Running head: NON-ALCOHOLIC BEVERAGE COMPANY 1
NON-ALCOHOLIC BEVERAGE COMPANY 5
Non-alcoholic Beverage Company (Matunda Fresh Juices Company)
Student’s name:
Professor’s name:
Course title:
Date:
The non-alcoholic beverage company for choice is fresh juice manufacturing firm named Matunda Company. The entity intends to produce and distribute fresh juices made from mango, pineapple, oranges among many other local fruits varieties. The name ‘matunda’ signifies the urge to connect with nature fruitfully. The motive for producing and selling the products is improving the overall health of the population while earning profitability for growth and CSR initiatives.
The revised non-alcoholic company aims at restoring the standards of production of fresh juice using organic farm produce. The mission for Matunda juice manufacturer is to become the leading health-conscious fresh juice distributor in North America providing products at affordable prices while maintaining relations with customers (Abrams, 2003, p. 72). The mission aligns with the aspiration of the masses in the target market of consuming healthy products that help the body combat ailments associated with lack of specific nutritional elements in the body. The company envisages the possibility of carving a niche as leading brand suppliers for health-conscious drinks to consumers.
Matunda plans to operate sustainably by capitalizing on the needs of consumers, then deploying strategies that ensure that the production and distribution prioritizes the well-being of the target population. According to the trends in the market, non-alcoholic beverage firms are targeting health-conscious consumers (Olsen, 2011). However, the ventures provide misleading information concerning the nutritional components of the beverages supplied to consumers. The businesses are instead prioritizing profitability in opting to invest in scientific technologies that integrate preservatives as natural components for consumables. The reporting on the course book about the trends in consumable indicates the surge in interest in the consumption of organic products. Interestingly, the significant majority of products available in the stores in the US is carbonated and has a long shelf life. The consumers use artificial sugars in the production of the components.
Additionally, trends indicate that manufacturers invest massive funds in promoting the products as opposed to concentrating on addressing health concerns related to the consumption of nonalcoholic beverages (Olsen, 2011). In the US, the demand for juices is on the rise with at least each household consuming the products daily. The figures surpass the demands for dairy products. The chances of the demand growth are high due to sensitization by the media. Television channels and magazines highlight the benefits of consuming natural organic food components. Another discussion concerning the use of nonalcoholic beverages revolves around the surge in ge ...
BUS599031VA006-1196-001 - Strategic Management
Assignment 4 - Business Plan - Final (150 points)
Name
on Tue, Sep 10 2019, 1:36 PM
87% highest match
Submission ID: d8e6afad-fa58-4424-9e34-76def00c3230
Attachments (1)
· Matunda Business Plan.docx 87%
Word Count: 5,920
Attachment ID: 2105666903
Matunda Business Plan.docx
Running Head: MATUNDA FRESH COMPANY BUSINESS PLAN 1
MATUNDA FRESH COMPANY BUSINESS PLAN 20
s
1 Matunda Fresh Juice Company Business Plan
Name
Strategic Management
September 7, 2019
Executive Summary
1 Matunda Fresh Juice Company
2 The Matunda Fresh Juice Company is a non-alcoholic beverage company which was established on the Northern side of the United States. It mainly deals with the manufacturing of fresh juice; this is why it was named “Matunda” which is a local name for natural fruits. 2 The entity intends to produce and distribute fresh juices made from natural fruits which include mango, pineapple, oranges among many other local fruits varieties. The name ‘Matunda’ signifies the urge to connect with nature fruitfully. The motive for producing and selling the products is to improve the overall health of the population while earning profitability for growth and Corporate Social Responsibility (CSR) initiatives. This revised non-alcoholic company aims at restoring the standards of production of fresh juice using organic farm produce.
Mission Statement
2 The mission for Matunda Fresh Juice manufacturing company is to become the leading health-conscious fresh juice distributor in North America, through the provision of the naturally manufactured fruits products at affordable prices while maintaining relations with customers (Abrams, 2003, p. 72). 2 The mission aligns with the aspiration of the masses in the target market of consuming healthy products that help the body combat ailments associated with lack of specific nutritional elements in the body. The company envisions the possibility of carving a niche as leading brand suppliers for health-conscious drinks to consumers. Therefore, it’s beyond no doubt that, Matunda intends to take the health as well as the nutritional beverages to the entire newer level through the provision of products which promotes healthy living without losing the taste which consumers demands at all ages. This is particularly achieved via nutritionally sound recipes as well as environmentally friendly bottling process. The Matunda Fresh Juice manufacturing company's ambition is to invest in the employees, suppliers as well as consumers to establish a sustainable organization which meets the changing needs of the customers.
Industry Trends
3 The world of non-alcoholic drinks market is actually in high demand majorly in two regions that is North America and Europe. The market continues to enjoy tremendous growth, and the industry competition initiates the introduction of new products as well as flavors besides innovative packaging which gives a sustainable format for the growth rate to continue growi ...
Running Head COMPANY ANALYSIS1COMPANY ANALYSIS 7.docxsusanschei
Running Head: COMPANY ANALYSIS 1
COMPANY ANALYSIS 7
Company Description and SWOT Analysis
Q #1
The McDonald Brothers is a NAB firm that provides frozen drinks including desserts, soft drinks, and milkshakes, manufactured from the fresh raw materials from the local farmers. The company can produce its beverages from a mixture of different flavors of fruits.
Q #2
The McDonald Brothers is a firm that supports and encourages lifestyles with by producing tasty and healthy beverages from fresh ingredients. The company’s mission is to enhance diets through the creation of flavorsome beverages that is made up of tasty and healthy raw materials such as milk, fresh fruits, juices, and vegetables. Through making of frozen beverages with nutrients from varieties of ingredients, the company ensures a nourishing and balanced diet for the consumers. The firm is aimed at using ingredients from the local farmers to enhance our social responsibility and also to support the activities of the local farmers. We are also focused on becoming a regionally known firm that capitalizes on the individual and families’ interests by making beverages as per the taste and preferences of the consumers. The company is at startup stage.
Q #3
Trend
The use of non-alcoholic beverages has tremendously increased in the country in the last few decades. This is because the population has shown a lot of concerns about their health. Most of the Americans have turned to be very sensitive to the needs of their health. They are also aware of the dangers of alcohol in the body. The majority of Americans have changed their consumption habits whereby they skip meals, and they only depend on snacks as perfect substitutes. Vigorous campaigns against alcohol have been held across the globe by various organizations, and this has enhanced the production of non-alcoholic beverages due to constant switching demands of the population. The McDonalds drink will, therefore, help the consumers as it is hangover free and the drivers can also drink it and drive. With the above qualities of our beverage, we expect to expand our markets to various regions globally at the rate of 15-18%. We expect to achieve this through market research to increase the qualities as per the customers’ tastes and preferences and also to create awareness about our brands to different potential consumers. The research conducted by Mintel indicates that approximately 56% of Americans consume snacks
The three reasons for choosing the McDonald Brothers (smoothies firm) is because it produces healthy beverages. The other one is because the products can be substituted for snack or milk and the last reason for choosing McDonald's is because the beverage is easy to make and portable. With the simple procedure of making smoothies, if one has the right tool, he can make it anywhere.
Q #4
Strategic position for the beverages
The main goal of the Company is to be the leading producer of non-alcoholic beverages in the ...
Running Head MARKETING PLAN AND SALES STRATEGY1MARKETING PLA.docxcowinhelen
Running Head: MARKETING PLAN AND SALES STRATEGY 1
MARKETING PLAN AND SALES STRATEGY 3
Marketing Plan and Sales Strategy
Company’s Target Market
The target market for Fruitfit Company that is located in the city of Samut Prakan, Thailand, consists of both the youths and the aged population. The age bracket of the targeted population is between 24 to 70 years of age. The fruits and vegetable beverages target the age group that is cautious of their health regarding harmful chemicals in soft drinks. The herbs contained in the beverages of Fruitfit Company are also regarded for medicinal purposes. The product of the company does not target any specific demographic groups in terms of education, income, or ethnic group. However, the 24-70 age groups are the primary target of the company since the youths and the adults are the majority of the city while the herbal content of the beverages targets the aged population. As per the age structure of Thailand, the 25-54 age group accounts for 46.32% of the total population of the nation (The World Factbook., n.d). The company is located in the central part of the city, which has an average population of 388,920 individuals. The targeted individuals in the city are people who consider natural products that are free of chemicals. Their taste is in line with the mission of the company, which is aimed at providing the fruit and vegetable beverages that are natural and free of harmful chemicals.
Company’s Market Competition
The marketing strategy that is deployed by Fruitfit Company to obtain the competitive advantage is through differentiation (Sherlekar, Prasad & Victor, 2010). It is achieved through the production of the organic beverage rather than the commercial ones. Considering that stable companies that manufacture non-alcoholic beverages are a vital threat in competing for the market, the organization decided to venture into the manufacture of the fruits and vegetable beverages and integrated with herbs. The approach is appropriate to attain the competitive advantage since there is global awareness regarding harmful chemicals that exist in the commercial drinks. Citizens are moving away from the commercial drinks since their chemical content is posing a harmful risk to their health. The global awareness of such risks has given Fruitfit Company the competitive advantage since people prefer taking their products. In addition, Fruitfit Company has numerous outlets within the city and across the nation that deliver the beverage close to the clients which will ease access by the buyers.
The organization also chose fruits and vegetables as ingredients in its beverage since they are readily available from the farmers and are less expensive. Competition is the major challenge in the non-alcoholic beverage industry, which prompts each company producing such beverages to obtain differentiated approaches to obtain the competitive advantage. Therefore, Fruitfit Company took the approach of producing the or ...
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
Running head HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLA.docxcowinhelen
Running head: HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
1
HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
2
Hudson Valley Sweet Cider Corporation Business plan
Stanley Pierre-Charles
Professor Prakash Menon
Strategic Management
8/28/2016
Company Description
Company Name
The Hudson Valley Sweet Cider Corporation will be the name of the company, which will specialize in the production of sweet cider. Sweet cider also commonly referred to as apple cider is an unsweetened nonalcoholic beverage common in the United States and parts of Canada made from apples. The name Hudson Valley Sweet Cider Corporation is derived from the name of location from where most apples used in the production are sourced. New York State is the leading producer of apples in the United States. Production is concentrated in six areas namely, Eastern and Western Hudson Valley, Champlain Valley, Central, Lake Country and Niagara Frontier.
The Hudson Valley region has a long history of wine making and cultivation of grapes dating from 1677 (New York Apples). As a result there are many wineries located in the area. Wine tasting tours and wine festivals and other related events are common and for this reason, the name will attract many wine lovers who associate Hudson Valley with good wine. The company will also benefit from publicity by showcasing its products at these events.
Mission Statement
To provide safe and affordable sweet cider to millions of people in North American cities and beyond to unleash the health benefits of apple cider and in the process support apple growing in upstate New York. The company will supply high quality products at moderate prices to support a profit for the company and the farmers in the supply chain and creates hundreds of quality jobs across the entire value chain. I want my company to provide a healthy beverage for a happy and healthy society. This mission is to ensure that the company has remained focused in the production of quality beverage. The mission statement also indicates that it is aimed to make sure that the society is composed of healthy people who consume healthy drinks. When the society has healthy people, it means that they will be able to be productive, and their lives will be enjoyable, and they will live happily (Olson, Lopez, 2009).
The mission statement also shows that the company is taking into consideration the wellbeing of the society and its customers. The company has demonstrated that it is customer centered meaning that its activities will be focused and ensuring the welfare of the clients and their satisfaction has been achieved. The mission statement is therefore paramount for the company. If the company follows and honors its mission statement, it will be able to meet its goals and objectives.
Reasons for Choosing This Beverage
The choice was made after critical consideration of the environment and the population in the market. The demand for non-alcoholic beverages which are ...
Boosta Healthy Drinks marketing plan1Table of VannaSchrader3
Boosta Healthy Drinks marketing plan
1
Table of Content
Executive Summary
Marketing mission statement
Slogans
Unique features or proprietary aspects of Product
Goals and objectives
SWOT Analysis.
PESTEL Analysis
Target Market.
Value proposition
Marketing Mix
Implementation
Executive summary
Company goals and objectives are very clear which is mainly about offering healthy drinks.
It also cares about going green and apply sustainability practices throughout operations and manufacturing to protect the environment.
Boosta’s segmentations are Psychographic, demographic and benefit segmentation where they focus on the lifestyle of their customers which is a healthy lifestyle. Also, the benefits the product offers to have better health. But also, anyone can use Boosta drinks as it is healthy, and anyone can get it.
SWOT analysis is conducted to understand initially strengths, weakness, opportunities, threats.
PESTEL analysis also is done although it is still a start-up company at the introduction phase this analysis is done to have the foundation for later on and to have a clear picture of the status quo.
Marketing Mix also to understand how 4Ps impact marketing plan.
Social media platforms are analyzed to expand reach to more customers and to reach all customers through their favorite platform based on their age category.
Marketing Mission Statement
Boosta, aims to provide a healthy energy drink made from organic vegetables and fruits, providing consumers with their daily intake of multivitamins as well as helping boost their energy.
Slogan: Boosta boosts your energy, Immunity and your health.
Market Analysis
The global health drinks market size was valued at USD 478.10 billion in 2019 and is anticipated to expand at a CAGR of 6.06% in terms of value during the forecast period.
It is Found that 59% of consumers in North America purchase products that help save them time and effort.
Millennials are leading the charge by making health-promoting diet and lifestyle choices a priority, as recent studies indicate.
Market segmentations to focus on: Demographic, Psychographic, Benefits.
The U.S. is the largest health drink consuming nation as it holds more than 65% market share of the North America sports nutrition market and approximately 20% market share of the global health drinks market.
The factors such as rising health consciousness along with changing lifestyle with fast-paced living in the U.S., Canada, and Mexico is expected to boost the growth of North America health drinks market over the period 2020 to 2026.
Unique features or proprietary aspects of Product
Boosta Energy drink is different because of its manufacturing process where sustainability practices are applied throughout the entire process to protect the environment. Also, Boosta is an immunity booster drink where anyone can drink to have better immunity and a higher level of energy. Boosta's supply chain process is very well managed and controlled to deliver ...
Birds Beverages Description and SWOT AnalysisKeisha .docxmoirarandell
Bird's Beverages' Description and SWOT Analysis
Keisha Brown
BUS 599
January 21, 2019
Andrea Banto
1
2
Bird's Beverages' Description and SWOT Analysis
Bird's Beverages is to be a chain of beverage joints based in Birmingham, Alabama but spread across the country. It will be a place where the finest quality cold and hot drinks will be available to all in a consistently convenient environment. Right from the selection of the premises, creating floor plans, and bringing the employees on board, the company is zealous about making the customer experience fulfilling and memorable.Mission Statement
Bird's Beverages has a mission to become the premier producer and seller of soft as well as hot drinks in America. The company seeks to make a difference, create value, and refresh Americans in ways which keep them alert throughout their busy schedules.
The food and beverages industry is rather competitive, and Umehara (2018) argues that only the finest will succeed since a significant number of return clients stick with just a handful of top sellers. This is why it is imperative to ensure that the clients have an unforgettable experience; and they are motivated to talk about it with their friends, colleagues, and relatives (Mirasgedis, Georgopoulou, Sarafidis, Papagiannaki, & Lalas, 2014). If the clients find value in the products and spread the word, that will have saved the company a significant amount of resources, effort, and time necessary to make inroads into the market. Nevertheless, the company will still invest at least 10% of its annual revenue on marketing (Moroski, 2018).Past, Present, and Future Trends in the Beverage Industry
In the past, clients would prefer sitting at a place until they have consumed their drinks and/or meals. Nowadays, consumers are consuming their items while on the go. This is why they search for convenient and quick beverages, possibly in single-portion packages. The idea is to either have them consumed quickly or stored discreetly (Hoppe-Spiers, 2018).
McClain (2015) argue that clients will be rewarding companies that are keen on sustainability initiatives. In this regard, Bird's Beverages will be utilizing environmentally friendly packaging. This is in an endeavor to reduce the organization’s carbon footprint and help the clients to do their part in reducing environmental degradation even as they enjoy their favorite drinks (Krishna, 2018).
In 2016, the nonalcoholic beverage market was valued at $967.3 billion. The anticipated growth is 5.8% between 2017 and 2025. The expected rise is attributed to the rise in disposable income, changing lifestyle, and population growth (Hajieghrary & Homayouni-Rad, 2016; Hoppe-Spiers, 2018). Therefore, the industry is expected to be valued at $1.60 trillion. The size of the industry in the US was $253.7 billion in 2016, and is expected to be valued at $419.64. This means there is a lot of potential for Bird's Beverages and hence it is a viable business endeavor (McClain, .
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
BUS599031VA006-1196-001 - Strategic Management
Assignment 4 - Business Plan - Final (150 points)
Name
on Tue, Sep 10 2019, 1:36 PM
87% highest match
Submission ID: d8e6afad-fa58-4424-9e34-76def00c3230
Attachments (1)
· Matunda Business Plan.docx 87%
Word Count: 5,920
Attachment ID: 2105666903
Matunda Business Plan.docx
Running Head: MATUNDA FRESH COMPANY BUSINESS PLAN 1
MATUNDA FRESH COMPANY BUSINESS PLAN 20
s
1 Matunda Fresh Juice Company Business Plan
Name
Strategic Management
September 7, 2019
Executive Summary
1 Matunda Fresh Juice Company
2 The Matunda Fresh Juice Company is a non-alcoholic beverage company which was established on the Northern side of the United States. It mainly deals with the manufacturing of fresh juice; this is why it was named “Matunda” which is a local name for natural fruits. 2 The entity intends to produce and distribute fresh juices made from natural fruits which include mango, pineapple, oranges among many other local fruits varieties. The name ‘Matunda’ signifies the urge to connect with nature fruitfully. The motive for producing and selling the products is to improve the overall health of the population while earning profitability for growth and Corporate Social Responsibility (CSR) initiatives. This revised non-alcoholic company aims at restoring the standards of production of fresh juice using organic farm produce.
Mission Statement
2 The mission for Matunda Fresh Juice manufacturing company is to become the leading health-conscious fresh juice distributor in North America, through the provision of the naturally manufactured fruits products at affordable prices while maintaining relations with customers (Abrams, 2003, p. 72). 2 The mission aligns with the aspiration of the masses in the target market of consuming healthy products that help the body combat ailments associated with lack of specific nutritional elements in the body. The company envisions the possibility of carving a niche as leading brand suppliers for health-conscious drinks to consumers. Therefore, it’s beyond no doubt that, Matunda intends to take the health as well as the nutritional beverages to the entire newer level through the provision of products which promotes healthy living without losing the taste which consumers demands at all ages. This is particularly achieved via nutritionally sound recipes as well as environmentally friendly bottling process. The Matunda Fresh Juice manufacturing company's ambition is to invest in the employees, suppliers as well as consumers to establish a sustainable organization which meets the changing needs of the customers.
Industry Trends
3 The world of non-alcoholic drinks market is actually in high demand majorly in two regions that is North America and Europe. The market continues to enjoy tremendous growth, and the industry competition initiates the introduction of new products as well as flavors besides innovative packaging which gives a sustainable format for the growth rate to continue growi ...
Running Head COMPANY ANALYSIS1COMPANY ANALYSIS 7.docxsusanschei
Running Head: COMPANY ANALYSIS 1
COMPANY ANALYSIS 7
Company Description and SWOT Analysis
Q #1
The McDonald Brothers is a NAB firm that provides frozen drinks including desserts, soft drinks, and milkshakes, manufactured from the fresh raw materials from the local farmers. The company can produce its beverages from a mixture of different flavors of fruits.
