Neo soul is a genre of popular music that blends traditional and modern influences, emerging in the 1980s and gaining popularity in the 1990s, with artists like D'Angelo and Erykah Badu leading the movement. Characterized by less conventional sounds than contemporary R&B, neo soul features elements from jazz, funk, and hip hop, focusing on conscious lyrics and a strong female presence. The genre serves as an alternative for listeners seeking authenticity and depth in contrast to mainstream R&B's digital production.