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Risk Management In Haleem Business 
Submitted By- 
Sudarshan Kumar Patel (1320) 
Shishir Kumar (1318) 
Shailly Chaudhary (1317) 
Nikhil Pratap Singh (1312) 
Rana Vikrant Singh (1315)
INTRODUCTION 
• Haleem is popular in the Middle East, Central Asia, and the South Asia. 
• Original name was Harisah /Haris. Later on, the people of Hyderabad 
modified it to suit their palate thus creating modern Haleem. 
• The dish varies from region to region, it always 
includes wheat, barley, lentils and meat. 
• It is originally an Arabic dish and was introduced to the Hyderabad State by 
the Arab diaspora during the rule of the Nizams . 
• Local traditional spices helped in evolving a unique Hyderabadi haleem that 
became popular among the natives by the 19th-century.
• Hyderabadi haleem has cultural significance and popularity. 
• It is the traditional hors d'oeuvre at weddings, celebrations and other 
social occasions, it is particularly consumed in the Islamic month 
of Ramadan during Iftar. 
• It provides instant energy and is high in calories. 
• In 2010, it was granted Geographical Indication (GI) status by the Indian 
GIS registry office, making it the first non-vegetarian dish in India to get 
this status. 
• GI gives opportunity to earn premium price. 
• Increasing Demand throughout the country. 
• Export to other countries 
• Lower income groups engaged in Haleem business and earn satisfactory 
income 
SCOPE
KEY PLAYERS IN HALEEM INDUSTRY: 
• Pista House 
• Shah Ghouse 
• Paradise 
• Hyderabad House 
• Sarvi 
• Bawarchi 
• New Astoria 
• Kholani’s 
• Aadaab 
• Shadab
PREPARATION OF HALEEM 
• Haleem Ingredients:- 
• This recipe is for ½ kg good quality meat 
• Daals 
• • 50g wheat soaked for about 30mins to 1 hour 
• • 25g chana dal soaked for about 30mins to 1 hour 
• • 25g red masoor dal soaked for about 30mins to 1 hour 
• • 25 g white mash dal soaked for about 30mins to 1 hour 
• • 25 g yellow moong dal soaked for about 30mins to 1 hour 
• • 2tsp haldi
Contd.. 
• Haleem Quorma 
• • ¼ cup cooking oil 
• • 1 medium sized onion chopped 
• • 3 medium sized tomatoes chopped 
• • 3 green chillies slit in half 
• • ½ bunch dhanya 
• • 4 tbsp ginger garlic paste 
• • 2tbsp red chilli powder 
• • 1tsp garam masala powder 
• • 1 tsp haldi 
• • Salt as required 
• • Water as required
METHOD OF HALEEM PREPARATION 
 Drain the daals and put then in a pan of water together with 2tsp of 
haldi. Leave to boil. 
 In a separate pan, put oil along with the onion and mix well. Brown this 
slightly, be careful as the brown onion affects the colour of the salan. 
When it has slightly browned add ginger garlic paste and the meat. When 
the water of the meat dries add the tomatoes and the green chillies. Then 
add red chilli powder and haldi, mix well then add salt, garam masala and 
about ¼ cup water and leave to cook for a few minutes. 
 When the water has dried, add 2 cups more of water and leave to cook. 
 Mash the dal to blend it .Do not add water to the daal and cook. Separate 
the meat from the gravy in another dish and remove the meat from the 
bone and shred when a little cool. Reduce the quorma gravy further. 
 Add shredded botis to the daal mixture and add a little of the reduced 
gravy, and blend it further for about 15 minutes add the rest of the gravy 
till it is resha resha and blend well until the look of the haleem is achieved 
and meat is shredded.
SUPPLY CHAIN OF HALEEM 
PROCUREMENT OF ANIMALS/MEAT PROCUREMENT OF OTHER INGREDIENTS 
PREPARATION OF HALEEM 
DISTRIBUTAION TO RETAIL OUTLETS CONSUMERS 
EXPORT TO OTHER COUNTRIES 
CONSUMERS
Cont…. 
