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Fresh Food Management
Why is Fresh Important to Retail?
Shamus Hines
CEO, Applied Data
Corporation
Randy Evins
Senior Principal Food
Drug and Convenience,
Industry Advisor, SAP
John D’Anna
EVP Chief Strategic
Officer, Brookshire
Grocery Company
Doug Baker
Vice President, Industry
Relations, Food
Marketing Institute
Why is Fresh
Important to Retail?
Why is Fresh
Important to Retail?
1Highest Growth in
Grocery
And its growing faster than
other food and beverage
categories
Bean-Mellinger, Barbara. "What Is the Profit Margin for a Supermarket?" last
modified November 14, 2018. http://smallbusiness.chron.com/profit-margin-
supermarket-22467.html
Why is Fresh
Important to Retail?
2Creates Differentiation
In a competitive market, not all fresh
departments are created equal. The
more variety in fresh allows for brand
distinction.
Why is Fresh
Important to Retail?
3Destination Item
It is what brings people to the store
and what brings consumers back.
All “Perimeter” Perishable Items
What is Fresh?
What is Fresh?
All “Perimeter”
Perishable Items
Bakery
Meats &
Seafood
Deli
Produce
Dairy
Meal Kits
Grab & Go
Where do I start
with Fresh?
Tools in Fresh
Then Now
Paper/pencil Excel
Spreadsheets
Gut Instinct Homegrown
Software
Business
Intelligence
SaaS/Cloud
Products
AI Demand
Forecasting
In-store Mobile
Applications
Waste Capture
Tools
• Fresh is the “money maker or breaker”
• Where to start – crawl, walk, run and fly.
First review/confirm your current Fresh
Status (FIM Audit) and plan appropriately
• Don’t wait – fresh takes time; compliance
is coming
Action Items

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Fresh food management: The role of fresh in retail

  • 1. Fresh Food Management Why is Fresh Important to Retail?
  • 2. Shamus Hines CEO, Applied Data Corporation Randy Evins Senior Principal Food Drug and Convenience, Industry Advisor, SAP John D’Anna EVP Chief Strategic Officer, Brookshire Grocery Company Doug Baker Vice President, Industry Relations, Food Marketing Institute
  • 4. Why is Fresh Important to Retail? 1Highest Growth in Grocery And its growing faster than other food and beverage categories Bean-Mellinger, Barbara. "What Is the Profit Margin for a Supermarket?" last modified November 14, 2018. http://smallbusiness.chron.com/profit-margin- supermarket-22467.html
  • 5. Why is Fresh Important to Retail? 2Creates Differentiation In a competitive market, not all fresh departments are created equal. The more variety in fresh allows for brand distinction.
  • 6. Why is Fresh Important to Retail? 3Destination Item It is what brings people to the store and what brings consumers back.
  • 7. All “Perimeter” Perishable Items What is Fresh?
  • 8. What is Fresh? All “Perimeter” Perishable Items Bakery Meats & Seafood Deli Produce Dairy Meal Kits Grab & Go
  • 9. Where do I start with Fresh?
  • 10. Tools in Fresh Then Now Paper/pencil Excel Spreadsheets Gut Instinct Homegrown Software Business Intelligence SaaS/Cloud Products AI Demand Forecasting In-store Mobile Applications Waste Capture Tools
  • 11. • Fresh is the “money maker or breaker” • Where to start – crawl, walk, run and fly. First review/confirm your current Fresh Status (FIM Audit) and plan appropriately • Don’t wait – fresh takes time; compliance is coming Action Items