tournament
Horseshoe Tournaments
Horseshoes
Hospital Stay
Hunting
hunting, St. George Ironman
Iron man 2011&2012
Iron Man races
Ironman
IRONMAN
Ironman
Ironman
Ironman
Ironman
Ironman
Ironman
ironman
IronMan 140.6 and 70.3
Ironman 2011
Ironman 2012
Ironman 70.3 SG!
Ironman Competition
Ironman event
ironman race
Ironman St George 2012
Appendix 4, Page 25

Ironman St. George 2011
Ironman three times
Ironman Triathlon
Ironman Triathlon
Ironman triathlon
Ironman Triathlon race
LDS Temple
looking at homes
Marathon, Ironman
Mt bike
Mtn Biking
NHPA WT '13
Outdoor Theatre
photography
Pitched horseshoes
Pitched horseshoes
pitching horseshoes
races
Rentals- Helicopter and 4X4
Riding off-road vehicles
Shooting
skiing
St George 70.3 triathlon
St. George Ironman
swimming
The Ironman
Theatre
Triathalon
triathlon
Triathlon
Triathlon
Appendix 4, Page 26

Triathlon
triathlon
Triathlon
Triathlon
Triathlon
triathlon
triathlon
triathlon
triathlon
triathlon
Triathlon
triathlon
Triathlon
Triathlon race
Triathlon racing
Triathlon St George Ironman
TRIATHLONS
Triathlons
visit friends
visiting friends
world horseshoe pitching tournament
World Horseshoe Tounament
world horseshoe tourn.
World Horseshoe Tournament
world horseshoe tournament
Statistic Value
Min Value 1
Max Value 16
Appendix 4, Page 27

3. What initially drew you to Southwestern Utah?
!
Total Responses 446
1 State/National
Parks
! 201 45%
2 Family ! 39 9%
3 Golfing ! 155 35%
4 Business ! 9 2%
5 Races/Athletic
Activities
! 116 26%
6 Other ! 64 14%
Other
canyonlands
Appendix 4, Page 28

Climate and what it had to offer
Climbing
Climbing
County shooting range
Different part of country
DSU
EAsy access from LA
family
friends
friends
Friends
Friends
friends
friends
friends
Historical significance to the LDS church.
Horseshoe Pitching Tournament
Horseshoe tournament
horseshoes
Hunting
hunting, triathlon
Huntsman games
I'm LDS
Ironman
Ironman 2012
Ironman event
Ironman St George
Leisure
mountain biking
Natural Beauty; Friendly People
NHPA WT '13
Appendix 4, Page 29

!
!
Quad riding
Races
Red Mountain Spa
Road trip
Softball
Theatre
Time share promo
Tornament
Triathlon/family
vacation
visit friends& future retirement
visiting friends
warm weather
weather
weather
work
world horseshoe tourn.
world horseshoe tournament
World Tournament
WT horseshoes
Statistic Value
Min Value 1
Max Value 6
Total Responses 446
Appendix 4, Page 30

4. Where did you stay when you came to Southwestern Utah?
!
1 Hotel or
Resort
! 367 82%
2 RV ! 21 5%
3 Camping ! 55 12%
4 With family
or friends
! 51 11%
5 Other ! 35 8%
Other
Condo
Condo
Condo
condo
condo
Appendix 4, Page 31

condo
Condo
Elder House
Home rental
home rental
Hotel for triathlon
Just purchased home
Las Vegas
Mesquite
mesquite
Mesquite. Nv
Mt bike tour
Own a home there
private home rental
rent cabin
Rental house
rentals
Rented a home with 3 other couples
Rented condo
St George Hospital
Thompson Mansion
Time Share
timeshare
Timeshare condo
VRBO
VRBO home
Worldmark
Statistic Value
Min Value 1
Max Value 5
Appendix 4, Page 32

5. Do you have plans to visit again?
!
!
!
!
Total Responses 445
1 Yes ! 376 84%
2 No ! 70 16%
Total 446 100%
Statistic Value
Min Value 1
Max Value 2
Mean 1.16
Variance 0.13
Total Responses 446
Appendix 4, Page 33

