The document summarizes key lessons from a 36-hour lecture on product management. It stresses that most new products and services fail because companies get distracted by minor details and build products no one cares about. It also notes that successful products are seeing smaller successes due to too much incrementalism rather than inspired marketing. Building successful brands requires differentiating products through dramatic differences, clear communication, and authentic engagement with customers.
Heaven Ice Cream was launched in 2007 in Toronto and has since expanded to over 20 locations in Ontario. It is one of the fastest growing ice cream franchise opportunities in Canada. Franchisees benefit from Heaven Ice Cream's established brand and community involvement. The business model is simple and focuses on providing an enjoyable customer experience. Franchise investment ranges from $20,000-$105,000. Heaven Ice Cream uses various marketing strategies and equipment options to reach customers. Risks include competition and responsibility for store upgrades.
Fast Bridge is a network of academics, entrepreneurs, and freelancers that helps companies with business startups, international expansion, and go-to-market strategies. It delivers speed through experienced professionals and works on a performance-based model. Unlike traditional consulting firms that keep most fees, Fast Bridge consultants receive 80% of payments if business objectives are met. This ensures senior experts directly work on engagements, solving issues faced by equal but less experienced clients.
This document debunks several common myths about entrepreneurship and innovation. It argues that entrepreneurs should focus on understanding customer needs rather than having committed ideas, prove their business model without seeking large amounts of cash, consider fast followers as viable options rather than needing to be first to market, take time for reflection rather than always moving fast, and focus on high-impact activities by maintaining a "do not do" list rather than constantly doing more. The overall message is that conventional wisdom about speed, commitment, and bold action is often wrong, and entrepreneurs should test assumptions, remain open to learning, and optimize their approach through experimentation.
Independent consultants working togetherBryan Cassady
Fast Bridge is a consulting network focused on helping companies with business startups, international expansion, and go-to-market strategies. It has a network of academics, entrepreneurs, and business experts. Fast Bridge differentiates itself by focusing on business execution, working with senior consultants, and linking payments to business results. Its goals are to help partners sell more consulting days and make the process easier through collaboration. Fast Bridge recruits experienced consultants and aims to sell 2000 consulting days in 2012-2013. It plans to generate leads and sales through various marketing activities and standard products while encouraging partners to work together.
New Product Marketing: Building Ideas that stick ... and people never forgetBryan Cassady
KU Leuven Master Class: New Product Marketing
1/11 Course Introduction
Building Ideas that stick ... and people never forget
Summary: Most products fail… why. The power of stories and ideas that stick
Fast Bridge Consulting provides business consulting services through a global network of over 200 independent consultants in 16 countries. They specialize in helping companies with business start-ups, international expansion, and go-to-market strategies. Unlike traditional consulting firms, Fast Bridge focuses on business execution, works with senior consultants, and links payments to client business results. Their goal is to partner with clients rather than simply provide consulting.
Lessons from the Lakota: Time lessons for today’s managers InBryan Cassady
In management and business, time is everywhere. Everything happens over time, so time could be seen as the essential element of all change. We all know what time is, but if someone asked us to define time, we would be hard pressed. Even though time is something hard to define, it is critically important to every organization. Creating the right time culture is something we all need to think about. This article reviews the origins of our current concepts of time, how views of time can be different and provide some insights into how we could manage time better by looking at an unlikely source of inspiration: A study on time and the Lakota Indians.
Heaven Ice Cream was launched in 2007 in Toronto and has since expanded to over 20 locations in Ontario. It is one of the fastest growing ice cream franchise opportunities in Canada. Franchisees benefit from Heaven Ice Cream's established brand and community involvement. The business model is simple and focuses on providing an enjoyable customer experience. Franchise investment ranges from $20,000-$105,000. Heaven Ice Cream uses various marketing strategies and equipment options to reach customers. Risks include competition and responsibility for store upgrades.
Fast Bridge is a network of academics, entrepreneurs, and freelancers that helps companies with business startups, international expansion, and go-to-market strategies. It delivers speed through experienced professionals and works on a performance-based model. Unlike traditional consulting firms that keep most fees, Fast Bridge consultants receive 80% of payments if business objectives are met. This ensures senior experts directly work on engagements, solving issues faced by equal but less experienced clients.
This document debunks several common myths about entrepreneurship and innovation. It argues that entrepreneurs should focus on understanding customer needs rather than having committed ideas, prove their business model without seeking large amounts of cash, consider fast followers as viable options rather than needing to be first to market, take time for reflection rather than always moving fast, and focus on high-impact activities by maintaining a "do not do" list rather than constantly doing more. The overall message is that conventional wisdom about speed, commitment, and bold action is often wrong, and entrepreneurs should test assumptions, remain open to learning, and optimize their approach through experimentation.
Independent consultants working togetherBryan Cassady
Fast Bridge is a consulting network focused on helping companies with business startups, international expansion, and go-to-market strategies. It has a network of academics, entrepreneurs, and business experts. Fast Bridge differentiates itself by focusing on business execution, working with senior consultants, and linking payments to business results. Its goals are to help partners sell more consulting days and make the process easier through collaboration. Fast Bridge recruits experienced consultants and aims to sell 2000 consulting days in 2012-2013. It plans to generate leads and sales through various marketing activities and standard products while encouraging partners to work together.
