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Are 20th Century Constraints Holding Back Open Innovation? (Yes!)

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Managers who want to be strategic about open innovation need to let go of practices that might have worked in the 20th century but are outmoded in the faster-paced, more collaborative, technology-reliant 21st century.

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Are 20th Century Constraints Holding Back Open Innovation? (Yes!)

  1. 1. LEAD BY LETTING GO ARE 20TH CENTURY CONSTRAINTS HOLDING OPEN INNOVATION BACK?
  2. 2. LEAD BY LETTING GO TERRI GRIFFITH SANTA CLARA UNIVERSITY @terrigriffith Slideshare.net/TerriGriffith
  3. 3. Examples/Opportunities Lead By Letting Go Experiments Open Innovation Success
  4. 4. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off…
  5. 5. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off
  6. 6. PICTURE OF AUDIENCE
  7. 7. 2014
  8. 8. Chesbrough, H., & Bogers, M. (2014).
  9. 9. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off
  10. 10. Google Trends
  11. 11. 15 OPEN INNOVATION IS HOW GROWTH HAPPENS IN THE 21ST CENTURY
  12. 12. 16 WHAT 20TH CENTURY BOUNDARIES OR PRACTICES MAY BE HOLDING US BACK?
  13. 13. Open Innovation Knowledge Sharing Performance Management Participation Intellectual Property Rules
  14. 14. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off
  15. 15. PLEASE, FOR EACH OF THESE – TAKE A NOTE RELATED TO YOUR OWN ORGANIZATION….
  16. 16. Globalization
  17. 17. http://research.ncsu.edu/docs/joint_meetings/fy2014-15/Lomax_Data_Science.pdf
  18. 18. Disintermediation
  19. 19. Disintermediation “Fractioning”
  20. 20. AirBnB Lyft LegalZoom Coursera, Udemy, Udacity YouTube eBay Etsy UpWork (Elance/oDesk) Amazon Mechanical Turk
  21. 21. 26http://www.bbc.com/news/world-europe-33267581
  22. 22. MONKEY SELFIE CAN’T BE COPYRIGHTED
  23. 23. Social Networks of Greater Interest than Organizational Structure
  24. 24. CAN’T CHANGE JUST ONE THING…
  25. 25. 30
  26. 26. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off
  27. 27. Purpose, Direction, and a Thoughtful Design
  28. 28. Photo Credit: Steven Vance
  29. 29. Photo Credit: Cpl. Sean Capogreco Sgt. 1st Class Cheryl Stearns
  30. 30. Photo Credit: Deepwater Horizon Response Get Strong, Then Let Loose
  31. 31. Photo Credit: Rob Swystun
  32. 32. Photo Credit: Rob Shenk
  33. 33. Photo Credit: Rob Shenk Hold tight to your performance standards, engagement, the value of education, and the laws of physics.
  34. 34. Photo Credit: Rob Shenk What are “the laws of physics” in your situation? How can you know?
  35. 35. Autonomous Modular Systemic “PHYSICS” Exists Ally Ally with Caution Must Be Created Ally or Bring in House In House Type of Innovation Chesbrough & Teece, 2002 Capabilities
  36. 36. WHERE IS THERE AN OPPORTUNITY TO LET GO IN YOUR ENVIRONMENT?
  37. 37. WHO HAS AN EXAMPLE OF WHERE THEY HAVE EFFECTIVELY LET GO?
  38. 38. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off
  39. 39. CHALLENGE: LEAD BY LETTING GO BUT MAINTAIN ENGAGEMENT
  40. 40. CHALLENGE: LEAD BY LETTING GO BUT MAINTAIN ENGAGEMENT WHY?
  41. 41. http://www.millennialinc.com/Millennial_Inc_PRINTPDF.pdf 8 18 → 27
  42. 42. http://www.millennialinc.com/Millennial_Inc_PRINTPDF.pdf 8 18 → 27 Jobs