6. Why not?
Text Response
?
70 years old and have other places I want to go
because you didn't put "sometime"...I have no current plans.
Because your survey has too many spelling, grammar and punctuation errors. And this
is the Director of the St. George Area Tourism Office, by the way.
Bucket List: Golf in every state. This was a good one. I share my pictures and encourage
others to golf here. The courses were so beautiful! Loved the National Parks too.
ddd
Great place, but we were there for the event only.
Have plans for other trips but will likely visit southwest Utah again in couple of years.
I do not know very much about the area at all other than Zion National Park is nearby.
I have no immediate plans to return. I saw and experienced everything I wanted to during
my visit. I may return again in a few years.
I have nothing slated as for plans. However I know one day I want to visit again and for a
more thorough visit through Zion.
I like to go to different places. It's not out of the question if I'd come back. I did have a
bad experience while in St. George. Nothing to do with the city.
I like to travel to different places.
I'd love to visit there again, I just don't have any plans made to go there.
it was so hot.in July. Nothing to really do around the town of St. George by my self while
my husband was at the horseshoe event. I did go to almost all the historical sites but
was always given a book from the Mormons the last site I went to they actually had me
read scripture out of the book...........That was it...... never ever going back
Just haven't made any plans......we will come back if doing so fits into a future schedule
Lost my job $$$
Maybe some day.. just no definite plans currently. I would like to come back some day.
Modest golf options
More of a city guy
My visit just ont now!
No more Ironman (only an Ironman Half)
No more Ironman St George.
no plans at this time but high on our list to return
Appendix 4, Page 34

no reason
no time right now
Not in the next few years.
Not much to see
Not sure - could happen -
Other places to see and usually follow the world tournament which takes place different
every year
Played the golf courses, not interested in the other activities offered. Restaurant options
weren't great.
Rarely do I vacation in the same spot twice.
Resources to fly/drive out.
Retired from racing
The Half Iron Man race was a wonderful experience.....except the water for the race was
too cold for me. I became hypothermic. The course was too difficult for my husband and
I to do again....we're 64 & 65.
They eliminated the full 140.6 Ironman St George. When they bring it back, I'll come
back.
Too much more to see of the world.
Too remote . Unfriendly Mormons
We are to old to travel now
We came for horseshoe tournament and visited Bryce, Zion, and Grand Canyons at that
time. Now on to the next adventure somewhere else. We did enjoy our stay and St.
George has a lot to offer - hotels, restaurants, adventures, etc.
We could visit but have not make plans yet.
We enjoy Arizona more.
We have done the Golf trail the last two years and will be going elsewhere this year.
We have seen the areas that we were interested in.
We just vacationed in St. George and had a marvelous time. We hope to come back to
southern Utah in the future, just haven't decided when yet.
We loved it, but we want to see more of the west and then we an go back to some of our
favorites.
We may sometime but distant future. Our next national parks visit will be Yellowstone
and Grand Teton in September/October.
We might
Appendix 4, Page 35

7. What State are you from?
We rarely return to previous vacation sites because there is such a big country (and
world) that we like to exoerience different states and countries.
We were there in Oct, will probably visit in a year or two, but no plans right now.
We've been to the National Parks twice now and at our age, we probably wouldn't be
coming back to the area. We did enjoy it very much and that museum in St. George is
awesome.
Who knows what the future holds no plans now
Why not what.
Why not what?
Why not what? Unclear. If it's no plans to So. Utah it's because I've ben there twice,
want to see other parts of the country first, but would enjoy going back sometime in the
future
Would like to explore other areas
Would LOVE to visit Southern and ALL of Utah, just don't have any concrete plans in
place at this time.
Statistic Value
Total Responses 57
Text Response
Arizona
Arizona
Arkansas
CA
CA
ca
ca
CA
CA
ca.
California
California
California
Appendix 4, Page 36

California
California
California
California
California
California
california
California
California
California
california
California
California
california
Colorado
Colorado
Colorado
colorado
colorado
Colorado
colorado
Colorado
Colorado
Colorado
Connecticut
florida
Florida
Florida
Florida
Florida
Idaho
Appendix 4, Page 37

IL
Indiana
Iowa
Iowa
MI
Michigan
minnesota
Missouri
mn
Nevada
Nevada
New Jersey
New Jersey
New York
North Carolina
North Carolina
Northa Carolina
NV
NY
Ohio
Ohio
Ohio
ohio
Ohio
OH-IO
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Appendix 4, Page 38