Q #2
The McDonald Brothers is a firm that supports and encourages lifestyles with by producing tasty and healthy beverages from fresh ingredients. The company’s mission is to enhance diets through the creation of flavorsome beverages that is made up of tasty and healthy raw materials such as milk, fresh fruits, juices, and vegetables. Through making of frozen beverages with nutrients from varieties of ingredients, the company ensures a nourishing and balanced diet for the consumers. The firm is aimed at using ingredients from the local farmers to enhance our social responsibility and also to support the activities of the local farmers. We are also focused on becoming a regionally known firm that capitalizes on the individual and families’ interests by making beverages as per the taste and preferences of the consumers. The company is at startup stage.
Q #3
Trend
The use of non-alcoholic beverages has tremendously increased in the country in the last few decades. This is because the population has shown a lot of concerns about their health. Most of the Americans have turned to be very sensitive to the needs of their health. They are also aware of the dangers of alcohol in the body. The majority of Americans have changed their consumption habits whereby they skip meals, and they only depend on snacks as perfect substitutes. Vigorous campaigns against alcohol have been held across the globe by various organizations, and this has enhanced the production of non-alcoholic beverages due to constant switching demands of the population. The McDonalds drink will, therefore, help the consumers as it is hangover free and the drivers can also drink it and drive. With the above qualities of our beverage, we expect to expand our markets to various regions globally at the rate of 15-18%. We expect to achieve this through market research to increase the qualities as per the customers’ tastes and preferences and also to create awareness about our brands to different potential consumers. The research conducted by Mintel indicates that approximately 56% of Americans consume snacks
The three reasons for choosing the McDonald Brothers (smoothies firm) is because it produces healthy beverages. The other one is because the products can be substituted for snack or milk and the last reason for choosing McDonald's is because the beverage is easy to make and portable. With the simple procedure of making smoothies, if one has the right tool, he can make it anywhere.
Q #4
Strategic position for the beverages
The main goal of the Company is to be the leading producer of non-alcoholic beverages in the ...
Running Head MARKETING PLAN AND SALES STRATEGY1MARKETING PLA.docxcowinhelen
Running Head: MARKETING PLAN AND SALES STRATEGY 1
MARKETING PLAN AND SALES STRATEGY 3
Marketing Plan and Sales Strategy
Company’s Target Market
The target market for Fruitfit Company that is located in the city of Samut Prakan, Thailand, consists of both the youths and the aged population. The age bracket of the targeted population is between 24 to 70 years of age. The fruits and vegetable beverages target the age group that is cautious of their health regarding harmful chemicals in soft drinks. The herbs contained in the beverages of Fruitfit Company are also regarded for medicinal purposes. The product of the company does not target any specific demographic groups in terms of education, income, or ethnic group. However, the 24-70 age groups are the primary target of the company since the youths and the adults are the majority of the city while the herbal content of the beverages targets the aged population. As per the age structure of Thailand, the 25-54 age group accounts for 46.32% of the total population of the nation (The World Factbook., n.d). The company is located in the central part of the city, which has an average population of 388,920 individuals. The targeted individuals in the city are people who consider natural products that are free of chemicals. Their taste is in line with the mission of the company, which is aimed at providing the fruit and vegetable beverages that are natural and free of harmful chemicals.
Company’s Market Competition
The marketing strategy that is deployed by Fruitfit Company to obtain the competitive advantage is through differentiation (Sherlekar, Prasad & Victor, 2010). It is achieved through the production of the organic beverage rather than the commercial ones. Considering that stable companies that manufacture non-alcoholic beverages are a vital threat in competing for the market, the organization decided to venture into the manufacture of the fruits and vegetable beverages and integrated with herbs. The approach is appropriate to attain the competitive advantage since there is global awareness regarding harmful chemicals that exist in the commercial drinks. Citizens are moving away from the commercial drinks since their chemical content is posing a harmful risk to their health. The global awareness of such risks has given Fruitfit Company the competitive advantage since people prefer taking their products. In addition, Fruitfit Company has numerous outlets within the city and across the nation that deliver the beverage close to the clients which will ease access by the buyers.
The organization also chose fruits and vegetables as ingredients in its beverage since they are readily available from the farmers and are less expensive. Competition is the major challenge in the non-alcoholic beverage industry, which prompts each company producing such beverages to obtain differentiated approaches to obtain the competitive advantage. Therefore, Fruitfit Company took the approach of producing the or ...
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
Running head HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLA.docxcowinhelen
Running head: HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
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HUDSON VALLEY SWEET CIDER CORPORATION BUSINESS PLAN
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Hudson Valley Sweet Cider Corporation Business plan
Stanley Pierre-Charles
Professor Prakash Menon
Strategic Management
8/28/2016
Company Description
Company Name
The Hudson Valley Sweet Cider Corporation will be the name of the company, which will specialize in the production of sweet cider. Sweet cider also commonly referred to as apple cider is an unsweetened nonalcoholic beverage common in the United States and parts of Canada made from apples. The name Hudson Valley Sweet Cider Corporation is derived from the name of location from where most apples used in the production are sourced. New York State is the leading producer of apples in the United States. Production is concentrated in six areas namely, Eastern and Western Hudson Valley, Champlain Valley, Central, Lake Country and Niagara Frontier.
The Hudson Valley region has a long history of wine making and cultivation of grapes dating from 1677 (New York Apples). As a result there are many wineries located in the area. Wine tasting tours and wine festivals and other related events are common and for this reason, the name will attract many wine lovers who associate Hudson Valley with good wine. The company will also benefit from publicity by showcasing its products at these events.
Mission Statement
To provide safe and affordable sweet cider to millions of people in North American cities and beyond to unleash the health benefits of apple cider and in the process support apple growing in upstate New York. The company will supply high quality products at moderate prices to support a profit for the company and the farmers in the supply chain and creates hundreds of quality jobs across the entire value chain. I want my company to provide a healthy beverage for a happy and healthy society. This mission is to ensure that the company has remained focused in the production of quality beverage. The mission statement also indicates that it is aimed to make sure that the society is composed of healthy people who consume healthy drinks. When the society has healthy people, it means that they will be able to be productive, and their lives will be enjoyable, and they will live happily (Olson, Lopez, 2009).
The mission statement also shows that the company is taking into consideration the wellbeing of the society and its customers. The company has demonstrated that it is customer centered meaning that its activities will be focused and ensuring the welfare of the clients and their satisfaction has been achieved. The mission statement is therefore paramount for the company. If the company follows and honors its mission statement, it will be able to meet its goals and objectives.
Reasons for Choosing This Beverage
The choice was made after critical consideration of the environment and the population in the market. The demand for non-alcoholic beverages which are ...
Boosta Healthy Drinks marketing plan1Table of VannaSchrader3
Boosta Healthy Drinks marketing plan
1
Table of Content
Executive Summary
Marketing mission statement
Slogans
Unique features or proprietary aspects of Product
Goals and objectives
SWOT Analysis.
PESTEL Analysis
Target Market.
Value proposition
Marketing Mix
Implementation
Executive summary
Company goals and objectives are very clear which is mainly about offering healthy drinks.
It also cares about going green and apply sustainability practices throughout operations and manufacturing to protect the environment.
Boosta’s segmentations are Psychographic, demographic and benefit segmentation where they focus on the lifestyle of their customers which is a healthy lifestyle. Also, the benefits the product offers to have better health. But also, anyone can use Boosta drinks as it is healthy, and anyone can get it.
SWOT analysis is conducted to understand initially strengths, weakness, opportunities, threats.
PESTEL analysis also is done although it is still a start-up company at the introduction phase this analysis is done to have the foundation for later on and to have a clear picture of the status quo.
Marketing Mix also to understand how 4Ps impact marketing plan.
Social media platforms are analyzed to expand reach to more customers and to reach all customers through their favorite platform based on their age category.
Marketing Mission Statement
Boosta, aims to provide a healthy energy drink made from organic vegetables and fruits, providing consumers with their daily intake of multivitamins as well as helping boost their energy.
Slogan: Boosta boosts your energy, Immunity and your health.
Market Analysis
The global health drinks market size was valued at USD 478.10 billion in 2019 and is anticipated to expand at a CAGR of 6.06% in terms of value during the forecast period.
It is Found that 59% of consumers in North America purchase products that help save them time and effort.
Millennials are leading the charge by making health-promoting diet and lifestyle choices a priority, as recent studies indicate.
Market segmentations to focus on: Demographic, Psychographic, Benefits.
The U.S. is the largest health drink consuming nation as it holds more than 65% market share of the North America sports nutrition market and approximately 20% market share of the global health drinks market.
The factors such as rising health consciousness along with changing lifestyle with fast-paced living in the U.S., Canada, and Mexico is expected to boost the growth of North America health drinks market over the period 2020 to 2026.
Unique features or proprietary aspects of Product
Boosta Energy drink is different because of its manufacturing process where sustainability practices are applied throughout the entire process to protect the environment. Also, Boosta is an immunity booster drink where anyone can drink to have better immunity and a higher level of energy. Boosta's supply chain process is very well managed and controlled to deliver ...
Birds Beverages Description and SWOT AnalysisKeisha .docxmoirarandell
Bird's Beverages' Description and SWOT Analysis
Keisha Brown
BUS 599
January 21, 2019
Andrea Banto
1
2
Bird's Beverages' Description and SWOT Analysis
Bird's Beverages is to be a chain of beverage joints based in Birmingham, Alabama but spread across the country. It will be a place where the finest quality cold and hot drinks will be available to all in a consistently convenient environment. Right from the selection of the premises, creating floor plans, and bringing the employees on board, the company is zealous about making the customer experience fulfilling and memorable.Mission Statement
Bird's Beverages has a mission to become the premier producer and seller of soft as well as hot drinks in America. The company seeks to make a difference, create value, and refresh Americans in ways which keep them alert throughout their busy schedules.
The food and beverages industry is rather competitive, and Umehara (2018) argues that only the finest will succeed since a significant number of return clients stick with just a handful of top sellers. This is why it is imperative to ensure that the clients have an unforgettable experience; and they are motivated to talk about it with their friends, colleagues, and relatives (Mirasgedis, Georgopoulou, Sarafidis, Papagiannaki, & Lalas, 2014). If the clients find value in the products and spread the word, that will have saved the company a significant amount of resources, effort, and time necessary to make inroads into the market. Nevertheless, the company will still invest at least 10% of its annual revenue on marketing (Moroski, 2018).Past, Present, and Future Trends in the Beverage Industry
In the past, clients would prefer sitting at a place until they have consumed their drinks and/or meals. Nowadays, consumers are consuming their items while on the go. This is why they search for convenient and quick beverages, possibly in single-portion packages. The idea is to either have them consumed quickly or stored discreetly (Hoppe-Spiers, 2018).
McClain (2015) argue that clients will be rewarding companies that are keen on sustainability initiatives. In this regard, Bird's Beverages will be utilizing environmentally friendly packaging. This is in an endeavor to reduce the organization’s carbon footprint and help the clients to do their part in reducing environmental degradation even as they enjoy their favorite drinks (Krishna, 2018).
In 2016, the nonalcoholic beverage market was valued at $967.3 billion. The anticipated growth is 5.8% between 2017 and 2025. The expected rise is attributed to the rise in disposable income, changing lifestyle, and population growth (Hajieghrary & Homayouni-Rad, 2016; Hoppe-Spiers, 2018). Therefore, the industry is expected to be valued at $1.60 trillion. The size of the industry in the US was $253.7 billion in 2016, and is expected to be valued at $419.64. This means there is a lot of potential for Bird's Beverages and hence it is a viable business endeavor (McClain, .
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
Running Head COMPANY DESCRIPTION AND SWOT ANALYSISCOMPANY DESCR.docxhealdkathaleen
Running Head: COMPANY DESCRIPTION AND SWOT ANALYSIS
COMPANY DESCRIPTION AND SWOT ANALYSIS
Company Description and SWOT Analysis
LaShondra Jackson
Dr. Andrea Banto
Strategic Management
July 21, 2019
Company Name and its Significance
A company name should be distinctive, extendable, and easy to identify and pronounce, and also provide an idea of the products offered by the company (Wheelen, Hunger, Hoffman & Bamford, 2017). The company name which I have chosen is KoolSprings Water Company. The significance of the name KoolSprings Water Company is that it gives an identity of the company and what it will do for business. The company will be focused on providing drinking water to the market and therefore choosing the name KoolSprings Water Company is ideal for the business. The name is also self explanatory of what the company activities are and therefore it is important because customers will be able to easily identify it.
Beverage to be produced
The company will be packaging non-alcoholic beverage which is bottled water for its customers. The product is ideal for the company to produce because it has a ready market as customers buy drinking water each and every time. The key ingredient for the product is simply water. Most people prefer pure bottled drinking water without any added ingredients and this is the main product to be packaged. Also there will be vitamin bottled water where the pure drinking water will be added some flavors to it. The flavors which will be added are lemonade and mixed berries which will include strawberries, blueberries and raspberries. Lemonade flavor is one of the most preferred water products during the summer period while mixed berries water is one of the well balanced water flavors which can be produced.
Company’s Mission Statement
A mission statement is a brief statement of why the company exists to do. It will define the values of the company, culture, plan, essential goals and also ethics (Wheelen, Hunger, Hoffman & Bamford, 2017). The mission statement of the company is “At KoolSprings Water Company, our mission is to refresh lives by providing efficient and reliable products which meet the customer standards as we strive to be the world leader in offering pure bottled drinking water”.
Trends in Non-alcoholic Industry
In 2019, consumer wellness and health has increased which has created a lot of impact in the beverage industry at large. Studies by UCL indicate that 36% of people aged between 16-24 years are now abstaining from alcohol ("More young people abstaining from alcohol, and others drinking less", 2019). Beverage companies therefore are now tasked with developing new products which are not only non-alcoholic but which are in match with the current trends of health and wellness of the consumers. The trends include:
Functionality
Non-alcoholic industry has recorded an increase in new products which come with functional benefits. Customers require products which will be of benefit to them i ...
12Business Name Fruitfit CompanyThe name of.docxdrennanmicah
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Business Name: Fruitfit Company
The name of the company has been inspired by the core objectives that the business has to the customers. As the company is committed to providing healthy drinks which will serve as an alternative to commercialized high sugar beverages on the market. The company will provide non-alcoholic beverages based on fruits, herbs, and vegetables. Fruits will, however, make up the largest part of the business raw materials. The use of quality fruits to make healthy drinks has therefore inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and achieve the highest level of satisfaction from our customers and build customer confidence in our products. At Fruitfit, we believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the company has to its customers. Through the providing healthy beverages, the company will ensure that its customer's health matters concerns are taken care of. The responsibilities of the business are inspired by the recognition of living a healthy life by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be USD 967 billion. This is according to 2016 estimates done by market research studies. The industry is also expected to grow at an estimated rate of 5.7% through 2017-2025. This makes it a desirable business to venture into. In Thailand, the non-alcoholic beverage industry can be divided into the sectors of carbonated drinks, bottled water, fruit and vegetable drinks, performance drinks, energy drinks, and smoothies. The company will primarily operate in the fruit and vegetable drinks. This is especially a good time for the business as changes in the market have indicated that customers are shifting from carbonated drinks to healthy drinks (Helms & Nixon, 2010). As a result, the categories of drinks which offer health benefits to the customers are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively in the market, the company will adopt a value-based positioning strategy. The company is committed to providing healthy drinks to customers. This comes at a time when the global market is becoming more conscious of the importance of healthy living. Fruitfit Company aims to provide healthy drinks which have been produced using quality raw materials. The company sources are raw materials from the local farmers whereby they are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has stiff competition, it will be necessary to ensure that the products of the company are brought as close to the customers as possible. As a result, the company will adopt a well-networked distribution channel which will ensure coverage of a wide geographical area. The company will have a central point of.
Professor Andrea BantoUnfortunately, your Assignment is 84 simi.docxstilliegeorgiana
Professor Andrea Banto
Unfortunately, your Assignment is 84% similar to another student’s paper or sources and cannot be accepted for grading. Please see the attached Safe Assign Report. The sections in caps and bold represent content from other sources. If you scroll at the bottom, you will see your information to the left and the original source and text to the right.
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Running Head: REVISED COMPANY DESCRIPTION 2
REVISED COMPANY DESCRIPTION 2
Company Description and SWOT Analysis
Student’s Name
Professor’s Name
Course Title
University Affiliation
Date
Revised Non-Alcoholic Beverage Company name and an explanation of its significance
The name of my non-alcoholic beverage company is Fresh Fruit Juice. Besides, the name is significantly established to demonstrate the value and quality attached to the brand, including its beverage. Moreover, Fresh Fruit Juice is focused on promoting healthful drinking amidst citizens as well as family setting (Cornelsen et. al.,2017)). Furthermore, it is intended to ensure that customers who consume the product are capable of executing their daily tasks without encountering adverse effects related to alcoholic drinks. Also, the name Fresh Fruit Juice is an ideal of quality that is delivered to the customers who consume the product.
Also, the company is looking forward to manufacturing non-alcoholic tropical fizz. Furthermore, the ingredients associated with my company's fresh juice will include strawberries, kiwi, mango, as well as pineapples.
Revised company’s mission statement and rationale for its components
The mission statement for the Fresh Fruit Juice company is to promote quality life for healthy and happier consumers every day. Besides, the fresh fruit juice purposefully exists to enhance quality life by encouraging lifestyles of he ...
Running Head VIRGIN MARY BEVERAGE COMPANY1VIRGIN MARY BEVERAGE.docxrtodd599
Running Head: VIRGIN MARY BEVERAGE COMPANY 1
VIRGIN MARY BEVERAGE COMPANY
Business Plan
Chardae Sledge
Strayer University
BUS 599
Prof. Andrea Banto and Prof. Adrian Allen
February 20, 2019
Company Description and SWOT analysis
Virgin Mary Beverage Company is amongst the leading beverages companies found in major cities of the United States which exclusively supply the non-alcoholic drinks to most of the bars and restaurants in Atlanta, GA. The company was thought about in 2008 and came into existence in March 2018 and has grown with headquarters being based out of our home city in Atlanta centering in the downtown warehouse district. Content on sales and growth, the organization plans to expand the warehouse and the managers and workers. Since the company exclusively deals with a non-alcoholic drink named Virgin Mary, it was believed that incorporating the beverage’s name in company’s name would sell the brand well and indeed based on the return; the latter has been actualized. Virgin Mary is a non-alcoholic beverage which for a close to ten years now has been a favorite drink for many people (Hellmich, 2006). Its name affirms its non-alcoholic nature, and I believe together with the ingredients which we use to make it makes it be much loved by many. We will offer three different beverages consisting of Virgin Sprait, Virgin Vanda and Virgin Mary our most popular drink. Components used to make the popular drink includes; tomato juice, lemon juice, hot sauce, horseradish, celery salt, black pepper, and stick celery.
Mission Statement
Virgin Mary Beverage Company’s mission is to increase sales, market share and profit by providing its clients with only high-quality products which its customer’s desires through professional, information-based and quality of service. Our company’s mission of increasing sales is based on the dynamics which are associated with beverage business across the United States. Because of the level of competition associated with this sector of industry, our staff has been trained to always practice the required professional standards in their delivery of services to the company’s clients and to still provide our esteemed customers with the required quality of our products.
Trends in the Industry
Currently, the beverage industry is facing severe directions regarding what the majority of the customers and the business people desire to see and achieve. One trend which has been conspicuous is the dynamic change of consumer preferences. Just like in 2018, bold and exotic flavors, snacking, and health and wellness will still be at the forefront for consumer’s beverage preferences, and it is anticipated that it will be elevated more. Beverage safety and transparency will be the leading trend this year with most of the customers yearning for the protection of and health of what they drink or consume (PLUNKETT, 2018). Because of the increasing uncertainty with the rising brands of beverages, many clients will.