New Product Marketing: Building Ideas that stick ... and people never forgetBryan Cassady
KU Leuven Master Class: New Product Marketing
1/11 Course Introduction
Building Ideas that stick ... and people never forget
Summary: Most products fail… why. The power of stories and ideas that stick
Fast Bridge Consulting provides business consulting services through a global network of over 200 independent consultants in 16 countries. They specialize in helping companies with business start-ups, international expansion, and go-to-market strategies. Unlike traditional consulting firms, Fast Bridge focuses on business execution, works with senior consultants, and links payments to client business results. Their goal is to partner with clients rather than simply provide consulting.
Lessons from the Lakota: Time lessons for today’s managers InBryan Cassady
In management and business, time is everywhere. Everything happens over time, so time could be seen as the essential element of all change. We all know what time is, but if someone asked us to define time, we would be hard pressed. Even though time is something hard to define, it is critically important to every organization. Creating the right time culture is something we all need to think about. This article reviews the origins of our current concepts of time, how views of time can be different and provide some insights into how we could manage time better by looking at an unlikely source of inspiration: A study on time and the Lakota Indians.
Pitch Perfect !: 7 easy ways to say a lot more in 5 minutesBryan Cassady
This document contains notes from various "Pitch perfect" presentations on March 21st, including discussions of problems and solutions, questions and answers, and tips for simplifying presentations. It also includes biographical information about Bryan Cassady, an entrepreneur and startup coach who has built 10 companies in 6 countries, with 8 wins and 1 failure. He now helps other entrepreneurs build their dreams and is writing a book about innovating like a successful startup.
The document discusses building new ideas and businesses through fast learning cycles. It recommends establishing weekly innovation sprints over 10 weeks to generate new product ideas, with goals of 80 ideas total, killing 60, merging 10, and progressing 10. Each Monday would involve presenting key learnings and asking for help. Brainstorming sessions on Fridays would involve new external people. Death threats to ideas would be identified and systems put in place to work on threats and decide what to kill through daily stand-up meetings and rotating leadership. Repeating this process removes risks and allows businesses to scale once the foundations are solidified.
We created an assessment to measure a company's innovation readiness. ttp://www.fast-bridge.net/innovready/
This presentation shows some of the results included in a standard report
New Product Marketing: A new view on Market Research....Learning to run real ...Bryan Cassady
KU Leuven Master Class: New Product Marketing
3/11 Rethinking Market Research
Summary: How to run research that answers real questions instead of confirming what you want to know?
A presentation given at the KU Leuven on myths of entrepreneurship.
Being an entrepreneur and succeeding as an entrepreneur starts with getting the facts right.
Co-Author of the book, Rockstar Entrepreneur, Ben Littlefield and Laura Capes hold a bootcamp style seminar to help entrepreneurs - new and veteran alike - get on track and learn the tools of modern entrepreneurial warfare...
This document contains summaries and excerpts from multiple sources on marketing topics. It discusses the purpose of businesses to create and keep customers. It also discusses challenges facing marketers like the failure of traditional advertising and promotions, as word of mouth has become more influential. Customers now want more personalized and customized communication. The document also discusses the concept of blue oceans, where new market space is created that makes competition irrelevant, and examples of companies that achieved this.
Adthena Search Marketing Breakfast Briefing: Winning with StyleAdthena
This event took place on April 18 2018
Search marketing experts reveal practical and tactical approaches to improving PPC campaign performance.
This event will get you thinking outside of the box and give you the actionable insights you need to improve your ROI from search. If you want to win it is crucial that you stay one step ahead of your competition. Hear the latest cutting edge marketing techniques from top search professionals, and get a sneak peek of the latest AI-driven keyword categorization tech from Adthena.
Agenda
- Don't F**k Up Your Paid Search, Daniel Wilkinson, Jellyfish
- Behavioral Microeconomics and PPC Ad Copy, Clark Boyd, ClickZ
- What's New In Search Intelligence? Ashley Fletcher, VP of Marketing, Adthena
This document discusses how messaging impacts sales and getting customers to do something different. It notes that conversations are the main way value is communicated to customers. However, only 14% of messaging from salespeople actually promotes commercial impact. The document advocates aligning messages with customer buying visions and desired outcomes rather than just selling products. It provides examples of reframing customer problems and challenges to their status quo. It encourages developing an integrated messaging system with defined messages, tools, and skills to deliver customized conversations to customers.
What's New On Google - September 2013 Sessionblue2purple
This document provides an overview of Google advertising strategies and best practices. It discusses:
1. The importance of investing in brand campaigns to prevent aggressive competitors and take more search space while allowing quick ad updates.
2. How to analyze competitors' coverage and performance to identify opportunities. Benchmarks show brand coverage improves conversion rates.
3. Tips for location-based targeting, timing ads to best hours, analyzing search terms, and optimizing calls to action to boost performance.