!
!
!
!
Oregon
Oregon
Oregon
PA
Tennesse
texas
Texas
texas
Texas
Texas
TX
Tx
tx
ut
Utah
Utah
Utah
Utah
WA
wa
wa
Washington
Washington
Wisconsin
Wyoming
Statistic Value
Total Responses 502
Appendix 4, Page 39

8. How did you travel to Southwestern Utah?
!
1 Plane ! 108 27%
2 Personal Car ! 260 64%
3 Rental Car ! 104 26%
4 RV ! 17 4%
5 Other ! 6 1%
Other
airport shuttle from Vegas
Flew to Vegas and rented a car
I had to fly into vagus then rent a car to drive in
plane to Colorado and rental car to Utah
Shuttle from Vegas
Appendix 4, Page 40

9. Have you ever considering going to the St. George area for a vacation?
Statistic Value
Min Value 1
Max Value 5
Total Responses 407
1 Yes ! 77 65%
2 No, Why
not?
! 41 35%
Total 118 100%
No, Why not?
Didn't know or don't know much about St. George.
I don't like Utah.
I live had ere
I prefer beach vacations!
its boring
its utah
It's Utah...
Looking for more exotic locales
Many other places I would like to see first
Never head of it
Never heard of it
never really think of utah as a vacation spot ( i like lots of sun)
no particilar reason.
no reason
not a vacation destination
Appendix 4, Page 41

!
!
!
!
!
!
!
!
!
!
Not at this time
Not aware of points of interest
Not aware of this area and what it offers
Not familiar with the area so I don't know the major attractions
not interested
Not interested.
Om from New york.
to open, stoney
too far
too far from Iowa
Toomany other choices and commitments. Would love to explore the area.
Utah sounds boring
Was not aware of draw
what's my motivation?
Where is dat b
Why should I?
Statistic Value
Min Value 1
Max Value 2
Mean 1.35
Variance 0.23
Total Responses 118
Appendix 4, Page 42

10. Who plans your vacations?
!
1 Spouse or
Significant
Other
! 142 27%
2 Myself ! 447 85%
3 Children ! 8 2%
4 Other ! 21 4%
Other
both
Both me and spouse
both of us
Both spouse and self
by invitation
Friend
Friend group
Appendix 4, Page 43

11. How often do you go on vacation?
!
Friends
Friends
Golfing group
My WIFE and I
myself & spouse
Myself & Spouse
spouse and me
Spouse and myself
Triathlon teammates
We plan the trips together
Statistic Value
Min Value 1
Max Value 4
Total Responses 525
1 Never ! 5 1%
Appendix 4, Page 44

12. On average how long are your vacation trips?
!
2 Once a year ! 119 23%
3 Twice a year ! 163 31%
4 Three times
a year
! 96 18%
5 Four times a
year
! 52 10%
6 Four or
more time a
year
! 90 17%
Total 525 100%
Statistic Value
Min Value 1
Max Value 6
Mean 3.65
Variance 1.97
Total Responses 525
Appendix 4, Page 45

13. Where was the last place you went on vacation?
1 1-3 Days ! 45 9%
2 4-6 Days ! 228 43%
3 7-10 Days ! 181 34%
4 11-14 Days ! 34 6%
5 14+ Days ! 37 7%
Total 525 100%
Statistic Value
Min Value 1
Max Value 5
Mean 2.60
Variance 0.97
Total Responses 525
Text Response
Arizona
Atlanta, GA
barcelona , spain
Belize
Big Bend National Park
California
Appendix 4, Page 46

California
California
California
Cancun
Costa Rica
Costa Rica
Cozumel
Disneyland
disneyworld
Florida
Florida
France
Guatemala
Hawaii
hawaii
Hawaii, Maui and Oahu
Hawaii.
Hurricane Utah
Italy
Kansas City, KS
Korea
Lake Powell
LAKE POWELL
Lake Tahoe
Lake Tahoe
Lake Tahoe/ Truckee
Las Vegas
Las Vegas
London
London, UK
Long Beach,Ca
Appendix 4, Page 47