Running Head SWEET BLEND BUSINESS PLAN25SWEET BLEND.docxjeanettehully
Running Head: SWEET BLEND BUSINESS PLAN
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SWEET BLEND BUSINESS PLAN
Alita Heckstall
Assignment 4 Bus 599 Strategic Management
Dr. Andrea Banto
Strayer University
September, 2019
EXECUTIVE SUMMARY
The Sweet Blend Company is a nonalcoholic beverage company that will be located at San Francisco, California. It was first started as a small scale business with the main clients being the local community. The location was chosen due to the vast market potential from the large population, which also reduces the cost of operation incurred in transport and labor outsourcing. The Company aims at creating a significant impact on the market by creating healthier products than the competitors. The healthy products choice is because of the observation that more people are turning to healthy products and doing away with products that are not beneficial to their health.
The nonalcoholic beverage industry has seen an influx of competitors in the recent past with more companies switching towards the production of these products. Giant companies like Cola and Red bull have been diversifying their products to include more health beneficial products which have enabled them to maintain the market niche that they had. However, Sweet Blend will focus on the production of top-notch, quality juice products, which will be a distinguishing factor of our products.
The leading target group for our products has been identified as the working class in the entire population, which falls between the ages of 24 to 54. This choice was mainly facilitated by the fact that this group contains the most significant number among the total population of the county. Apart from providing a substantial amount of consumer market, it is also worth noting that this number contains a high number of the working class in the population, thus influencing their consumer behavior positively.
The main competition in the area will be Red Bull and Monster Energy. Monster Energy, having been established in San Francisco coupled with the low prices for their products, has managed to create high-level customer loyalty which it has been able to maintain through a dynamic online presence thus creating an online community of consumers. Red Bull, on the other hand, has increased its portfolio to include a series of other nonalcoholic drinks that are more favorable to consumers' health, for example, the Red Bull apple drink. However, due to the history of the competitors on the use caffeine and lack of product diversification, the Company will be keen to specialize in the production pure juices with the only necessary additives like preservatives and water. The Company is going to manifest on the reliable name and roots it had from the community where they first started selling to create a strong brand name.
Sweet Blend, as a company formed during the digital error, will be keen to utilize the various social media platforms like Facebook, twitter, and Instagram to promote the product and the C ...
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
Running head PURE SATE MARKETING PLAN .docxtoltonkendal
Running head: PURE SATE MARKETING PLAN 1
Pure Sate Marketing Plan 5
Pure Sate Marketing Plan
Andrea Bryant
Strayer University
Dr. Denel Pierre
BUS599: Strategic Management
November 13, 2017
Pure Sate is dedicated to promoting health, purity, and quenching thirst of its consumers through the provision of non-alcoholic drinks. The company targets family setting who will consume the drinks and proceed with their normal activities as part of a positive mood stabilizer. The product is aimed at maintaining the happiness and wellbeing of clients to enhance the friendly and healthy vibe across the market. Based on the current state of the economy, identifying a proper target market can be a challenge but a crucial part of the business. The approach will enable the small company to compete fairly with large organizations producing non-alcoholic drinks in the same market. For diversity purposes, Pure Sate should not target the all individuals in the population that might show interest in their products irrespective of age, class or gender since the scope will be unrealistic.
In defining the market, the company should choose what interests the characteristics population on the product to gain their attention. Specific targets in the market will enhance the focus of the business yet does not imply that the interested parties will be excluded. Through target marketing, the business will enhance the effective brand design and a budgetary allocation of the marketing campaigns on a given market niche. Such focus will enable the targeted consumers to feel appreciated and buy from the business compared to other nonalcoholic drink producers (Hartline, 2011). Therefore, Pure Sate target marketing is effective and efficient in reaching out to potential clients in a particular region and generating more business.
While assessing competition in the market, Pure Sate should develop an appropriate content marketing in the target markets to address the issues of competition. Competition in the targeted marketed market can be defined by three major different types of competitors. For instance, direct competitors, who offer products similar to Pure Sate, which show that their method of earning revenue is possibly the same. In most cases, a direct competitor is the first threat to the market that businesses are likely to recognize due to the high chances of head-to-head encounters. Furthermore, Pure Sate should assess the indirect competitors in the market are likely to offer non-alcoholic drinks in the target market but with a different objective that creates a different in ways of revenue generation. Such a scenario can pose significant challenges to the sales of the company’s products when they use a persuasive content marketing to switch the firm’s customers. In such ...
1Running head MARKETING PLAN AND SALES STRATEGY2Running hea.docxdrennanmicah
1
Running head: MARKETING PLAN AND SALES STRATEGY
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Running head: MARKETING PLAN AND SALES STRATEGY
Marketing Plan and Sales Strategy
Amy E. Guy
Dr. Andrea Banto
Business 599
November 11, 2018
MARKETING PLANThe situation of the Existing Market
There exist different types and brands of beverages in Youngsville which are strong in their own way. Different types of people have different tastes of beverages they want which includes, but is not limited to the calorie levels and alcohol percentages whereas others are more sensitive about the side effects which might be caused by these beverages.
The current market situation in Youngsville, North Carolina is very competitive due to the existence of many giant non-alcoholic beverages companies which have colonized an enormous market share posing a threat to startups. These challenges elevate when these famous companies realize that a growing company has started to become a big competitor to them, hence channeling hefty resources to fight back.
Venturing into a market that is well established and full of giants such as is not an easy task. This will require the adoption of a well-founded marketing strategy that will enable us to maneuver through the unfair competition experienced in Youngsville.Target market
The total population of Youngsville, North Carolina is 18,336. Our company is targeting consumers of ages above 10 (This is about 95% of the total population) who want a life full of health. Our brands will serve as a suitable substitute to the existing but much expensive beverages enriched with vitamins and refreshing taste containing calorie and costly energy. The average income per household in Youngsville is $61,104, hence we have made our products considering the different existing economic strength of the people. Engineered with an immense level of quality to promote a healthier living, our products appeal greatly to people who want to support and be part of our company.Demographic Description
Age range: Any person above the age of 10.
Income Range: Persons with income above $ 1000.
Gender: Male, Female.
Social Class: Students, Working Class, Middle Class, Upper Class, Elite Class.
Lifestyle: Modern, Sports, Healthy Persons. Competition Assessment
We are a non-alcoholic beverage production company, a much-crowded venture, so our major competitors are giant companies such as PepsiCo, Nestle and Coca-Cola Company. Other competitors include Red bull and Dr. Pepper Snapple. The existing giant companies have wide market shares which they guard jealously hence they will not allow any other product to pose a threat against their products hence they will dedicate their effort and resources in suffocating their competitors in the market (Porter & E, 1989).
We have made our products to affordable, a way to pull the market since the same companies that offer similar bever.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Running head COMPANY DESCRIPTION AND SWOT ANALYSIS .docxsusanschei
Running head: COMPANY DESCRIPTION AND SWOT ANALYSIS
1
Company Description and SWAT Analysis 5
Company Description and SWOT Analysis
Andrea Bryant
Strayer University
Dr. Denel Pierre
BUS599: Strategic Management
November 4, 2017
My NAB Company is named Pure Sate. The name is intended to display the value devoted to the brand and its drinks. The Nonalcoholic “Pure Sate” is intended to promote both healthy, pure, thirst quenching drinks among individuals, in a healthy family setting. Pure Sate ensures that those who drink the product are able to continue their normal daily activities without experiencing the aftermaths associated with alcoholic beverages. The name “Pure Sate” is also a characteristic of the clean content moods that are experienced by those who drink the beverage. This nonalcoholic thirst-quencher is to be accompanying with happy, healthy, and festive moments. These drinks consistently extend happiness into humanity by giving off a safe, friendlier, and healthier vibe.
The Pure Sate non-alcoholic drinks just so happen to gratify the joyful moments of friends, families, and cultures by encouraging healthy drinking lifestyles and temperate moments. This can be achieved on an individual level which will trickle down to friends, then family, different cultures, and realms.
The mission statement, “Discharging great vibes for a more healthy, and happier lifestyle” will be the driving slogan for the drink.
Themodern-day social responsiveness is fluctuating to the healthy effects of alcoholic beverages and spreading quickly (Berry, 2017). The snowballing effect of illnesses and other health situations related to alcohol use; most individuals in the society are steering clear from bevarages with high alcohol content to those with very little or no alcohol.
The nonalcoholic beverage segment is quickly growing in admiration among the international residents. Individuals are fluctuating to the beverages that are not only relieving more contented instants but have no impairment to their health circumstances. Folks are also spending more time being involved in celebratory moments and therefore require drinks that will be unlawful, informally, and morally acceptable to all affiliates of humanity. “Many grocery consumers have recognized a product’s fresh, clean and sustainable benefits among their top purchase priorities when it comes to healthier choices.” (Gilbert, L. 2017)
The “Pure Sate” experience will meet all trends since it’s not only nonalcoholic, meaning it can be consumed by all from children to elderly, it has natural vitamins and additional supplements that improves the oversll health of its consumers. Also, Pure Sate beverages will leave you without an after-effect and inebriating aptitude making it suitable for all occasions.
Pure Sate pursues the finest value product spot in the market. This involves generating a respected ...
Assessing Customer Satisfaction and Brand Awareness of Branded BreadIOSR Journals
The bread market is growing at about 5% per annum, according to the Ministry of Food Processing
Industries. 85% bread production is in the hands of the unorganized sector. With a lot of competition building
up to tap this potential market, the onus lies with the customer, who will turn to the brand which offers him
complete satisfaction. This paper studies the factors which lead to customer satisfaction and brand awareness,
by a random sampling of 100 customers in Cochin. The paper analyses customer satisfaction of a particular
bread brand – Elite Bread and attempts to find out how well known it is to the customers, compared to its
competitors. Limitations of the study and recommendations to improve customer satisfaction are put forth.
250-500 words APA format cite references Check this scenario out.docxjeanettehully
250-500 words APA format cite references
Check this scenario out. Long term care can consists of servicing patients need at a patient's home, providing meals, transportation and in home therapy. Some long term care is within the home and some can be rehab. Lets say there is a growing need to extend those services to our growing need in elderly population. Part of that need is a demand for servicing the increasing population of the Hispanic community. We as a team need to meet with a cross- functional management team that can relay the need and services outside of the facility. We need hired people who are bilingual that can work the call center, deliver food, offer in home therapy, and provide transportation.
Our audience will be the new management team. Each member of the coordination of care team of management will cover or be responsible for one of those areas. Our standpoint will be that we are the board of directors that would be talking with them.
Giving the above screnario my part of assignment is to come up with strategies of the transition and what methods may be needed?
.
2 DQ’s need to be answers with Zero plagiarism and 250 word count fo.docxjeanettehully
2 DQ’s need to be answers with Zero plagiarism and 250 word count for each question. Due in 6 hours TODAY! Please include all references if necessary.
Week One DQ1
Week One DQ3
To clarify... these ratios are part of the DuPont model, and the DuPont model considers liquidity as one of the factors to be evaluated, but at the end of the day, the DuPont model is all about return on equity... basically getting your money's worth. Given that, what are the elements of liquidity and how do they lead us into the discussion on equity? Why is this important to understand?
.
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Running Head COMPANY DESCRIPTION AND SWOT ANALYSISCOMPANY DESCR.docxhealdkathaleen
Running Head: COMPANY DESCRIPTION AND SWOT ANALYSIS
COMPANY DESCRIPTION AND SWOT ANALYSIS
Company Description and SWOT Analysis
LaShondra Jackson
Dr. Andrea Banto
Strategic Management
July 21, 2019
Company Name and its Significance
A company name should be distinctive, extendable, and easy to identify and pronounce, and also provide an idea of the products offered by the company (Wheelen, Hunger, Hoffman & Bamford, 2017). The company name which I have chosen is KoolSprings Water Company. The significance of the name KoolSprings Water Company is that it gives an identity of the company and what it will do for business. The company will be focused on providing drinking water to the market and therefore choosing the name KoolSprings Water Company is ideal for the business. The name is also self explanatory of what the company activities are and therefore it is important because customers will be able to easily identify it.
Beverage to be produced
The company will be packaging non-alcoholic beverage which is bottled water for its customers. The product is ideal for the company to produce because it has a ready market as customers buy drinking water each and every time. The key ingredient for the product is simply water. Most people prefer pure bottled drinking water without any added ingredients and this is the main product to be packaged. Also there will be vitamin bottled water where the pure drinking water will be added some flavors to it. The flavors which will be added are lemonade and mixed berries which will include strawberries, blueberries and raspberries. Lemonade flavor is one of the most preferred water products during the summer period while mixed berries water is one of the well balanced water flavors which can be produced.
Company’s Mission Statement
A mission statement is a brief statement of why the company exists to do. It will define the values of the company, culture, plan, essential goals and also ethics (Wheelen, Hunger, Hoffman & Bamford, 2017). The mission statement of the company is “At KoolSprings Water Company, our mission is to refresh lives by providing efficient and reliable products which meet the customer standards as we strive to be the world leader in offering pure bottled drinking water”.
Trends in Non-alcoholic Industry
In 2019, consumer wellness and health has increased which has created a lot of impact in the beverage industry at large. Studies by UCL indicate that 36% of people aged between 16-24 years are now abstaining from alcohol ("More young people abstaining from alcohol, and others drinking less", 2019). Beverage companies therefore are now tasked with developing new products which are not only non-alcoholic but which are in match with the current trends of health and wellness of the consumers. The trends include:
Functionality
Non-alcoholic industry has recorded an increase in new products which come with functional benefits. Customers require products which will be of benefit to them i ...
12Business Name Fruitfit CompanyThe name of.docxdrennanmicah
1
2
Business Name: Fruitfit Company
The name of the company has been inspired by the core objectives that the business has to the customers. As the company is committed to providing healthy drinks which will serve as an alternative to commercialized high sugar beverages on the market. The company will provide non-alcoholic beverages based on fruits, herbs, and vegetables. Fruits will, however, make up the largest part of the business raw materials. The use of quality fruits to make healthy drinks has therefore inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and achieve the highest level of satisfaction from our customers and build customer confidence in our products. At Fruitfit, we believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the company has to its customers. Through the providing healthy beverages, the company will ensure that its customer's health matters concerns are taken care of. The responsibilities of the business are inspired by the recognition of living a healthy life by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be USD 967 billion. This is according to 2016 estimates done by market research studies. The industry is also expected to grow at an estimated rate of 5.7% through 2017-2025. This makes it a desirable business to venture into. In Thailand, the non-alcoholic beverage industry can be divided into the sectors of carbonated drinks, bottled water, fruit and vegetable drinks, performance drinks, energy drinks, and smoothies. The company will primarily operate in the fruit and vegetable drinks. This is especially a good time for the business as changes in the market have indicated that customers are shifting from carbonated drinks to healthy drinks (Helms & Nixon, 2010). As a result, the categories of drinks which offer health benefits to the customers are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively in the market, the company will adopt a value-based positioning strategy. The company is committed to providing healthy drinks to customers. This comes at a time when the global market is becoming more conscious of the importance of healthy living. Fruitfit Company aims to provide healthy drinks which have been produced using quality raw materials. The company sources are raw materials from the local farmers whereby they are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has stiff competition, it will be necessary to ensure that the products of the company are brought as close to the customers as possible. As a result, the company will adopt a well-networked distribution channel which will ensure coverage of a wide geographical area. The company will have a central point of.
Professor Andrea BantoUnfortunately, your Assignment is 84 simi.docxstilliegeorgiana
Professor Andrea Banto
Unfortunately, your Assignment is 84% similar to another student’s paper or sources and cannot be accepted for grading. Please see the attached Safe Assign Report. The sections in caps and bold represent content from other sources. If you scroll at the bottom, you will see your information to the left and the original source and text to the right.
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Running Head: REVISED COMPANY DESCRIPTION 2
REVISED COMPANY DESCRIPTION 2
Company Description and SWOT Analysis
Student’s Name
Professor’s Name
Course Title
University Affiliation
Date
Revised Non-Alcoholic Beverage Company name and an explanation of its significance
The name of my non-alcoholic beverage company is Fresh Fruit Juice. Besides, the name is significantly established to demonstrate the value and quality attached to the brand, including its beverage. Moreover, Fresh Fruit Juice is focused on promoting healthful drinking amidst citizens as well as family setting (Cornelsen et. al.,2017)). Furthermore, it is intended to ensure that customers who consume the product are capable of executing their daily tasks without encountering adverse effects related to alcoholic drinks. Also, the name Fresh Fruit Juice is an ideal of quality that is delivered to the customers who consume the product.
Also, the company is looking forward to manufacturing non-alcoholic tropical fizz. Furthermore, the ingredients associated with my company's fresh juice will include strawberries, kiwi, mango, as well as pineapples.
Revised company’s mission statement and rationale for its components
The mission statement for the Fresh Fruit Juice company is to promote quality life for healthy and happier consumers every day. Besides, the fresh fruit juice purposefully exists to enhance quality life by encouraging lifestyles of he ...
Running Head VIRGIN MARY BEVERAGE COMPANY1VIRGIN MARY BEVERAGE.docxrtodd599
Running Head: VIRGIN MARY BEVERAGE COMPANY 1
VIRGIN MARY BEVERAGE COMPANY
Business Plan
Chardae Sledge
Strayer University
BUS 599
Prof. Andrea Banto and Prof. Adrian Allen
February 20, 2019
Company Description and SWOT analysis
Virgin Mary Beverage Company is amongst the leading beverages companies found in major cities of the United States which exclusively supply the non-alcoholic drinks to most of the bars and restaurants in Atlanta, GA. The company was thought about in 2008 and came into existence in March 2018 and has grown with headquarters being based out of our home city in Atlanta centering in the downtown warehouse district. Content on sales and growth, the organization plans to expand the warehouse and the managers and workers. Since the company exclusively deals with a non-alcoholic drink named Virgin Mary, it was believed that incorporating the beverage’s name in company’s name would sell the brand well and indeed based on the return; the latter has been actualized. Virgin Mary is a non-alcoholic beverage which for a close to ten years now has been a favorite drink for many people (Hellmich, 2006). Its name affirms its non-alcoholic nature, and I believe together with the ingredients which we use to make it makes it be much loved by many. We will offer three different beverages consisting of Virgin Sprait, Virgin Vanda and Virgin Mary our most popular drink. Components used to make the popular drink includes; tomato juice, lemon juice, hot sauce, horseradish, celery salt, black pepper, and stick celery.
Mission Statement
Virgin Mary Beverage Company’s mission is to increase sales, market share and profit by providing its clients with only high-quality products which its customer’s desires through professional, information-based and quality of service. Our company’s mission of increasing sales is based on the dynamics which are associated with beverage business across the United States. Because of the level of competition associated with this sector of industry, our staff has been trained to always practice the required professional standards in their delivery of services to the company’s clients and to still provide our esteemed customers with the required quality of our products.
Trends in the Industry
Currently, the beverage industry is facing severe directions regarding what the majority of the customers and the business people desire to see and achieve. One trend which has been conspicuous is the dynamic change of consumer preferences. Just like in 2018, bold and exotic flavors, snacking, and health and wellness will still be at the forefront for consumer’s beverage preferences, and it is anticipated that it will be elevated more. Beverage safety and transparency will be the leading trend this year with most of the customers yearning for the protection of and health of what they drink or consume (PLUNKETT, 2018). Because of the increasing uncertainty with the rising brands of beverages, many clients will.
Running Head SWEET BLEND BUSINESS PLAN25SWEET BLEND.docxjeanettehully
Running Head: SWEET BLEND BUSINESS PLAN
25
SWEET BLEND BUSINESS PLAN
Alita Heckstall
Assignment 4 Bus 599 Strategic Management
Dr. Andrea Banto
Strayer University
September, 2019
EXECUTIVE SUMMARY
The Sweet Blend Company is a nonalcoholic beverage company that will be located at San Francisco, California. It was first started as a small scale business with the main clients being the local community. The location was chosen due to the vast market potential from the large population, which also reduces the cost of operation incurred in transport and labor outsourcing. The Company aims at creating a significant impact on the market by creating healthier products than the competitors. The healthy products choice is because of the observation that more people are turning to healthy products and doing away with products that are not beneficial to their health.