4. The value of integrating offline and online campaigns, and how negative publicity can hurt online results. Reminding customers of past purchases cross-sells products.
This document promotes Turbo Wealth, a business coaching program, and its founder Paul Avins. The summary is:
(1) Turbo Wealth teaches entrepreneurs how to get rich through business quickly through business growth communities and world-class training.
(2) Paul Avins is the founder of Turbo Wealth and several other companies, and draws from his experience as an author, speaker, and award-winning coach to train over 1 million entrepreneurs.
(3) The program emphasizes leveraging trends like global entrepreneurship and technology to start a revolution through a collaborative business model that focuses on the right types of profitable customers and effective marketing strategies to achieve financial success and freedom.
This document provides 10 tips for paid advertising campaigns:
1. Have an overall strategy for your campaigns.
2. Focus on conversion rates rather than just traffic, as conversion is key to success.
3. Keep campaigns and ad groups granular to understand what's working.
4. Match the messaging and offers to the audience's familiarity (cold, warm, or hot prospects).
5. Pay attention to quality scores, as they significantly impact results.
6. Test different call-to-action messages to see what performs best.
Ben Salisbury, President of Salisbury Creative Group, took the stage at the 2019 USA Trade Tasting, New York. The event was organized by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.
Salisbury expanded on modern ways of selling for distributors and importers. His main focus was to explain and delve into the details of how selling in the US has changed over the years.
He also gave advice on why and how distributors and importers should adapt to the new ways of selling and what is happening in the world of selling in this modern age.
*About USA Trade tasting*
USATT is an annual wine and spirits trade show held in the New York City, for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.
For more information, you can visit, https://usatradetasting.com/
*About Beverage Trade Network*
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers.
For more information, you can visit, https://beveragetradenetwork.com/
Business Acceleration Workshop: Fundamentals of Taking Your Business to the N...Surefire Local
Are you ready to grow your business and break through the barriers to sustainable growth? There are a few critical decisions that you must get right to maximize revenue, profit, and time. Join us for a free online workshop led by Mark G. Richardson, a recognized speaker, author, and business advisor, who will help you think through important questions like what are the keys to success, what is the right rate of growth, and how can you position your business today for the future?
Some of the things you’ll learn during this workshop are how to:
-- Achieve the right results with less effort by developing organizational processes
-- Create a strategic advantage over your competitors and position your business as a market leader
-- Grow your reputation and revenue as you consistently deliver world-class customer experiences
This workshop is perfect for anyone interested in magnifying their success and scaling up their business with a proven growth framework.
Client reports are a basic requirement of digital marketing, but creating meaningful reports can be a real challenge for most marketers. Well-designed reports aren’t just easier to understand, they improve client relationships -- and even account performance -- in ways that templated dashboards can't. In this session, you’ll learn how to use emotion and storytelling to prepare reports that matter to your audience, promote emotional buy-in and drive meaningful change.
Riding the wave of socal media to grow your businessAtle Skjekkeland
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
Strategic Planning Org Development ServicesFranCnsult
AH Cunningham & Associates, LLC (CA) is a Lexington
Kentucky firm dedicated to the owners of small and medium-sized businesses, franchise owners, and franchisors and eachs expectations for their business.
It\'s just that simple. If the reality of where you are today in your business matches your expectation for the business, there is little CA can do to make it any better.
On the other hand, if you are starting a new business, acquiring a franchise, or own a business that has concerns about lagging profits, being undercapitalized,
sagging employee morale, accounts receivable collection,
time to run the business properly, growth decisions
(such as buying a another business or franchise and/or franchising your business), divesting, or a multitude of
other business challenges, then consulting with CA can help you get off to a good start or get things back on
track to compete effectively and more profitably.
Pitch Perfect !: 7 easy ways to say a lot more in 5 minutesBryan Cassady
This document contains notes from various "Pitch perfect" presentations on March 21st, including discussions of problems and solutions, questions and answers, and tips for simplifying presentations. It also includes biographical information about Bryan Cassady, an entrepreneur and startup coach who has built 10 companies in 6 countries, with 8 wins and 1 failure. He now helps other entrepreneurs build their dreams and is writing a book about innovating like a successful startup.
The document discusses building new ideas and businesses through fast learning cycles. It recommends establishing weekly innovation sprints over 10 weeks to generate new product ideas, with goals of 80 ideas total, killing 60, merging 10, and progressing 10. Each Monday would involve presenting key learnings and asking for help. Brainstorming sessions on Fridays would involve new external people. Death threats to ideas would be identified and systems put in place to work on threats and decide what to kill through daily stand-up meetings and rotating leadership. Repeating this process removes risks and allows businesses to scale once the foundations are solidified.
We created an assessment to measure a company's innovation readiness. ttp://www.fast-bridge.net/innovready/
This presentation shows some of the results included in a standard report
New Product Marketing: A new view on Market Research....Learning to run real ...Bryan Cassady
KU Leuven Master Class: New Product Marketing
3/11 Rethinking Market Research
Summary: How to run research that answers real questions instead of confirming what you want to know?