Longboat Key, FL
Los Angeles
Los Angeles
Marinas (Monterey area)
Maui
Maui
Mexico
Mexico
Miami
Minneapolis MN
Missouri
Montana
Mount Shasta, CA and Corvalis, OR
Napa Valley Ca.
new mexico
Newport, RI
no answeer
Northeastern US down to tip of Florida
Northern utah
Northern Utah
nyc
ocean city MD
Ojai
Orange Beach, AL
Orlando
Orlando, Florida
Outter banks
Palm Springs, CA
Phoenix AZ
Richmond, VA
Saint George, Utah
Appendix 4, Page 48

San Antonio, Texas
San Diego
San Diego
san diego, ca
San Francisco
San Francisco
San Francisco
San Francisco
San Francisco
San Francisco, CA
San Francisco, CA
Seattle
seattle wa
Seattle Washington
South Africa and Eastern Europe
South Dakota and Wyoming
Southeast
Southern Utah - Bryce Canyon and Zion, and Las Vegas (same trip)
st george
St George UT
St George Utah
St George Utah
St. George Utah
St. George.
SW Utah
tucson/phoenix/sedona arizona
Utah
Utah
Vail
Virgin Islands
Washington and Oregon Coast
Appendix 4, Page 49

14. How much do you spend annually on vacations?
!
Washington, UT
Statistic Value
Total Responses 522
1 1-1000 ! 90 17%
2 1000-5000 ! 297 57%
3 5000+ ! 138 26%
Total 525 100%
Statistic Value
Min Value 1
Max Value 3
Mean 2.09
Variance 0.43
Appendix 4, Page 50

15. What time of year do you go on vacation? (Select all that apply)
!
!
Total Responses 525
1 Spring ! 362 69%
2 Summer ! 377 72%
3 Fall/Autumn ! 355 68%
4 Winter ! 246 47%
Statistic Value
Min Value 1
Max Value 4
Total Responses 525
Appendix 4, Page 51

16. Define a successful vacation.
Text Response
A relaxing environment with plenty of fun activities.
A relaxing week away from work with good food and family/friends and lots of sunshine!
A successful vacation is fulfilling and enlightening with as little burden and hassle as
possible.
active
Active things to do, relaxing, new experiences, good food
Adventure, physical activity (hiking, climbing, running, skiing), seeing new places,
relaxation and enjoyment.
Another Ironman medal
any trip i have fun on.
anything with a race and then followed by relaxation
As long as it is enjoyable
Balance of fun and relaxation. If it's an area with lots of sites to see that is beneficial as
well
Being able to relax and explore new places/see new things.
by relaxing
Come home feeling relaxed and decompressed.
Coming home with a smile on one's face from having seen and done the things you
planned to see/do.
Easily accessible, reasonably priced, good accommodations, good golf, great weather
Enjoy new sites and experiences while keeping not exceeding our budget.
Everyone has at least one great story to tell.
Everyone has fun, relaxes and returns feeling refreshed.
explore something new and exciting. breathtaking view and good company
exploring new city/area; culture; dining out; memories
Exploring new places and having fun
Forget about work for a little while, recharge my batteries
Friendly community. Small town atmosphere. Outdoor recreational community.
Fun
Fun low stress
Appendix 4, Page 52

fun time, not in Utah
Fun, relaxing
getting home
Going
golf, sun, fun
Golf, Swim, Water Ski, great food, good restaurants, museums, art galleries, plays,
movies, hiking trails, places to fly ultra lights, remote control air park, great places to stay.
good night life , good food and great scenery
Good prices, good golf courses and clean hotel
good time with family and/or friends
Good weather, good golf, great scenery.
great fly fishing, golf, ease of access via car or plane, not overcrowded, knowledgeable
people working in area, good food
Great outdoors activities great weather.
Great weather with comfortable accomidations and above avearage quality golf courses
Happy family activities.
Have a good time, see and experience new things, friendly people, and no speed traps
e.g. the one before Zion Park
Having a wonderful time, seeing lots of great scenery, good food.
Having fun, seeing landmarks, experiencing new things, reconnecting with friends.
I forget about work and relax.
I have fun and experience what I set out to do.
I left home
If I was able to accomplish what I set out to accomplish before the trip started.
If the travel to and from the destination is smooth with no major problems then I'd
consider that a good vacation.
Leaving home.
Location
Lots of outdoor activities and scenery
Meeting nice people, good food, nice weather (it was pretty hot in Utah) seeing new
sights
-Memorable -New & Exciting -Within Budget
Mentally relaxing, physically demanding
Appendix 4, Page 53