The nonalcoholic beverage industry has seen an influx of competitors in the recent past with more companies switching towards the production of these products. Giant companies like Cola and Red bull have been diversifying their products to include more health beneficial products which have enabled them to maintain the market niche that they had. However, Sweet Blend will focus on the production of top-notch, quality juice products, which will be a distinguishing factor of our products.
The leading target group for our products has been identified as the working class in the entire population, which falls between the ages of 24 to 54. This choice was mainly facilitated by the fact that this group contains the most significant number among the total population of the county. Apart from providing a substantial amount of consumer market, it is also worth noting that this number contains a high number of the working class in the population, thus influencing their consumer behavior positively.
The main competition in the area will be Red Bull and Monster Energy. Monster Energy, having been established in San Francisco coupled with the low prices for their products, has managed to create high-level customer loyalty which it has been able to maintain through a dynamic online presence thus creating an online community of consumers. Red Bull, on the other hand, has increased its portfolio to include a series of other nonalcoholic drinks that are more favorable to consumers' health, for example, the Red Bull apple drink. However, due to the history of the competitors on the use caffeine and lack of product diversification, the Company will be keen to specialize in the production pure juices with the only necessary additives like preservatives and water. The Company is going to manifest on the reliable name and roots it had from the community where they first started selling to create a strong brand name.
Sweet Blend, as a company formed during the digital error, will be keen to utilize the various social media platforms like Facebook, twitter, and Instagram to promote the product and the C ...
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
Running head PURE SATE MARKETING PLAN .docxtoltonkendal
Running head: PURE SATE MARKETING PLAN 1
Pure Sate Marketing Plan 5
Pure Sate Marketing Plan
Andrea Bryant
Strayer University
Dr. Denel Pierre
BUS599: Strategic Management
November 13, 2017
Pure Sate is dedicated to promoting health, purity, and quenching thirst of its consumers through the provision of non-alcoholic drinks. The company targets family setting who will consume the drinks and proceed with their normal activities as part of a positive mood stabilizer. The product is aimed at maintaining the happiness and wellbeing of clients to enhance the friendly and healthy vibe across the market. Based on the current state of the economy, identifying a proper target market can be a challenge but a crucial part of the business. The approach will enable the small company to compete fairly with large organizations producing non-alcoholic drinks in the same market. For diversity purposes, Pure Sate should not target the all individuals in the population that might show interest in their products irrespective of age, class or gender since the scope will be unrealistic.
In defining the market, the company should choose what interests the characteristics population on the product to gain their attention. Specific targets in the market will enhance the focus of the business yet does not imply that the interested parties will be excluded. Through target marketing, the business will enhance the effective brand design and a budgetary allocation of the marketing campaigns on a given market niche. Such focus will enable the targeted consumers to feel appreciated and buy from the business compared to other nonalcoholic drink producers (Hartline, 2011). Therefore, Pure Sate target marketing is effective and efficient in reaching out to potential clients in a particular region and generating more business.
While assessing competition in the market, Pure Sate should develop an appropriate content marketing in the target markets to address the issues of competition. Competition in the targeted marketed market can be defined by three major different types of competitors. For instance, direct competitors, who offer products similar to Pure Sate, which show that their method of earning revenue is possibly the same. In most cases, a direct competitor is the first threat to the market that businesses are likely to recognize due to the high chances of head-to-head encounters. Furthermore, Pure Sate should assess the indirect competitors in the market are likely to offer non-alcoholic drinks in the target market but with a different objective that creates a different in ways of revenue generation. Such a scenario can pose significant challenges to the sales of the company’s products when they use a persuasive content marketing to switch the firm’s customers. In such ...
1Running head MARKETING PLAN AND SALES STRATEGY2Running hea.docxdrennanmicah
1
Running head: MARKETING PLAN AND SALES STRATEGY
2
Running head: MARKETING PLAN AND SALES STRATEGY
Marketing Plan and Sales Strategy
Amy E. Guy
Dr. Andrea Banto
Business 599
November 11, 2018
MARKETING PLANThe situation of the Existing Market
There exist different types and brands of beverages in Youngsville which are strong in their own way. Different types of people have different tastes of beverages they want which includes, but is not limited to the calorie levels and alcohol percentages whereas others are more sensitive about the side effects which might be caused by these beverages.
The current market situation in Youngsville, North Carolina is very competitive due to the existence of many giant non-alcoholic beverages companies which have colonized an enormous market share posing a threat to startups. These challenges elevate when these famous companies realize that a growing company has started to become a big competitor to them, hence channeling hefty resources to fight back.
Venturing into a market that is well established and full of giants such as is not an easy task. This will require the adoption of a well-founded marketing strategy that will enable us to maneuver through the unfair competition experienced in Youngsville.Target market
The total population of Youngsville, North Carolina is 18,336. Our company is targeting consumers of ages above 10 (This is about 95% of the total population) who want a life full of health. Our brands will serve as a suitable substitute to the existing but much expensive beverages enriched with vitamins and refreshing taste containing calorie and costly energy. The average income per household in Youngsville is $61,104, hence we have made our products considering the different existing economic strength of the people. Engineered with an immense level of quality to promote a healthier living, our products appeal greatly to people who want to support and be part of our company.Demographic Description
Age range: Any person above the age of 10.
Income Range: Persons with income above $ 1000.
Gender: Male, Female.
Social Class: Students, Working Class, Middle Class, Upper Class, Elite Class.
Lifestyle: Modern, Sports, Healthy Persons. Competition Assessment
We are a non-alcoholic beverage production company, a much-crowded venture, so our major competitors are giant companies such as PepsiCo, Nestle and Coca-Cola Company. Other competitors include Red bull and Dr. Pepper Snapple. The existing giant companies have wide market shares which they guard jealously hence they will not allow any other product to pose a threat against their products hence they will dedicate their effort and resources in suffocating their competitors in the market (Porter & E, 1989).
We have made our products to affordable, a way to pull the market since the same companies that offer similar bever.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Running head COMPANY DESCRIPTION AND SWOT ANALYSIS .docxsusanschei
Running head: COMPANY DESCRIPTION AND SWOT ANALYSIS
1
Company Description and SWAT Analysis 5
Company Description and SWOT Analysis
Andrea Bryant
Strayer University
Dr. Denel Pierre
BUS599: Strategic Management
November 4, 2017
My NAB Company is named Pure Sate. The name is intended to display the value devoted to the brand and its drinks. The Nonalcoholic “Pure Sate” is intended to promote both healthy, pure, thirst quenching drinks among individuals, in a healthy family setting. Pure Sate ensures that those who drink the product are able to continue their normal daily activities without experiencing the aftermaths associated with alcoholic beverages. The name “Pure Sate” is also a characteristic of the clean content moods that are experienced by those who drink the beverage. This nonalcoholic thirst-quencher is to be accompanying with happy, healthy, and festive moments. These drinks consistently extend happiness into humanity by giving off a safe, friendlier, and healthier vibe.
The Pure Sate non-alcoholic drinks just so happen to gratify the joyful moments of friends, families, and cultures by encouraging healthy drinking lifestyles and temperate moments. This can be achieved on an individual level which will trickle down to friends, then family, different cultures, and realms.
The mission statement, “Discharging great vibes for a more healthy, and happier lifestyle” will be the driving slogan for the drink.
Themodern-day social responsiveness is fluctuating to the healthy effects of alcoholic beverages and spreading quickly (Berry, 2017). The snowballing effect of illnesses and other health situations related to alcohol use; most individuals in the society are steering clear from bevarages with high alcohol content to those with very little or no alcohol.
The nonalcoholic beverage segment is quickly growing in admiration among the international residents. Individuals are fluctuating to the beverages that are not only relieving more contented instants but have no impairment to their health circumstances. Folks are also spending more time being involved in celebratory moments and therefore require drinks that will be unlawful, informally, and morally acceptable to all affiliates of humanity. “Many grocery consumers have recognized a product’s fresh, clean and sustainable benefits among their top purchase priorities when it comes to healthier choices.” (Gilbert, L. 2017)
The “Pure Sate” experience will meet all trends since it’s not only nonalcoholic, meaning it can be consumed by all from children to elderly, it has natural vitamins and additional supplements that improves the oversll health of its consumers. Also, Pure Sate beverages will leave you without an after-effect and inebriating aptitude making it suitable for all occasions.
Pure Sate pursues the finest value product spot in the market. This involves generating a respected ...
Assessing Customer Satisfaction and Brand Awareness of Branded BreadIOSR Journals
The bread market is growing at about 5% per annum, according to the Ministry of Food Processing
Industries. 85% bread production is in the hands of the unorganized sector. With a lot of competition building
up to tap this potential market, the onus lies with the customer, who will turn to the brand which offers him
complete satisfaction. This paper studies the factors which lead to customer satisfaction and brand awareness,
by a random sampling of 100 customers in Cochin. The paper analyses customer satisfaction of a particular
bread brand – Elite Bread and attempts to find out how well known it is to the customers, compared to its
competitors. Limitations of the study and recommendations to improve customer satisfaction are put forth.
Similar to Running head NON-ALCOHOLIC BEVERAGE COMPANY 1NON-ALCOHOLIC B.docx (20)
250-500 words APA format cite references Check this scenario out.docxjeanettehully
250-500 words APA format cite references
Check this scenario out. Long term care can consists of servicing patients need at a patient's home, providing meals, transportation and in home therapy. Some long term care is within the home and some can be rehab. Lets say there is a growing need to extend those services to our growing need in elderly population. Part of that need is a demand for servicing the increasing population of the Hispanic community. We as a team need to meet with a cross- functional management team that can relay the need and services outside of the facility. We need hired people who are bilingual that can work the call center, deliver food, offer in home therapy, and provide transportation.
Our audience will be the new management team. Each member of the coordination of care team of management will cover or be responsible for one of those areas. Our standpoint will be that we are the board of directors that would be talking with them.
Giving the above screnario my part of assignment is to come up with strategies of the transition and what methods may be needed?
.
2 DQ’s need to be answers with Zero plagiarism and 250 word count fo.docxjeanettehully
2 DQ’s need to be answers with Zero plagiarism and 250 word count for each question. Due in 6 hours TODAY! Please include all references if necessary.
Week One DQ1
Week One DQ3
To clarify... these ratios are part of the DuPont model, and the DuPont model considers liquidity as one of the factors to be evaluated, but at the end of the day, the DuPont model is all about return on equity... basically getting your money's worth. Given that, what are the elements of liquidity and how do they lead us into the discussion on equity? Why is this important to understand?
.
270w3Respond to the followingStress can be the root cause of ps.docxjeanettehully
270w3
Respond to the following:
Stress can be the root cause of psychological disorders. Name four symptoms shared by acute and posttraumatic stress disorders.
What life events are most likely to trigger a stress disorder?
Traumatic events do not always result in a diagnosable
PSYCHOLOGICAL
disorder. What factors determine how a person may be affected by one such event?
What is the link between
PERSONALITY
styles and heart disease?
List and briefly describe four psychological treatments for physical disorders.
.
250 word response. Chicago Style citingAccording to Kluver, what.docxjeanettehully
250 word response. Chicago Style citing
According to Kluver, what are the ramifications of technology and globalization on global communication?
Compare Kluver’s arguments with endangered languages, and with the readings about the Digital Divide. How do they compare? From these readings, what are the general trends of communication?
Readings
Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004
“Globalization, Informatization, and Intercultural Communication,” Kluver, Jandt pages 425-437
“Part II: Language,” Introduction, Jandt pages 99-102
“Babel Revisited,” Mühlhäusler, Jandt pages 103-107
“Africa: The Power of Speech,” Bâ, Jandt pages 108-111
http://en.wikipedia.org/wiki/Digital_divide
http://www.endangeredlanguages.com/
.
250+ Words – Strategic Intelligence CollectionChoose one of th.docxjeanettehully
250+ Words – Strategic Intelligence Collection
Choose one of the following topics and respond per the Forum guidance:
1) What is the role of the Collection Management function? Does the CIA model work, given that analysts are separated from the National Clandestine Service
--or--
2) Why are some collection methods considered principally strategic, supporting the strategic analysis process? How would you define "strategic intelligence collection?"
.
2–3 pages; APA formatDetailsThere are several steps to take w.docxjeanettehully
2–3 pages; APA format
Details:
There are several steps to take when submitting a claim form to the insurance company for reimbursement. The result of a
clean claim
is proper reimbursement for the services the facility has provided.
In this assignment, you will be addressing the claims submission process and the follow-up.
Include the following in your submission:
List all of the information that is important before the claim can be submitted.
Discuss some of the reasons why a claim may be rejected.
What steps should be taken to check the claim status?
.
250 Word Resoponse. Chicago Style Citing.According to Kluver, .docxjeanettehully
250 Word Resoponse. Chicago Style Citing.
According to Kluver, what are the ramifications of technology and globalization on global communication?
Compare Kluver’s arguments with our readings last week on endangered languages, and with our readings about the Digital Divide.
How do they compare?
From these readings, what are the general trends of communication?
Readings:
http://en.wikipedia.org/wiki/Digital_divide
“Globalization, Informatization, and Intercultural Communication,” Kluver, Jandt pages 425-437
Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004
Last weeks reading:
“Part II: Language,” Introduction, Jandt pages 99-102
“Babel Revisited,” Mühlhäusler, Jandt pages 103-107
“Africa: The Power of Speech,” Bâ, Jandt pages 108-111
“Research and Context for a Theory of Maori Schooling,” Penetito, Jandt pages 173-188
Explore www.endangeredlanguages.com and watch the video at
http://youtu.be/Bn2QbwcjmOI
.
250 word mini essay question.Textbook is Getlein, Mark. Living wi.docxjeanettehully
250 word mini essay question.
Textbook is: Getlein, Mark. Living with Art, 9th Ed., New York: McGraw-Hill, 2010.
Please Cite in MLA format.
1. Distinguish between the Paleolithic and Neolithic Periods in terms of time and cultural developments.
2. Compare and contrast specific examples of artifacts, practices, and systems of belief.
3.Discuss why art survives or does not. Include the four reasons Getlein cites for how art survives, giving an example of art work from both the Paleolithic and Neolithic Periods that meet one of these requirements.
4. What types of art work or materials would not likely survive?
5. How might this affect our opinion of a culture?
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250 word discussion post--today please. Make sure you put in the dq .docxjeanettehully
250 word discussion post--today please. Make sure you put in the dq that the research paper focused around recent Civil Rights in the Mississppi Area
How do you define Mississippi?
In your post, identify your thesis and the sources you used to prove your argument. Discuss how you came to define Mississippi and what conclusions you made about the state. Make sure to point out the general areas of History that you discuss and what events, people, or ideas were especially important to your interpretation of Mississippi History. What readings, from Bond, Busbee, or another source you found, profoundly influenced your view of the state? Overall, has your view of Mississippi changed or mostly stayed the same? What can we learn about Mississippi today from your paper? Is Mississippi as a "closed society" (Silver, 1964) an accurate way to look at the state? Has this been true at some point in the past, but is no longer true? What time period is most crucial to understanding Mississippi and best defines it?
Some examples of different periods in Mississippi History are:
pre-European Mississippi
colonial Mississippi
territorial Mississippi
antebellum Mississippi
Civil War/Reconstruction Mississippi
Jim Crow Mississippi
Mississippi during the Civil Rights Movement
Post Civil Rights Mississippi
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2By 2015, projections indicate that the largest category of househ.docxjeanettehully
2
By 2015, projections indicate that the largest category of households will be composed of
·
[removed]
childless married couples and empty nesters
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[removed]
married couples with children
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single-parent families
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singles living with nonrelatives
3
Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?
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[removed]
Views of nature
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Views of others
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Views of ourselves
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Views of organizations
Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
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Secondary
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Exploratory
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Causal
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Qualitative
5
Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
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[removed]
Diversification
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Promotional
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Differentiation
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Focus
A company's sales potential would be equal to market potential when which situations exists?
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The marketing expenditure of the company is reduced to zero.
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The company gets 100 percent share of the market.
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Industry marketing expenditures approach infinity for a given marketing environment.
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The market is nonexpandable.
Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
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Marketing focuses on sales as the primary goal.
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Marketing is involved with price as the major factor.
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Marketing is about advertising.
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Marketing balances the need for data with that of creativity.
In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
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of steady supply of loanable funds in the economy during recession
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consumer borrowing increases during recession
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of stringent credit policies adopted by the Fed before the onset of recession
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the consumers have a high debt-to-income ratio
Which of the following statements demonstrates behavioral loyalty towards a brand?
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Myfavorite Laundry detergent is so easy to use.
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I always buy Myfavorite Laundry detergent when purchasing laundry detergent.
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My friends agree Myfavorite Laundry detergent is the best.
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Myfavorite Laundry detergent smells good.
When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?
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Operational excellence
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Value capture
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Presence
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Value chain
11
Which of.
29Answer[removed] That is the house whe.docxjeanettehully
29
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
The doctor examined a man whose hands were colder than the rest of
his body.
30
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
Mrs. Carnack has a cousin whom she would like us to meet.
31
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
Who was the person who won the track meet?
32
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
The restaurant where there was music was almost deserted.
33
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
Find a boy whose eyes are green.
34
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
The tale that was told that night was never forgotten.
35
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose..
250 words discussion not an assignementThe purpose of this discuss.docxjeanettehully
250 words discussion not an assignement
The purpose of this discussion is to gain a more complete awareness of the extent of socio-environmental influences impacting the development of adolescents. Triandis (as cited in Coon and Kemmelmeier, 2001) states, "Individualism and collectivism are broadly defined cultural syndromes that encompass a number of elements, including values, norms, goals, and behaviors" (Coon and Kemmelmeier, 2001, p. 348).
Consider the audio piece in this unit's studies (also linked in the Resources) that compares two teens' viewpoints of life within their cultural domains. This piece highlights the impact of family, community, and cultural beliefs and values on an individual's development. For your initial post in this discussion, explore these influences by addressing the following questions:
How does exposure to media influence the manner in which adolescents develop?
How does exposure to peers influence development in both systems?
Using the reading from the textbook on risky behaviors, how might adolescents' influences and understanding of risk be different, based on their culture and expectations of self?
The optional reading in this unit's studies may provide additional information to support your post, if you choose to use it.
Response Guidelines
Respond to one learner by supporting his or her analysis of the two teens with additional information you have acquired outside of the textbook. Cite and reference your source with proper APA formatting. Be sure to address concepts in the post and find any similarities in your thinking as well.
Reference
Coon, H. M., Kemmelmeier, M. (2001). Cultural orientations in the United States: (Re)Examining differences among ethnic groups.
Journal of Cross-Cultural Psychology, 32
(3), 348–364. Thousand Oaks, CA: Sage.
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25. For each of the transactions listed below, indicate whether it.docxjeanettehully
25. For each of the transactions listed below, indicate whether it is an operating (O), investing (I) or financing (F) activity on the statement of cash flows. Also, indicate if the transaction increases (+) or decreases (-) cash. 12 points
Transaction Type of Activity Effect on Cash
A) Paid dividends to the owners
B) Purchased equipment by paying cash
C) Issued stock for cash
D) Paid wages to employees
E) Repaid the bank loan
F) Collected cash on account from customers
.
250-word minimum. Must use textbook Jandt, Fred E. (editor) Intercu.docxjeanettehully
250-word minimum. Must use textbook: Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004 and articles provided. MLA citation.
Levi-Strauss and Hofstede portray culture as a dichotomy. What are the implications of such a dichotomy? How do these variants affect you when you attempt to communicate with other cultures? Likewise, how do these variants affect your audience when you attempt to communicate with them?
