The document discusses different types of organizational structures including line, staff/functional, line and staff, committee form, project, and matrix organizations. It provides details on the key characteristics, merits, and demerits of each type of structure. Line organization has a direct vertical flow of authority while staff/functional organization divides work into specialized departments. Line and staff combines these two approaches. Committee and project structures involve group decision-making for specific purposes or products. Matrix organization operates under dual authority for project-related work.
INTRODUCTION to span of Control, DEFINITION, FACTORS AFFECTING SPAN OF CONTROL, 1) The ability of officers, 2) Availability of time for supervision:, 3) Nature of work:, 4) Plans for the enterprise:, 5) Ability and efficiency of subordinates:, 6) Techniques of control, 7) Degree of decentralization, 8) Service of experts, TYPES OF SPAN OF CONTROL, Narrow span of control and Wide span of control, Advantages and Disadvantages of narrow span and wide span of control
INTRODUCTION to span of Control, DEFINITION, FACTORS AFFECTING SPAN OF CONTROL, 1) The ability of officers, 2) Availability of time for supervision:, 3) Nature of work:, 4) Plans for the enterprise:, 5) Ability and efficiency of subordinates:, 6) Techniques of control, 7) Degree of decentralization, 8) Service of experts, TYPES OF SPAN OF CONTROL, Narrow span of control and Wide span of control, Advantages and Disadvantages of narrow span and wide span of control
Chester Barnard The Functions of ExecutveFenil Sadaiya
Chester Barnard is best known as the author of The Functions of the Executive, perhaps the 20th century’s most influential book on management and leadership.
Entire book is classified into 4 sections:
1. Preliminary Considerations concerning Cooperative Systems
2. The Theory and Structure of Formal Organization
3. The Elements of Formal Organization
4. The Functions of Organizations in Cooperative systems
His theory is also known as Contribution- Satisfaction Equilibrium (Barnard’s Theory of Motivation)
Success of the organization depends on the experience and competence of the officers of the organization. Different forms of organizations are Line, military or scalar organization, functional organization, line and staff organization, committee of organization, project organization, matrix organization and freeform organization.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Decision making is a critical function of management. However, care needs to be taken to ensure that decisions are not taken on an emotional basis.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Chester Barnard The Functions of ExecutveFenil Sadaiya
Chester Barnard is best known as the author of The Functions of the Executive, perhaps the 20th century’s most influential book on management and leadership.
Entire book is classified into 4 sections:
1. Preliminary Considerations concerning Cooperative Systems
2. The Theory and Structure of Formal Organization
3. The Elements of Formal Organization
4. The Functions of Organizations in Cooperative systems
His theory is also known as Contribution- Satisfaction Equilibrium (Barnard’s Theory of Motivation)
Success of the organization depends on the experience and competence of the officers of the organization. Different forms of organizations are Line, military or scalar organization, functional organization, line and staff organization, committee of organization, project organization, matrix organization and freeform organization.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
Decision making is a critical function of management. However, care needs to be taken to ensure that decisions are not taken on an emotional basis.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
IB Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
With 360° Insight by TalentGuard, leaders gain valuable insight into their behavior, develop new skills, and prepare for future challenges. The 360 feedback tool gathers and analyzes objective multi-rater feedback to make better people development decisions.
Gathering objective feedback is a an effective means to assess and develop individuals, teams, and the business. Today, employees can receive structured and meaningful feedback on their performance, construct focused training plans and work experience opportunities, and set realistic career aspirations. Organization benefit from collecting feedback results and using the information to help inform the overall skills development, training, and succession plans.
Feedback helps people understand the impact of their decisions and actions on their organization and relationships. Feedback is gathered from many structured and unstructured sources, including objective sources such as financial, business process, or HR data (employee turnover, for instance), and subjective sources such as comments or ratings from managers, peers, or customers. In today's increasingly competitive world, feedback is increasingly being sought and used for more than just raising self-awareness. Feeback is being used to make decisions in several areas including:
Selection for career progression and promotion
Performance reviews
Inclusion in leadership and management development programs
TalentGuard's 360° Insight tool aggregates and collates feedback from a variety of sources into a single document for the individual to review. An analysis of the report highlights key strengths and development areas, often signposting available development solutions.
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talentguard.com
A manager’s primary challenge is to solve problems creatively.