A presentation given at the KU Leuven on myths of entrepreneurship.
Being an entrepreneur and succeeding as an entrepreneur starts with getting the facts right.
Co-Author of the book, Rockstar Entrepreneur, Ben Littlefield and Laura Capes hold a bootcamp style seminar to help entrepreneurs - new and veteran alike - get on track and learn the tools of modern entrepreneurial warfare...
This document contains summaries and excerpts from multiple sources on marketing topics. It discusses the purpose of businesses to create and keep customers. It also discusses challenges facing marketers like the failure of traditional advertising and promotions, as word of mouth has become more influential. Customers now want more personalized and customized communication. The document also discusses the concept of blue oceans, where new market space is created that makes competition irrelevant, and examples of companies that achieved this.
Adthena Search Marketing Breakfast Briefing: Winning with StyleAdthena
This event took place on April 18 2018
Search marketing experts reveal practical and tactical approaches to improving PPC campaign performance.
This event will get you thinking outside of the box and give you the actionable insights you need to improve your ROI from search. If you want to win it is crucial that you stay one step ahead of your competition. Hear the latest cutting edge marketing techniques from top search professionals, and get a sneak peek of the latest AI-driven keyword categorization tech from Adthena.
Agenda
- Don't F**k Up Your Paid Search, Daniel Wilkinson, Jellyfish
- Behavioral Microeconomics and PPC Ad Copy, Clark Boyd, ClickZ
- What's New In Search Intelligence? Ashley Fletcher, VP of Marketing, Adthena
This document discusses how messaging impacts sales and getting customers to do something different. It notes that conversations are the main way value is communicated to customers. However, only 14% of messaging from salespeople actually promotes commercial impact. The document advocates aligning messages with customer buying visions and desired outcomes rather than just selling products. It provides examples of reframing customer problems and challenges to their status quo. It encourages developing an integrated messaging system with defined messages, tools, and skills to deliver customized conversations to customers.
What's New On Google - September 2013 Sessionblue2purple
This document provides an overview of Google advertising strategies and best practices. It discusses:
1. The importance of investing in brand campaigns to prevent aggressive competitors and take more search space while allowing quick ad updates.
2. How to analyze competitors' coverage and performance to identify opportunities. Benchmarks show brand coverage improves conversion rates.
3. Tips for location-based targeting, timing ads to best hours, analyzing search terms, and optimizing calls to action to boost performance.
4. The value of integrating offline and online campaigns, and how negative publicity can hurt online results. Reminding customers of past purchases cross-sells products.
This document promotes Turbo Wealth, a business coaching program, and its founder Paul Avins. The summary is:
(1) Turbo Wealth teaches entrepreneurs how to get rich through business quickly through business growth communities and world-class training.
(2) Paul Avins is the founder of Turbo Wealth and several other companies, and draws from his experience as an author, speaker, and award-winning coach to train over 1 million entrepreneurs.
(3) The program emphasizes leveraging trends like global entrepreneurship and technology to start a revolution through a collaborative business model that focuses on the right types of profitable customers and effective marketing strategies to achieve financial success and freedom.
This document provides 10 tips for paid advertising campaigns:
1. Have an overall strategy for your campaigns.
2. Focus on conversion rates rather than just traffic, as conversion is key to success.
3. Keep campaigns and ad groups granular to understand what's working.
4. Match the messaging and offers to the audience's familiarity (cold, warm, or hot prospects).
5. Pay attention to quality scores, as they significantly impact results.
6. Test different call-to-action messages to see what performs best.
Ben Salisbury, President of Salisbury Creative Group, took the stage at the 2019 USA Trade Tasting, New York. The event was organized by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.
Salisbury expanded on modern ways of selling for distributors and importers. His main focus was to explain and delve into the details of how selling in the US has changed over the years.
He also gave advice on why and how distributors and importers should adapt to the new ways of selling and what is happening in the world of selling in this modern age.
*About USA Trade tasting*
USATT is an annual wine and spirits trade show held in the New York City, for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.
For more information, you can visit, https://usatradetasting.com/
*About Beverage Trade Network*
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers.
For more information, you can visit, https://beveragetradenetwork.com/
Business Acceleration Workshop: Fundamentals of Taking Your Business to the N...Surefire Local
Are you ready to grow your business and break through the barriers to sustainable growth? There are a few critical decisions that you must get right to maximize revenue, profit, and time. Join us for a free online workshop led by Mark G. Richardson, a recognized speaker, author, and business advisor, who will help you think through important questions like what are the keys to success, what is the right rate of growth, and how can you position your business today for the future?
Some of the things you’ll learn during this workshop are how to:
-- Achieve the right results with less effort by developing organizational processes
-- Create a strategic advantage over your competitors and position your business as a market leader
-- Grow your reputation and revenue as you consistently deliver world-class customer experiences
This workshop is perfect for anyone interested in magnifying their success and scaling up their business with a proven growth framework.