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250-500 words APA format cite references Check this scenario o.docxjeanettehully
250-500 words APA format cite references
Check this scenario out. Long term care can consists of servicing patients need at a patient's home, providing meals, transportation and in home therapy. Some long term care is within the home and some can be rehab. Lets say there is a growing need to extend those services to our growing need in elderly population. Part of that need is a demand for servicing the increasing population of the Hispanic community. We as a team need to meet with a cross- functional management team that can relay the need and services outside of the facility. We need hired people who are bilingual that can work the call center, deliver food, offer in home therapy, and provide transportation.
Our audience will be the new management team. Each member of the coordination of care team of management will cover or be responsible for one of those areas. Our standpoint will be that we are the board of directors that would be talking with them.
Giving the above screnario my part of assignment is to come up with strategies of the transition and what methods may be needed?
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250+ Words – Insider Threat Analysis Penetration AnalysisCho.docxjeanettehully
250+ Words – Insider Threat Analysis / Penetration Analysis
Choose one of the following. The first is insider threat analysis and the other is the threat presented by hostile intelligence operations. Be challenging and show what you know.
Topic 1
Insider threats come from individuals who operate inside friendly intelligence and national security organizations who purposefully set out to cause disruption, destruction, and commit crimes to those ends. Please read
Insider Threat IPT
and
Solving Insider Threat
in the Course Materials Folder. Using the web or the online library choose a high profile case of insider threat (cyber, intelligence, military) and draft a 350 word summary of the case highlighting successes or failures of
analysis
in bringing resolution to the case. What analysis methods can you discern? What do think could have been done differently to improve the analysis?
--or--
Topic 2
Complete reading
Foreign Espionage Threat
and
Observations on the Double Agent
and
Social Courtesy
. In the penetration of a hostile intelligence service analysis is central to identifying, pursuing, and preparing the recruitment of an agent. In 350 words please research the Oleg Penkovsky, Aldritch Ames, or Jonathan Pollard cases. Provide a summary of the role of analysis in the recruitment and running of these agents from the perspective of their handlers (the US/British, Soviet Union, and Israel, respectively). You'll need to conduct additional research on the web or in the online library to help you develop a factual understanding of the case you choose.
.
250 wordsUsing the same company (Bank of America) that you have .docxjeanettehully
250 words
Using the same company (Bank of America) that you have using in previous weeks, please review its cashflow sheet The statement of cash flows is divided into three parts: (1) operational cash flows, (2) financing cash flows, and (3) investment cash flows. Discuss the primary components of each of these sections of the cash flow statement:
Operational cash flows:
Use the direct method, which focuses on the sources of cash and the uses of operating cash such as cash from customers minus cash payment for expenses and payments to creditors.
Financing cash flows:
This should include cash received as the owner’s investment and cash withdrawals by owners.
Investing cash flows:
These include cash from investing activities (in other companies or securities) and any cash paid to make these investments.
.
250 mini essay questiontextbook Getlein, Mark. Living with Art, 9.docxjeanettehully
250 mini essay question
textbook: Getlein, Mark. Living with Art, 9th Ed., New York: McGraw-Hill, 2010 Please include citations in MLA format.
First, describe the shift in the Roman Empire that created Byzantium in the East and what would eventually become Europe in the West and explain the impact of this political, religious, and social split on the art produced in these regions in this era. Provide specific examples of particular works of art or architecture to illustrate your points.
Second, trace the subsequent development of art in the East and the West from the Early through the High and Late Middle Ages by citing specific works of art or architecture and describing characteristic features these works exemplify. Be sure to include the each of the following terms in your discussion:
-animal style
-Carolingian
-Romanesque
-Gothic
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22.¿Saber o conocer… With a partner, tell what thes.docxjeanettehully
22.
¿
Saber
o
conocer
…?
With a partner, tell what these people know, using
saber
or
conocer
.
Natalia [removed] al suegro de Mirta. Ella [removed] dónde vive él, pero no [removed] su número de teléfono.
David [removed] muchas ciudades de España, pero no [removed] hablar español.
Estela [removed] muchos poemas de ese poeta, pero no [removed] ninguno de memoria.
Roberto [removed] a la familia que da la fiesta de Año Nuevo, pero no [removed] dónde es la fiesta.
Yo [removed] que Lorca es un poeta español.
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Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Running head NON-ALCOHOLIC BEVERAGE COMPANY 1NON-ALCOHOLIC B.docx
1. Running head: NON-ALCOHOLIC BEVERAGE COMPANY 1
NON-ALCOHOLIC BEVERAGE COMPANY 5
Non-alcoholic Beverage Company (Matunda Fresh Juices
Company)
Student’s name:
Professor’s name:
Course title:
Date:
The non-alcoholic beverage company for choice is fresh juice
manufacturing firm named Matunda Company. The entity
intends to produce and distribute fresh juices made from mango,
pineapple, oranges among many other local fruits varieties. The
name ‘matunda’ signifies the urge to connect with nature
fruitfully. The motive for producing and selling the products is
improving the overall health of the population while earning
profitability for growth and CSR initiatives.
The revised non-alcoholic company aims at restoring the
standards of production of fresh juice using organic farm
produce. The mission for Matunda juice manufacturer is to
become the leading health-conscious fresh juice distributor in
North America providing products at affordable prices while
2. maintaining relations with customers (Abrams, 2003, p. 72).
The mission aligns with the aspiration of the masses in the
target market of consuming healthy products that help the body
combat ailments associated with lack of specific nutritional
elements in the body. The company envisages the possibility of
carving a niche as leading brand suppliers for health-conscious
drinks to consumers.
Matunda plans to operate sustainably by capitalizing on the
needs of consumers, then deploying strategies that ensure that
the production and distribution prioritizes the well-being of the
target population. According to the trends in the market, non-
alcoholic beverage firms are targeting health-conscious
consumers (Olsen, 2011). However, the ventures provide
misleading information concerning the nutritional components
of the beverages supplied to consumers. The businesses are
instead prioritizing profitability in opting to invest in scientific
technologies that integrate preservatives as natural components
for consumables. The reporting on the course book about the
trends in consumable indicates the surge in interest in the
consumption of organic products. Interestingly, the significant
majority of products available in the stores in the US is
carbonated and has a long shelf life. The consumers use
artificial sugars in the production of the components.
Additionally, trends indicate that manufacturers invest massive
funds in promoting the products as opposed to concentrating on
addressing health concerns related to the consumption of
nonalcoholic beverages (Olsen, 2011). In the US, the demand
for juices is on the rise with at least each household consuming
the products daily. The figures surpass the demands for dairy
products. The chances of the demand growth are high due to
sensitization by the media. Television channels and magazines
highlight the benefits of consuming natural organic food
components. Another discussion concerning the use of
nonalcoholic beverages revolves around the surge in genetically
produced contents.
The suitable strategic position for Matunda Company entails
3. focusing on customer perception factors after product
developments as a priority and then investing in market share
development (Abrams, 2003, p. 142). The objective for the
selection of the strategy is providing a product that
differentiates Matunda Fresh Juices from other carbonated and
non-carbonated drink available in the markets. The company
intends to realize the goal by liaising with producers of organic
fruits from farms capable of supplying high-quality fresh fruits.
Afterward, the production will exploit advanced technologies
that facilitate extraction of natural juices then utilized a simple
supply chain in distributing the final product to the markets.
The branding will also take place. However, the focus on
quality, pricing and timely distribution will help differentiate
Matunda juices from the rest of the products in the market.
Matunda will establish a partnership with convincing/grocery
stores in different parts of the country then set up outlet within
the store to engage directly with consumers of the products.
Sports venues will equally feature among the place for
distributing the juices. Hired vans will help in reaching the
distribution venues. Matunda will engage sellers knowledgeable
about the products nutrient composition and health benefits in
all distribution venues. The personnel will provide consumers
critical information related to the beverages such as price, and
values as well as assurance on quality. The team will equally
engage in after-sales services then solicit feedback of
consumers on the same product. The sales team will maintain
contact with consumer to enable distribution based on orders on
subsequent demands for the same products. Matunda will also
consider collaborating with reputable fruit suppliers like Luba
Fresh in reaching consumers in new markets.
The possible risks that might interfere with Matunda operations
are market risk in the form of regulatory distribution demanding
that non-alcoholic beverage company disclose the details of the
contents of juices supplied to consumers. The restriction on
packaging and demands for regular health inspection by FDA
official might affect the operations. The rising concern on the
4. use of genetically modified organism also poses a threat in
productions of nonalcoholic beverage firms. However, in the
case of Matunda, the restriction on labeling and packaging bears
the risk of affecting the profits of the venture. The company
might struggle to comply with safety requirements that dictate
the mode of production and distribution of nonalcoholic
beverages. The third risk is a surge in carbonated drinks that
makes it difficult to differentiate organic products from
synthesized commodities is technology risk. Matunda plans to
mitigate the concern by developing a production chain that
prioritizes technology that ensures the safety of the products
then produce differentiated product (Abrams, 2003, p. 148). The
communication of the same to the inspectors from the FDA will
follow. The management plans to liaise directly with framers to
ensure the supply of high quality, safe fruits. Additionally,
matunda will label the products appropriately.
The exploration of the strengths of the firm indicates that the
entity has a reputation for establishing mutual relations with
consumers. The same sense of brand loyalty combined with
excellent customer service will lure consumers into shopping
the brand. The firm has competent personnel and invests in the
latest technologies. The weakness of the firm is that producers
depend on organically produced fruits, thus making its difficult
manufacturing the same products in large quantities. The
marketing techniques exploited might fail to entice consumers if
the firm fails to segment the market properly.
The opportunities that Matunda Company can exploit include
supplying high-quality fresh produce to healthy conscious
consumers whose population is rising globally. There is a
growing demand for reliable supplies of fresh organic products.
The well elaborate distribution chain will enable the suppliers
to reach wider target markets. The threat to Matunda operations
are manufacturers of dairy products as well as fresh beverages
targeting consumers in the existing markets. The increased
regulation on non-alcoholic beverage production is a threat to
operations. The limited expertise in terms of employee’s
5. knowledge about the products is also a threat to the future
progression.
References
Abrams, R. M. (2003). The successful business plan: secrets &
strategies. The Planning Shop.
Olsen, E. (2011). Strategic planning for dummies. John Wiley &
Sons.
NON-ALCOHOLOIC BEVERAGE COMPANY PORTFOLIO
Table of Contents
Note #1 (Company Parameters)4
Note #2 (Equipment & Inventory)5
Note #3 (Personnel, Business Expenses, & Financial Matters)7
Note # 4 (Websites - Data & Statistics)9
Note # 5 (Market Research)10
A guide to the non-alcoholic beverage industry10
Industry overview10
Dominant carbonates category10
Major companies10
Understanding consumer craving for soft drinks11
What’s a soft drink made of?11
Stimulants in soft drinks11
Ingredient facts12
Understanding the value chain of the soft drink industry12
Industry Partners12
Bottling and distribution network13
Distribution: Third-party products13
Pricing power13
Key indicators of the non-alcoholic beverage industry14
Factors influencing sector growth14
Consumption expenditure14
Disposable income and consumer confidence14
6. Understanding the soft drink industry’s key markets15
Income bracket15
Hispanics16
Millennials16
Teens16
The role of branding and advertising in the soft drink
industry17
The importance of advertising17
Global brands17
Strong individual brand portfolios17
Investing in brands18
Why the soft drink industry is dominated by Coke and Pepsi18
A rivalry for the ages19
Threat from new entrants19
Significant investments19
Why growth is sluggish in the non-alcoholic beverage
industry20
Falling demand20
Key indicator—per capita consumption20
Health concerns21
The soda tax21
In challenging times, soft drinks makers optimize and thrive21
Productivity measures21
Cost-cutting initiatives22
Soft drink industry now looking to still beverages to boost
sales22
Social pressures forcing change23
Ready-to-drink beverages23
International growth opportunities for the soft drink industry24
Beyond borders24
Growth prospects25
Positive trends25
Competition outside the domestic market25
Strategic deals in the soft drink industry26
Industry alliances26
Recent Pepsi and Coca-Cola deals26
7. Other deal-making in the sector27
Investing in soft drink companies with ETFs27
Packaged investing27
Consumer staple ETFs28
Note # 6 (History & Industry Data/Forecasting &
Technology)29
Cognitive health appeals to all demographics29
Omega-3s popular ingredient for brain health29
Mental energy30
Focus on claims32
2016 New Product Development Outlook for beverages32
Organic named top trend for new beverages in new year32
Buzzing about flavors33
Creating success35
Natural influence35
Sharing the work36
2016 expectations38
Beverage Industry launches new app39
Introductory video shows how to use Bev Industry Mobile39
(The NAB Company Portfolio will have lists of things that the
BUS599 students would be able to sort through to conduct a
SWOT Analysis and to apply to appropriate sections of the NAB
Business Plan.)
Note #1 (Company Parameters)
This is the compilation of Data, Notes, and Information that
have been put together to create a Business Plan, along with
Pro-forma Financial Statements, for a start-up company in the
non-alcoholic beverage industry.
The goal of my business plan is twofold:
1 To help identify and outline all the issues I will need to
address in starting this company.
2 To present to funders to help raise money to finance this
company.
NAB Background:
8. Melinda Cates has been selling her NAB at County Fairs for the
past 7 years for $2 a bottle. She sells an average of 10
Cardboard cartons each weekend a County Fair is open. From
her calculations, it takes $.56 to make a bottle of NAB when she
calculates all the NAB ingredients and the cost of the bottle and
cap. Her rich uncle, Bill, just died and left her a small
monetary inheritance. However, since he so enjoyed her
homemade NAB, he also left her equipment to start a small
NAB business. Additionally, her uncle left her a facility that
will allow growth to start the business. It has the potential for
expansion in order to meet larger sales goals for the future.
Melinda and I have been close, trusted friends for years. She
knew I attended Strayer University and earned my MBA; so I
agreed to assist her get the business up and running. I have
agreed to put together a NAB Business Plan, and I have agreed
to be the CEO/President of the company for at least the next
five years.
NAB Today:
Parameters for New Company
Here are the parameters in which I must work.
-up: We are not yet in operation. We
already have a “recipe” for a beverage, but we are not yet
making sales at any significant level.
-alcoholic
beverage (NAB). It is up to me to decide upon what type of
non-alcoholic beverage I intend to make and market. It can be
sold in individual sizes or wholesale.
my geographical area within a 100-mile radius from my home
address.
excess of one million dollars in revenue by year two. In other
words, this cannot be intended to be a one- or two-person
micro-business.
money. I will be looking for funding, and I
have already started with friends and family money. However,
9. at some point, I will need funds from outside investors, either
angels or venture capitalists, depending on how much I project,
I need to raise or receive from a group of individual investors
on Kickstarter.
organizational hierarchy.
support for the first six months. In other words, I do not need
to draw a salary for myself for the first six months of
projections. Annual salary will be $55,002 1st year; adjusted to
$110,004 2nd year; finally adjusted to $165,008 for all
remaining years in position.
Note #2 (Equipment & Inventory)
The NAB Financial Worksheets will need to have the value of
this equipment and inventory included.
Some of the items we currently own:
Owned Equipment:
Two (2) NAB Mixer Beverage Filling Machines (mixes up to
200 gallons each) – $28,500 each (value in current $)
The Mixer Beverage Filling machine is a rinsing, filling, and
capping (3-in-1) Monobloc machine, imported from Italy.
Because it is equipped with constant temperature controlling
system, it can be applied to fill hot or cold fruit juice, tea and
other beverage into 16 oz. bottles. It is suitable for normal
temperature filling or hot filling 16 oz. bottles. It is one of the
10. most advanced filling machine at present.
Two (2) Accutek AccuSnap Capper Bottling machines (for
capping bottles) - $9,600 each (value in current $) See Auto
AccuSnap Capper, below.
Four (4) Vehicles (used panel vans) – $10,000 each (value in
current $)
Three (3) Computers (Apple Macintosh) - $1,200 each (value in
current t $)
Graphic Software -$$750 (value in current $)
Leased Equipment:
Labeling machinery - $450/month (in current $)
Printers - $550/month (in current $)
Current Inventory:
Glass Bottles (16 oz.), 24,000 - $33,000 (value in current $)
Labels, 24,000 - $840 (value in current $)
Metal caps, 24,000 - $300 (value in current $)
Cardboard Cartons (holds 48 bottles), 500 - $500 (value in
current $)
NAB-ingredients, enough to make 24,000 bottles - $600 (value
in current $)
NOTES on EQUIPMEENT
Accutek AccuSnap Capper - are continuous motion machines
that replace the tedious work of manually pressing and/or
placing snap caps. Accutek AccuSnap Cappers prevent costly
spills by removing human error from this process. This
machine can also help prevent repetitious motion injuries and
strains to your workforce that can result when manually placing
snap caps. Accutek AccuSnap Cappers systems are available in
three different styles, Belt, Roller, and Plunger in order to offer
solutions to a variety of snap cap types. Milk jugs, dropper
inserts, lip balm caps, over caps, “top hat” seals, twist cap with
ratcheted rip seal, bar top caps, and a variety of other cap
applications are all within the capabilities of Accutek AccuSnap
11. Capper. Each machine is designed to accommodate a wide
variety of container types. A variety of gripper belt options is
available to stabilize different types of containers.
The Accutek AccuSnap Capper features an Accutek centrifugal
bowl or cap elevator orientated arm. With an automated
delivery device, the Accutek AccuSnap Capper can reach speeds
up to 120 CPM.
SnapCap007
Dimensions -
Height: 94” (238 cm)
Width: 24” (61 cm)
Length: 32” (91.4 cm)
Weight -
800 lbs. (363 kg)
Speed -
Up to 120 CPM
Cap Size -
Min: 10mm / Max: 660mm
Electrical -
110V AC 20 Amp (220 available)
Air Requirements -
120 PSI @ 2 CFM
Note #3 (Personnel, Business Expenses, & Financial Matters)
Personnel Requirements and Family Financial Investment
Personnel
Current Personnel:
Myself (Student Name Here): Fulltime CEO/President; no salary
for the first six months
Stephen Job: Part Time (20 hrs/week) Computer
Expert/Assistant: $10/hr
Melinda Cates: NAB Creator & Master Mixer (owns the patent
on the NAB): has $40,000 inheritance
(Volunteer) Ian Glass: Retired PepsiCo plant production line
12. foreman. Ian recently retired with 35 years of loyal PepsiCo
service in every position from janitor to production line
foreman, and he and his wife moved into your neighborhood.
He is tickled that you have asked him to help develop a plan to
get the NAB Company’s production line going. He said he
could help organize and sit on the planning committee as a non-
paid member until the NAB Company can hire its own
Production Line Foreman. He hinted that he retired from
PepsiCo with an annual salary of $55,000, but he says that is
just the starting salary that large companies pay their foremen
who are in an apprenticeship program. He does not think the
NAB Company will have to pay top dollar for someone who has
the willingness to join the NAB Company as a start up!
(Paid Consultant) Mary Cates, JD: Melinda’s sister who was a
senior executive with the Federal Trade Commission from 2001-
2012. She left the FTC after a significant 30 year career with
the federal government in which she lead the research and
support of numerous federal court findings against companies
that violated consumer deception and unfair practices laws. She
would enjoy serving on the initial company-planning group to
make sure her sister’s recipe is successfully shared within the
state!
Future Personnel:
Production Line Foreman (Note: in order to meet goals of
creating a $1 M revenue company by year two; you will need
more than one shift of employees.)
Projection Line Workforce - (see note above)
Maintenance Workforce (see note above)
Business Expenses:
- Marketing
- Paid services (professional in nature)
- Telephone/fax
13. - Business Insurance
- Office Supplies
- Mailings and postage
- Printing services
- Inventory purchases
Capital Expenditures:
- Additional equipment purchases to meet production goals
- Additional computer equipment
Facilities:
Need monthly estimates for the following areas:
- Building maintenance costs
- Utilities:
- Water/Sewer
- Gas
- Electricity
- Trash removal
Financial Matters:
Family Financial Investment:
Collected $20,000 from friends and relatives who would like to
either have their seed money returned by the end of this
calendar year at no interest or by the end of the second year of
operation with 5% interest.
