A good and creative packaging design catches consumer's attraction very fast. Packaging of any product is as important as the quality of product. It drives more purchase and increase sales of any business.
Interics Designs is an experienced product packaging design company. They use market research and design intelligence to create effective packaging that helps build a memorable brand experience for customers. Their packaging design methodology considers brand naming, label design, structure design, and other elements to create packaging that represents the brand. The document provides a six step guide to product packaging design: 1) Know your product; 2) Know your consumers; 3) Understand where your product is being sold; 4) Understand your competitors; 5) Think brand; 6) Plan the printing.
The document provides guidelines for store design and window displays for H&M stores. It discusses making stores inspiring places for customers through interior design programs. It emphasizes that display windows are the most important communication channel with customers and should be changed every 10-14 days to inspire customers. It provides tips for creating effective window displays, such as using lighting, mannequins, and themes to attract customers. It also discusses using new technologies like augmented reality apps to enable virtual window shopping.
Paula Arkell-Waller works as a retail consultant, helping retailers solve problems using a hands-on approach. She has experience in visual merchandising, business consulting, mentoring, writing, and illustration. Her areas of expertise include visual merchandising, business planning, sales training, and marketing. In the past, she has managed visual merchandising for a clothing brand with stores throughout the UK and Channel Islands.
Retail advice from millennial brand strategistsJudy Hopelain
This document summarizes ideas from UC Berkeley Brand Strategy undergraduates on how apparel retailers can improve their in-store experience and attract Millennial customers. The ideas include: 1) Training sales associates to help customers combine colors and styles; 2) Showing real customers wearing outfits and allowing photos to be posted in-store; and 3) Offering to repair or donate worn items in exchange for discounts on new purchases. The document emphasizes that well-trained sales associates are key to implementing these ideas to improve the customer experience.
Visual merchandising is the art of displaying retail merchandise in an aesthetically pleasing way to appeal to customers and encourage purchases. It requires creativity, design skills, and awareness of fashion trends. Effective visual merchandising tells a story with the merchandise and uses things like color, themes, and window and interior displays to draw people into the store. Key aspects include making the merchandise the focal point; using color appropriately; having themes that support the product categories; and ensuring displays complement the retailer's other marketing strategies and branding.
This document provides an overview of food marketing workshops held in Auckland and Christchurch in June 2017. The objectives of the workshops are outlined, including sharing examples of brand strategy, learning about storytelling, understanding the role of content in marketing communications, and networking. The presentation agenda is then detailed, covering topics like brand case studies, storytelling, packaging design, and digital/social media strategies. A case study of the Fix & Fogg peanut butter brand is presented, highlighting their emphasis on brand development, storytelling, and social media engagement. The workshops aim to provide practical marketing tips and strategies to help producers.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Interics Designs is an experienced product packaging design company. They use market research and design intelligence to create effective packaging that helps build a memorable brand experience for customers. Their packaging design methodology considers brand naming, label design, structure design, and other elements to create packaging that represents the brand. The document provides a six step guide to product packaging design: 1) Know your product; 2) Know your consumers; 3) Understand where your product is being sold; 4) Understand your competitors; 5) Think brand; 6) Plan the printing.
The document provides guidelines for store design and window displays for H&M stores. It discusses making stores inspiring places for customers through interior design programs. It emphasizes that display windows are the most important communication channel with customers and should be changed every 10-14 days to inspire customers. It provides tips for creating effective window displays, such as using lighting, mannequins, and themes to attract customers. It also discusses using new technologies like augmented reality apps to enable virtual window shopping.
Paula Arkell-Waller works as a retail consultant, helping retailers solve problems using a hands-on approach. She has experience in visual merchandising, business consulting, mentoring, writing, and illustration. Her areas of expertise include visual merchandising, business planning, sales training, and marketing. In the past, she has managed visual merchandising for a clothing brand with stores throughout the UK and Channel Islands.