Client reports are a basic requirement of digital marketing, but creating meaningful reports can be a real challenge for most marketers. Well-designed reports aren’t just easier to understand, they improve client relationships -- and even account performance -- in ways that templated dashboards can't. In this session, you’ll learn how to use emotion and storytelling to prepare reports that matter to your audience, promote emotional buy-in and drive meaningful change.
Riding the wave of socal media to grow your businessAtle Skjekkeland
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
Strategic Planning Org Development ServicesFranCnsult
AH Cunningham & Associates, LLC (CA) is a Lexington
Kentucky firm dedicated to the owners of small and medium-sized businesses, franchise owners, and franchisors and eachs expectations for their business.
It\'s just that simple. If the reality of where you are today in your business matches your expectation for the business, there is little CA can do to make it any better.
On the other hand, if you are starting a new business, acquiring a franchise, or own a business that has concerns about lagging profits, being undercapitalized,
sagging employee morale, accounts receivable collection,
time to run the business properly, growth decisions
(such as buying a another business or franchise and/or franchising your business), divesting, or a multitude of
other business challenges, then consulting with CA can help you get off to a good start or get things back on
track to compete effectively and more profitably.
How to Fire Your Boss and Start Your Own Consulting BusinessBayCHI
This document provides advice on how to build a successful consulting practice by leaving your current job. It recommends focusing on marketing rather than sales, using speaking engagements as your main marketing strategy. It also suggests using metrics to track your progress, such as leads generated from speeches and placements per principal per month. Case studies are presented of how Product Development Consulting, Inc. implemented this approach to achieve growth and regular invitations from Fortune 500 companies.
Professionalising sales updated version by taryn 26 september 2011Peter Gilbert
This document discusses the need to transform sales into a true profession. It notes that many sales organizations are struggling due to factors like commoditization, smarter customers, and the internet shifting information to customers. To succeed, sales must focus on determining and communicating value rather than just features. The document provides examples of companies that have competed on value through approaches like guaranteeing outcomes rather than just supplying products. It argues for treating sales as a true profession with university-level training to develop specialized knowledge and skills.
The document discusses trends in business-to-business marketing and provides recommendations on how companies can adapt. It notes that smaller, more specialized companies are becoming more competitive due to technology. It then lists six areas for companies to focus on: 1) product and service innovation, 2) leveraging knowledge and content, 3) consultative selling, 4) integrated marketing tactics, 5) using data to drive decisions, and 6) online marketing. The document emphasizes focusing resources only on areas of true differentiation and avoiding trying to do everything at once.
New company from Houston, TX launches medical breakthrough product now available to everyone! The first true patented medical technology to MLM markets finally arrives...
This document provides a summary of global growth forecasts and top growth opportunities. It discusses trends in the world economy such as slowing recovery from recession led by emerging markets. Specific industries and countries with strong growth potential are highlighted, including biotechnology, eCommerce, Africa, and partnerships for growth. Strategies are proposed for capitalizing on these opportunities through alliances and focusing investments.
[Webinar] Predictive Marketing: The Science Behind MarketingMintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/predictive-marketing-the-science-behind-marketing/
Title: "Predictive Marketing: The Science Behind Marketing"
Description:
One of the hottest trends in marketing and lead generation is predictive marketing. But what does it mean and how does it really work? Can it be implemented by mere mortals in marketing? Or does it require an army of big data scientists and a black box model?
Implementing predictive data for decision making surrounds us today. The challenge is providing advanced analytics without the need for a team of programmers. Join Tal Segalov from Mintigo as he shows how to quickly build predictive models and how to visualize the results for B2B businesses.
In this webinar you will learn:
- Who is already using predictive marketing all around you
- How 20% of your leads give 80% of your business and we have the proof
- The most efficient way to share predictive scores for optimal engagement
- The importance of clean data for building predictive models and constructing visualizations
About The Speaker:
Tal Segalov, COO and Co-Founder at Mintigo
Tal brings more than 15 years of experience in software development. Prior to Mintigo, Tal was AVP Research and Development for modu, the modular mobile handset company. His previous experience includes developing complex, large scale data analysis systems. He holds a B.Sc. EE and a B.A in Physics from the Technion – Israel’s leading school of technology. He also holds an executive MBA from Tel Aviv University.
This document discusses the 7 deadly sins that traditional print publishers commit as digital transformation occurs. It argues that publishers focus too much on anger over competition and envy of digital players' advantages instead of adapting. Publishers also take pride in past successes but not adapting, and greedily try to replace all print revenue with digital instead of diversifying. The document advocates that publishers focus on customers, create new revenue streams, market aggressively, bundle digital and print products, and target many small advertisers instead of few large ones.
Similar to Founder institute 36 hours of courses in 25 minutes (20)
- The document contains reviews from participants in the CYCLES Remote Innovation Certification Program led by Bryan Cassady.
- The reviews praise Bryan's teaching abilities and the structure of the intensive 5-day program, saying it taught valuable skills and lessons that exceeded expectations of what could be learned in such a short time.
- Participants enjoyed collaborating with an internationally diverse group, and would recommend the program to others.
It takes a village..,.