• The supply chain of Haleem can be primarily 
divided in four components- 
• 1. Procurement 
• 2. Transportation/ Logistics 
• 3. Preparation 
• 4. Marketing/ Sales
VISIT TO DIFFERENT OUTLETS:- 
• Hyderabad House 
• Owner: - Mr Jaipal Reddy 
• Total No. of Outlets- 5 (Kothapet,Shadnagar,Attapur,Janpriya,Hyderguda) 
• Contact No.- 9550813999 
• Haleem rate/packet- 110 
• Quantity/Packet- 350 gram 
• Mehafil 
• Owner: - Mr Ahmed 
• Total No. of Outlets- 1 (Attapur) 
• Contact No.- 9014634099 
• Haleem rate/packet- 120 
• Quantity/Packet- 400 gram
Risk 
Production Risks 
Preparation Risks 
Internal Risks: Financial Risks 
Personnel Risks 
Other Internal Risks 
Market Risks 
External Risks: Political Risks 
Other External Risks
Risk Assessment 
Class I 
D-Haleem quality and taste risk 
H-Wastage risk 
C-Spoilage risk 
G-Meat price hike risk 
Class II 
B-Demand fluctuation risk 
F-Competitors risk 
L-Health hazard risk 
K-labour availability risk 
Class III 
A-Increase raw material risk 
J-Haleem price risk 
O-Export risk 
Q-Transportation risk 
Class IV 
E-Packaging 
M-Meat procurement risk 
I-Electricity risk 
N-Changing taste preference
Risk Map in Haleem Business 
4 
A B C D 
CLASS I 
LIKELIHOOD 
3 
E F G H 
CLASS II 
2 
I J K L 
CLASS III 
1 
M N O Q 
CLASS IV 
1 2 3 4 
IMPACT
Risk Mitigation 
1.Rate contract 
• Assured supply 
• Price risk 
• Solve transport problem in the early hours of the day 
• Easy availability of dressed meat 
2.Transportaion 
• Fast movement of goods 
• Less lead time 
3.Conservative approach in the prediction of the demand 
• Avoid any unnecessary spoilage of haleem 
• Avoid unnecessary wastage of packaging material and 
other supplements provided with haleem
Haleem p

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Haleem p

  • 1. Risk Management In Haleem Business Submitted By- Sudarshan Kumar Patel (1320) Shishir Kumar (1318) Shailly Chaudhary (1317) Nikhil Pratap Singh (1312) Rana Vikrant Singh (1315)
  • 2. INTRODUCTION • Haleem is popular in the Middle East, Central Asia, and the South Asia. • Original name was Harisah /Haris. Later on, the people of Hyderabad modified it to suit their palate thus creating modern Haleem. • The dish varies from region to region, it always includes wheat, barley, lentils and meat. • It is originally an Arabic dish and was introduced to the Hyderabad State by the Arab diaspora during the rule of the Nizams . • Local traditional spices helped in evolving a unique Hyderabadi haleem that became popular among the natives by the 19th-century.