Retail advice from millennial brand strategistsJudy Hopelain
This document summarizes ideas from UC Berkeley Brand Strategy undergraduates on how apparel retailers can improve their in-store experience and attract Millennial customers. The ideas include: 1) Training sales associates to help customers combine colors and styles; 2) Showing real customers wearing outfits and allowing photos to be posted in-store; and 3) Offering to repair or donate worn items in exchange for discounts on new purchases. The document emphasizes that well-trained sales associates are key to implementing these ideas to improve the customer experience.
Visual merchandising is the art of displaying retail merchandise in an aesthetically pleasing way to appeal to customers and encourage purchases. It requires creativity, design skills, and awareness of fashion trends. Effective visual merchandising tells a story with the merchandise and uses things like color, themes, and window and interior displays to draw people into the store. Key aspects include making the merchandise the focal point; using color appropriately; having themes that support the product categories; and ensuring displays complement the retailer's other marketing strategies and branding.
This document provides an overview of food marketing workshops held in Auckland and Christchurch in June 2017. The objectives of the workshops are outlined, including sharing examples of brand strategy, learning about storytelling, understanding the role of content in marketing communications, and networking. The presentation agenda is then detailed, covering topics like brand case studies, storytelling, packaging design, and digital/social media strategies. A case study of the Fix & Fogg peanut butter brand is presented, highlighting their emphasis on brand development, storytelling, and social media engagement. The workshops aim to provide practical marketing tips and strategies to help producers.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
H&M operates both retail stores and an online store. The retail stores aim to create an exciting atmosphere using warm colors, upbeat music, and promotions to attract customers. Mannequins and models are used to display and promote products in-store. The online store has a calmer and more relaxed atmosphere conveyed through its color scheme. It promotes products through pictures of models and information on sales. Suggestions are made to improve the online experience, such as enabling customers to search by price tag number and offering bundles for reduced prices.
Pantaloons Retail (India) Limited aims to strengthen its position as India's leading fashion retailer. To achieve this, the company plans to introduce new products in existing markets to drive sales and profits. Key tactics include widespread distribution through major retailers to increase existing product sales and launch new products. Objectives are quantified goals around market share targets over set time periods. The company's focus on customer needs, brand identity, and shopping experience has built loyalty and driven repeated visits.
Most retail stores rely on promotions and the greatest of them start inside. Visual merchandising is not only a technique and a tool to grow business, but a strategy to drive sales and attract new customers into the shop. The layout and graphics determine the success of each store yet success is based on what type of graphics you use and how well you have done your research.
Find out more at marketing@mediaco.co.uk
Frontier Label provides the highest quality custom printed labels and stickers. They help you in selecting the exact material and laminate to meet your needs. Contact them to know more.
The document discusses how Sparkyourbrand helps manufacturers increase sales by developing merchandising strategies, point-of-purchase displays, and packaging designs that comply with retailer guidelines. They work directly with retailers, distributors, and manufacturers to understand customer buying patterns and educate store associates on products. This enables brands to sell more with measurable results by sparking their products in both physical and online stores.
9 tested ways to grow a business start up business opportunitiesventurecare2911
The document provides 9 ways for businesses to grow, including getting more customers from the existing market through competitive pricing and promotions, seeking customer referrals, innovating or modifying products, expanding the market reach through new locations and online presence, participating in trade shows and seminars, targeting niche markets, reducing costs, diversifying products and services, and franchising the business model. The purpose is to offer startup businesses opportunities and strategies to flourish and grow their trajectory through these tested approaches.
The document discusses the 5 Ps of marketing - product, price, promotion, place, and people. It explains that considering these key marketing elements can help strategically position a business and its products and services in the market. Each of the 5 Ps is then defined in more detail, with examples of how a restaurant could apply them to target families as their customer market.
How can companies use packaging, labeling, warranties and guarantees as mar...Sameer mathur
This document discusses how companies can use packaging, labeling, warranties, and guarantees as marketing tools. It provides tips for packaging such as using unique shapes and materials to make the product feel special. Packaging should identify the brand, provide information about the product, facilitate transportation and storage, and assist with consumption. Labels should identify, grade, describe, and promote the product. Warranties satisfy customers by providing assurance of performance, while guarantees increase the dependability of the product in the user's eyes.