The hardest part of writing this book and the courses that go with it was not finding more to say and share, but to clarify and simplify. All the people list here helped.
This document describes Sprintz.Work, a 5-week program that provides trained remote teams and coaching to help companies innovate. It addresses challenges like getting innovation teams to focus remotely. The program applies design sprint methodology over 5 weeks instead of just 5 days. Managers work 10-15 hours per week with certified global talent on real projects and learn skills like managing remote workers. They receive lifelong access to innovation tools and training in methods from fields like Agile and design thinking. The goal is to achieve more innovation results in 5 weeks than with traditional shorter sprints alone.
This document outlines suggestions for improving a workshop/course based on lessons learned. It discusses simplifying the process without mentors by providing pre-readings, systematically allowing questions, and cutting content. Technical training for using tools like Slack, Google docs, and running programs on Zoom and Meet is suggested. The document also proposes structuring the program and deliverables in one place, using more active participation such as group work, and allowing structural breaks in long courses. Next steps proposed include localizing content, training volunteers, running company programs, and certifying based on innovation management standards.
This document provides an agenda and overview for a 5-day online entrepreneurship education workshop. Participants will work in groups to address challenges in entrepreneurship education. Each day will include introductions, learning sessions, breakout group work, and delivering a daily task. Tools like Zoom, Mural, and Slack will be used to foster interaction and collaboration between remote participants. The goal is to generate ideas to solve big challenges like integrating entrepreneurship education into core curriculums and making programs scalable worldwide.
The program aims to teach entrepreneurship essentials and mindset to 1 million students by 2026 through fast 5-day programs that have students work on real local challenges under local mentors' guidance using a proven learning by doing approach and simplified content from top schools, with the goal of making entrepreneurship education accessible locally for under €50 per student.
Venture boss a program to coach train 1 million entrepreneurs by 2026Bryan Cassady
At venture-boss our mission is to help train and coach 1 million young entrepreneurs by 2026.
But for billions of people around the world, Entrepreneurship is just a dream. It is something other people do.
Venture-boss will change this by offering a simple, but powerful, 5-day learning by doing program that can be run in any language, for almost any type of business, online or in-person by thousands of trainers worldwide.
Our business model is inspired by Innovation engineering taught at 26 US universities. And the Founder Institute run in 182 cities. Our program and their programs are based on independent local programs that are easy to scale AND collaboration for continual improvement.
We’ve already taught students as young as 17 from 22 countries. Based on these successes, we have started new programs in Nigeria, Angola, India and Malaysia.
It is difficult it is to identify companies that have scalable business models AND equally important will they be able to execute their business plans. We have been working on this challenge now for over 4 years.In the past, a few interviews and some financial analysis might have been enough. Today, markets are more complex, and businesses are harder to evaluate. To solve this challenge have recently combined over 10 years of research on more than 10,000 companies to create an assessment that objectively measures: 1/. Scalability of the business 2/. And their ability to deliver innovation consistently.
The accuracy of our assessments are very good. Right now, with a 1-hour assessment, we are able to correctly classify businesses by scalability and able to predict just under 80% of their variance of innovation success
The document contains testimonials from participants in Cycles Remote's 5-day innovation certification program led by Bryan Cassady in July 2020. The participants praised the program for exceeding expectations and learning more in 5 days than they thought possible. They appreciated working with an international group and gaining new skills and tools to apply innovation principles. The program pushed them but was worth the effort. They highly recommended the certification to others.
This document advertises a 5-day remote certification program to teach the essentials of innovation. The program will provide tools and methods to help students work effectively on remote innovation teams, including frameworks for aligning ideas, building concepts, communicating/testing solutions, applying systems thinking, and pitching ideas. Each day focuses on a different step of the innovation process and includes lectures, group work on real problems, and feedback opportunities. The goal is to help students stand out and get hired for remote innovation internships.
This document describes Sprintz.Work, a 5-week program that provides trained remote teams and coaching to help companies innovate. It addresses challenges like getting innovation teams to focus remotely. The program is based on design sprints but lasts 5 weeks instead of 5 days, allowing more time to develop ideas. Managers work with a certified team for 10-15 hours per week and receive training, tools and lifetime access to innovation resources. The goal is to achieve more innovation results in 5 weeks than traditional short sprints through this structured remote process.
You can have the greatest idea in the world, but it you can’t get other people excited about your idea it won’t go far.
A perfect pitch takes time to prepare. yYu'll learn about the 5Ps of any good pitch (problem, promise, proof, profit and passion) and 7 easy ways to make your next pitch better...
Deliverable: A pitch that people will understand and will inspire them to take action
1. The document discusses systems thinking and applying it to business and innovation.
2. It emphasizes understanding how all parts of a system work together and influence each other, as well as identifying high-leverage opportunities to improve the system.
3. The key lessons are to take a holistic view of the system, understand how different elements impact each other through feedback loops, and use an active learning approach of testing ideas in small cycles to drive iterative improvement of the overall system.
f you’re looking to build bigger and better ideas, you need to get feedback.
