apidays LIVE Jakarta 2021 - Accelerating Digitisation February 24, 2021 Growing the mobile money ecosystem with Open APIs Bart-Jan Pors, Director of Inclusive Fintech at GSMA

1. apidays LIVE Jakarta
24 February 2021
Growing the Mobile Money
Ecosystem with Open APIs

3. Mobile money is reaching an increasing number of people in
the region

5. Seamless integration with third parties is on the rise

6. The value of Open APIs in
mobile money

7. Across regions, the transaction mix varies with opportunity
to further digitise ecosystem transactions

8. Respondents who consider third party
integration as a business priority
49%
46%
5%
Strongly agree
Agree
Neutral
Ecosystem development remains a top priority for Mobile Money Providers (MMPs)

10. 3%
Bank to Wallet
89%
8%
8%
89%
8%
eCommerce Payments
8%
Bill Payments
11%
Disbursements (B2C)
Transaction Enquiry
84% 8%
8%
Merchant Payments*
81% 8%
30%
International Remittance
Account Balance
8%
78%
Account statement /
Mini statement
5%
Customer Registration
78% 8%
76%
8%
5%
76%
32%
14%
Wallet to bank
73%
78%
Agent/Merchant Registration
Refunds
Account Status Check
84%
5%
51%
Disbursements (B2B)
49% 8%
70%
27% 5%
Direct Debits
22%
Reversals
Account linking Yes
Planning within the next 12 months
Top API use cases include eCommerce, bill payments, disbursements and
merchant payments
Supported payment use cases
*Close to 50% of merchant payments use USSD push for authentication

11. API revenue model
86%
11%
3%
0%
Free*
Overage model**
Pay as you go
Other
* Providers who do not charge third parties for API calls generate revenue solely from actual e-money transaction fees
** Fixed quota of calls, pay per additional call
The majority of mobile money providers generate revenue through transaction fees. Offering
tiered pricing could further boost growth
API revenue model

12. The value of mobile money APIs
• Leads to ecosystem growth as more solutions
become available to the underserved via third-party
integrations
• Leads to growth in ecosystem transactions
including merchants payments, international
remittances, bill payments and bulk disbursements
• Leads to financial inclusion expansion as
evolving the mobile money ecosystem enhances
adoption of various mobile money-enabled services

13. The value of industry harmonisation

14. The majority of mobile money APIs are proprietary,
signalling high fragmentation between players

15. The GSMA Mobile Money API: A harmonised API
across providers benefits ecosystem growth
Enables parties to interact
seamlessly with mobile money
accounts.
Jointly designed by key
stakeholders: mobile money
providers, platform vendors,
third-party service providers
and industry partners.
Aims to reduce complexity
within the mobile money
industry.
Simplify and accelerate
third party integrations
Ensure harmonised
approach through
industry collaboration
Raise industry capability
by advancing API
functionality

16. GSMA Mobile Money API – Core Use Cases
Merchant Payments
Disbursements
International transfers
P2P Transfers
Agent Services
(incl. cash-in-cash-out)
Bill Payments
Account Linking
Recurring Payments
P2P
Mobile Money
API

17. GSMA Mobile Money API – Core Use Cases
Merchant Payments
Disbursements
International transfers
P2P Transfers
Agent Services
(incl. cash-in-cash-out)
Bill Payments
Account Linking
Recurring Payments
P2P
Mobile Money
API
Key Use Cases in Asia
Pacific region

18. A collaborative initiative
• Driven by real business needs
• Industry-wide collaboration between providers
• and consumers of APIs
Working groups focused around use cases
• Business and technical steering
• Streamlined collaboration on focused use cases
A industry initiative through collaboration
to advance the ecosystem

19. The GSMA Mobile Money API: assets
Assets
Mobile Money API Home
OAS Specification
Definition
PDF Specification
Description
Collaboration platform
Compliance platform
Developer portal
Reference Documentation
GSMA Simulator
Example Use Cases
Postman Collections
developer.mobilemoneyapi.io
Security guidelines
Documentation
OAuth Example
API Gateway
Postman Collections
with OAuth

20. Support for Mobile Money API adopters
Support for API
adopters
Gap analysis
Technical support
Compliance
Compliance verification
service
!!! COMING SOON !!!
Ecosystem engagement
support
Joint marketing
Developer outreach
and events

21. More insights: GSMA reports
Find more at gsma.com/lab

22. gsma.com/lab
developer.mobilemoneyapi.io
support.mmapi@gsma.com