This document provides an introduction to advertising and marketing concepts. It explains that marketing involves investigating customer demographics and finding the best way to sell a product to make money. The key term "target audience" refers to the specific group of people advertisers aim to encourage to buy a product. Several examples of chocolate bar adverts are analyzed to identify the target audiences. The rest of the document guides working through creating a new chocolate bar product, defining its target market, designing packaging and an advertising strategy to market the product to its audience.
A good and creative packaging design catches consumer's attraction very fast. Packaging of any product is as important as the quality of product. It drives more purchase and increase sales of any business.
Retail advice from millennial brand strategistsJudy Hopelain
This document summarizes ideas from UC Berkeley Brand Strategy undergraduates on how apparel retailers can improve their in-store experience and attract Millennial customers. The ideas include: 1) Training sales associates to help customers combine colors and styles; 2) Showing real customers wearing outfits and allowing photos to be posted in-store; and 3) Offering to repair or donate worn items in exchange for discounts on new purchases. The document emphasizes that well-trained sales associates are key to implementing these ideas to improve the customer experience.
Questionnaire survey for the research of cosmetics sales promotions in Boots Annabel Nguyen
This survey document contains a 10-question survey about cosmetics sales promotions at Boots stores that is intended for 18-24 year old British female students at Bournemouth University. The survey asks respondents about their awareness of and preferences for different types of sales promotions including buy one get one free offers, loyalty programs, and mix-and-match deals. Respondents are also asked to rate statements about how the promotions make them feel and their likelihood of making a purchase during different promotional campaigns. The survey should only be completed by respondents that meet the outlined criteria and will be used for academic research purposes.
1. Retail stores use psychological tricks to make customers spend more money. They display cheap products at the entrance to attract customers into the store where they see more expensive options.
2. Other techniques include marketing high prices to create an image of exclusivity, highlighting mid-priced items, using prices that end in 9, offering discounts and loyalty programs, and learning customer preferences to target offers.
3. Retailers also use product testing, complimentary add-ons, frequent new inventory, limited time deals, attractive store environments and staff interactions to encourage unplanned and impulse purchases.
Fashion Marketing & Management Portfolio Erin Pearl
The Fashion Marketing & Management Portfolio is detailed coursework during my Bachelor's Degree Program. These courses have given me; beginner to mid level career knowledge and prepaired me for life experience within my field of study. Courses included are as follows; Product Development, Catalog Development, Stock & Inventory Control, Retail Buying, Retail Math Concepts, Business Writing & Special Topics, Public Relations, Fashion Show & Event Production, Apparel Evaluation, Visual Trends & Concepts, Portfolio 1 & 2, Professional Development, Art History & Costume History, and Textiles & Fabrications.
Topshop focuses on fashionable, trendy clothing for women ages 20-35. Their advertisements portray an image of sophistication and quality through attractive photography and minimalist designs without including prices. While Topshop's clothing is more expensive, ranging from £10-150, customers pay for the brand's reputation and quick adoption of trends. In contrast, Primark's advertisements emphasize extremely low prices through large text and images of piled clothing. Primark's low quality items, which can fall apart quickly, are aimed at younger customers and sell for the lowest prices possible. While Topshop focuses on quality over price, Primark prioritizes affordability through low production costs, allowing them to draw in customers interested primarily in low cost items
This document provides an introduction to advertising and marketing concepts. It explains that marketing involves investigating customer demographics and finding the best way to sell a product to make money. The key term "target audience" refers to the specific group of people advertisers aim to encourage to buy a product. Several examples of chocolate bar adverts are analyzed to identify the target audiences. The rest of the document guides working through creating a new chocolate bar product, defining its target market, designing packaging and an advertising strategy to market the product to its audience.
A good and creative packaging design catches consumer's attraction very fast. Packaging of any product is as important as the quality of product. It drives more purchase and increase sales of any business.
Retail advice from millennial brand strategistsJudy Hopelain
This document summarizes ideas from UC Berkeley Brand Strategy undergraduates on how apparel retailers can improve their in-store experience and attract Millennial customers. The ideas include: 1) Training sales associates to help customers combine colors and styles; 2) Showing real customers wearing outfits and allowing photos to be posted in-store; and 3) Offering to repair or donate worn items in exchange for discounts on new purchases. The document emphasizes that well-trained sales associates are key to implementing these ideas to improve the customer experience.
Questionnaire survey for the research of cosmetics sales promotions in Boots Annabel Nguyen
This survey document contains a 10-question survey about cosmetics sales promotions at Boots stores that is intended for 18-24 year old British female students at Bournemouth University. The survey asks respondents about their awareness of and preferences for different types of sales promotions including buy one get one free offers, loyalty programs, and mix-and-match deals. Respondents are also asked to rate statements about how the promotions make them feel and their likelihood of making a purchase during different promotional campaigns. The survey should only be completed by respondents that meet the outlined criteria and will be used for academic research purposes.
1. Retail stores use psychological tricks to make customers spend more money. They display cheap products at the entrance to attract customers into the store where they see more expensive options.
