franchise project

1. HEAVEN ICE CREAM
ABOUT US:
Lunched in 2007 by SHAKIL SHAIKH in Toronto now they have more than 20 branch in Ontario
one of the 3rd largest growing ice cream franchisee in Canada. Therefore heaven ice-cream is in
demands choice and well known for its fresh tastes &we are mobile, so really, we can be just
about anywhere.in society heaven ice cream is committed to community and has donated more
than $5 million to local origination since it’s in business .
QUICK BUSSINESS FACT:
IN BUSSINESS SINCE: 2007
FRANCHISING SINCE: 2008
CFA MEMBER SINCE: 2010
AVALABLE MARKET: All Canada.
INDUSTRIES: SMALL BUSSINESS, ENTERTAINMENT, RETAIL FOOD, CHILDREN ‘S
PARTY, ICE CREAM, FROZEN YOGURT, DESERT, JUICE, VENDING, HOME
BASED.
FINANCIAL INFORMATION:
CASH INVESTMENT: $20,000
NET WORTH: $50,000
FRANCHISE FEES: $15,000
TOTAL INVESTMENT: $105

2. BENEFITS OF HEAVEN ICE CREAM
1. Ancillary Equipment:
You can customize your business model with the three different products we offer - the
heaven Kiosk, the heaven Mini and the heaven Trailer.
2. Established Brand:
With 9 years in the industry and representation all across the Ontario, and even in
Toronto, heaven Ice-cream is a well-developed and respected brand.
3. Community Involvements:
With over $5 million given back, our communities have embraced us as the best fundraising
tool around.so its well now brand.
LIMITATIONOF HEAVENICECREM
1. MISS MANAGMENT:
The same true is for the franchisee a firm that a miss manage at top level, by the
franchisor, can be baby for small business owner like us.
2. RESTRICTIONS ON MY OWN IDE AND PLAN:
We cannot make our own flavour because of selected one and nor apply our own idea to
run the business what product they offer and what we must buy supplies from.
3. ASSOCIATION PROBLEM:
Regardless of how well heaven ice cream present your franchise outlet, the overall
reputation of the company we present can outpace our good intentions.

3. BUSSINESS MODEL
We sell shaved ice cream but that’s not what we are all about company-wide given back and
raised over $5 t0 $10 million dollars to communities and origination all across the Ontario since
2007.its more a part of who we are than any other aspects of our brand.
One of the best thing about Heaven ice cream is that the business model is simple. The brand
works for us not the other way around. Our goal at corporate is to make our heaven ice cream
experience as enjoyable and stress-free as eating a cup of shaved ice-cream.
ANCILLARY EQUIPMENT
 THE HEAVEN MINI: small outdoor venues. Its low risk high rewards
 THE HEAVEN KIOS: it’s perfect for semi-permanent venues or large event.
 THE HEAVEN TRAILER: easy to reach at door to door sale and hit on a road
MARKETINGSTRATEGIESOF HEAVENICECREAM
Heaven ice cream has full time marketing team of graphic designers, digital marketers,
copywriters and videographers. We focus on building our contact database, as corporate
provides.
 Professionally designed email advertise to target market
 Slick and creative direct mail and leave-behind materials to close sales
 Heaven ice branded giveaway and merchandise to promote the brand
 Individual mini web sites for franchisees as part of our find a heaven ice feature
 Social media assistance accompanied by daily posts and yearly campaigns
 Corporate website that speaks at all area of heaven ice cream business
 Web developer who manage website on Google AD WORDSS campaign
 Contests & campaigns to promote brand awareness and engaged customer

4. SWOT ANALYSIS FOR HEAVEN ICE CREAM
STRENGTHS:
 First mobile food truck to be completely NSF(National Sanitation Foundation) approved
 Parents kids have highly trusted on staff alike say heaven ice cream is a best day of week
at day care
 We are mobile so, really we can be just about anywhere
 We have effective promotion policies
 Well distribution method , pricing , well-known brand
WEEKNESESS:
 Healthy competition with same kind of well-known franchisees like basking robin ,dairy
queen ,dementias ice cream
 It is your responsibility to keep up with store constant upgrades and remodeling.
 The corporate can make us remodel unlikely corporate store ,remodeling cost will come
directly out of our pocket
 Don’t get proper information about sales and customer response when our vendor sell
our product in truck
 Risk of accident on road as we have our mini mobile ice cream truck so loss of property
loss of good’s and business may suffer huge loss
OPPORTUNITITIES:
 We can able to open multiple store
 Sports tem and leagues invited heaven ice cream to ball park whenever there a crowd so
sports event during (hockey, baseball, basketball event in school we are first choice
 Birthday parties, religious event festivals , block parties and company picnic can all
benefit from heaven ice cream experience
 Drivers in anywhere , anytime filly equipped to serve thousand per day
 Heaven ice cream is fastest growing mobile franchises in Ontario
THREATS
 the major threat to owning an ice-cream franchise is off season customer want ice
cream when it is hot outside, not in freezing cold winter .although, in winter months
in order to keep sales up it’s is important to sell many cakes.