The 7 P's of marketing document outlines the key marketing concepts of positioning, product, packaging, place, promotion, price, and people. Positioning involves how a company chooses to present itself and its products in the market to target customers. Product refers to the tangible goods or services a company offers. Packaging is how products are wrapped and presented. Place is about product distribution and location. Promotion involves communication strategies to build loyalty. Price depends on business objectives but also influences customer purchases. People, such as salespeople, are crucial for selling and distributing products.
Tutti Frutti is a self-serve frozen yogurt bar looking to increase community involvement and promote their business through social media, photography, and loyalty programs. Their marketing strategy includes birthday parties, developing email/text lists, local promotions, and joint marketing with other businesses. They will measure short and long-term results.
If you sell paint, you’ve got a lot of boarders. Specialty stores, other independent home improvement stores, farm supply stores, big boxes and even discounters like Walmart all want to sell to it.
This document provides an overview of visual merchandising. It discusses the history and importance of visual merchandising, noting that it began in the 18th century with unique product arrangements to attract customers. The key components of visual merchandising are highlighted, including making merchandise the focal point, using color effectively, complementing other marketing strategies, maintaining cleanliness, and changing displays frequently. The preamble provides definitions and goals of research related to investigating topics through reliable sources to increase knowledge.
Ishvinder Pal Singh is seeking a marketing and sales position. He has a MBA in marketing and sales from Annamalai University and experience in marketing research, branding, sales planning, and customer relationship management. Singh has over 8 years of experience in marketing and sales roles for companies in the biscuit, FMCG, cement, and automobile industries. He is skilled in developing marketing strategies, implementing sales campaigns, and building customer satisfaction.
This document provides guidance on how to export a product successfully. It outlines steps to determine if a product is exportable, how to prepare it for export, and how to evaluate if it will succeed in an international target market. Key factors to consider include product features, packaging, price, delivery, after-sales support, competition, target customer needs, market size and trends, and any barriers in the target country. Directly exporting or using an export company are identified as methods to export products internationally.
Impact and importance of Visual merchandisingSuresh Kumar
Visual merchandising is the art of displaying retail products to attract customers and increase sales. It involves thoughtfully designing store layouts, displays, and environments to encourage browsing and impulse purchases. Effective visual merchandising is important as it introduces customers to new products, makes shopping enjoyable, and creates a memorable brand experience that builds loyalty. Specifically, attractive window displays and in-store arrangements can draw people into stores, while creative product placement and lighting boost visibility and sales. Overall, visual merchandising is a powerful retail tool that increases foot traffic, drives desire for certain items, and ultimately impacts profits.
Pargat Singh Sidhu presented on measuring the effectiveness of store displays. The presentation discussed Corporates World, a leading merchandising service organization. It analyzed the company's strengths, weaknesses, opportunities, and threats. The objective was to understand how different types of visual merchandising like window displays, in-store displays, floor merchandising, and promotional signage influence impulse purchases. Research found these practices significantly influence consumer buying behaviors. Recommendations included improving window and in-store displays to attract customers and increase impulse purchases.
This document proposes a new marketing campaign for Cadbury. It notes that Cadbury currently targets a wide range of consumers through strategies shown in its campaigns. However, campaigns need regular improvement to address changing markets and consumer behavior. The current "glass and a half full" campaign takes an entertaining approach but problems within it are identified. By utilizing integrated marketing communications and effective tools, a new proposed campaign can be developed to market Cadbury more effectively and profitably.
This document discusses visual merchandising and its importance in retail. It defines visual merchandising as the physical display of goods in the most appealing manner to increase sales. Key elements of visual merchandising discussed include merchandise, lighting, props, signage, theme, and factors for success. The purpose of visual merchandising is to create eye-catching displays that educate customers and influence their purchasing decisions.