2. Other techniques include marketing high prices to create an image of exclusivity, highlighting mid-priced items, using prices that end in 9, offering discounts and loyalty programs, and learning customer preferences to target offers.
3. Retailers also use product testing, complimentary add-ons, frequent new inventory, limited time deals, attractive store environments and staff interactions to encourage unplanned and impulse purchases.
Fashion Marketing & Management Portfolio Erin Pearl
The Fashion Marketing & Management Portfolio is detailed coursework during my Bachelor's Degree Program. These courses have given me; beginner to mid level career knowledge and prepaired me for life experience within my field of study. Courses included are as follows; Product Development, Catalog Development, Stock & Inventory Control, Retail Buying, Retail Math Concepts, Business Writing & Special Topics, Public Relations, Fashion Show & Event Production, Apparel Evaluation, Visual Trends & Concepts, Portfolio 1 & 2, Professional Development, Art History & Costume History, and Textiles & Fabrications.
Topshop focuses on fashionable, trendy clothing for women ages 20-35. Their advertisements portray an image of sophistication and quality through attractive photography and minimalist designs without including prices. While Topshop's clothing is more expensive, ranging from £10-150, customers pay for the brand's reputation and quick adoption of trends. In contrast, Primark's advertisements emphasize extremely low prices through large text and images of piled clothing. Primark's low quality items, which can fall apart quickly, are aimed at younger customers and sell for the lowest prices possible. While Topshop focuses on quality over price, Primark prioritizes affordability through low production costs, allowing them to draw in customers interested primarily in low cost items
The document provides guidance on generating business ideas and establishing an effective brand. To generate ideas, it recommends examining existing goods and services, needs, how needs are being satisfied, and available resources. Key considerations for selecting an idea include capital needs, demand size and longevity, competition, legal issues, interests, and expertise. The document also defines branding as creating an identifying name, symbol or design and discusses developing an impactful brand through a clear tagline, great logo, consistent messaging, and delivering on promises.
TheCustomBoxes is a company that is offering exceptional box packaging to its clients at affordable rates. Those brands who want to boost their sales must use creative packaging boxes of TheCustomBoxes.
User Experience in Retail Environment: An Analysis Arushi Singh
This document outlines a semester thesis project analyzing user experience in retail environments. The project timeline runs from January to April 2014 and includes phases for problem identification, user research, design, prototyping, and testing. The project aims to study how parameters like space, vision, and movement impact shopping experiences and maximize in-store communication. Methodology includes understanding retail challenges through literature review and documentation before designing a layout solution and obtaining user feedback. Case studies of three Indian retailers are analyzed for factors like product display, foot traffic, and store layout.
In these presentation I tries to make a complete discuss on about Marketing statement, object,Marketing plan, Marketing strategy,Market segmentation,Marketing mix & Targeting
This document provides information on selling techniques and sales concepts. It discusses that selling requires planning, research, and developing skills through practice. It also explains that customers are more satisfied and a business is more profitable when sales are done correctly by understanding customer needs and decision-making processes. Vocabulary and concepts around sales quotas, personal selling, consultative selling, and customer motives and types of decisions are defined.
Young Marketers Elite 2 - Market Research - Van Khai - Mai BangMai Bằng
The document discusses market research conducted to explore opportunities in the e-book market in Vietnam. It outlines the research objectives, process, and findings. Key findings include: e-books are primarily used for school/work and read on laptops; most readers will not pay full price and perceive e-content as free; and there is potential in the student market but challenges around piracy and perceptions of cost. The document proposes segmenting the market into active "working bee" students who need sufficient material efficiently for school work, and developing an e-content system that suggests relevant content packs for temporary access at low cost.
A unique selling proposition (USP) is a one sentence statement that summarizes what makes a product or service unique and valuable. Developing an effective USP involves writing down benefits that appeal to customers and solve their problems in a way competitors cannot. Good examples include Saddleback Leather's 100-year warranty on handmade bags or Dollar Shave Club's subscription razors for regular customers.
Marketers need marketing research to help make informed business decisions. The document outlines the key reasons why marketers conduct marketing research and how different types of research help address different needs. Marketing research helps marketers understand markets and consumers, develop new product or campaign ideas, evaluate concepts and initiatives, and monitor performance after launch. Well-designed marketing research provides reliable insights to support strategic planning, innovation, and decision-making.
The document discusses the importance of selling and a new approach to sales. It emphasizes that selling is about helping customers solve problems through understanding their needs, suggesting options, and asking for a decision. The new style of selling involves building rapport, diagnosing issues, prescribing solutions, and structuring discussions around problem-solving rather than hard-selling. It recommends taking an analytical, curious, and balanced approach focused on the customer's perspective.
Website Do What They Don't; Do What They Can't! - presentation by Profits P...Tom Shay
This document contains a presentation about ways for small businesses to compete against large retailers. It provides tips in 8 areas that customers consider when choosing a store: cheaper prices, convenient hours, convenient location, correct selection, better customer service, better shopping experience, better choice for the community, and recommendations. The presentation emphasizes establishing a niche, providing excellent customer service through staff training, supporting the local community, and encouraging customer referrals to boost sales and remain competitive.