(If you chose, the early payoff you must adjusted your BPF on
worksheet 8 to read 12 months and 0% interest, so that you are
not paying loan payments automatically. If you chose to pay
back over 24 months than the original instructions on the BPF
Worksheet Guidance.)
Financial Decisions:
- Employee raises
14. - Owner draw
- Taxes
- Investors
- Sales (local, regional, national, or global)
Note # 4 (Websites - Data & Statistics)
Here are some websites for your continued used in reviewing
statistics and data on the beverage (non-alcoholic) industry:
http://marketrealist.com/2014/11/strategic-deals-soft-drink-
industry/
http://www.statista.com/topics/1662/non-alcoholic-beverages-
and-soft-drinks-in-the-us/
http://libdatab.strayer.edu/login?url=http://search.ebscohost.co
m/login.aspx?direct=true&db=bth&AN=102826573&site=eds-
live&scope=site
http://www.bevindustry.com/articles/88194-nielsen-identifies-
consumer-health-concerns
http://www.bevindustry.com/articles/88184-bai-brands-disrupts-
cpg-space-with-low-calorie-allnatural-solutions
http://wwww.bevindusstry.com/artiicles/86916-zzico-to-sendd-
fan-to-sochhi-2014-wintter-olympic-games
http://www.bevindustry.com/videos?bctid=946203236001
http://www.ameribev.org/minisites/products/
http://beverageindustries.com/
Note # 5 (Market Research)
A guide to the non-alcoholic beverage industry
15. By Sharon Bailey • Nov 20, 2014 12:08 pm EST
Industry overview
The non-alcoholic beverage industry broadly includes soft
drinks and hot drinks. Soft drinks contain carbonated or non-
carbonated water, a sweetener, and a flavor, and hot drinks
include coffee and tea. The soft drink category dominates the
industry and includes carbonates, juice, bottled water, ready-to-
drink tea and coffee, and sports and energy drinks. Soft drinks
are sometimes referred to as liquid refreshment beverages (or
LRBs). In the US, LRBs lead food and beverage retail sales. In
this series, we’ll focus on the soft drink or LRB market.
Dominant carbonates category
The global soft drink market is led by carbonated soft drinks (or
CSDs), which had a market size of $337.8 billion in 2013. In
the same year, CSDs were followed by bottled water, with a
market size of $189.1 billion, and juice, with a market size of
$146.2 billion. In a later part of this series, we’ll discuss why
CSDs have been losing popularity, and why sales of other
beverages, including juices and ready-to-drink tea, are
increasing.
Major companies
The non-alcoholic beverage market is a highly competitive
industry that includes two behemoths —The Coca-Cola
Company (KO) and PepsiCo, Inc. (PEP). Collectively, these
companies hold about 70% of the US CSD market. Dr Pepper
Snapple Group, Inc. (DPS), Monster Beverage Corporation
(MNST), and Cott Corporation (COT) are some other key
players in the CSD market.
Many international markets are also dominated by Coca-Cola
and PepsiCo, but include other companies such as Groupe
Danone, Nestle SA, and Suntory Holdings Limited.
Non-alcoholic beverage manufacturers, like Coca-Cola and
PepsiCo, are part of the consumer staple sector. You can invest
in these companies through the Consumer Staples Select Sector
SPDR ETF (XLP).
16. Understanding consumer craving for soft drinks
By Sharon Bailey • Nov 20, 2014 12:08 pm EST
What’s a soft drink made of?
Soft drinks contain water, nutritive or non-nutritive sweeteners,
and syrups. The primary nutritive sweetener used in the US is
high-fructose corn syrup (or HFCS), a form of sugar.
Internationally, sucrose is the main nutritive sweetener used in
soft drinks. Soft drink makers also use non-nutritive or artificial
sweeteners such as aspartame, acesulfame potassium, saccharin,
cyclamate, and sucralose. So what drives a person to consume a
soft drink?
Stimulants in soft drinks
People crave soft drinks because they contain two stimulants—
sugar and caffeine. Also, the water in soft drinks hydrates. Soft
drinks contain considerable amounts of sugar, which is a form
of carbohydrate. Consumption of excess sugar releases a
hormone called dopamine, which induces pleasure in the brain.
Caffeine, another key ingredient, stimulates the nervous system,
and helps you to stay awake or restores alertness. With its
slightly bitter taste, caffeine’s also used to enhance the flavor
of carbonated soft drinks.
Ingredient facts
The Coca-Cola Company (KO) and PepsiCo, Inc. (PEP) are the
leading soft drink manufacturers. A 12-fluid ounce can of Coca-
Cola contains 39 grams of sugar and around 34 milligrams of
caffeine. A 12-fluid ounce can of Pepsi contains 41 grams of
sugar and 38 milligrams of caffeine. A 12-fluid ounce can of Dr
Pepper, made by Dr Pepper Snapple Group (DPS), contains 40
grams of sugar and 41 milligrams of caffeine. Energy drinks
made by leading companies such as Monster Beverage
Corporation (MNST) contain higher amounts of caffeine.
Despite the considerable demand for soft drinks across the
globe, these drinks are facing severe criticism for the ill-effects
of high sugar content.
Beverages come under the consumer staple sector.
17. The Consumer Staples Select Sector SPDR ETF (XLP) is one
way to invest in soft drinks companies.
Understanding the value chain of the soft drink industry
By Sharon Bailey • Nov 20, 2014 12:08 pm EST
Industry Partners
Soft drinks constitute a major part of the US food and beverage
industry. Syrup or concentrate producers and bottlers play a
vital role in the value chain of the soft drink industry.
Bottling and distribution network
Companies in the soft drink industry reach the end market in
two ways. One way is by selling finished products, made at
company-owned bottling facilities, to distributors and retailers.
Another, is by selling beverage concentrates and syrups to
authorized bottling partners, who then make the final product by
combining the concentrates with still or carbonated water,
sweeteners, and other ingredients. The bottlers then package the
product in containers and sell these beverages to distributors or
directly to retailers.
Also, both bottling partners and companies manufacture
fountain syrups and sell them to fountain retailers. Fountain
retailers include restaurants and convenience stores,
which produce beverages for immediate consumption.
Distribution: Third-party products
The extensive reach of The Coca-Cola Company (KO) and
PepsiCo, Inc. (PEP) allows them to produce or distribute third-
party brands. For instance, Coca-Cola is licensed to produce and
distribute certain brands of Dr Pepper Snapple Group, Inc.
(DPS) and Monster Beverage Corporation (MNST). PepsiCo
sells Lipton and Starbucks brands under partnerships with
Unilever and Starbucks, respectively.
Pricing power
Coca-Cola and PepsiCo’s wide distribution network gives them
significant pricing power. Carbonated soft drinks have similar
prices due to the intense competition in the industry. Often, soft
drink companies extend lower prices under promotional offers.
18. In recent times, such promotional offers have been used to boost
volumes of the carbonated soft drinks. That’s because they’re
under pressure due to rising health concerns and competition
from healthy substitutes such as tea, energy drinks, and water.
The non-alcoholic beverage industry is part of the consumer
staples sector. You can invest in this sector through the
Consumer Staples Select Sector SPDR ETF (XLP), which has
notable holdings in Coca-Cola and PepsiCo.
Key indicators of the non-alcoholic beverage industry
By Sharon Bailey • Nov 20, 2014 12:09 pm EST
Factors influencing sector growth
The non-alcoholic beverage industry falls under the consumer
staples category (XLP), which is non-cyclical in nature
compared to the consumer discretionary sector. In this part of
the series, we’ll look at the factors that impact the growth of the
non-alcoholic beverage industry.
Consumption expenditure
The Bureau of Economic Analysis (or BEA) releases the
personal income and outlays monthly reports that indicate
changes in individuals’ personal incomes, savings, and
expenditures.
US consumption spending accounts for over two-thirds of the
country’s gross domestic product (or GDP). The US real
personal consumption expenditure for non-durable goods
measures consumer spending on non-durable goods, such as
food and beverages, on an inflation-adjusted basis.
Disposable income and consumer confidence
Consumption expenditure depends on disposable income, which
is measured as personal income less personal current taxes.
People tend to spend more with a rise in their disposable
income. Increase in consumer confidence also increases
consumption expenditure. In the US, the Conference Board and
the University of Michigan each provide monthly reports on the
consumer confidence index, which indicates the degree of
optimism about the state of the economy as reflected in
19. consumer spending and saving activities.
According to market-intelligence firm Euromonitor
International, consumer-expenditure growth in emerging
markets has surpassed that in developed markets every year
since 2000, and is expected to continue doing so.
A favorable trend in consumer spending on non-durable goods
is a positive indicator for the non-alcoholic beverage industry.
It’s also good for the performance of exchange-traded funds (or
ETFs) that invest in the consumer staple sector. The Consumer
Staples Select Sector SPDR ETF (XLP) has holdings in the
major soft drink companies like The Coca-Cola Company (KO),
PepsiCo, Inc. (PEP), Dr. Pepper Snapple Group, Inc. (DPS), and
Monster Beverage Corporation (MNST).
Understanding the soft drink industry’s key markets
By Sharon Bailey • Nov 20, 2014 12:09 pm EST
Income bracket
The growing population and rise of the middle class,
particularly in emerging markets, are key growth drivers for
non-alcoholic beverage companies. Market intelligence firm
Euromonitor International estimates the middle class around the
world will include 1.5 billion households by 2020, a 25% rise
over 2012.
Hispanics
Many companies are innovating products and investing in
marketing campaigns that target fast-growing population
segments, such as the Hispanic community in the US. Hispanics
include people of Cuban, Mexican, Puerto Rican, Southern or
Central American descent. People of other Spanish cultures or
origins, regardless of race, are also considered Hispanic.
Nielsen estimates that by 2015, Hispanics will have $1.5 trillion
in buying power, reflecting a significant 50% rise from 2010.
Millennials
“Millennial” refers to the generation of people who were born
between 1981 and 1996. According to Nielson, there are 77
20. million Millennials in the US, representing 24% of the US
population. Millennials make extensive use of social media and
mobile devices, and have more product awareness.
Major companies in the soft drink industry, including The Coca-
Cola Company (KO), PepsiCo, Inc. (PEP), Dr Pepper Snapple
Group (DPS), and Monster Beverage Corporation (MNST), are
focusing their marketing strategies on this influential
demographic group.
Teens
The teen population is a core demographic for the soft drink
industry. At the 2014 Consumer Analyst Group of Europe
conference, Coca-Cola reflected on the importance of the 3.5
billion people who are in their teens and early 20s.
Soft drink companies are part of the consumer staples sector.
Investors can access this sector through the Consumer Staples
Select Sector SPDR ETF (XLP).
The role of branding and advertising in the soft drink industry
By Sharon Bailey • Nov 20, 2014 12:09 pm EST
The importance of advertising
The soft drink industry is marked by severe competition and
declining demand for carbonates. Major companies in the
industry sustain positions in this adverse scenario on the
strength of company and product branding and advertising
strategies.
Global brands
The industry includes companies that enjoy huge popularity all
over the globe. Brand consultancy Interbrand ranked The Coca-
Cola Company (KO) as the world’s third-most valuable brand,
with a value of $81.6 billion. Coca-Cola’s closest competitor
PepsiCo, Inc. (PEP) ranked 24th, with a brand value of $19.1
billion.
Strong individual brand portfolios
Coca-Cola and PepsiCo own impressive brands that generate
more than a billion dollars each in revenues.
· Coca-Cola: The company owns more than 500 brands, and
21. features 17 brands that generate more than one billion dollars
each in revenues, including Coca-Cola, Diet Coke, Powerade,
Aquarius, Bonqua, Dasani, Fanta, Schweppes, and Minute Maid.
· PepsiCo: The company’s massive brand portfolio includes 22
brands generating revenues of more than one billion dollars
each. Some of its better-known labels are Pepsi, Mountain Dew,
Gatorade, Mirinda, Aquafina, and Lipton.
Investing in brands
Soft drink makers continually invest in branding. In 2013,
Coca-Cola and PepsiCo spent $3.3 billion and $3.9 billion,
respectively, on advertising and marketing activities.
The success of Coca-Cola’s Share a Coke campaign is a perfect
example of the importance attached to marketing in this
industry. The Share a Coke campaign was first rolled out in
Australia in 2011 and then extended to more than 50 countries.
The campaign allowed fans to put their names or those of their
family and friends right on the front of Coca-Cola bottles
or cans, effectively personalizing the product.
The campaign increased the volume of the CocaCola brand’s
sales. In 2013, it generated 5% and 1% full-year volume growth
in Germany and the Northwest Europe and Nordics region,
respectively.
Peers in the industry such as Dr Pepper Snapple Group, Inc.
(DPS) and Monster Beverage Corporation (MNST) also focus
intently on marketing. Dr Pepper Snapple, the third-largest
company in the US soft drink market, spent $486 million on
advertising in 2013. Monster, a leading player in energy drinks,
incurred $181.8 million in advertising expenses.
Soft drinks come under the consumer staple sector. You can
access this sector through the Consumer Staples Select Sector
SPDR ETF (XLP).
Why the soft drink industry is dominated by Coke and Pepsi
By Sharon Bailey • Nov 20, 2014 12:09 pm EST
A rivalry for the ages
The Coca-Cola Company (KO) and PepsiCo, Inc. (PEP) have
22. dominated the non-alcoholic beverage industry for ages. Coca-
Cola is the world’s largest non-alcoholic beverage company
with more than 500 brands, including 17 brands that
generate more than a billion dollars each in revenue. PepsiCo
owns leading brands across its snack foods and beverage
portfolio, including 22 brands that generate more than a billion
dollars each in revenue. According to Beverage Digest,
the companies have a combined share of about 70% of the US
carbonated soft drink (or CSD) market.
Both companies have a wide geographic presence in more than
200 countries. The rivalry between these two
companies, popularly called the cola wars, is legendary. Both
have spent huge sums of money on mutually targeted
advertisements over decades.
Threat from new entrants
The industry does not face any major threats from new entrants
because Coca-Cola and PepsiCo each have an extensive bottling
and distribution network and huge economies of scale. For
example, Coca-Cola has about 250 bottling partners and 900
plants worldwide. It would be difficult for a new entity to make
the substantial capital investments required to compete with
these firms. Dr. Pepper Snapple Group, Inc. (DPS) has
seen impressive growth in the US CSD market, yet it lacks the
international presence of these giants.
Significant investments
Coca-Cola and PepsiCo spend enormous amounts of money on
innovation, advertising and marketing, and on strengthening
their distribution network. Since 2010, Coca-Cola and its
bottling partners have invested more than $50 billion in new
facilities, distribution infrastructure, equipment, and retail
customer activations. PepsiCo spent 5.9% of 2013 net revenue
on advertising and marketing.
Other companies in the non-alcoholic beverage industry include
Cott Corporation (COT) and Mondelez International Inc.
(MDLZ). You can also invest in the non-alcoholic beverage
23. sector through the Consumer Staples Select Sector SPDR ETF
(XLP) that has notable holdings in Coca-Cola and PepsiCo.
In the next part of this series, we’ll look at the reasons for
disappointing growth in the non-alcoholic beverage industry.
Why growth is sluggish in the non-alcoholic beverage industry
By Sharon Bailey • Nov 20, 2014 12:09 pm EST
Falling demand
The non-alcoholic beverage industry is facing challenges.
Carbonated beverage volumes are falling, primarily in
developed markets. Beverage Digest indicates a 3% fall in 2013
overall carbonated soft drink (or CSD) volumes in the US,
making it the ninth straight year in which demand has declined.
Previously, US CSD volumes declined by 1.2% and 1% in 2012
and 2011, respectively.
Key indicator—per capita consumption
The per capita CSD consumption in the US fell to about 675 8-
ounce servings per person in 2013, from 701 8-ounce servings
in 2012. Reduced consumption reflects the declining volumes
and a slower rate of US population growth.
One of the reasons for the continued decline in soft drink
volumes over the past few years is weak consumer spending,
caused by adverse macroeconomic conditions, especially in the
US and Europe.
Health concerns
Another major reason is the shift in consumer preferences
toward healthier products. Carbonated soft drink makers have
faced severe criticism from health officials, governments, and
communities alike for the ill-effects of high sugar content,
artificial sweeteners, and other harmful ingredients in their
products, including those in diet soda variants. Consumers are
also more conscious of the health risks associated with soft
drinks such as obesity and nutritional deficiencies, especially in
youth. As a result, they’re opting for other beverages that are
non-carbonated and have fewer calories.
The World Health Organization suggests that sugar should
24. account for only 5% of total energy intake per day. That’s
around 25 grams of sugar per day for an adult of normal body
mass index. Health officials feel that this percentage should be
even lower for a better quality of life. A single soda can
contains around 40 grams of sugar.
The soda tax
Mexico, which has the highest rates of obesity in the world, has
imposed a 10% tax on sugary beverages to discourage the
consumption of these drinks. There is a strong possibility
that many other countries will introduce a soda tax to
reduce sugar consumption through carbonated drinks.
In the next part of this series, we’ll discuss how soft drink
makers including The Coca-Cola Company (KO), PepsiCo, Inc.
(PEP), Dr Pepper Snapple Group, Inc. (DPS), and Monster
Beverage Corporation (MNST) are sustaining business under
such challenging conditions. Coca-Cola and PepsiCo are part of
the Consumer Staples Select Sector SPDR ETF (XLP).
In challenging times, soft drinks makers optimize and thrive
By Sharon Bailey • Nov 20, 2014 12:09 pm EST
Productivity measures
Companies in the soft drink industry are taking several
initiatives to streamline operations and cut costs. These
measures are needed to offset declining volumes in the
carbonated drinks category and the challenging business
conditions apparent in Europe, North America, and other key
markets.
Cost-cutting initiatives
Significant optimization measures allow soft drink companies
to make it through challenging times. The Coca-Cola Company
(KO) is streamlining its operations and restructuring its global
supply chain. In North America, the company’s optimizing its
manufacturing footprint. It recently announced plans to expand
its productivity program, through which it aims to save $1
billion by 2016, $2 billion by 2017, and $3 billion by 2019. The
company intends to reinvest these savings in brand-building
25. initiatives, mainly media spending.
PepsiCo, Inc. (PEP) is on track to achieve $1 billion in savings
globally in 2014. It’s cutting costs across procurement, research
and development, and other functions. The company recently
extended its $1 billion annual productivity savings target
through 2019. PepsiCo is focusing on enhancing its operations
through automation, including automated packaging, case
picking, and forklift transportation.
Another major US soft drink maker, Dr Pepper Snapple Group,
Inc. (DPS), commenced its rapid continuous improvement
program in 2011 and achieved $169 million in cash productivity
over the 2011 to 2013 period.
These measures are helping companies protect margins in
adverse market conditions. The soft drink industry also includes
Monster Beverage Corporation (MNST) and Mondelez
International, Inc. (MDLZ). You can also invest in this industry
through the Consumer Staples Select Sector SPDR ETF (XLP).
Soft drink industry now looking to still beverages to boost sales
By Sharon Bailey • Nov 20, 2014 12:09 pm EST
Social pressures forcing change
The carbonated soft drinks (or CSD) category of the soft drink
industry has witnessed declining volumes in the past few years.
Mainly, this is due to challenging conditions in developed
markets and increased health awareness among consumers about
the side-effects of sugar and other ingredients present in
carbonated drinks.
Soft drink makers are facing severe pressure from civil society
groups and governments to reduce the calories in soft drinks. In
the September 2014 Clinton Global Initiative, the three largest
US soda companies—The Coca-Cola Company (KO), PepsiCo,
Inc. (PEP), and the Dr Pepper Snapple Group, Inc. (DPS)—
pledged to reduce the number of sugary drink calories that
Americans consume by 20% over the next decade. To achieve
this target, the three big players plan to expand low-calorie
product portfolios, introduce smaller portion containers, and
26. educate consumers about healthier alternatives.