  • 3. • Hyderabadi haleem has cultural significance and popularity. • It is the traditional hors d'oeuvre at weddings, celebrations and other social occasions, it is particularly consumed in the Islamic month of Ramadan during Iftar. • It provides instant energy and is high in calories. • In 2010, it was granted Geographical Indication (GI) status by the Indian GIS registry office, making it the first non-vegetarian dish in India to get this status. • GI gives opportunity to earn premium price. • Increasing Demand throughout the country. • Export to other countries • Lower income groups engaged in Haleem business and earn satisfactory income SCOPE
  • 4. KEY PLAYERS IN HALEEM INDUSTRY: • Pista House • Shah Ghouse • Paradise • Hyderabad House • Sarvi • Bawarchi • New Astoria • Kholani’s • Aadaab • Shadab
  • 5. PREPARATION OF HALEEM • Haleem Ingredients:- • This recipe is for ½ kg good quality meat • Daals • • 50g wheat soaked for about 30mins to 1 hour • • 25g chana dal soaked for about 30mins to 1 hour • • 25g red masoor dal soaked for about 30mins to 1 hour • • 25 g white mash dal soaked for about 30mins to 1 hour • • 25 g yellow moong dal soaked for about 30mins to 1 hour • • 2tsp haldi
  • 6. Contd.. • Haleem Quorma • • ¼ cup cooking oil • • 1 medium sized onion chopped • • 3 medium sized tomatoes chopped • • 3 green chillies slit in half • • ½ bunch dhanya • • 4 tbsp ginger garlic paste • • 2tbsp red chilli powder • • 1tsp garam masala powder • • 1 tsp haldi • • Salt as required • • Water as required
  • 7. METHOD OF HALEEM PREPARATION  Drain the daals and put then in a pan of water together with 2tsp of haldi. Leave to boil.  In a separate pan, put oil along with the onion and mix well. Brown this slightly, be careful as the brown onion affects the colour of the salan. When it has slightly browned add ginger garlic paste and the meat. When the water of the meat dries add the tomatoes and the green chillies. Then add red chilli powder and haldi, mix well then add salt, garam masala and about ¼ cup water and leave to cook for a few minutes.  When the water has dried, add 2 cups more of water and leave to cook.  Mash the dal to blend it .Do not add water to the daal and cook. Separate the meat from the gravy in another dish and remove the meat from the bone and shred when a little cool. Reduce the quorma gravy further.  Add shredded botis to the daal mixture and add a little of the reduced gravy, and blend it further for about 15 minutes add the rest of the gravy till it is resha resha and blend well until the look of the haleem is achieved and meat is shredded.
  • 8. SUPPLY CHAIN OF HALEEM PROCUREMENT OF ANIMALS/MEAT PROCUREMENT OF OTHER INGREDIENTS PREPARATION OF HALEEM DISTRIBUTAION TO RETAIL OUTLETS CONSUMERS EXPORT TO OTHER COUNTRIES CONSUMERS
  • 9. Cont…. • The supply chain of Haleem can be primarily divided in four components- • 1. Procurement • 2. Transportation/ Logistics • 3. Preparation • 4. Marketing/ Sales
  • 10. VISIT TO DIFFERENT OUTLETS:- • Hyderabad House • Owner: - Mr Jaipal Reddy • Total No. of Outlets- 5 (Kothapet,Shadnagar,Attapur,Janpriya,Hyderguda) • Contact No.- 9550813999 • Haleem rate/packet- 110 • Quantity/Packet- 350 gram • Mehafil • Owner: - Mr Ahmed • Total No. of Outlets- 1 (Attapur) • Contact No.- 9014634099 • Haleem rate/packet- 120 • Quantity/Packet- 400 gram
  • 11. Risk Production Risks Preparation Risks Internal Risks: Financial Risks Personnel Risks Other Internal Risks Market Risks External Risks: Political Risks Other External Risks
  • 12. Risk Assessment Class I D-Haleem quality and taste risk H-Wastage risk C-Spoilage risk G-Meat price hike risk Class II B-Demand fluctuation risk F-Competitors risk L-Health hazard risk K-labour availability risk Class III A-Increase raw material risk J-Haleem price risk O-Export risk Q-Transportation risk Class IV E-Packaging M-Meat procurement risk I-Electricity risk N-Changing taste preference
  • 13. Risk Map in Haleem Business 4 A B C D CLASS I LIKELIHOOD 3 E F G H CLASS II 2 I J K L CLASS III 1 M N O Q CLASS IV 1 2 3 4 IMPACT
  • 14. Risk Mitigation 1.Rate contract • Assured supply • Price risk • Solve transport problem in the early hours of the day • Easy availability of dressed meat 2.Transportaion • Fast movement of goods • Less lead time 3.Conservative approach in the prediction of the demand • Avoid any unnecessary spoilage of haleem • Avoid unnecessary wastage of packaging material and other supplements provided with haleem