This document is a portfolio for Susan Fields that summarizes her experience and skills in strategic marketing, graphic design, product planning and development, brand development, catalog creative design, e-commerce development, and merchandising for various industries including healthcare apparel, golfwear, and private label apparel. Specific examples highlighted include launching a new fabric for healthcare apparel using fashion-focused catalog layouts, expanding a private label scrub line using market research on healthcare workers' styles, developing a successful e-commerce site, and creating trend boards that help sell merchandise ideas.
This presentation discusses up-selling strategies and tactics. It defines selling as the process of relating a product or service offering to enable a buyer to achieve economic goals. Up-selling is exposing customers to additional options during a sales process. The gap between selling and up-selling occurs due to a lack of planning, information, and questions. The presentation provides strategies like knowing your goals, audience, products, and limits, as well as tactics like qualifying questions and closing techniques to improve up-selling skills.
The document discusses various types of consumer texts like advertisements, menus, and product labels. It outlines several propaganda techniques commonly used in ads like transfer, glittering generality, bandwagon, plain folks, testimonial, snob appeal, and card stacking. Students are instructed to analyze ads for their intended audience, identify propaganda techniques, make inferences, and create counter-ads that provide omitted information.
The document discusses a marketing presentation for a new chocolate bar product in Pakistan. It aims to target younger consumers between ages 8-13. Market research found 74% of respondents wanted a new chocolate option. The chocolate bar will provide energy from special chemicals while being healthier than competitors due to using organic materials and no fat-increasing chemicals. It will be the first locally-made energy bar in Pakistan and be competitively priced to gain market share.
Two stores, Target and CVS, were observed. Both stores had a red color scheme and automatic doors that made customers feel comfortable entering. Target had a high ceiling with hanging logos while CVS had a medicinal smell. Products were neatly arranged by function in both stores. Employees at Target seemed busy while CVS only had employees at checkout. Most customers at both stores were with others and on a mission, though CVS had more browsing customers.
The document provides observations from visits to four different stores - Coffee Bean and Tea Leaf, The Spa, The Salcedo Saturday Market, and Octagon computer store. For each store, the observer notes details about the environment, personnel, products, customers, and other observations. The stores vary in their setup, from the Coffee Bean store which has defined areas and products behind the counter, to the open-air Saturday market with goods displayed throughout. Personnel at most stores were friendly and approachable.
This document discusses branding strategies for musicians. It emphasizes the importance of identifying a musical artist's "core" by stripping ideas down to their essence. Examples are provided of ensembles' cores expressed as their top three defining aspects. Principles of core are divided into four categories: generative, observable, aspirational, and limiting/freeing. Three strategies are outlined for finding an artist's core: determining their top three aspects, crafting a value statement, and developing a high-concept pitch in one sentence using familiar references. The overall message is the value of musicians understanding their core identity to effectively share their music.
Aryan Adia provides advice on developing a personal brand through social media as a musician and public speaker. They emphasize having a clear point of view by defining who you are, what you do, and why it matters. Consistency is important across social networks to build reputation. A local musician was able to gain fame through active participation on over 15 social networks, gaining 5 million supporters. Ultimately, one's reputation depends on how closely who they are aligns with who they portray themselves as and how others perceive them.
The document provides guidance on generating business ideas and establishing an effective brand. To generate ideas, it recommends examining existing goods and services, needs, how needs are being satisfied, and available resources. Key considerations for selecting an idea include capital needs, demand size and longevity, competition, legal issues, interests, and expertise. The document also defines branding as creating an identifying name, symbol or design and discusses developing an impactful brand through a clear tagline, great logo, consistent messaging, and delivering on promises.
TheCustomBoxes is a company that is offering exceptional box packaging to its clients at affordable rates. Those brands who want to boost their sales must use creative packaging boxes of TheCustomBoxes.
User Experience in Retail Environment: An Analysis Arushi Singh
This document outlines a semester thesis project analyzing user experience in retail environments. The project timeline runs from January to April 2014 and includes phases for problem identification, user research, design, prototyping, and testing. The project aims to study how parameters like space, vision, and movement impact shopping experiences and maximize in-store communication. Methodology includes understanding retail challenges through literature review and documentation before designing a layout solution and obtaining user feedback. Case studies of three Indian retailers are analyzed for factors like product display, foot traffic, and store layout.
In these presentation I tries to make a complete discuss on about Marketing statement, object,Marketing plan, Marketing strategy,Market segmentation,Marketing mix & Targeting
This document provides information on selling techniques and sales concepts. It discusses that selling requires planning, research, and developing skills through practice. It also explains that customers are more satisfied and a business is more profitable when sales are done correctly by understanding customer needs and decision-making processes. Vocabulary and concepts around sales quotas, personal selling, consultative selling, and customer motives and types of decisions are defined.
Young Marketers Elite 2 - Market Research - Van Khai - Mai BangMai Bằng
The document discusses market research conducted to explore opportunities in the e-book market in Vietnam. It outlines the research objectives, process, and findings. Key findings include: e-books are primarily used for school/work and read on laptops; most readers will not pay full price and perceive e-content as free; and there is potential in the student market but challenges around piracy and perceptions of cost. The document proposes segmenting the market into active "working bee" students who need sufficient material efficiently for school work, and developing an e-content system that suggests relevant content packs for temporary access at low cost.
