The document summarizes demographic and economic trends among Hispanics in the Atlanta metro area that demonstrate the growing significance of the Hispanic market. It notes that the Hispanic population has grown rapidly over the past decade and is projected to increase by 23% in the next five years. Additionally, Hispanic buying power in Atlanta has increased 386% from 2000 to 2012. The document then provides details on media properties owned by MundoHispanico that allow businesses to reach the growing Atlanta Hispanic population.