Packaging design is as important as the product itself. Effective packaging can attract customers, establish a brand identity, communicate important product information, and provide utility. The article discusses four reasons why packaging design is critical: consumer attraction, branding, providing information, and utility. It emphasizes that packaging is a company's first impression and should entice customers and differentiate a product from competitors. Printed packaging can increase a product's value by creating an identity, connecting with customers, marketing the brand, and grabbing attention on store shelves. Custom printing allows companies to customize packaging and enhance a product's quality and image in the market.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
H&M operates both retail stores and an online store. The retail stores aim to create an exciting atmosphere using warm colors, upbeat music, and promotions to attract customers. Mannequins and models are used to display and promote products in-store. The online store has a calmer and more relaxed atmosphere conveyed through its color scheme. It promotes products through pictures of models and information on sales. Suggestions are made to improve the online experience, such as enabling customers to search by price tag number and offering bundles for reduced prices.
Pantaloons Retail (India) Limited aims to strengthen its position as India's leading fashion retailer. To achieve this, the company plans to introduce new products in existing markets to drive sales and profits. Key tactics include widespread distribution through major retailers to increase existing product sales and launch new products. Objectives are quantified goals around market share targets over set time periods. The company's focus on customer needs, brand identity, and shopping experience has built loyalty and driven repeated visits.
Most retail stores rely on promotions and the greatest of them start inside. Visual merchandising is not only a technique and a tool to grow business, but a strategy to drive sales and attract new customers into the shop. The layout and graphics determine the success of each store yet success is based on what type of graphics you use and how well you have done your research.
Find out more at marketing@mediaco.co.uk
Frontier Label provides the highest quality custom printed labels and stickers. They help you in selecting the exact material and laminate to meet your needs. Contact them to know more.
The document discusses how Sparkyourbrand helps manufacturers increase sales by developing merchandising strategies, point-of-purchase displays, and packaging designs that comply with retailer guidelines. They work directly with retailers, distributors, and manufacturers to understand customer buying patterns and educate store associates on products. This enables brands to sell more with measurable results by sparking their products in both physical and online stores.
9 tested ways to grow a business start up business opportunitiesventurecare2911
The document provides 9 ways for businesses to grow, including getting more customers from the existing market through competitive pricing and promotions, seeking customer referrals, innovating or modifying products, expanding the market reach through new locations and online presence, participating in trade shows and seminars, targeting niche markets, reducing costs, diversifying products and services, and franchising the business model. The purpose is to offer startup businesses opportunities and strategies to flourish and grow their trajectory through these tested approaches.
The document discusses the 5 Ps of marketing - product, price, promotion, place, and people. It explains that considering these key marketing elements can help strategically position a business and its products and services in the market. Each of the 5 Ps is then defined in more detail, with examples of how a restaurant could apply them to target families as their customer market.
How can companies use packaging, labeling, warranties and guarantees as mar...Sameer mathur
This document discusses how companies can use packaging, labeling, warranties, and guarantees as marketing tools. It provides tips for packaging such as using unique shapes and materials to make the product feel special. Packaging should identify the brand, provide information about the product, facilitate transportation and storage, and assist with consumption. Labels should identify, grade, describe, and promote the product. Warranties satisfy customers by providing assurance of performance, while guarantees increase the dependability of the product in the user's eyes.
The 7 P's of marketing document outlines the key marketing concepts of positioning, product, packaging, place, promotion, price, and people. Positioning involves how a company chooses to present itself and its products in the market to target customers. Product refers to the tangible goods or services a company offers. Packaging is how products are wrapped and presented. Place is about product distribution and location. Promotion involves communication strategies to build loyalty. Price depends on business objectives but also influences customer purchases. People, such as salespeople, are crucial for selling and distributing products.
Tutti Frutti is a self-serve frozen yogurt bar looking to increase community involvement and promote their business through social media, photography, and loyalty programs. Their marketing strategy includes birthday parties, developing email/text lists, local promotions, and joint marketing with other businesses. They will measure short and long-term results.
If you sell paint, you’ve got a lot of boarders. Specialty stores, other independent home improvement stores, farm supply stores, big boxes and even discounters like Walmart all want to sell to it.