A unique selling proposition (USP) is a one sentence statement that summarizes what makes a product or service unique and valuable. Developing an effective USP involves writing down benefits that appeal to customers and solve their problems in a way competitors cannot. Good examples include Saddleback Leather's 100-year warranty on handmade bags or Dollar Shave Club's subscription razors for regular customers.
Marketers need marketing research to help make informed business decisions. The document outlines the key reasons why marketers conduct marketing research and how different types of research help address different needs. Marketing research helps marketers understand markets and consumers, develop new product or campaign ideas, evaluate concepts and initiatives, and monitor performance after launch. Well-designed marketing research provides reliable insights to support strategic planning, innovation, and decision-making.
The document discusses the importance of selling and a new approach to sales. It emphasizes that selling is about helping customers solve problems through understanding their needs, suggesting options, and asking for a decision. The new style of selling involves building rapport, diagnosing issues, prescribing solutions, and structuring discussions around problem-solving rather than hard-selling. It recommends taking an analytical, curious, and balanced approach focused on the customer's perspective.
Website Do What They Don't; Do What They Can't! - presentation by Profits P...Tom Shay
This document contains a presentation about ways for small businesses to compete against large retailers. It provides tips in 8 areas that customers consider when choosing a store: cheaper prices, convenient hours, convenient location, correct selection, better customer service, better shopping experience, better choice for the community, and recommendations. The presentation emphasizes establishing a niche, providing excellent customer service through staff training, supporting the local community, and encouraging customer referrals to boost sales and remain competitive.
This document is a portfolio for Susan Fields that summarizes her experience and skills in strategic marketing, graphic design, product planning and development, brand development, catalog creative design, e-commerce development, and merchandising for various industries including healthcare apparel, golfwear, and private label apparel. Specific examples highlighted include launching a new fabric for healthcare apparel using fashion-focused catalog layouts, expanding a private label scrub line using market research on healthcare workers' styles, developing a successful e-commerce site, and creating trend boards that help sell merchandise ideas.
This presentation discusses up-selling strategies and tactics. It defines selling as the process of relating a product or service offering to enable a buyer to achieve economic goals. Up-selling is exposing customers to additional options during a sales process. The gap between selling and up-selling occurs due to a lack of planning, information, and questions. The presentation provides strategies like knowing your goals, audience, products, and limits, as well as tactics like qualifying questions and closing techniques to improve up-selling skills.
The document discusses various types of consumer texts like advertisements, menus, and product labels. It outlines several propaganda techniques commonly used in ads like transfer, glittering generality, bandwagon, plain folks, testimonial, snob appeal, and card stacking. Students are instructed to analyze ads for their intended audience, identify propaganda techniques, make inferences, and create counter-ads that provide omitted information.
The document discusses a marketing presentation for a new chocolate bar product in Pakistan. It aims to target younger consumers between ages 8-13. Market research found 74% of respondents wanted a new chocolate option. The chocolate bar will provide energy from special chemicals while being healthier than competitors due to using organic materials and no fat-increasing chemicals. It will be the first locally-made energy bar in Pakistan and be competitively priced to gain market share.
Two stores, Target and CVS, were observed. Both stores had a red color scheme and automatic doors that made customers feel comfortable entering. Target had a high ceiling with hanging logos while CVS had a medicinal smell. Products were neatly arranged by function in both stores. Employees at Target seemed busy while CVS only had employees at checkout. Most customers at both stores were with others and on a mission, though CVS had more browsing customers.
The document provides observations from visits to four different stores - Coffee Bean and Tea Leaf, The Spa, The Salcedo Saturday Market, and Octagon computer store. For each store, the observer notes details about the environment, personnel, products, customers, and other observations. The stores vary in their setup, from the Coffee Bean store which has defined areas and products behind the counter, to the open-air Saturday market with goods displayed throughout. Personnel at most stores were friendly and approachable.
This document discusses branding strategies for musicians. It emphasizes the importance of identifying a musical artist's "core" by stripping ideas down to their essence. Examples are provided of ensembles' cores expressed as their top three defining aspects. Principles of core are divided into four categories: generative, observable, aspirational, and limiting/freeing. Three strategies are outlined for finding an artist's core: determining their top three aspects, crafting a value statement, and developing a high-concept pitch in one sentence using familiar references. The overall message is the value of musicians understanding their core identity to effectively share their music.
Aryan Adia provides advice on developing a personal brand through social media as a musician and public speaker. They emphasize having a clear point of view by defining who you are, what you do, and why it matters. Consistency is important across social networks to build reputation. A local musician was able to gain fame through active participation on over 15 social networks, gaining 5 million supporters. Ultimately, one's reputation depends on how closely who they are aligns with who they portray themselves as and how others perceive them.
The document discusses a fan reaction to seeing members of the boy band MAGCON and references interactions with friends about relationships and rare dinosaurs.