While drawing from a variety of academic disciplines, and to help managers respond to the challenge of creative problem solving, principles of management have long been categorized into the four major functions .
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
6. Jul 2012
ORGANIZATION STRUCTURE
Pattern of Relationships
In Which Parts or Components Interrelated
Prescribes Relationships among Activities
and Positions
Relationships among People in the
Organization
10. Jul 2012
LINE ORGANIZATION1. Oldest And Simplest Form
2. Also known as Scalar Organization, Military
Organization, Vertical Organization, Departmental
Organization
3. Direct Authority is Exercised By Superior Over
Subordinates
4. Flow Of Authority Is Downwards in a straight line
14. Jul 2012
FUNCTIONAL OR STAFF ORGANIZATION
1. Single authority is done away with and multiplicity
of authority is introduced
2. Authority does not flow downwards from the top in
a straight line
3. Authority is diffused
4. Boss issues orders pertaining to specialized function
15. Jul 2012
5. The worker is responsible and answerable to all his
superiors from whom he takes orders and
instructions for each of his specialized jobs
6. Authority here is divided and does not flow from
one but from many in a diffused manner
16. Jul 2012
MERITS
• Division Of Labour And Specialization
• Improved Efficiency
• Better Understanding
• Benefits of Large Scale Production
• Comparatively More Elastic
• Better Industrial Relation And Mutual Cooperation
17. Jul 2012
DEMERITS
• Multiplicity Of Authority
• Problem Of Coordination
• Fixation Of Responsibility Difficult
• Workload Increased
• Unsuitable For Small And Medium Enterprises as
compared to Line Organization
19. Jul 2012
LINE AND STAFF ORGANIZATION
• Two Sets Of Staff Is At Work
1. ADVISORY STAFF –Staff Executive
2. SERVICE STAFF –Line Executives
• Increase In Work Of Executive Requires Services Of
Specialists
• Advice Is Provided To Line Managers By Staff Personnel
• Staff Personnel Have Right To Recommend
20. Jul 2012
MERITS
• Combination Of Both Forms
• Specialization And Complete Standardization Of
Work
• Expert Services Are Available
• Quick And Correct Decision
• Increase In Efficiency
• Increase In Productivity And Profitability
21. Jul 2012
DEMERITS
• Lack Of Responsibility
• Possibility Of Dispute over a minor issue cannot be
ruled out
• Advice Rendered Is Generally Ignored
• Specialists Feel Isolated And often Neglected
• Costly Form Of Organization
• Not Suitable For Medium And Small Sized Enterprises
23. Jul 2012
COMMITTEE FORM OF ORGANIZATION
• Functions Of Whole Enterprise Divided Into
Departments
• No departmental head is empowered to take a
decision on his own
• Constituted consisting of a few department heads
for a specific purpose
• Constituted In Big Enterprises
• Decision Making Body
24. Jul 2012
• Each Department Assisted By Committee
• Chief Executive is sometimes The
Coordinator/Convener Of All Committees
• He assumes the role of a leader
• The Coordinator/Convener helps in arriving at a
candid decision acceptable to all
25. Jul 2012
MERITS
• Advantages Of Group Decision
• Advantages Of Expert Advice, Experience And
Knowledge
• Fair And Better Control With Agreement Of All
• Advantages Of Coordinated Effort
• Better Communication
26. Jul 2012
DEMERITS
• Expensive Device—sessions last long, takes much time,
energy and money
• Compromising Attitude—follow path of least resistance
• Irresponsible Character—joint responsibility means no
responsibility
• Dominance Of A Few—stronger personality becomes
dominant
• Suppression Of Ideas—some members become inactive
results in bitterness, discontent
29. Jul 2012
PRODUCT/PROJECT ORGANIZATION
• Company Manufacturing Wide Range Of Products
• Products Are Different From Each Other In Terms Of
Technology, Raw Material And Manufacturing Process
• Company Revolves Around Individual Products and
Product range
30. Jul 2012
ADVANTAGE
• Main advantage is it facilitates optimal utilization of
specialized machinery and technological processes
33. Jul 2012
MATRIX ORGANIZATION
• Combination Of Project And Functional Organization
• Usually created for executing a project which
requires services of functional man as well as
specialist knowledge
• Operates Under Dual Authority
• A person is accountable to two bosses, one his usual
boss and other his boss for duration of the project