Raw Pressery was founded in 2013 when Anuj started experimenting with juicing in his kitchen. Since then, it has expanded from Mumbai and Pune to Delhi and Bengaluru. Raw Pressery uses cold pressing technology to make juices without any added preservatives. It has over 100k Instagram followers and 88k Facebook likes. A PESTLE analysis found opportunities in India's growing health consciousness. The target market includes health-conscious consumers, millennials, and sports enthusiasts. Raw Pressery positions itself as the most natural juice based on its lack of additives. It competes with Fresh Pressery, Real Juice, and Tropicana but is more expensive. The marketing mix involves juices, cleanses and other

1. Prepared By-
Rahul Sharma
M.Pharm + MBA (P’ceutics + HCM)
2nd year
NMIMS University
All good. no bad.
1

2. June 2013
RAW Pressery was born in
Anuj’s kitchen with a Norwalk
cold-press juicer splattering
carrots all over the ceiling. It all
started with a some simple
questions – Why does being
healthy have to be so
complicated ?
2

3. JOURNEY OF RAW FROM KITCHEN TO
DOOR STEPS
June 2013 First juice
was born
Apr-2014 First ever retail
partners
Nov-2014 first ever round of
funding
Dec-2013 Delivery with the help of
the famous Dabbawallas network
across Mumbai and Pune
May-2015 Opened retails over
Mumbai, Delhi & Bengaluru.
Aug-2015 First ever High
Pressure Processing Machine in
Asia.
And Journey Continues……
3

4. Marketing strategy
Instagram 104 K
followers
4

5. Marketing strategy
Facebook 88k
Likes
5

6. Marketing strategy
Twitter 4.2k
followers
6

7. 7

8. PESTLE Analysis
Political- Legal
• Fit-India Movement –
Government initiation for
healthy and fit India.
• Food safety and standards
authority of India (fssai)
certified.
Economic
• Growth in urban population and
the demand of fresh juice is
increasing at a higher rate.
• Revenue in the Juices segment
amounts to $2,107m in 2019. The
market is expected to grow
annually by 6.0% (CAGR 2019-
2023).
• 12% GST implication on fresh
juice.
8

9. PESTLE Analysis
Social
• Increasing awareness about
health and nutritional benefits
of organic products.
• Rising health related issues
such as obesity, diabetes.
Technology
• COLD-PRESSED
TECHNOLOGY
• High Pressure Processing
Machine
Environmental
• Removing chemical impurity
• The bottles are BPA and toxin
free
• Green revolution
(recycle@rawpressery.com)
9

10. SWOT Analysis
STRENGTH
1. High Quality
2. Better nutritional value than competitors
3. Strong digital marketing strategies
4. Multiple Variants
5. Strong Distribution Network
10

11. SWOT Analysis
Weakness
1. Short shelf life
2. No marketing other than Digital marketing.
3. Low brand awareness
11

12. SWOT Analysis
Opportunity
1. Growing concerns about health.
2. Expansion of market through Tie-ups.
3. Fit-India promotion by Government.
4. Increase in Diabetic and obese population in India.
5. Healthy alternative to other aerated drinks.
12

13. SWOT Analysis
Threat
1. Intense competition will reduce market share and affect business.
2. Increasing costs of raw materials.
3. Convenient way to enter into market.
13

14. 14

15. Demographic Segmentation
 Suitable for all age group population.
 Diabetic and Obese person can also consume.
 Suitable for those working in corporate sector and have less
physical work.
Geographic Segmentation
 Tier I and II cities (Urban Population)
 Delhi, Mumbai, Pune & Bengaluru.
15

16. Physiographic Segmentation
 Completely natural, no added preservatives
and water.
 Vegan Products.
 Growing Concern about Health (weight
loss , Glowing completion etc.)
16

17. Behavioral Segmentation
 Detox/Cleanse range of juices.
 Boost Immunity
 Helps to reduce weight.
17

18. Targeting
 Sports enthusiasts
 Health conscious people
 Quality conscious
 Millennial’s
18

19. Positioning 19

20. Perceptual Mapping
 Brand – Raw Pressery
 Product Category – Cold Pressed Juice
 Single most important benefit - Completely natural, no added
preservatives and water.
 Other Brands in Competition –
• Primary Competitor - Fresh Pressery
• Secondary Competitors – Real Juice, Tropicana Juice
• Tertiary Competitors – Frooti, Maaza
20

21. Less Expensive
Expensive
Natural, No
added
preservatives
and healthy
Artificial, Added
preservatives and
not healthy
21

22. Marketing Mix
4 p’s of Marketing
22

23. Products
Juices Cleanses
Non-
Dairy
Product
Soups
23

24. Prices
Product For 250
ml (Rs)
For 1 L
(Rs.)
Product For 250
ml (Rs)
For 1 L
(Rs.)
Mango 64 300 Coconut
water
60 -
Mixed fruit 80 180 Life 150 -
Aloe
Lemonade
60 - Trim 120 -
Valencia
Orange
100 300 Flush 150 -
Grapefruit 140 450 Shield 150 -
Pomegrana
te
150 400 Love 150 -
Guava 80 - Sugarcane 80 180
Juices
24

25. Prices
CLEANSE
25

26. Prices
Non Dairy
Product- Almond
Milk
26

27. Places
Raw Juices are currently
available in – (Retail)
• Mumbai
• Delhi
• Bengaluru
• Pune
E-commerce
• Amazon
• Big basket
• Natures basket
27

28. Promotion 28

29. Promotion
Instagram 104 K followers Facebook 88 k Likes Twitter 4.2k followers
Social Media
29

30. Promotion
Collaborating with celebrities
30

31. Promotion
Collaborating
with Movie
Merchandise
31

32. Promotion
Sponsorship
32

33. Promotion
Events
33

34. Thank
34