mild climate with sightseeing
Near a beach or in the mountains - slower paced time w/family - unique small dinning
experiences - outdoor activities - near a small community
nice location, scenic, nice hotel & amenities, good food and wine - casual stuff to do -
ancient or historic
Nice weather, beaches, food, things to do around the city.
No major incidents!
One that allows me to forget about "life" before or after where I am at on vacation!
one that brings the family closer together
One that I come back from well rested and full of excitement over the things I had done
and seen
One that is so successful that I cannot wait to get up in the morning and see what I will
experience that day, whether hiking, driving, golfing, or sometimes just sitting still and
seeing what passes by me.
One that provides memories that will last a lifetime.
One where my whole family feels like we don't want to go back home
peace of relaxation in this busy fast world of ours.
Physical activity, good restaurants
Quality family time
Relaxation, fun, and memories
Relaxation, good food, good prices, nice sights to see.
Relaxation, seeing the sites, doing some shopping. Just getting away.
Relaxing and active. No car trouble or injuries, easy to find accommodations at the last
minute, good food.
Relaxing and building memories as a family
Relaxing and enjoying the time off
relaxing entertaining good food and sights
Relaxing no plans
Relaxing, fun time
relaxing, hiking, cycling, running and enjoying theout of doors
Relaxing, scenic and ffordabe
Relaxing, spending quality time with family, maybe learning something.
Rest and relaxation
Appendix 4, Page 54

!
!
!
!
!
!
!
!
!
!
!
Rest and relaxation.
Safe,fun, with people I love
See family :-)
Seeing family and playing golf
Seeing new sites, finding great local places to eat, fun memories with group involved
Seeing new things
Seeing something new
Smooth arrangements- travel and accommodation, cooperating weather
Stess relief, relaxation, fun.
Stress free, cost effective, everyone enjoying themselves
Time spent by my husband and I enjoying area highlights (food, shopping, culture) while
also riding our bikes and enjoying the beauty of outdoors
Travel convenience, family entertainment, memorable experience for all
Two weeks of relaxation and enjoyment with family
unknown
Visiting the many parks in Utah
We are happy just to be able to get away and relax. Seeing things we haven't before is a
bonus.
When I'm able to enjoy the time with my friends or family doing something that brings us
closer.
when you have fun
Statistic Value
Total Responses 514
Appendix 4, Page 55

17. How many National Parks have you been to?
!
1 0 ! 25 5%
2 1 ! 30 6%
3 2 ! 34 7%
4 3 ! 59 12%
5 4 ! 61 12%
6 5 ! 46 9%
7 6 ! 34 7%
8 7 ! 28 6%
Appendix 4, Page 56

9 8 ! 30 6%
10 9 ! 4 1%
11 10 ! 60 12%
12 11 ! 3 1%
13 12 ! 23 5%
14 13 ! 2 0%
15 14 ! 2 0%
16 15 ! 20 4%
17 16 ! 5 1%
18 17 ! 0 0%
19 18 ! 4 1%
20 19 ! 0 0%
21 20 ! 38 7%
Total 508 100%
Statistic Value
Appendix 4, Page 57

18. What are the last five National Parks you visited?
Min Value 1
Max Value 21
Mean 8.09
Variance 29.25
Total Responses 508
Text Response
Acadia, Zion, Bryce, Smokey Mountain, Western Virginia
Acadia, Zion, Grand Teton, Yellowstone, Arches
alcatraz
Alcatraz island Yosemite Grand Canyon Lake Mead
All the ones in Utah
Arches, Zion, Yellowstone, Rocky Mountain, Yosemite
Banif
Big Bend, Zion, Byrce, Rocky Mountain, Yellowstone
bryce canyon
Bryce Canyon, Zion, Arches,
Bryce Canyon, Grand Canyon, Haleakala crater, San Onofre, Malibu
Bryce, Zion, Catilina, Grand Canyon, Moument Valley
Bryce, Zion, Cedar Breaks, Cuyahoga Valley, Sleeping Bear Dunes
Channel Islands...
Death Valley
don't remember
Don't remember all the names
El Yunque (Puerto Rico). Zions. Yellowstone. Uintas. The redwood forrest.
F
Glacier Acadia Minute Man Grand Tetons
Glacier, Yellowstone, Grand Teton, Zions, Rocky Mountain
Grand Canyon
Appendix 4, Page 58