  43. 43. http://www.millennialinc.com/Millennial_Inc_PRINTPDF.pdf 8 “In search of something more” Jobs
  44. 44. https://hbr.org/2014/11/the- us-chairman-of-pwc-on- keeping-millennials-engaged
  45. 45. https://hbr.org/2014/11/the-us-chairman-of-pwc-on-keeping-millennials-engaged
  46. 46. https://hbr.org/2014/11/the-us-chairman-of-pwc-on-keeping-millennials-engaged
  47. 47. COMMUNICATION KEY TO ENGAGEMENT TECHNOLOGY SUPPORT OF WORK PROCESS
  48. 48. PERSONAL ENGAGEMENT WITH INNOVATION
  49. 49. YOU CAN’T JUST LET GO HUMAN, TECHNICAL, & ORGANIZATIONAL SCAFFOLDS SET THE STAGE
  50. 50. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off
  51. 51. Letting go of a strict org chart Holding tight to learning & teamwork
  52. 52. Letting go of “stealth mode” Holding tight to co-innovation
  53. 53. Letting go of boundaries around R&D Holding tight to resourcing R&D through training, practices, and attention
  54. 54. 66 Letting go of boundaries around R&D Holding tight to formal agreements “Good fences make good neighbors”
  55. 55. 67 Letting go of selling a box or upfront services. Holding tight to investment investing in users’ experiments - $100M
  56. 56. Hyperloop 760mph?
  57. 57. 69
  58. 58. 70 Letting go of idea ownership Holding tight to incentives & opportunity
  59. 59. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off
  60. 60. LIFELONG LEARNING
  61. 61. It’s as if students flatlined after their “terminal” degree. Current Situation (Traditional Degrees)
  62. 62. LIFELONG LEARNING Let go of traditional models of education Hold tight to the value of education, wherever it comes from
  63. 63. “ ” WHEN INTEGRATED WITH THE HUNDREDS OF MILLIONS OF MEMBERS AND MILLIONS OF JOBS ON LINKEDIN, LYNDA.COM CAN CHANGE THE WAY IN WHICH PEOPLE CONNECT TO OPPORTUNITY. Jeff Weiner, LinkedIn’s CEO, press release
  64. 64. ACCESS TO ONLINE TALENT Let go of boundaries around employment Hold tight to clear goals and long term relationships
  65. 65. • http://elance-odesk.com/online-work-report-global Global Online Work Report
  66. 66. McKinsey & Co
  67. 67. WORKING WITH MACHINES
  68. 68. WORKING WITH MACHINES Artificial intelligence and jobs – STEM fields as a protection
  69. 69. WORKING WITH DATA
  70. 70. Wiley and SAS Business Series
  71. 71. “ ” BUILDING INTO THE COMPANY FEEDBACK LOOPS WHERE THE CUSTOMER CHANGES THE COMPANY FOR YOU John Battle, yesterday
  72. 72. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off
  73. 73. TESTING FOR YOURSELF
  74. 74. “ ” MY REAL BOTTOM-LINE HYPOTHESIS IS THAT NOBODY HAS A SWEET CLUE WHAT THEY’RE DOING. THEREFORE YOU BETTER BE TRYING STUFF AT AN INSANELY RAPID PACE. YOU WANT TO BE SCREWING AROUND WITH NEARLY EVERYTHING. RELENTLESS EXPERIMENTATION WAS PROBABLY IMPORTANT IN THE 1970S—NOW IT’S DO OR DIE. Sep 2014: Tom Peters, founder of McKinsey Organizational Effectiveness Practice
  75. 75. “ ” DO THE PROOF OF CONCEPT PROJECT Dick Kouri, yesterday
  76. 76. “ ” DOING IS THE BEST KIND OF THINKING Tom Chi, then Head of Experience - Google X
  77. 77. PATH How to Let Go How to Hold Tight Examples Small & Large Background Challenge Pressures Opportunity Application Send Off…
  78. 78. T@TerriGriffith.com
  79. 79. Photo Credit: Rob Shenk Hold tight to your performance standards, engagement, the value of education, and the laws of physics.
  80. 80. LET’S SEE WHERE WE GO…

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