The document discusses how artists can develop their brand in the current media environment. It notes that with more information available, artists need to stand out through a unique brand personality. An effective artist brand is identifiable, distinct from others, and emotionally resonates with audiences. This core brand is achieved by developing the artist's identity, what makes them different, and how fans can relate to them. A case study of the band The Gossip demonstrates how their brand captured these three elements. Overall, the document argues that a strong, consistent artist brand helps gain visibility and provides direction in today's crowded media landscape.
This document discusses popular Viners, which are users who create 6-second looping videos on the Vine app. It identifies Cameron Dallas as a famous Viner who makes funny videos with the Magcon Boys group, which includes Nash Grier, Hayes Grier, Carter Reynolds, Matthew Espinosa, and others. The document also mentions Brent Rivera and Connor Franta as popular individual Viners, and the YouTube/Vine group O2L consisting of Ricky Dillon, JC Caylen, Sam Pottorff, Trevor Moran, and Kian Lawley, with Connor Franta previously being a member. In closing, the author states that the Viners mentioned are currently their favorite users on the app
This document introduces the members of the boy band Magcon, including Hayes Grier, Cameron Dallas, Aaron Carpenter, Shawn Mendes, Taylor Caniff, Carter Reynolds, Jack Gilinsky, Jack Johnson, and Nash Grier.
El documento habla sobre los Magcon Boys, un grupo de chicos populares en las redes sociales por sus fotos graciosas y locas que demuestran lo divertidos que son.
This document provides information about exploring film music in association with Neil Brand's "People's Guide to the Orchestra". It discusses film music background and context, the orchestra, Neil Brand's thoughts on composing film music. Key points include that Neil Brand has composed a piece called "People's Guide to the Orchestra" featuring narration by an actor. The document also summarizes Neil Brand's responses to common questions about what it's like to be a composer and how composers become composers.
En experiencia de cliente todos hablan de la importancia los momentos Wow para sorprender al cliente y mejorar su experiencia, pero... ¿Es verdad que los Wow ayudan a mejorar la Experiencia de Cliente, o es un mito?
En esta presentación está la respuesta.
Beyoncé has evolved from her early days with Destiny's Child to become both a successful artist and global brand. She began targeting young female audiences with empowering songs and catchy pop/R&B music. Over time, she expanded her sound and themes to attract wider audiences while still focusing on female empowerment. Her latest album "Lemonade" delved into political and personal topics. Beyoncé uses multimedia marketing like engaging social media to directly reach her core audience of females aged 18-30. She maintains authenticity to keep fans invested in her evolving life and music career.
This document discusses a social media star and his involvement in the Magcon group. It lists several other members of Magcon and mentions that he usually posts videos and interacts with fans. No other key details are provided about this person.
The document outlines strategies and case studies for improving digital marketing goals. It discusses improving social reach, fan engagement, identifying influencers, increasing lead generation, and applying analytics. Case studies include increasing Colbie Caillat's Facebook likes through contests and sharing fan content, Black Veil Brides promoting a new music video which reached a large audience, and analyzing the social media discussion around a feud between Angel Haze and Azealia Banks.
5 pasos para desarrollar un plan de Marketing DigitalExistaya.com
Introducción: Validando el concepto de Marketing y Marketing Electrónico.
Fortalezas del Marketing Electrónico.
¿Qué hay que tener en cuenta para desarrollar un plan de eMarketing?
Definición de la estrategia. Mirada 360 grados.
Pasos para la estructuración del Plan de eMarketing.
Administración y Medición de las estrategias.
El documento describe el pensamiento de diseño y cómo puede ayudar a la innovación. Explica que el pensamiento de diseño es una forma de pensar de manera personal, integradora, interpretativa y colaborativa. También describe cómo los diseñadores resuelven problemas a través de métodos como la identificación de necesidades, la visualización y el prototipado. Finalmente, argumenta que las empresas deberían adoptar un enfoque más de diseño para ser exitosas en el futuro.
¿Como diseñar modelos de negocio? Herramientas de negocio, estrategia e innov...Veronica Torras
Este documento describe cómo diseñar modelos de negocio utilizando herramientas de estrategia e innovación. Explica que el contexto de la estrategia ha evolucionado a lo largo de las décadas para adaptarse a los cambios en el entorno. Luego, presenta el método de los tres pasos para diseñar modelos de negocio, que incluye mapear la empatía del cliente, desarrollar el modelo de negocio utilizando el Business Model Canvas y validar el modelo con el cliente. Finalmente, aplica este método al sector hotelero como ej
This document outlines a lesson plan aimed at introducing students to business opportunities and entrepreneurship. The lesson introduces a scenario where a shoe company develops a new "Air Sandal" product. Students work in pairs to brainstorm marketing ideas for different age groups and destinations. They then choose their best three ideas and illustrate a supply plan for shoe shops, explaining why the product is suitable and how they will promote sales. Pairs present their pitches to the class, who vote on the best presentation. The lesson aims to teach students about identifying new opportunities and taking advantage of them to expand a business.