The change in consumer preferences has provided a new
opportunity for CSD manufacturers to grow into the still
beverages, or the non-carbonated category of the ready-to-drink
market.
Ready-to-drink beverages
The non-alcoholic, ready-to-drink (or NARTD) market is
projected to grow at a compounded annual growth rate of 5%
between 2014 and 2017. A large proportion of this growth will
come from emerging economies. Since 2010, NARTD retail
value has increased by $135 billion and Euromonitor
International estimates this category will grow by more than
$200 billion by 2020.
In the first half of 2014, ready-to-drink tea and coffee, sports
and energy drinks, and bottled water recorded strong growth.
Coca-Cola and PepsiCo have a strong presence across these
categories and are investing heavily for further portfolio
expansion. Other companies including Dr Pepper Snapple and
Monster Beverage Corporation (MNST) are also investing in
product development in these categories in an attempt to cater
to changing consumer tastes.
This new focus on healthier and nutritious products based on
changing consumer preferences and increasing health
consciousness will be a key growth driver for the non-alcoholic
beverage industry.
The Consumer Staples Select Sector SPDR ETF (XLP) provides
an attractive avenue to invest in soft drink companies.
International growth opportunities for the soft drink industry
By Sharon Bailey • Nov 20, 2014 12:09 pm EST
Beyond borders
The soft drink industry is looking for growth beyond developed
markets like the US, where the reach of carbonated soft drinks
has reached a saturation point. The Coca-Cola Company (KO)
derived 58% of its 2013 revenues internationally. PepsiCo, Inc.
(PEP), which is a leading food and beverage company,
27. generated 49% of its revenues outside the US.
Growth prospects
The per capita consumption in a region measures the average
number of 8-ounce servings consumed each year. For Coca-
Cola, per capita consumption in 2012 was 745 in Mexico
and 401 in the US, as the chart above shows. But per capita
consumption was comparatively low in countries such as China
and India, indicating that in many countries, soft drinks are not
consumed as widely as in the domestic market.
Companies including PepsiCo and Coca-Cola are focusing on
these growth regions to increase per capita consumption by
investing in manufacturing and distribution networks, as well as
advertising.
Positive trends
Growing populations and better standards of living in emerging
markets will drive demand for beverages. Rising health
awareness among consumers across the globe is moving them
toward better options including ready-to-drink tea, bottled
water, and low-calorie products.
The long-term prospects for growth in emerging economies are
promising. In the short-term, however, there might be certain
impediments such as lower-than-expected consumer spending
growth in countries such as China.
Competition outside the domestic market
Coca-Cola and PepsiCo compete with local niche players and
private labels in developing markets. For instance, in China,
Hangzhou Wahaha Group Co., Ltd., Hebei Yangyuan Zhihui
Beverage Co., Ltd., and Guangdong Jiaduobao Beverage & Food
Co., Ltd. are some of the key players in the soft drink market.
Other soft drink manufacturers such as Monster Beverage
Corporation (MNST) and Mondelez International, Inc. (MDLZ)
are also looking for international growth opportunities.
An alternative way to invest in the soft drink industry is
through the Consumer Staples Select Sector SPDR ETF (XLP).
Strategic deals in the soft drink industry
28. By Sharon Bailey • Nov 20, 2014 12:10 pm EST
Industry alliances
Major companies in the soft drink industry are looking for
strategic deals to expand product portfolios or to strengthen
distribution networks. These alliances will help companies
offset declining demand for carbonated soft drinks.
Recent Pepsi and Coca-Cola deals
In 2014, The Coca-Cola Company (KO) announced a long-term
partnership with Keurig Green Mountain, Inc. (GMCR). The
deal will allow people to enjoy ice-cold CocaCola beverages at
home with the soon-to-be-released Keurig Cold machine.
In August 2014, Coca-Cola announced the purchase of a 16.7%
stake in Monster Beverage Corporation (MNST). The $2.15
billion deal will help both companies leverage their respective
strengths—Coca-Cola’s bottling system and Monster Beverage’s
position as a global energy player.
Under the terms of the partnership, Coca-Cola will transfer
ownership of its energy business, including drinks such as Full
Throttle, Burn, and Relentless, to Monster Beverage. Monster
Beverage will transfer its non-energy business, including drinks
such as Hansen’s Natural Sodas, Peace Tea, Hubert’s
Lemonade, and Hansen’s Juice Products, to Coca-Cola.
In October 2014, PepsiCo, Inc. (PEP) and home carbonation
maker Sodastream International entered into a short-term
agreement to test a limited number of PepsiCo flavors for
SodaStream machines.
Other deal-making in the sector
In 2014, Dr Pepper Snapple Group, Inc. (DPS) acquired Davis
Beverage Group and Davis Bottling Co. to enhance its
distribution network.
In November 2014, Cott Corporation (COT) announced the $1.5
billion acquisition of DSS Group, Inc., parent company of DS
Services of America, Inc., a leading water and coffee direct-to-
consumer services provider in the US. With this acquisition,
Cott, a leading producer of private-label soft drinks, juices,
29. sparkling water, and energy drinks, will expand into growing
markets. Examples of growing markets include water and coffee
home-and-office delivery services, water filtration services, and
retail services.
The soft drink industry is part of the consumer staples sector.
You can invest in the soft drink industry with the Consumer
Staples Select Sector SPDR ETF (XLP), which has notable
holdings in Coca-Cola and PepsiCo.
Investing in soft drink companies with ETFs
By Sharon Bailey • Nov 20, 2014 12:10 pm EST
Packaged investing
Exchange-traded funds (or ETFs) are capital market instruments
that are designed to track an index, a commodity, or a basket of
assets. Soft drink companies come under the consumer staples
sector. There are many consumer staples sector ETFs that help
investors access stocks in the soft drink industry.
Consumer staple ETFs
Consumer staple ETFs provide exposure to companies that
produce essentials, including food, beverages, tobacco, and
household items. The above chart shows the exposure of some
of the consumer staples ETFs to beverage companies, both
alcoholic and non-alcoholic.
The Consumer Staples Select Sector SPDR Fund (XLP) tracks
the S&P Consumer Staples Select Sector Index. The Vanguard
Consumer Staples ETF (VDC) tracks the MSCI US Investable
Market Consumer Staples 25/50 Index. Assets under
management of the XLP and the VDC are $9.64 billion and
$2.35 billion, respectively, as of November 17, 2014. The
expense ratios for the XLP and the VDC are 0.16% and 0.14%,
respectively.
Both the XLP and the VDC have The Coca-Cola Company (KO)
and PepsiCo, Inc. (PEP) in their top ten holdings. Coca-Cola
and PepsiCo are the dominant companies in the soft drink
industry and together, hold 70% of the US carbonated soft drink
market share.
30. The First Trust Consumer Staples AlphaDEX Fund (FXG),
using the StrataQuant Consumer Staples Index as its benchmark,
selects stocks from the Russell 1000 Index. The FXG has $2.11
billion in assets under management and has an expense ratio of
0.70%. Monster Beverage Corporation (MNST), a leading
energy drinks maker, features in the top ten holdings of the
FXG.
Dr Pepper Snapple Group, Inc. (DPS), the third-largest soft
drink company in the US, is also a part of the XLP, the VDC,
and the FXG ETFs.
ETFs are an efficient way to gain diversified exposure to
various sectors and broad markets. To learn more, you can read
Market Realists Macro ETF analysis
(http://marketrealist.com/analysis/etf-analysis/) page.Note # 6
(History & Industry Data/Forecasting & Technology)
The non-alcoholic beverage industry plays an important role in
the U.S. economy. Our industry has a direct economic impact of
more than $169 billion, provides nearly 240,000 jobs and helps
to support hundreds of thousands more that depend, in part, on
beverage sales for their livelihoods. Beverage companies and
their employees, and the firms and employees indirectly
employed by the industry, provide significant tax revenues -
$13.6 billion at the state level and $22.9 billion at the federal
level. In addition, the beverage companies that produce and
distribute non-alcoholic beverages in the U.S. and those they
directly employ contribute nearly $1.6 billion to charitable
causes in communities across the nation.
The American Beverage Association (ABA) is the trade
association that represents America's non-alcoholic beverage
industry. ABA was founded in 1919 as the American Bottlers
of Carbonated Beverages, and renamed the National Soft Drink
Association in 1966. Today the ABA represents hundreds of
31. beverage producers, distributors, franchise companies and
support industries. Together, they bring to market hundreds of
brands, flavors and packages, including regular and diet soft
drinks, bottled water and water beverages, 100 percent juice and
juice drinks, sports drinks, energy drinks and ready-to-drink
teas.
ABA provides a neutral forum in which members convene to
discuss common issues while maintaining their tradition of
spirited competition in the American marketplace. The
Association also serves as liaison between the industry,
government and the public, and provides a unified voice in
legislative and regulatory matters. As the national voice for the
non-alcoholic refreshment beverage industry, the American
Beverage Association staff of legislative, scientific, technical,
regulatory, legal and communications experts effectively
represent members' interests.
Cognitive health appeals to all demographics
Omega-3s popular ingredient for brain health
By Jamie Popp (Feb 2015)
An estimated 5.2 million Americans suffer from Alzheimer’s
disease, and although the majority are older than 65, younger-
onset Alzheimer’s impacted 200,000 people last year, according
to the Alzheimer’s Association, Chicago. Furthermore, total
payments in 2014 for all individuals with Alzheimer’s disease
and other dementias were estimated at $214 billion, the
association adds.
Increasingly, attention is being put on brain health and
preventative measures such as diet and exercise in line with
consumers, particularly baby boomers, expressing concerns
about memory loss and dementia. However, ingredients that
help consumers maintain their cognitive abilities are emerging
to help all age groups to support brain development, focus and
more.
32. “Cognitive health applies to all ages, as newborns and children
develop cognition early, [middle-aged people] count on it for
their careers, and the older generation strives for maintenance
for as long as possible,” says Volker Berl, founder and chief
executive officer at Oceans Omega, Montvale, N.J. “Consumers
are naturally interested in maximizing intake of the right
ingredients to maintain cognition for a lifetime, supporting
memory, alertness, attention, mood and focus.”
Many ingredients are associated with cognitive health, but
omega-3 DHA has the strongest body of scientific support,
according to Berl. But vitamin D; coenzyme Q10;
phosphatidylserine; magnesium; resveratrol; pycnogenol;
vitamin E; and botanicals such as ashwagandha, ginkgo biloba,
vinpocetine, ginseng and curcumin also are considerations, he
adds.
Oceans Omega offers a range of stable omega-3 ingredients that
are water soluble and clear because of its stabilization
technology and sustainable sources of omega-3s from ingredient
partners such as DSM Nutritional Products, Kaiseraugst,
Switzerland, and Nutegrity, Irvine, Calif. OTEC 300LDHA
delivers life’sDHA from DSM, a fish free, vegetarian and
sustainable source of DHA from algae, the company says. OTEC
250CL-K delivers OmegaActiv from Nutegrity, a pure,
sustainable, vertically integrated source of omega-3s from
menhaden that contains a balanced level of omega-3s DHA,
EPA and DPA, according to the company.
Used in clear beverages and liquid nutritionals, OTEC
ingredients increase shelf life for finished products at ambient
temperatures, the company says. They also are compatible with
most beverage processing conditions such as hot fill, cold fill,
carbonation and pasteurization, according to the company.
Mental energy
Nutegrity closely follows the advent of brain health and the
focus of today’s consumers on products that provide a memory
boost or afternoon edge.
“The [brain health] category is interesting to us because of
33. aging baby boomers and challenges from cognitive function, but
millennials and their brains are hardwired to go fast, and they
are looking for some type of edge,” says Matt Phillips, chief
commercial officer at Nutegrity.
The focus is not only on memory and improved cognitive
function, but also on general brain health as well as
antioxidants and anti-inflammation specific to brain
inflammation in relation to diseases, he says.
Nutegrity, a division of Omega Protein Corp., Houston, focuses
its primary business in fishing and omega-3s, Phillips says.
From a beverage standpoint, milk companies can use omega-3s
in their formulations, but the company also produces dairy
protein as well as a line of nutraceuticals.
“Most of the work we’re doing is focused on antioxidants and
higher concentrations of omega-3s,” Phillips says. ”At one time,
most companies were doing product development and spending
time on ingredients, and now they are looking to ingredient
suppliers to … come to the table with a turnkey solution.”
Focus formulas and energy drinks openly tout the cognitive
benefits of the ingredients to appeal to a wide audience, but the
claims have to be backed by scientific evidence or beverages
risk being pulled from store shelves. As a result, many
companies dedicate considerable time substantiating new and
existing claims and discovering ways to use their ingredients
based on findings in clinical trials.
Oceans Omega closely follows studies related to adolescents
and brain health. For example, to determine the effects of algal
DHA supplementation on reading and behavior in healthy
school-aged children, researchers conducted the
Docosahexaenoic Acid Oxford Learning and Behavior (DOLAB)
Trial and reported that supplementation with 600 mg each day
with algal DHA for 16 weeks improved reading and behavior in
healthy school-aged children, aged 7 to 9 years old, with low
reading scores.
“We work on educating the end producer,” says Karen Todd,
director of global brand marketing at New York City-based
34. Kyowa Hakko U.S.A. Inc. The company’s Cognizin product
features citicoline, which increases cellular synthesis and
energy, she says. Ingredients such as Cognizin are associated
with boosting brain energy, supporting mitochondrial health,
and boosting levels of ATP, according to the company’s
research. This ingredient also is associated with increased focus
and concentration as well as memory storage and recall.
“We do clinical studies on raw materials [with healthy
subjects], and results of that help us identify what levels are
appropriate to make claims,” Todd says. “The producer and
finished product company do their pre-market test, but they’re
looking at the science behind it to support their claims from the
start.”
Kyowa Hakko is replicating clinical trials done with
millennials, pre-menopausal women and baby boomers with
more targeted groups including adolescents and athletes.
Futureceuticals, Momence, Ill., also sees the value of clinical
trials and is in the midst of several that involve its ingredients
including CoffeeBerry coffee fruit, a line of powders and
concentrates of the fruit of the coffee plant, including the bean.
“We consider demographics when we’re choosing outcomes to
focus on for our claims,” says Brad Evers, vice president of
business development. “In the case of CoffeeBerry coffee fruit
extract, we discovered that it has a unique capacity to increase
serum levels of brain-derived neurotropic factor (BDNF), which
is a key neuro-protein involved in cognition, mood and other
key neuro-processes. We chose to focus on cognition and mood,
given the enormous public interest in cognitive and mental
health at all age levels. Baby boomers frequently cite cognitive
health as their No. 1 concern, and younger people are motivated
to take action now to help ensure a higher quality of life as they
age.”
Major research facilities around the globe are focusing on
BDNF, and Futureceuticals has two studies that indicate that
coffee fruit stimulates the body to produce BDNF, which is
something brewed coffee does not do, according to the
35. company.
“Our research on our coffee fruit products is at the forefront of
new discoveries for cognitive health,” Evers says. “CoffeeBerry
meets the demand for functional beverage ingredients that are
natural and offer a value proposition.”
Focus on claims
Regulations as well as the flavor of the ingredients in their
natural state can have an impact on beverages designed to
improve memory and focus or reduce the impact of aging on the
brain.
“The biggest trend with cognitive ingredients is really attention
given to caffeine and energy drinks by the Food and Drug
Administration (FDA) and [the decision to] crack down on
amounts,” Kyowa Hakko’s Todd says. “Cognizin is a non-
stimulant without negative side effects. Energy drinks use
Cognizin [as a replacement for caffeine], and many companies
are looking to reformulate and include it at the efficacious
dose.”
But special treatment is required for cognitive ingredients to be
beverage compatible, shelf stable, soluble and taste free.
“Antioxidant beverages, focus beverages, and general brain-
health and protein beverage ingredients are bitter, and
[beverage-makers] have to figure out a way to mask [them],”
Nutegrity’s Phillips says. “Another big challenge is solubility,
and we’re finding ways through agglomeration or other
techniques to make them suspend in a liquid.”
Oceans Omega is able to counteract the instability and protect
them from oxidizing with new technologies, but aftertaste still
is a challenge.
“Polyunsaturated fatty acids have the propensity to oxidize
quickly and develop very repugnant odor and taste offnotes,”
Berl says. “Many [omega-3] products still have a fishy or
marine aftertaste, and their manufacturing requires an increased
complexity in processing and handling these sensitive
ingredients in the production processes.”
Certain nutrients also just don’t mix well, according to Russ
36. Hazen, North American premix innovation manager for
Fortitech Inc., Schenectady, N.Y.
“Certain iron compounds can have unfavorable effects on
product quality and consumer acceptance by increasing the
oxidation of polyunsaturated fatty acids,” Hazen says. “On the
other hand, inclusion of suitable amounts of antioxidants, like
vitamin E, is important to protect polyunsaturated fatty acids
from oxidation. In liquid beverages, adverse interactions
between calcium and phosphorus can be tricky and can result in
unsightly mineral precipitation products under certain
conditions”
When bitterness is a factor, masking agents can address this
issue as well, according to Kyowa Hakko’s Todd.
Futureceuticals, however, will provide its bitter CoffeeBerry
products and extracts as-is because the more natural state is
preferred by its customers, Evers says.
2016 New Product Development Outlook for beverages
Organic named top trend for new beverages in new year
By Jessica Jacobsen (Jan 2016)
This past year, Americans finally got a chance to see whether
any the 2015 references in “Back to the Future Part II” would
come true. Although the Chicago Cubs attempted to make the
World Series prediction a reality, they fell short. However, in
business, prognostication is less about fantasizing about the
future and more about anticipating how your products and
services can benefit, or even shape, the future. In Beverage
Industry’s New Product Development Outlook 2015 Study,
respondents helped to shed light on what they think will be the
latest product attribute trends, flavors and much more in 2016.
According to survey-takers, “organic” will be the latest trend in
the new year. With only 10 percent of respondents listing it as a
low need/interest, the remaining 90 percent indicated its
prevalence. The trend led all other product attribute interests
with 38 percent of survey-takers listing it as a latest trend. This
is vast change from last year’s study where it came in at No. 8
37. and only 18 percent listed it as a latest trend.
Maintaining its No. 2 status, “natural” had only 4 percent of
respondents list the product attribute interest as a low
need/interest while 34 percent named it as a latest trend.
“High protein,” last year’s No. 1 product attribute interest, fell
to No. 18 with only 6 percent indicating it as a latest trend.
Also falling down
the list was “convenience.” Last year’s No. 4 product attribute
interest, which fell to No. 9 in this year’s survey, “convenience”
only had 4 percent name it as a low need/interest; however, 66
percent listed convenience as a high need/interest. Only 12
percent named it as a latest trend.
In addition to “high protein,” “vitamin, mineral fortified” (No.
10 last year) and “probiotic/prebiotic” (No. 6 last year) fell out
of the Top 10 this year. Replacing these product attribute
interests were “country of origin labeling” (No. 6), “ethnic”
(No. 8) and “cognitive health” (No. 10).
Buzzing about flavors
When developing new products, many note that taste is king.
With flavor playing such a vital role, this attribute can garner a
lot of attention.
Different from previous years, this year’s survey asked
respondents whether they used berry flavors in 2015, which
flavors and how many. The same question framework was asked
for non-fruit flavors and fruit flavors. Last year, survey-takers
only were asked which flavors they used in their new products.
For berry flavors used in 2015, three-quarters of respondents
indicated that these flavors were part of their new product
releases. On average, 3.3 berry flavors were used by each
company. The most popular berry flavor was raspberry with
nearly three-quarters of survey-takers listing it. Strawberry
came in second with 55 percent naming the berry flavor, and
half of respondents used cranberry in their formulations in
2015.