Grand canyon Zion
Grand Canyon and don't remember
Grand Canyon, Crater Lake
Grand Canyon, San Juan Mtns National Forest, Kit Carson National Forest (Taos), Mesa
Verde, Aztec Ruins
Grand Canyon, Yosemite, Zion, Yellowstone, Rocky Mountain
Grand Canyon, Zions, Teton,
Great canyon
Great Smokies, Yellowstone, Grand Canyon
haven't been to 5
I can't remember
Joshua Tree, Death Valley, Arches, Canyonlands, Zion
Joshua Tree, Death Valley, Arches, Rocky Mountain, Zion
Joshua Tree, Grand Canyon, Petrified Forest, Hot Springs, Death Valley
lake powell, sequoia, brice, lassen, yellowstone
many
Mount Shasta, Ca; Zion, UT; also various state parks in Hawai'i
Mt. Rainier National Park Zion National Park Yosemite Grand Canyon Bryce
Mt. Zion
n/a
N/a
N/A
Nicolet National Forest, Valley of the Gods, Smokey Mountains, S. Wayne National
Forest, Perry Monument
none
Olympic National Park, Crater Lake, Mt St Helens, Zion, Grand Canyon
Olympic, Crater Lake, Death Valley, Mount Rainier, Mount St. Helens
Rocky Mountain
Rocky Mountain yosemite
Rocky Mountain (Estes park ) Yellow Stone Yosemite
Rocky Mtn National Park, Black Canyon, Grand Canyon, Mesa Verde, Redlands
Rushmore Tetons Yellowstone Wind cave Cape hatteras Wright brothers
Appendix 4, Page 59

Smokey mountains, Mammoth Caves, Hopewell Culture, George Rogers Clark National
Historic, Indiana Dune National Park
Tonto, Zion's, Grand Canyon, Bryce, Angeles
Too many to recall.
Valley Forge, Estes Park
Volcano in Maui, Zion, Grand Canyon, Arches, Canyon Lands
Yellow stone , pinchonte, st hellens
Yellowstone
Yellowstone Bryce Zion Yosemite Glacier
Yellowstone rocky mtn smoky mtn Gettysburg. Everglades
Yellowstone, Grand Teton, Black Canyon, Denali, Devils Tower
Yellowstone, Grand Teton, Crater Lake, Zion, Arches/Canyonlands (same trip)
Yellowstone, Grand Tetons, Glacier, Zion, Bryce, Arches, Grand Canyon
yellowstone, yosemite, sierra, zion, arches
Yellowstone, Zions
Yosemite
Yosemite Redwood Crater Lake
Yosemite, Grand Canyon, Joshua Tree, and Kings Canyon
Yosemite, mount rushmore, sequoia, Teton, rocky mountain
Yosemite, sequoia, Channel Islands , Zion , arches
Yosemote. Grand Canyon. Bryce. Zion. Staircase
zion
Zion
Zion Bryce Canyon Canyonlands Crater Lake Arches
Zion Grand canyon Rocky Mountain Arches Yellowstone
Zion Grand Canyon Red Rock Canyon
Zion Washington D.C.
Zion National Park
Zion National Park, Pearl Harbor, Volcanoes, Capitol Reef, Arches
Zion, Bryce Canyon, Canyonlands, Arches, Mt. Rainier
Zion, Bryce Canyon, Muirwoods,
Appendix 4, Page 60