To get effective feedback you need to be able to explain your ideas clearly, really listen (listening is not just hearing!), slow down to make sure you are on the right path and most importantly be ready to kill bad ideas.
Deliverable: Do people understand the idea, what do they think of the idea, are we making progress. If there is no good hope of progress, kill the idea
Once you know what you want to do it is time to build ideas that have a chance to deliver on your objectives. Contrary to the belief that the ability to build ideas is limited to a select few, there are tools, techniques that can help any team build better ideas.
Better problem formulation
Effectuation (looking for ideas at home with the resources you have)
Systematic search for stimulus and diversity
Techniques to continue building ideas
With these tools and techniques the process is clear, but clear does not mean easy. Removal of fear and an ongoing action focus is the “secret sauce” that can pull everything together.
Deliverable: New ideas that have a good chance of being on strategy; meaningful and unique
This course covers what is Innovation and why everything needs to start with alignment.
If you don’t know where you’re going... Chances are you won’t get where you want to go.
Alignment is the foundation of effective growth and Innovation. It is about finding what is important to you (MISSION) and matching this with what the market wants (NEEDS) and plan to deliver and extract value. It is also about an honest assessment of who you are. (CULTURE)
Deliverables: After this course you will be able to identify 3-4 True North priorities for your company /division (True north) priorities can be:
1. Changing what you are doing and why
2. Changing how you work to generate or extract more value
3. How to work smarter and / or get your culture supporting your innovation objectives
Based on 4 years of research with over 400 companies - there are companies that succeed and companies that fail. The biggest difference between winners and losers is smart winners make good, even mediocre, ideas great over time.
This lecture introduces the ABCs of Innovation
A = Alignment
B = Build ideas
C = Communicate and Check
S = Learning Systems
And explains why a systematic application of these stages of development can help you build ideas faster while reducing the risks of failure.
Founder institute 36 hours of courses in 25 minutes
1. 36 hours of lectures on
Product management in 25 Minutes
2. Most new products and services
will fail …
– they fail is because:
• we get lost in the thick of thin things
• we build products and services no one cares about
– worse yet, product successes are getting smaller
• too much incrementalism
• formula driven marketing vs. inspired marketing
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3. Building successful ideas and
successful brands is hard work
• A study by Nielsen 862 packaged goods
promotions. 50% no impact, less than 1 in 10,
plus 10%
– 90% of new products fail
– Few companies have proven their advertising works
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4. My personal view on marketing
• I think there are 3 types of marketers
– Risk takers (they like the macho bit)
– Risk reducers (they like getting house odds), but scare to act
– Risk reducers ready to act…
• A good marketer will build a strategy that increases odds of
success from
– 10%
– to 20% A great marketer will
– to 50%
also do lots of stuff that fails
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6. An interesting book…
Counterintuitive Marketing
Studying brands in 48 categories
6
7. Airlines Gas Stations Mid-priced American Cars
Athletic Shoes Haircare Products Mid-priced Foreign Cars
Auto Insurance Headache Remedies Motor Oils
Banks Health & Fitness Clubs Newspapers
Beers Home Entertainment Equip. Office Supply Stores
Bookstores Hotels Personal Computers
Bottled water Household Cleansers Pet Supply Stores
Catalog clothing Internet Search Engines Political Parties
Cigarettes Internet Service Providers Potato Chips
Colas Jewelry Rental Cars
Cold Cereals Laundry Detergents Soaps
Cookies Liquor Spaghetti Sauces
Cosmetics Long-Distance Telephone Toothpastes
Credit Cards Luxury American Cars TV Networks
Department Stores Luxury Foreign Cars Weight Loss Programs
Fast Food Restaurants Major Household Appliances Wireless or Cellular Tel.
7
8. Out of 48 product categories,
Brand Equity scores are:
• Decreasing in 39
• Stable in 5
• Improving in only 4
8
9. M.B.A. stands for
“Murderer of Brand
Assets”
In a connected world, little incremental steps
are the slow death of a brand
9
10. “Learn not to
be careful.”
—Photographer Diane Arbus to her students (Careful = “The
sidelines,” per Harriet Rubin in The Princessa)
10
15. 3 Laws of meaningful
differentiation
• Law # 1: An overt benefit
– 1 maybe, 2 things better than anyone
• Law # 2: Real reason to believe
– Credible, honest, memorable
• Law # 3: DRAMATIC difference
– Not itsy bitsy differences, but something that sticks in
people’s brains
Example: Student applications
and the 10,000 pound cookie
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16. Dramatic Difference is a the best predictor of success
Dr. Robert Cooper
Factors of Successful New Products
#1 Unique Benefit
(Dramatic Difference) 218
#2 Fit with Company 142
(Resources, skills, abilities)
#3 Large &/or Growing Market 100
McMaster University
Hamilton, Ontario, Canada
16
21. Golden Rule of Clarity
Let a customer say NO
because what you offer
doesn’t apply to them.