This document provides an overview of visual merchandising. It discusses the history and importance of visual merchandising, noting that it began in the 18th century with unique product arrangements to attract customers. The key components of visual merchandising are highlighted, including making merchandise the focal point, using color effectively, complementing other marketing strategies, maintaining cleanliness, and changing displays frequently. The preamble provides definitions and goals of research related to investigating topics through reliable sources to increase knowledge.
Ishvinder Pal Singh is seeking a marketing and sales position. He has a MBA in marketing and sales from Annamalai University and experience in marketing research, branding, sales planning, and customer relationship management. Singh has over 8 years of experience in marketing and sales roles for companies in the biscuit, FMCG, cement, and automobile industries. He is skilled in developing marketing strategies, implementing sales campaigns, and building customer satisfaction.
This document provides guidance on how to export a product successfully. It outlines steps to determine if a product is exportable, how to prepare it for export, and how to evaluate if it will succeed in an international target market. Key factors to consider include product features, packaging, price, delivery, after-sales support, competition, target customer needs, market size and trends, and any barriers in the target country. Directly exporting or using an export company are identified as methods to export products internationally.
Impact and importance of Visual merchandisingSuresh Kumar
Visual merchandising is the art of displaying retail products to attract customers and increase sales. It involves thoughtfully designing store layouts, displays, and environments to encourage browsing and impulse purchases. Effective visual merchandising is important as it introduces customers to new products, makes shopping enjoyable, and creates a memorable brand experience that builds loyalty. Specifically, attractive window displays and in-store arrangements can draw people into stores, while creative product placement and lighting boost visibility and sales. Overall, visual merchandising is a powerful retail tool that increases foot traffic, drives desire for certain items, and ultimately impacts profits.
Pargat Singh Sidhu presented on measuring the effectiveness of store displays. The presentation discussed Corporates World, a leading merchandising service organization. It analyzed the company's strengths, weaknesses, opportunities, and threats. The objective was to understand how different types of visual merchandising like window displays, in-store displays, floor merchandising, and promotional signage influence impulse purchases. Research found these practices significantly influence consumer buying behaviors. Recommendations included improving window and in-store displays to attract customers and increase impulse purchases.
This document proposes a new marketing campaign for Cadbury. It notes that Cadbury currently targets a wide range of consumers through strategies shown in its campaigns. However, campaigns need regular improvement to address changing markets and consumer behavior. The current "glass and a half full" campaign takes an entertaining approach but problems within it are identified. By utilizing integrated marketing communications and effective tools, a new proposed campaign can be developed to market Cadbury more effectively and profitably.
This document discusses visual merchandising and its importance in retail. It defines visual merchandising as the physical display of goods in the most appealing manner to increase sales. Key elements of visual merchandising discussed include merchandise, lighting, props, signage, theme, and factors for success. The purpose of visual merchandising is to create eye-catching displays that educate customers and influence their purchasing decisions.
Packaging design is as important as the product itself. Effective packaging can attract customers, establish a brand identity, communicate important product information, and provide utility. The article discusses four reasons why packaging design is critical: consumer attraction, branding, providing information, and utility. It emphasizes that packaging is a company's first impression and should entice customers and differentiate a product from competitors. Printed packaging can increase a product's value by creating an identity, connecting with customers, marketing the brand, and grabbing attention on store shelves. Custom printing allows companies to customize packaging and enhance a product's quality and image in the market.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
Digitla marketing for a salon is not an easy task. Most salon owners are busy managing people or doing some of the client work themselves.
Here are Marketing strategy tips for cosmetic products.
Great packaging is essential for getting customers to purchase products in today's competitive marketplace. Packaging draws customers in at the point of purchase and influences their decision more than any other marketing. It must be coherently branded and designed to match the target audience. Hiring packaging design professionals can ensure the packaging properly showcases the brand and entices customers to choose that product over competitors in just 2.6 seconds.
