Consumer Text 08
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The document discusses various types of consumer texts like advertisements, menus, and product labels. It outlines several propaganda techniques commonly used in ads like transfer, glittering generality, bandwagon, plain folks, testimonial, snob appeal, and card stacking. Students are instructed to analyze ads for their intended audience, identify propaganda techniques, make inferences, and create counter-ads that provide omitted information.
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What’s this chapter about?
Important aspects of importing, exporting and sourcing
Key influencers for import, export and sourcing decisions
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Export selling vs. Export marketing
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Global strategy
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Multinational strategy
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Drawbacks
Global strategy
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Drawbacks
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Inability to exploit scale economies
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Knowledge sharing
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Legal Procedures
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Sales Promotions
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Psychographics
Needs
Behavioral
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This document discusses several key marketing concepts:
1) It explains why understanding clients and their requirements is important for marketing, as this helps build relationships and negotiate better solutions.
2) Understanding the market through research on competitors, products, audiences and gaps is discussed. SWOT analysis and audience profiling are introduced as useful tools.
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This document provides style guidelines for Stratosphere me's corporate identity and branding. It specifies the fonts, colors, and treatments that should be used consistently in Stratosphere me's logo, business cards, brochures, and other branded materials. The guidelines indicate that Stratosphere me uses Cambria and Helvetica fonts and defines acceptable color palettes and grayscale treatments for logo usage. It stresses adhering to these branding elements to present a unified brand image.
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The document provides an overview of key marketing and public relations concepts, including:
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Consumer Text 08
- 26. Compare/Contrast G.O. Shared features
- 33. Did you know that every product pictured here is owned by Phillip Morris, the world's largest cigarette company? Chances are that you've been helping to promote Marlboro cigarettes without even knowing it.