But NEVER let a customer say
NO because
they don’t understand
what you’re offering. 21
22. First Law of Marketing Physics
source: 2002 Eureka! Institute
• Overt Benefit
• You TRIPLE the effectiveness of
• your marketing efforts by OVERTLY
• communicating your customer benefit
Overt Benefit Level Probability of Success
Low Overt Benefit 13%
Medium Overt Benefit 26%
High Overt Benefit Product Marketing 38% 22
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23. Reason To Believe Story
3 Chefs - 3 Years -
World Cooking Competition Medalists
23
29. Why Candor counts…
• People want authentic brands
• They don’t trust advertising
– 93% of consumers do not have confidence in the
advertising messages of major corporations. (Yankelovic)
• Hated brands can win ! (polarization is good !)
– Build a brand consumer hate, and there is a good chance
you’ll build your bank account
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30. If you lie, consumers will punish
you. (Dell Hell = 366,000 hits !)
30
31. Be connected
Good advertising = nice
Good word of mouth = Great !
31
32. The Law of 250
• Every person knows at least 250 other people.
• Each of your contacts knows at least 250 people.
So that’s 62,500 at your 2nd level.
• Each of your 2nd level contacts knows 250
people - and that’s over 15,000,000
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33. Corollary to Law of 250
• It is typically not your first level contact that
eventually hires you - in fact, you’ll probably
find that the hiring contact may be 2, 3 or 4
levels deep.
• Some sociologists have found that
“acquaintances are more likely than family
members to give individuals direct information
and to recommend them for opportunities.”
(Mark Granovetter, “The Strength of Weak Ties”
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34. These are the contacts likely
Key to most success
You
4 Layers of Separation
Level 1 Level 2 Level 3 Level 4
Contact Contact Contact
Contact
Your Friend Alice’s Uncle Bill’s Friend Carol’s Boss
Alice Bill Carol David 34
36. Don’t be fooled by the
experts !
Develop gut feelings
Talk to non-experts
36
37. Wisdom of crowds in action
• Who Wants to Be a
Millionaire?
15 questions = $ 1 million
Phone a friend vs Audience
61% vs 91% accuracy
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38. An example
• What makes new products successful
– A better product
– Market potential
– Market synergy
All the things covered in the article, winners and losers…
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39. Yes
Yes
Source: New products what
separates winners from losers
Cooper & Kleinschmidt
2 out of 10 real differences, the rest statistically significant
39
40. Personal opinion:
All the success criteria identified in the
winners/losers article are relevant. But what
makes a product a success is
An exceptionally high score on 1 criteria or
more likely…
A good score on a range of criteria
40
41. Have fun
If you enjoy what you do… you’re
likely to do it well
If you believe you’ll do it even better
41
42. • Increase the quality of life
• Right a wrong
• Prevent the end of something good
42
43. Expand your horizons
Good marketing is about business
and people.
Understanding business is easy…
understanding people takes lifetime 43
44. Make it your job to learn
• What you should be learning…
– Organizational behavior
– Psychology
– Design
• Collect stuff
– Cool advertising
– Great product ideas
– Beautiful design
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45. A few good books
Fun Academic
• Re-imagine • Judgment Under Uncertainty:
• The Cluetrain Manifesto Heuristics and Biases
• All marketers are liars • The Difference: How the
• Paradigms Power of Diversity Creates
• Funky business Better Groups, Firms,
• Influence: The Psychology of Schools, and Societies
Persuasion
• A Mind of Its Own: How Your Not fun, but worth reading
Brain Distorts and Deceives • The Pyramid Principle
Quasi-Academic
• The Black Swan or Fooled by
Randomness
• Linked
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46. But remember…
Your education is what you
remember long after what you have
been taught is forgotten…
Make it yours, make it fun …
46
47. Good Marketing is about [part 2]
What… How…
Be Real
Dramatic differences Be connected
Clarity in communication Don’t be fooled
Everything Selling Have fun
Learn
47
50. The reality
"Our buyers"
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51. A continuum of loyalty
Not Aware
Sole Buyer
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52. A brand’s most valuable customers
give most of their business to
competitive brands
52
53. 11 Representative FMCG Brands
Not Aware
31% to
the brand
69% to
the competition
Sole Buyer
53
54. Keep a dialogue open
Remember to talk with your
customers on a regular basis..
What they want is important
54
55. Using advanced marketing
techniques for lunch...
• RFM
– This is what you ordered
last time
– And this is how much you
ate...
• Analysis techniques
– Based on your weight,
height, social background
• You expect them to ask,
why don't you ?
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56. Good Marketing [the full picture]
What… How…
Be Real
Dramatic differences Be connected
Clarity in communication Don’t be fooled
Everything Selling Have fun
Learn
Measures
Share of customer
Ongoing dialogue: what do they say
56
57. “Life [and your career] is not a
journey to the grave with the
intention of arriving safely in a
pretty and well-preserved body—
but rather a skid in broadside,
thoroughly used up, totally worn
out, and loudly proclaiming,
„Wow, what a ride!‟ ” —anon.
57
58. A simple 3 step program for brands and people
1. What you are 2. What are you
Good at Made to do
Magic 3. What will people
pay for
58