Berger Paints uses different selling strategies for organizational (B2B) and consumer (B2C) customers. For B2B customers, the strategies include selecting dealers based on financial background and reputation, providing incentives and promotions to dealers, and educating dealers on products. For B2C, strategies are expanding retail outlets, low cost products for rural areas, sales demonstrations, discounts, and improved packaging. However, the document notes Berger Paints needs to work on more effective communication and leaving a deeper impression on consumers to better compete with Asian Paints.
Product differentiation is a marketing process that highlights the unique qualities of a product compared to competitors in order to create competitive advantage. It can be achieved through packaging, new product features, advertising, or other promotional strategies. Successful differentiation requires communicating how a product is superior and valued by customers through its distinguishing characteristics. Marketing textbooks emphasize that any points of differentiation must be perceived as beneficial by buyers.
Visual merchandising is the presentation of a store's products and brands in a way that attracts customers. It involves creative window displays, in-store layouts, and product placement to encourage browsing. A visual merchandiser designs store concepts and understands customer demographics to highlight key brands and create a lifestyle experience. Their work requires creativity, knowledge of human behavior, and an ability to predict trends.
There are three main parts to successfully launching a new product: planning for success, marketing before the launch, and launching the product. Planning involves conducting research on competitors, performing a SWOT analysis to identify strengths and weaknesses, determining the target customer, and designing attractive packaging and a catchy slogan. Marketing before the launch consists of getting customer feedback through product testing, creating promotional materials like a product sheet and website, and purchasing various forms of advertising. The final launch should involve a rolling launch to build anticipation, an official launch event to introduce the product, and considering an unconventional venue to generate buzz.
Effective packaging design appeals to the target market, conveys necessary product information, and triggers the desired emotion in customers. Some basic rules for good package design include spending time defining the look and feel on paper, keeping the design minimalist, listing key product benefits, using minimal pictures and graphics to clearly demonstrate what the product does, establishing a consistent key visual, balancing design elements, and refining the design based on feedback. The goal is to create packaging that communicates the message quickly and supports fast consumer buying decisions.
Effective packaging design appeals to the target market, conveys necessary product information, and triggers the desired emotion in customers. Some basic rules for good package design include spending time defining the look and feel on paper, keeping the design minimalist, listing key product benefits, using minimal pictures and graphics to clearly demonstrate what the product does, establishing a consistent key visual, balancing design elements, and refining the design based on feedback. The goal is to create packaging that communicates the message quickly and supports fast consumer buying decisions.
This document discusses how shopper marketing and technology are evolving. It notes that the rise of e-commerce has changed consumer shopping habits and encouraged traditional stores to keep up. All areas of shopper marketing now need innovative ways to stay relevant. The future of in-store shopping will be increasingly high-tech, using technologies like smartphones and wearables. However, it's important to remember that fundamentally, brand loyalty depends on considering the consumer. Personal touches can still make an impact alongside technological advances. The collection of essays will discuss how shopper marketing is changing globally and how stores and brands are adapting.
Haat Bazar was the first initiative in the history of Bangladesh to conduct entrepreneurial simulation for the business students by the premium most business school, North South University. The main motto of this simulation practice was to get exposed to the real business world by setting up temporary real business ventures and earn revenue through it.
The document discusses various design services offered by Finishingpoint including logo design, brochure design, annual reports, posters, folders, flyers, calendar design, invitation cards, packaging design, and in-house magazines. It emphasizes the importance of good design in connecting with customers and conveying the right message for businesses. The services provided are customized to meet specific needs and ensure an aesthetic and effective design.
Product positioning involves determining how to communicate a product's attributes based on customer needs, competition, and key messages. Businesses choose whether they want their product to be high, medium, or low price/quality and look for gaps in the market.
Branding and logos are appealing factors as some brands instantly signal quality. Companies encourage brand symbol recognition over names. Brand loyalty is an important goal as customers return to enjoyed products.
Product packaging must stand out on shelves to attract customers. Appealing packaging builds loyalty, awareness, and improves the brand. Good examples are McDonald's food packaging.
