The document discusses Bond University's implementation of an enterprise content management system (ECMS) to improve their publishing model and engage users. Some key objectives were an efficient publishing workflow, easy content contribution methods, and an engaging information environment. When selecting a content management system, they addressed how to incorporate web 2.0 features like blogs, wikis, commenting and RSS feeds. The goals are to launch a new website in June 2009 and further develop the website and new intranet through December 2009, then measure the effectiveness of the new systems.