YC Startup School 2019 How to talk to users frameworkSerge Znu
The document provides guidance on how to conduct effective user interviews for early-stage startups. It outlines common mistakes like talking too much about the idea or hypothetical features rather than listening to learn about user needs. The framework recommends asking open-ended questions to understand problems, past experiences, solutions tried, and dislikes about current options to inform product development and marketing. User interviews are especially important at the idea and prototype stages to gather feedback before reaching product-market fit.
Session 1 - Introduction to lean and problem interviewsCo-founder Ignitor
The document outlines an agenda for a lean startup bootcamp hosted by Standard Bank Incubator. The bootcamp aims to teach entrepreneurs how to apply lean startup principles to validate business ideas quickly through experiments rather than lengthy business plans. Attendees will participate in activities like forming teams to generate business ideas based on random words and pitching ideas in under a minute. The document emphasizes that the most common startup assumptions about customers and problems are often wrong, and stresses the importance of validating assumptions by conducting customer interviews to understand problems and build products customers want.
This document provides biographical information about Pocholo Gonzales. It notes that he is the son of Henry Sy, the richest Filipino, and highlights some of his accomplishments such as being awarded by the International Youth Foundation. It also provides details about his voice acting career including his production company CreatiVoices Productions and lists some prominent people he has worked with. The document promotes his motto of believing in yourself and being available. It concludes by providing contact information for his company.
This document provides an overview and introduction to a GCSE Media course. It outlines several learning objectives, including understanding the aims and structure of the course and different forms and objectives of advertising and marketing. Students are instructed on setting up their course books and informed that the course will involve controlled assessments where they will complete work within the classroom based on what they have learned. Key terms related to media and advertising are also defined throughout.
The document summarizes key points from a workshop about improving workshops. It discusses common issues with workshops such as lack of follow through on ideas. It provides tips for running better workshops such as managing energy levels, establishing ground rules, and focusing on convergence in addition to divergence. Breakout exercises are also described to help participants discuss ways to improve their city and engage in left brain right brain idea generation.
The document outlines a 3-step workshop on branding:
Step 1 provides a 30-minute overview of branding and marketing concepts, and framework for collaboration.
Step 2 involves participants filling out brand squares to analyze their brand message, crafting an emotional brand message, and presenting a brand vision.
Step 3 is about developing an engagement plan, mapping touchpoints to tell their story, scheduling marketing duties, and delivering consistent content across channels.
During this session, participants will learn about market research and customer personas. They will create a customer persona for their business idea and identify target customer segments. Various market research tools and methods will be discussed, and participants will develop survey questions to test assumptions about customer needs and the desirability of their product or service idea. The importance of market research for understanding customers and iterating on business ideas will be emphasized.
Varun, a student at LM Thapar School of Management, founded the brand "SharpShooters" to provide entertainment, fun, snacks and beverages to students and faculty on campus. The brand's goal is to fulfill basic entertainment needs as the school is located far from the city. Varun surveyed students to choose the best name from options like "Eagle Eye" and "Corner Pocket". "SharpShooters" was the most popular. Varun plans to launch the brand after Diwali by engaging customers through social media, pamphlets and conversations as he has a small budget. His strategy is to define the brand as an elegant, cutting-edge club and engage customers through gaming events while they
Circa 1986, Pocholo Gonzales established CreatiVoices Productions as a voice acting studio. Over the following decades, he developed successful branding strategies that established himself and CreatiVoices as the top experts in voice acting and dubbing in the Philippines. This included building relationships with top clients in media, appearing on radio and TV, and establishing the Society of Young Voice Artists of the Philippines to develop new talent. His personal brand and mission of "The greatest ability is availability" helped him achieve recognition as the number one voice talent in the Philippines on Google.
The document provides 11 steps for institutions to build a successful brand. It emphasizes determining the target audience, defining a mission statement, researching competitors, outlining key benefits, creating a logo and tagline, forming a consistent voice, developing a clear brand message, integrating the brand across all aspects of the institution, staying consistent over time, and advocating for the brand. Building a brand is a long-term process that requires consistency, authenticity and aligning all communications and experiences with the defined mission to develop trust with stakeholders over time.
Design thinking to create user centered productsBrian Okinyi
The document provides an overview of design thinking and user-centered product development. It discusses how design thinking has been embraced by business leaders as an effective product strategy. Through hands-on exercises, attendees will learn the basics of developing products centered around user needs. The schedule outlines modules on the problems with good ideas, UX fundamentals and processes, knowing users, and setting product goals based on user needs. The goal is to teach fundamentals of user-centered design through collaborative activities and discussions.
According to studies conducted by the Advertising Specialty Institute:
- 82% of end-users remember brands on promotional items they received. Items are typically kept for 7 months.
- Promotional products are more cost-effective than traditional marketing channels for cost per impression.
- 39% of people who receive promotional items will have an increased favorable opinion of the business. Over 50% of consumers will do business with the advertiser after receiving a promotional product.
This document provides information about Ignitor Bootcamp, which helps entrepreneurs succeed through a startup acceleration program. The bootcamp goals are to apply lean startup principles and select entrepreneurs for its Ignitor Startup Acceleration program. This program consists of 6 sprints with 1-on-1 coaching, modules taught by successful entrepreneurs, and a mentor network to help entrepreneurs get more done faster. The document also discusses lean startup methodology and the importance of achieving product-market fit through customer interviews and testing hypotheses.
