The document describes Warply, a cloud-based mobile marketing platform that allows brands to create and send interactive campaigns like sweepstakes, coupons, videos and games to customers via push notifications. It provides details on how campaigns can be targeted using user data and segmentation. Warply's features include delivering campaigns across multiple apps, a marketplace for acquiring mobile inventory, and real-time bidding.

1. Reload Greece
George Giannakeas
@gioris - george@warp.ly
London Business School
May 25 2013

3. 3
2009

4. Research
and
experimenta0on

5. Talent

6. Team

7. Evolu0on

8. PROBLEM
Mobile Marketing Is Underperforming
“Traditional” mobile advertising like banner-ads is failing,
real-performance is very poor (eCPM’s < 9$) and needs to
be addressed immediately. Brands need to learn how to
execute in the sense of new mobile marketing strategies.
Mobile Banner Ads
Simply don’t work
They never did!
2009 2012 2012 2016
The Evolution of Brands Mobile Strategies
Current trend globally is that having invested in mobile app
development, brands focused on growing their user base. Now
it is time monetize on this medium...

9. WHAT IS WARPLY?
A cloud based marketing
toolbox, that enables brands,
developers and publishers to
directly send interactive mobile
marketing campaigns to their
customer base via push
notifications
User receives
WARP
Sail with American

10. Create, Segment and Send
Campaigns
Geodata
Preferences and Behavioral Data
Demographics Usage Data
Social Data
Push Notification wakes
up App and Displays
HTML5 Campaign1 2 3 User performs desired
action with a “1-Click
functionality”
1 Click
Actions
(Call, SMS, Mail)
Direct
Payments
Voting Rich
Content
HOW IT WORKS

11. Segmentation
Facebook
Demographics
API Calls
Behavioral
Targeting
Custom Tagging
Geolocation/
Geofencing
Target using full scope
of facebook
demographics through
the embedded
facebook connect
Take advantage of existing
user data by integrating
into your CRM or database
or set up automatic
campaigns based on
preconfigured Business
Intelligence rules.
Set up consumers personas
derived from user behavior
inside the APP and based
on interaction with
previous campaigns
Send campaigns to specific
geographical areas
(geolocation) OR
create a radius around your
point of interest and
trigger the campaign as
soon as the user walks in
(geofencing).

12. Cloud Control
Access your app dashboard anytime
and check your campaigns status
and expiration dates
Create and manage campaigns
directly within the interface

13. CAMPAIGN TYPE
1.Sweepstakes
Run fun games and give incentives to your customers
either to enter a store or engage with the brand.
Simple gaming concepts like lottery games and
sweepstakes increase loyalty and helps you avoid
costly price reductions on every sold item.

14. CAMPAIGN TYPE
2.Coupon
Make your app a vehicle for delivering
personalized direct response campaigns that meet
real life marketing needs for premium brands.
Warply’s coupon engine handles delivery,
redemptions and fraud prevention.

15. CAMPAIGN TYPE
3.Video
Mobile video ads replicate the compelling,
dynamic power of TV ads on a mobile screen,.
Deliver rich ad formats, including video,
multimedia, ring tones, maps and much more.

16. CAMPAIGN TYPE
4.Feedback
Collect real time feedback from our users.
Communicate with them in their context at the
time they are more prominent to respond.

17. CAMPAIGN TYPE
5.Game
Deliver branded micro-games, engaging your
audience via popular premium apps.

18. CAMPAIGN TYPE
6.Social Currency
Ask your audience to engage in simple games and
reward them for doing so. For instance, use social
sharing as currency in order to unlock offers or
premium content

19. CAMPAIGN TYPE
7.Premium Content
Share and deliver premium content to your
audience. Mobile marketing is about being
personal, relevant and adding value to your
customer’s everyday life. For instance, give them
access to wifi for engaging with the brand on FB.

20. CAMPAIGN TYPE
8.Second ScreenIntegrate mobile in your ATL media marketing
mix by delivering engaging transmedia
experiences.Ask users to take a screenshot of
yourTVC and give them the chance to buy
the product, get extra info or enter a
competition.

25. CAMPAIGN FEATURES
Cross Apps
Use Warply just as you would use a typical
ad server. Features like, unique customers,
impressions over multiple apps, weighted
message delivery are some of our out-of-
the-box features.
Define Specific Weights on Apps
MaximizeTarget Audience
Avoid Multiple Message Delivery
Unified Customer Unique ID

26. CAMPAIGN FEATURES
Marketplace
Use Warply just as you would use a typical
ad server. Features like, unique customers,
impressions over multiple apps, weighted
message delivery are some of our out-of-
the-box features.
Choose Between Multiple Apps
RealTime Bidding
Acquire Inventory
Message Delivery Based on Rules

27. RAISING MONEY

33. Greece
...
if
you
make
it
there
you
can
make
it
anywhere

35. Pick
one
thing
to
do
and
try
to
be
the
best
at
it

36. Do
your
research
Take
the
4me
to
understand
your
customer
and
the
problem
that
you
are
solving
before
se<ng
out
to
build
anything

37. Ideas
are
a
dime-­‐a-­‐dozen.
They
are
worthless.
Execu0on
is
everything

38. Be
lean
Validate
your
idea,
product
market
fit
early
in
the
process..
kepp
doing
it

39. Smart
Money

40. Learn
fast,
and
iterate
fast.
Most
importantly
keep
at
it,
you’ll
have
high
days
and
low
days,
just
don’t
give
up

43. Φτάσε όπου δεν
µπορείς

44. CONTEXT BASED MESSAGES
Go Ahead
Communicate with your clients
in their context!
visit us: http://warp.ly
like us: https://facebook.com/warply
mail us: info@warp.ly