Additional berry flavors listed were blueberry (42 percent),
blackberry (39 percent), berry (37 percent) and acai (21
38. percent). No respondents named maqui berry, while 11 percent
selected “other” for berry flavor options.
For non-fruit flavors, three-quarters of survey-takers stated that
their companies utilized these flavor options in 2015 with an
average of 4.2 non-fruit flavors used by each company.
Fifty percent of responding companies selected chocolate and
vanilla as top selections. Cinnamon and mint also were popular
non-fruit flavors in 2015 as each was used by 45 percent of
survey-takers. Rounding out the Top 5 was coffee with 42
percent.
Tea flavors also were notable choices with green tea (39
percent), tea – other (39 percent) and black tea (29 percent)
listed by survey-takers. Also receiving double-digit responses
were hibiscus (21 percent), root beer (21 percent) and cola (16
percent). Aloe, the only single-digit response, garnered a 3
percent response. Sixteen percent of respondents selected
“other” for their non-fruit flavors used in 2015.
For fruit flavors used in 2015, 86 percent of respondents noted
these were part of their formulations. An average of eight fruit
flavors were used by each company. With more than half of
respondents indicating use, lemon (56 percent), mango (56
percent) and cherry (53 percent) were the top selections. Apple
and orange rounded out the Top 5 with each having 57 percent
naming the fruit flavor.
Pineapple also was a popular choice in 2015, with 44 percent of
survey-takers listing the flavor. Lime, peach and pomegranate
each were named by 42 percent of respondents while 40 percent
indicated they used coconut in 2015.
Not utilized as frequently in 2015 were dragon fruit (7 percent),
papaya (7 percent) and apricot (2 percent).
When it comes to the top sellers in 2015, it looks as though fruit
and berry flavors were the most popular in 2015. According to
respondents, 20 percent indicated that raspberry was a top-
selling flavor in 2015 followed by cherry and orange, each with
16 percent. Apple and blueberry rounded out the Top 5 with 14
percent each.
39. In comparison to last year’s survey, chocolate was the No. 1
top-seller for 2014 with 29 percent followed by vanilla (24
percent), mango (22 percent), green tea (13 percent) and
raspberry (13 percent). This year, chocolate just cracked the
Top 20 with 9 percent of respondents naming it a top-seller in
2015. This was a six-way tie with black tea, coffee, ginger, lime
and root beer, which each were named by 9 percent of survey-
takers.
Green tea took the biggest fall as only 7 percent of respondents
named it as a top-seller in 2015.
On the upward trend was cherry. The No. 2 top-selling flavor
used in 2015, the fruit flavor barely cracked the Top 20 last
year. Tea – other flavors also were more successful in 2015 vs.
2014. With 14 percent of respondents naming it a top-seller, tea
– other made the Top 10 in 2015. However, only 4 percent of
survey-takers listed it as a top-selling flavor in 2014.
Transitioning into the new year, fruit flavors are topping the list
of the anticipated top-selling flavors for 2016. Raspberry once
again leads all with 30 percent of respondents expecting this
will be a top seller next year. Lemon and pomegranate tied for
No. 2 with each having 20 percent of survey-takers naming
these fruit flavors.
In contrast to last year’s survey, in which the Top 3 anticipated
top-selling flavors all were non-fruit flavors: chocolate (29
percent), coffee (22 percent) and vanilla (20 percent). This year,
the first non-fruit flavor listed was tea – other, which was in a
three-way tie with strawberry and mango for No. 4 as each had
18 percent of survey-takers name them.
Chocolate remained in the Top 10, but only 16 percent of
respondents named it as an anticipated top-seller. Vanilla
dropped six percentage points with only 14 percent of survey-
takers expecting it to be a top-seller in 2016. Coffee, however,
had larger drop as only 6 percent listed it in this year’s survey.
Both making large gains this year are blueberry and cherry.
Each was named by 7 percent last year as an anticipated top-
seller for 2015; however, that increased to 16 percent for 2016.
40. Creating success
Strategizing for the new calendar year, respondents to Beverage
Industry’s survey suggest that new alcohol releases will be
common for new product development in 2016.
More than half of survey-takers (56 percent) stated that their
respective companies most likely will develop new wine, beer
and spirit products. Water, juice was the next area listed with 40
percent of respondents naming these categories.
This is nearly double from last year’s survey in which wine,
beer and spirits tied for No. 4 with water, juice with each
having only 24 percent of respondents naming them.
Last year, dairy-based drinks/alternatives were listed as the
most likely area of new beverage development with 42 percent
of survey-takers naming this area. This year, it came in last with
only 15 percent indicating possible product development for the
category. Sports/energy drinks and coffee, tea also experienced
drops
in comparison with the 2014 survey. This year, 19 percent of
respondents named sports/energy drinks as an area of new
beverage development (36 percent in 2014), while 17 percent of
survey-takers listed coffee, tea (33 percent in 2014).
New product idea generation also experienced an opposite
response compared with last year’s survey. Three-quarters of
respondents indicated that customer demand was a source for
new products while 68 percent listed consumer trends. In
contrast, more than three-quarters of respondents named
consumer trends followed by customer demand in the 2014
survey.
However, one of the larger changes was in research and
development (R&D) departments. Last year, this idea source
was No. 3 with 62 percent of respondents listing it. For this
year’s respondents, it was less influential as only 42 percent
named it.
Other sources that topped the R&D department were in-house
through teams and meetings
(56 percent), marketing and sales (54 percent), chief executive
41. officer/upper management (46 percent) and consumer
research/testing (44 percent).
Natural influence
As consumer preferences continue to evolve, beverage-makers
are tasked with meeting their needs and demands.
When it comes to flavors for 2016, an average of 83 percent of
respondents note they will be using natural flavors in their
formulations while a mean of 17 percent will use artificial
flavors. Among those who are planning to use natural flavors,
half of survey-takers note that this is an increase from the
previous year. Some of the top reasons for the increase were
consumer demand, health reasons and market research.
These numbers are a slight shift from last year’s survey in
which an average of 70 percent of respondents indicated they
would use natural-flavor in 2015 with a mean of 30 percent
planning to use artificial flavors. The increase among natural
flavor users last year, however, was similar to this year as 47
percent noted it was an increase. The reasons for the increase
were slightly different with cleaner label, consumer demand,
better quality and taste, and industry trends listed by
respondents.
Natural colors also continue as a popular attribute for new
product development. An average of 80 percent of respondents
plan to use natural colors in their new beverages for 2016 with a
mean of 20 percent using artificial colors in their new
formulations. This is up from last year’s results as an average of
70 percent planned to use natural colors in 2015 with a mean of
30 percent using artificial colors.
In this year’s survey, 38 percent of those who indicated that
they will use natural colors in their new products noted that this
is an increase. Among the top reasons listed for the increase
were consumer demand, trend in market and health reasons.
In comparison with the 2014 survey, 43 percent of respondents
who indicated that they planned to use natural colors stated that
this was an increase. Top reasons remained similar with
consumer demand, clean label and industry trends as the reasons
42. named.
Sharing the work
Company size among survey-takers seems to continue to
represent entrepreneurial operations.
The mean and median of the number of employees for this
year’s survey are 501 and 23 employees, respectively. This is
slightly different from last year when survey-takers reported a
mean of 201 employees and a median of 63 employees. Going
back even further, this year’s employee mean and median still is
significantly smaller than results from the 2013 survey in which
the numbers were 1,278 and 180 employees for the mean and
median, respectively.
Similar to last year’s survey, the smaller operations resulted in
a more intimate setting for R&D teams. Nearly three-quarters of
respondents indicated that they have fewer than 10 employees
involved in the new-product-development process with a median
of four employees involved. Last year, 82 percent of
respondents noted having fewer than 10 employees working on
new product development; however, the median of four
employees being involved was consistent.
Although beverage manufacturers have dedicated teams for their
new product development, they still outsource a portion of the
process. One-third of respondents indicated that they outsource
a portion of the work (up from 29 percent last year).
Among those who outsource part of the process, market research
is outsourced by more than half (53 percent) followed by
prototype development (47 percent) and concept/product testing
(41 percent).
This is a notable shift from last year’s responses in which
prototype development was the No. 1 outsourced process with
62 percent naming it. It was followed by concept and product
testing (46 percent) and market research (38 percent).
Although team approach still is noted by a majority of
respondents (82 percent), it is down from last year’s survey in
which 93 percent noted this development approach.
Among those who indicated using a team approach in this year’s
43. survey, sales/marketing (80 percent) and upper management (78
percent) were the departments involved. Other areas noted by
respondents were production (56 percent), R&D (49 percent)
and customers (44 percent).
Although sales/marketing was ranked No. 1 by last year’s
survey-takers, R&D was No. 2 with 79 percent listing it. Upper
management was No. 3 at 62 percent.
Among respondents who noted upper management involvement,
100 percent stated that the chief executive officer was included
in that process compared with 88 percent in 2014. When noting
the roles of chief executive officers, 41 percent said
leader/decision-maker followed by oversees/advisory/guidance,
which was listed by a quarter of survey-takers. Last year,
slightly more than a quarter noted oversees/advisory/guidance
as the chief executive officer’s role. Slightly more than a
quarter of 2014 survey-takers also listed team member.
Beverage-makers also continue to get input from their supplier
partners. Slightly less than half of respondents indicated that
they involve their suppliers in the new product development
process. This is down from last year in which 58 percent noted
supplier involvement.
Among those who work with their suppliers, three-quarters of
survey-takers note involvement with samples followed by
provide raw materials/ingredients (71 percent) and technical
support/expertise (67 percent).
Inception/idea stage through completion and beginning stage
through completion were the two most-noted stages in which
suppliers were involved at 38 and 46 percent, respectively. Only
17 percent indicated involving suppliers after formulation
through completion, while no respondents added supplier input
in the final stages.
However, the length of time to develop a new product seems to
be moving at a faster pace as 8.2 months was the average
product development timeframe, with a quarter of respondents
noting this was faster than previous years. Last year, mean
product development timeframe from inception to launch was 11
44. months with less than one-third indicating that was faster than
in the past.
All of these processes might keep beverage-makers busy, but
that is not holding them back. On average, 21 new products
were developed in 2015 with approximately 12 being released in
market, an average of 55 percent of developed products were
released. Of those released, an average of nearly two were
considered successful in 2015, which equates to a 7 percent
average of successful products developed and a 13 percent
average of successful products of those released.
In comparison, a mean of 24 products were developed in 2014
with an average of nine that were released, a 38 percent average
of products released of those developed. Among those, a mean
of five products were considered successful in 2014. This
equated to a 21 percent average of successful products of those
developed and a 56 percent average of successful products
of those released.
2016 expectations
As beverage-makers usher in the new year, new product
development is on many minds.
Half of respondents indicated that they plan to launch more
products into the marketplace in 2016 compared with 2015.
Among those who expect to see an increase of new product
launches, the average percentage increase of product launches is
57 percent.
Last year’s respondents had slightly more than half note
intentions to launch more products in 2015 than 2014; however,
the average percentage increase only was 38 percent.
Planning remains split as half of survey-takers have a definitive
new-product-development plan; however, assessment has a
slightly higher uptick with 60 percent of respondents who have
post-launch assessments. In comparison, 60 percent had
definitive plans and 76 percent had post-launch assessments in
the 2014 survey.
One area that continues to show strong variances among survey-
takers is total cost to develop new products. With a recorded
45. minimum of $100 and maximum of $2 million, 41 percent of
new products fall in the $1,000-$19,000 range. The median total
cost came to $17,500. This is strong contrast to last year’s
survey in which the recorded minimum was $50 with the
maximum at $1.5 million, with the median total cost at $37,500.
When it came to R&D budgets, respondents this year also
stipulated a lower price tag as only 32 percent planned to
increase their budget compared with 44 percent last year. BI
Beverage Industry’s New Product Development survey was
conducted by BNP Media’s Market Research Division. The
online survey was conducted between Oct. 22 and Nov. 6, 2015,
and included a systematic random sample of the domestic
circulation of Beverage Industry.
Of the respondents, 34 percent process beer, 28 percent process
coffee and tea, 26 percent process juice and juice-type drinks,
22 percent process water, 22 percent process wine, 20 percent
process spirits, 16 percent process energy drinks, 12 percent
process dairy-based drinks, 12 percent process carbonated soft
drinks and 8 percent process sports drinks.
Seventy percent of respondents were from companies with less
than $10 million in annual revenue. Another 8 percent of
respondents also were from companies with revenue between
$10 million and $50 million. A total of 2 percent were from
companies in the mid-size range of $50 million to less than
$100 million. Ten percent were from companies with revenue
between $100 million to less than $500 million. In the $500
million to less than $1 billion range were 2 percent of
respondents. Representing the large-size range of more than $1
billion in company revenue were 8 percent of respondents.
Males accounted for 72 percent of the respondents, and the
average age equated to 44. For industry experience, 2 percent
had less than one year; 14 percent indicated one to three years;
36 percent reported four to 10 years; 22 percent said 11-20
years; 20 percent listed 21-30 years; and 6 percent had 31-40
years of experience.
Regionally, 32 percent said they currently live in the South, 24
46. percent indicated the Midwest, 20 percent listed the Northeast,
20 percent reported living in the Western portion of the United
States and 4 percent stated they reside in U.S. territories.
Beverage Industry launches new app
Introductory video shows how to use Bev Industry Mobile
By Jessica Jacobson (March 14, 2014)
According to statistics portal Statista Inc., an estimated 140
million Americans are smartphone users, up from 121.4 million
in 2012. The research firm anticipates this number will continue
to grow and eclipse the 200 million mark by 2017.
Although the popularity of smartphones is not breaking news, it
always leads to interesting conversations. One area that seems
to be standard with smartphone owners is the use of mobile
applications (apps). Even if you don’t have a smartphone, the
app world might be impacting you without you knowing it. Last
year, for instance, I attended a wedding in which the bride and
groom met through a dating app.
Mobilestatistics.com reports that the total app downloads for
Android devices lead all devices with 50 billion, followed
closely by Apple devices with 48 billion and Blackberry devices
at 3 billion. Windows Marketplace download statistics are not
available yet, it reports.
With those kinds of statistics, it’s no surprise that beverage
brands are developing their own apps in order to reach
consumers. This past fall, Seagram’s Gin, a brand of Pernod
Ricard USA, launched its new Ginsider mobile app, which
allows consumers to scan Seagram’s Peach and Pineapple
Twisted Gin bottles to reveal exclusive videos and share them
with friends through social media. And recently, as part of its
“There’s Power in Every Game” campaign centered around the
2014 FIFA World Cup, The Coca-Cola Co.’s Powerade brand
teamed up with fitness app Endomondo to invite consumers to
participate in a series of challenges for the chance to win prizes,
including tickets to the FIFA World Cup tournament in Brazil.
And now, Beverage Industry is following suit. I’m pleased to
47. announce that Beverage Industry has launched Bev Industry
Mobile for iOS and Android-based phones and tablets. Now, all
the content and news that you enjoy in Beverage Industry and at
bevindustry.com can be viewed on your mobile devices through
Bev Industry Mobile.
You can log on to bevindustry.com/apps to download the app
for iPhone, iPad or Android devices. For Apple users, the app is
compatible with iOS 5.1 and later, and Android owners require
version 4.0 or later. If your device has neither of these, don’t
worry; we have developed mobile.bevindustry.com, a mobile
website. This page can be saved on your device as an HTML5
app.
In order to help you navigate all of the features, Managing
Editor Stephanie Cernivec also filmed a how-to video, which
can be viewed on our BevIndustry TV portal or on our YouTube
Channel, youtube.com/beverageindustry.
And if you have more questions, visit
bevindustry.com/mobilehelp, which contains a list of frequently
asked questions as well as a mobile support contact icon that is
located on the right-hand side of the page.
I hope you enjoy Bev Industry Mobile, and please feel free to
share your feedback by sending me an email at
[email protected].
Happy mobile apping!
Updated 2/26/2016 1
NON-ALCOHOLOIC BEVERAGE COMPANY
Business Plan Financials Worksheet Guidance
Below is guidance for data entry into cells of each of the
separate Excel worksheets of the overall Business Plan
Financials. This is the base pro-forma financial statements for
your business. Please note: Many of the cells in the Business
Plan Financials (BPF) are already prepopulated with
48. suggested/default values. Use the default numbers unless
otherwise indicated.
Only cells with BLUE text can be changed. The cells in black
will be filled in automatically, based on your setup assumptions,
or will be carried over from numbers you entered earlier on
other worksheets. Work in order – as every cell you complete
will carry over to all other applicable Excel worksheets (for
example, if you enter a figure in the Staff Budget, that figure
will carry over to your Income Statement and Cash Flow
Statement).
You are encouraged to work through the guide as early as
possible. (Review the Course Guide for specific due dates on
specified worksheets; as assignments are due throughout the
course.)
Worksheet #1 - Set Up and Assumptions
Line 9: the month the academic quarter starts
Line 12: enter the year the academic quarter starts
Line 15: Two (students can choose the number of product lines
to include up to 10 lines)
Line 18: they will sell 55% on credit
Line 21: 30 days (standard default; however, can be adjusted as
needed)
Line 43: $16,500 (estimate of net sales after six month of
weekend sales)
Line 49: 1.00% (Dodd-Frank Act of 2011 allows businesses to
receive interests on business accounts, per the agreement of the
financial institution [range 0 to 1.50%])
Worksheet #2 - Sales Projections
Each student must determine this for their business—speculate
49. on how your company will grow and how much you will sell.
Reflect this in/from your Operations Plan
Worksheet #3 – Inventory
Line 7: Ingredients
Line 8: Bottles/caps
Line 9: Labels
Line 10: Cartons
Repeat these four lines for each product line.
Worksheet #4 - Capital Expenditures
(Note: This applies to purchased equipment, not leased
equipment.)
Facilities section: Students are not purchasing facilities (facility
is already provided)
Equipment section: Capital Purchases should be additional
expenses that each student might decide to purchase. (Note –
after the first year of business)
Current vans and other equipment should be captured in Line 23
as part of “Other Assets” on the Balance Sheet, Worksheet 11.
Computer Hardware/Software Section: Capital Purchases
should be additional expenses that each student might decide to
purchase.
Current computer hardware/software should be captured as part
of “Other Assets” on the balance sheet, along with equipment
mentioned above.
50. Worksheet #5 - Staffing Budget
Account for every paid employee using the appropriate Lines
for the six categories of employees (Management,
Administrative/Support, Sales/Marketing,
Operations/Production, Other, Part-Time/Hourly) and when
their employment will commence in accordance with the
Operations Plan and Management Plan.
(See Note # 1 and Note #3 of the NAB Company Portfolio for
additional details)
Worksheet #6 - Marketing Budget
This is submitted with Assignment 2: Marketing Plan
Worksheet #7: Professional Services
Line 6: $2,000
Line 7: $1,500
Line 9: $2,000
Line 11: Mary Cates, JD $10,000 (first year only)
Worksheet #8 - Cap Investment
Equity Capital Investments:
Line 6: Melinda Cates $40,000
Line 7: Glass Bottles $3,000
Line 8: Metal Caps $300
Line 9: Cardboard Cartons $500
Line 10: NAB Ingredients $600
51. Line 11: Labels $840
Loans:
Line 24: Friends and Family $20,000; the loan period is 24; the
interest rate is 5% [immediate decision is needed, before
proceeding to other sections]
(Note: Early pay off within 12 months @ 0% interest could
apply; however if early payoff is not chosen 5% interest at 24
months will automatically apply.) (See Note #3)
Add projections of other funds they intend to raise
Worksheet #9 - Income Statement
Line 20: $1,000
*Note the Leased equipment in the NAB Company Portfolio.
(See Note #2)
The Income Statement is submitted with Assignment 3 Part 2:
Business Plan – Draft
Worksheet #11 - Balance Sheet
This will automatically populate from other completed
worksheets. (See Worksheet # 4 above)
Updated 2/26/2016
1