The document provides information about product management, including its history, responsibilities, and career path. It discusses the role of a product manager in guiding a product through its entire lifecycle from development to positioning. It also outlines the interview process for associate product manager roles and tips for answering behavioral questions, cracking the product design interview, and leveraging resources at Berkeley.
This document provides guidance on using the question-and-answer site Quora for early-stage customer acquisition. It recommends researching questions asked by potential customers to identify opportunities to provide helpful answers that also gently point to your product solution. High-value questions tend to have more followers than answers, indicating interest. The document also outlines how to find additional relevant questions through search, related questions, topics, and influential writers on Quora.
OCR AS media Planning exam answer film industryhasnmedia
The document provides guidance for students on planning and structuring exam answers for media studies. It discusses developing an introduction that establishes the context and relates to the exam question. It recommends planning the response in sections that apply each case study or company to the question in turn, then comparing and contrasting them. The conclusion should relate back to the question and provide the student's own opinion on the future impact on audiences and the industry. Structuring the answer with a clear introduction, body paragraphs, and conclusion will help address the exam question effectively.
This document outlines Georgina Whitelock's schedule and plans for a social action campaign against bullying over 4 weeks. In week 1, she will design a logo and poster for the campaign. In week 2, she will find inspiration for merchandise and slogans and begin designing merchandise. In week 3, she will design a bus poster and finalize her campaign's main product. In week 4, she will finish and improve the main product, which is a campaign website. The document also includes mind maps for the poster campaign and merchandise, as well as mood boards and resources needed.
On this keynote, I explain more about the method of product discovery that I call "Ice Cream Method". The main idea is that it is much more important that you spend energy in research activities then development. If you study your user behaviours and know about your needs, create an interface and develop the product is easier.
Similar to Freelance Musician Introduction to Marketing & Branding (20)
New Wave Music emerged in the late 1970s as a reaction against rock music of the time. It was influenced by the socioeconomic conditions of recession in both the US and UK. New Wave incorporated elements of punk rock but was more melodic and accessible. It was popularized through media and developed distinct political themes. The movement also had defining fashion styles and helped popular artists like Talking Heads, Blondie, and The Cure achieve mainstream success. New Wave had a significant influence on later genres and has seen a revival in the 21st century, though it also faced some challenges and controversies during its time.
The Beatles were a legendary British band formed in 1960 in Liverpool that redefined popular music. Consisting of John Lennon, Paul McCartney, George Harrison, and Ringo Starr, they produced iconic albums using innovative studio techniques and rose to global fame in the 1960s before disbanding in 1970. The Beatles had a massive influence on music and pop culture and continue to inspire countless artists.
Heavy metal originated in the late 1960s from genres like blues rock and psychedelic rock. It is characterized by loud, amplified guitar sounds featuring extended solos, thick rhythm sections, and forceful vocals. Early influential bands included Led Zeppelin, Black Sabbath, and Deep Purple. Black Sabbath developed a particularly heavy sound influenced by guitarist Tony Iommi's finger injury. Heavy metal diversified in the 1970s and 1980s, spawning genres like speed metal and glam metal, while bands like Judas Priest discarded blues influences to further develop the genre.
This document provides an introduction to Samba music from Brazil. It includes learning objectives, facts about Samba's origins in Brazil and Africa in the 1930s, key instruments used in Samba music like tamborim and surdo, rhythmic techniques like call-and-response and cross-rhythms, and instructions for students to compose and perform their own basic Samba piece in groups using common rhythmic patterns.
This document provides information about musical intervals including:
- Simple intervals span one octave or less, while compound intervals span beyond an octave by adding an octave.
- Scales are made up of tones (major 2nds) and semitones (minor 2nds) that give each scale its unique pattern of intervals.
- Harmonic intervals refer to the relationships between two notes played simultaneously, while melodic intervals refer to successive notes.
- Students are assigned to identify all the intervals and pitches that make up melodic excerpts from songs to practice their interval recognition skills.
Reggae originated in Jamaica in the late 1960s, incorporating elements of mento, ska, and rocksteady. It was influenced by genres like calypso, R&B, and jazz. Sound systems played a key role in its development and popularity. Artists like Prince Buster and Coxsone Dodd produced early reggae hits and helped establish the genre. Ska preceded rocksteady and had a distinctive upbeat sound featuring horns and vocals. Rocksteady featured slower tempos, electric bass, and organ. True reggae emerged in the late 1960s with elements of Rastafari and faster tempos. The instrumentation included drums, bass guitar, keyboards, horns, and vocal harmonies. Legendary artist Bob Marley
This document provides instruction on chord vocabulary, including major, minor, suspended, and diminished chords. It discusses chord structure and position, and provides examples of chord progressions and arpeggios. Students are guided to practice different chords and arpeggios, and are introduced to composing short pieces using the techniques learned.