Customer service is important as it often the only company contact and can resolve issues. It also differentiates companies and gives
1. The document outlines the marketing plan for ADDB Company, a custom clothing company in Butuan City.
2. It discusses the company history, product evaluation including SWOT and differentiation, target consumers, and competitive analysis.
3. The marketing goals, budget, advertising recommendations including target markets, objectives, executions, and media strategy are provided. The budget allocates most funds to online advertising and sales promotions.
The document provides an outline for a presentation on branding and advertising. It discusses product branding, building a brand, packaging and design, the role of consumer behavior, quality of service, market positioning, flexibility in branding strategy, internal marketing, communications, and the concept of a promotional mix. It also covers topics like advertising to consumers and businesses, different advertising media, and how packaging can protect, promote, provide value, and preserve products.
This document outlines six steps for effectively marketing cosmetics as a small company. The first step is to determine the target market by specifically defining the audience. Second, free samples should be given to build goodwill. Third, the product packaging should be designed around the target market to catch their attention visually. Fourth, the initial distribution channels should focus on where the target market shops, such as beauty stores and websites. Fifth, a high-quality business website is important for marketing and sales. Sixth, advertising should be focused on reaching the target market through magazines, websites and radio if possible with a limited budget.
A Boutique Furnishing Showroom situated in premium locality but in a non-high street area wanted a marketing Plan to increase footfalls and sales. If your location does not support you there are ways to sell and this presentation will help you to think about alternatives.
Wish you all the best and Happy Selling
Similar to Increase Sales Through Nice Packaging Design (20)
2. What compels the buyer to buy your product? Buyers require a reason
to choose your product over hundreds of other products placed next to
yours. Therefore, it is necessary that your packaging clearly states its
USPs in an eye-catching way. To accomplish this, brands need to have a
clear understanding of their competitors, the target consumer, spot on
a color scheme, their target markets and how they differ from the
competitors.
4. A little hard work never hurt anyone. A detailed study of your
competitors is the factor that should always be taken into consideration
for packaging design before deploying your product in the market.
Competitor analysis is essential because it gives us an idea of what
works well in the market as such it’s a proven strategy. But this does not
mean copying your competitor. The goal is to get a generalized idea
about how competitor’s product obtain mileage in consumer purchase,
so you consider to implement in your brand packaging design.
6. People say that your product is your baby, so know first how the buyer
of your product is. Keep Target consumer in mind, consider what they
like to purchase from retail display rack. Like say your product is lipstick
then your consumer target is female consumers of age 18 to 38. So the
packaging design of your brand must attract the female consumer with
beautiful design and soft color range.
8. Researchers found that, Impact of Color on Marketing up to 90% of snap
judgments made about products can be based on color alone. While
picking the right color, predicting consumer reaction to color
appropriateness in relation to the product is far more important than
the individual color itself. Like for example, white, gray, silver, black are
more popular among car colors and it is almost useless to try to sell a
car of pink, yellow, green or such similar colors. The color schema
depends not only on the type of product but also on type and age
group of the target audience. For example, any product whose target
audience is women should focus more on bright vibrant colors rather
than darker shades. So keep in mind that your packaging design have
good color scheme.
10. Target market is also important before making packaging design for
any brand. Like say if you have product that you are going to launch in
rural market then the design of the product should be good for rural
consumer. And in same way if you are planning to launch in urban or for
export then the design of packaging for your product should be more
premium to grab attention of the urban consumer.
12. Apply innovative ideas in your product packaging that is visually
different and appealing from market and competition. That force
consumer to purchase your product. It is good to be different from
regular packaging design, but in this way you will have to pay more for
packaging production, however many big brands apply this strategy for
concept packaging design.
14. There is a fine line between providing your customer the relevant,
required information and bombarding them with unnecessary details.
Keep it simple, yet providing all the necessary details. Your without
customers having to read lines and lines of text. For example, for a
brand selling organic tea, it is important to mention that the tea is
organic but it is needless to mention the details about its plantation. So
before you launch your product in market with beautiful packaging,
one has to know about who is going to purchase your product.