5. Characteristic as Owner of Heaven Ice
Franchise
1. RISK AVERSION
Successful franchise is a risk averse we willing to take some risk but want that risk to
be as small and controlled as possible any business start-up involved some risk of
failure but strong concept with proven track record of successful franchise will
minimize this risk. So need some homework to get in to
2. NEED TO BE SYSTEM ORIENTED:
Entrepreneur have an almost un controllable urge to reinvent the wheel based on
their incredible confident in their ability to figure out how thing should be done to
maximized result. Willing to learn from other to avoid making mistakes so we can be
more successful more quickly
3. COACHABILITY:
The motto of franchise is “in business for yourself, not by yourself successful
franchise look for opportunities to learn from other franchise system when in dough
ask advice of the franchisor support staff and other successful franchiser and flowed
the advice they get.
4. HARD WORD AFFINITY:
To be a Successful franchisees have a willingness to do whatever it takes to get the
job done. This attitude shows in there every action-putting in long hours, handling
multiple tasks you can be sure it’s going to take work to make successful the best
franchisees known and accept that fact.
5. STRONG PEOPLE SKILL:
Successful franchise always has excellent interpersonal skill and can effective interact
with their employees and customer. They use these skill to create loyalty, value and
trust though this characteristic is listed last, its probably the most important of all.

6. LEADERSHIP STYLE
CHARISMATIC LEADERSHIP AND ITS IMPACT
We choose charismatic leadership because this deal with the ability to inspire, energised, and
motivated our team member having ability to create excitement and enthusiasm within team
member is obviously an enormous benefit for any leader.
As with any leadership style there is positive and negative associated. Although inspiring
team member to do their very best and achieve stellar result is very good thing, charismatic
leadership tend to believe in them self-more than the team and this can create risk that a
project might collapse should that leader leave it .also charismatic leader often believe they can
do no wrong and may not listen when other warn of problem
Characteristic of charismatic leadership
 Communication charismatic leader ship have extraordinary skill in
communication
 Maturity though it have very powerful personality maturity and character
 Humility charismatic leaders also have a sense of humility they have inspire great
loyalty from their employed
 Compassion successful charismatic leader also have compassion integrity, honesty
heroic worship.
 Confident it goes without saying that charismatic leader are truly confident
charismatic leader are secure and confident enough to be comfort in their own skin
 Positivebody languagesone of the first thing that you noticed about
charismatic leader is their warm, open and body language they have an enduring
swagger, and they are authentic.
 Listening skill charismatic leader are extremely good listeners and they listen with
interest.
 Self-monitoring one of the attributes of charismatic leader is they often or look
distracted they can achieve by only self-motive
Conclusion: so chiasmic leadership have good interaction between
owner/manager

7. Theory x theory Y
THEORY X ASSUME
1 employees dislikework and try ti avoid it
2 must be coercethem to-do their jobs
3 money and job security are motivators
THEORY Y ASSUME
1 employed acutely likework
2 will seek and accept greater responsibility
3 self-control and self-direction aremotivator
THEORY Y IS MORE SUITABLE FOR MY BUSSINESS
.

8. DEMAND & SUPPLY CURVE OF HEAVEN ICE CREAM
P=PRICE OF ICE CREAM
Q=DEMAND OF ICE CREAM
SO ON “Q3” DEMAND OF ICE CREAM IS HIGH BECAUSE PRICE LOW ON “P3”
“Q1”DEMAND OF ICE CREAM IS LOW BECAUSE PRICE IS HIHGT “P1”

9. P=PRICE OF ICE CREAM
Q=DEMAND OF ICE CREAM
A, B and C are points on the supply curve. Each point on the curve reflects a direct
correlation between quantities supplied (Q) and price (P). At point B, the quantity supplied
will be Q2 and the price will be P2, and so on.
EQUILIBRIUM CURVE
When supply and demand are equal (i.e. when the supply function and demand function
intersect) the economy is said to be at equilibrium. At this point, the allocation of goods
is at its most efficient because the amount of goods being supplied is exactly the same
as the amount of goods being demanded. Thus, everyone (individuals, firms, or
countries) is satisfied with the current economic condition. At the given price, suppliers
are selling all the goods that they have produced and consumers are getting all the
goods that they are demanding.