This document discusses touring abroad for musicians and the issues that tour managers face. It notes that while touring internationally presents more challenges than domestic tours, developments in technology have helped. Some key issues tour managers face when touring abroad include extensive planning, dealing with varied local economies and regulations around fees, payments, taxes, and customs processes. Effective communication and researching other tour managers' experiences are also important for navigating international touring issues. The document emphasizes the importance of the tour itinerary in keeping the tour organized while abroad.
The document provides examples of different 6-line rhyming schemes that can be used for songwriting, including XXAXXA, AABCCB, AAABBB, XAAXBB, AABAAB, and AAAAAA. For each scheme, it gives the rhyming pattern and an example song that uses that scheme, such as "Jive Talkin'" by the Bee Gees for XXAXXA or "A Boy Named Sue" by Johnny Cash for AABCCB. The schemes vary in the number of different rhymes used and where those rhymes are placed within the lines.
This document provides an overview of Latin music styles from various regions including the Caribbean, Mexico/Central America, and South America. It discusses the history and development of genres like salsa, merengue, rumba, son, danzon, and cha-cha-cha. Key musicians and their contributions are also summarized such as Tito Puente, Eddie Palmieri, Johnny Ventura, and Ramon Cordero. The document also covers music styles from Puerto Rico like plena and bomba as well as calypso and soca from Trinidad and Tobago.
Learning to play a pop song on keyboard with Black Eyed Peas.pptChristopher Baker
This document provides instructions for students to learn how to play a pop song on keyboard. It outlines 3 stages: 1) Playing a chord sequence, 2) Playing the melody, and 3) Creating a remix by adding elements like a bass line, drum beat, or their own melody. For each stage, it describes the tasks, success criteria at different skill levels, and questions for student reflection and goal-setting. The overall goal is for students to understand musical concepts of a pop song through listening, discussion, practice, and performance on their instrument.
This document discusses form and structure in pop music. It defines musical form as the organization of a composition. It then explains that a typical song structure includes an introduction, verses, choruses, and bridges in a common arrangement. The purpose of these sections is also outlined. Hit songs and pop songs often follow common structures that listeners have become familiar with. Some common structures discussed are 32-bar form, verse-chorus form, and ABABCB form. Variations and examples of structures are also provided.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
2. Marketing & Branding Lesson Aims
• To introduce the concept of marketing and branding
of products to students
• To give students the opportunity to demonstrate
their understanding of marketing and branding of
products in a business
3. Marketing & Branding Lesson Outcomes
• All students will understand what is meant by
marketing and branding, and why they are important
to business.
• Most students will also understand the concept and
importance of a strapline, and be able to think
creatively to come up with their own.
• Some students will also have an understanding of
how these factors are linked.
4. Starter 10mins
• Students view different company logos, some very
well-known and some less well-known.
• Explain strapline*
• Students think of straplines for the logos.
5. Straplines & Slogans
• Slogans & Straplines are short, memorable groups of
words used in advertising campaigns.
6. Activity 10mins
Students discuss & feedback:
•
•
•
•
How important is the strapline?
What does it do for marketing?
What does it fix in the heads of the buyers?
Does it influence buyers?
7. Answer What do straplines do?
• They are means of drawing attention to one
distinctive feature (an aspect of a product).
• The purpose is to emphasize a phrase that an entity
wishes to be remembered by.
9. Strapline Quiz
Test your knowledge of these well know three word strap lines. It’s probably the easiest quiz
you’ll do this year, which emphasises the positive effect of a well chosen strapline.
1.
2.
3.
4.
5.
6.
Every little helps
I’m lovin’ it
We try harder
Finger lickin’ good
Just do it
Vorsprung Durch Technik (Most of us don’t even know what it
means!)
7. Snap, Crackle, Pop!
8. Sense and Simplicity
9. Always low prices
10. Believe in better
10. Student Marketing Activity
Read the following scenario:
A technology company have come up with a device the size of
a credit card that creates an invisible soundproof environment
in which the user may make, create and listen to music. You
can also send and receive phone calls at any selected volume
without disturbing the outside world! They think it is so unique
that they want to market it under a different name and image
from the rest of their range. It generates an invisible sonic
sphere emitted from the device tailored to surround the user.
They want to market it particularly to young people.
SEE NEXT PAGE
12. Student Activity Sonic Sphere 10min
• Students to work in pairs and alternately tell each
other the best points of the new product.
13. Advertisement Activity 10min
• Students work in pairs to design a full page advert
for the device to use in a magazine.
• Make sure to create a logo and strap line as well as
the name of the main company.
• Students make sure to link the new ideas of the
device with the new brand and remember their
audience is young people and they want the new
device to be a market leader.
14. Tips for creating a great strapline
•
•
•
•
•
Keep it short.
Make it catchy.
Between three to six words seems most effective.
Think about the audience.
Your choice of words for a mature target group is
different to teenagers.
• Make it relevant and make it memorable.
• If you can use a play on words, or re-write a well
known idiom (raining cats & dogs) the chances of it
being recollected are much higher.
15. Plenary Presentation Activity
• Pairs to present their ideas to the group.
• Make sure they explain how the branding fits the
new ideas & and how it will attract the right
audience.
• All students to give constructive feedback to the
presenting pair saying how they think they have
succeeded and how they might improve.