- Forecasting involves making predictions about future market conditions and demand. It is an important part of business planning but forecasts will always be imperfect. - Market size refers to the number of potential buyers and sellers in a market. Understanding market size is important for launching new products or services. Qualitative and quantitative models can be used to forecast market size. - Qualitative models include expert opinion methods like the Delphi method and jury of executive opinion. Quantitative time series models analyze historical demand patterns using techniques like moving averages, exponential smoothing, and regression analysis. These techniques help minimize forecast errors.