19. What motivated you to go there?
Zion, Bryce, Arches, Canyonlands, Capitol Reef.
zion, bryce, death valley, arches, gettysberg, hiakela, volcanic park
Zion, Bryce, Joshua Tree, Grand Canyon, Glacier
Zion, Bryce, Yellowstone, Ft Stevens, Ft Clatsop
Zion, Grand Canyon
Zion, Grand Canyon, Bryce
Zion, Mammoth Cave, Grand Canyon, Yellowstone, Bryce Canyon
Zion, Snow Canyon, Bryce Canyon
Zion, Yellowstone
Zion, Yosemite, Bryce, Death Valley,
Zion, Yosemite, Crater Lake, Glacier, Grand Canyon
Zion, Yosemite, Grand Canyon, Joshua Tree
zion, yosemite, yellowstone, joshua tree, crater lake
Zion's Yellowstone Little Big Horn Mount Rushmore
Zions, Bryce, Redwoods, Canyonlands, Yellowstone
Zions, Grand Canyon, Yellowstone, Appalachia, Gettysburg
Zion's, Yellowstone, grand Teton, Grand Canyon, glacier
Statistic Value
Total Responses 496
Text Response
2013 World Horseshoe Tournament
A marathon. And its liberal drinking laws.
beach
Beach, retail property, small community
Beach, surfing, tropical drinks
beach/own a condo
Beauty, recreational opportunities
Break before having our second child
Business and pleasure
Appendix 4, Page 61

change of scenery, visiting friend
Clean air, sunshine, warmth
close drive
Close to family
Cool break in the heat of summer
Disneyland
Environment
Family
Family
Family
family
Family
Family
family
family
family
family and change of culture and scenery
family christmas vacation
for fun
Friend
Friends
friends
Friends
Friends have a condo there, and it's the beach!
Friends living there, warm weather
general interest in those countries and flora and fauna
Geographic center of other people and friends. Facilities (Great Wolf Lodge, Shopping,
activities)
Glacier Nat'l Pk
Golf
golf and home shopping
Appendix 4, Page 62

golf in winter
Home for holidays
houseboat
Ironman
Ironman
it's Hawaii
Lake Powell
location, near Joshua Tree NP, warm weather, resort town
lots of things
Love the area
marathon
mickey!
Music festival
National Horseshoe Tournament
National parks
need a vacation to relax
New City
Nice resorts
Ocean
On previous trip to San Francisco we felt we did not see all the sites we wanted to. We
went back to take in what we missed previously.
parks and stores
Raced Ironman 70.3, but have visited several times for hiking trips.
Relaxation in the sun on a small island.
Relaxing
Rich history
Seasonal changes, adventure, never having been before
See the world
shopping and site seeing
sites
Ski
Appendix 4, Page 63

Snorkeling and Golf
Snowboarding
Sporting activity
Sun
Sun
Sun and beaches
Sunshine, Baseball, Family
Surfing
Theatre and great restaurants
timeshare and weather
To go somewhere new with history
Training for Ironman Saint George 70.3
Vacation
Visit @ tour winery
Visit family
Visit ruins and see mayan culture.
Visiting family for the holidays
Visiting family.
Visiting my grandparents for Christmas.
visitng family
Wanted to get away for a while.
Warm Weather
We went for my brother's wedding in Corvalis and decided to plan a longer trip around
that event.
Weather
Wedding
wife
Wife.
Work
Work
Appendix 4, Page 64

20. Do you know where Zion National Park is located?
21. Gender
Statistic Value
Total Responses 522
1 Yes ! 478 94%
2 No ! 30 6%
Total 508 100%
Statistic Value
Min Value 1
Max Value 2
Mean 1.06
Variance 0.06
Total Responses 508
1 Male ! 313 62%
2 Female ! 192 38%
Total 505 100%
Statistic Value
Min Value 1
Max Value 2
Appendix 4, Page 65

22. Age
23. Race
Mean 1.38
Variance 0.24
Total Responses 505
1 1-18 ! 2 0%
2 19-29 ! 42 8%
3 30-45 ! 108 21%
4 46-55 ! 94 19%
5 55+ ! 260 51%
Total 506 100%
Statistic Value
Min Value 1
Max Value 5
Mean 4.12
Variance 1.08
Total Responses 506
Appendix 4, Page 66

!
1 American
Indian or
Alaska
Native
! 15 3%
2 Asian ! 20 4%
3 Black or
African
American
! 9 2%
4 Native
Hawaiian or
Pacific
Islander
! 2 0%
5 White ! 460 91%
Total 506 100%
Statistic Value
Min Value 1
Max Value 5
Mean 4.72
Variance 0.83
Total Responses 506
Appendix 4, Page 67

Copy of St. George Book Completed

Recommended

Recommended

More Related Content

Similar to Copy of St. George Book Completed

Similar to Copy of St. George Book Completed (20)

Copy of St. George Book Completed