Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and sells vehicles worldwide under the Ford and Lincoln brands. The report provides an overview of Ford's vision, management, organization structure, and SWOT analysis. It also summarizes Ford's presence in India since 1995 and its investments in manufacturing facilities.
GENERAL BACKGROUND
PROBLEM STATEMENT
PREVIOUS LEADERSHIP AND TEAM FAILURE LESSONS
CHANGE IN LEADERSHIP AND NEW TEAM
LEADERSHIP LESSONS, TEAM DYNAMICS, & STRATEGY.
REFERENCES
Ford Motor Company was founded by Henry Ford in the year 1903; it is an American Multinational Automaker.
Using elaborately engineered production sequences typified by moving assembly lines, ford developed techniques for large-scale automobile manufacturing by 1914; these techniques became known as “Fordism” worldwide.
Today Ford is the Second largest US based automaker & Fifth largest in the World. Ford has produced over 350 million cars and employs 190,000 people with over 90 locations and facilities worldwide.
Henry Ford was born in Michigan in 1863 and grew up on a farm where he developed an interest in mechanics. He founded the Ford Motor Company in Detroit in 1903, which became one of the largest and most profitable automakers. Ford is known for innovations like implementing the assembly line and mass producing affordable cars, particularly the Model T. The company faced competition from General Motors and expanded its brand through acquisitions of companies like Volvo and Mazda.
Henry Ford built his first quadricycle in 1896 and helped found the Detroit Automobile Company in 1899. In 1901, he defeated the top racecar driver of the era. Ford Motor Company was officially incorporated in 1903. Key executives today include William Clay Ford Jr. as Executive Chairman and Alan Mulally as President and CEO. Ford's vision is to be the world's leading consumer company for automotive products and services.
Ford Motors Company is considering introducing the 2006 Ford Fusion model into the Pakistani market. The Fusion is a mid-sized sedan that would compete with models like the Honda Accord. Key advantages of entering the Pakistani market through foreign direct investment include increasing investment, reducing unemployment, and transferring new technology. However, Pakistan's unstable political system and changing policies could impact investment.
Ford Motor Company was founded in 1903 by Henry Ford and remains under family ownership. It is a global automaker that produces cars, trucks, and commercial vehicles. Ford has implemented new strategies to streamline operations and production, improve fuel efficiency and technology, and strengthen its financial position in order to remain competitive in the global automobile market.
Ford Motor Company is a major American automaker founded in 1903. It produces cars, trucks, SUVs, and commercial vehicles. Ford aims to improve its products and services through its "One Ford" plan, which focuses on profitability, new product development, financial balance, and teamwork. Its top competitors are Toyota, General Motors, Volkswagen, Chrysler, and Honda. Ford seeks to strengthen its position in the US market and exploit growth opportunities globally through fuel-efficient vehicles and a focus on quality, customer service, and sustainability.
Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and is a major competitor to General Motors and Chrysler. Ford struggled in the late 20th century due to failed restructuring plans under CEOs Alex Trotman and Jacques Nasser. When Bill Ford asked Nasser to resign, he was unable to turn the company around and Ford's market share fell to a historic low of 18%. In 2006, Alan Mulally was hired as CEO and successfully led a turnaround, returning Ford to profitability.
Product, services and brand – ford figo (case study)Akshay Mundada
Ford Figo is a hatchback launched by Ford India in 2010 to compete in India's small car segment. It was designed and engineered in India to offer style and substance at an affordable price. The document discusses Ford's introduction to India, the Figo's target market of young families, and its positioning as a stylish yet affordable option. It also covers the Figo's design and development process, features, generations, competitors, and SWOT analysis.
GENERAL BACKGROUND
PROBLEM STATEMENT
PREVIOUS LEADERSHIP AND TEAM FAILURE LESSONS
CHANGE IN LEADERSHIP AND NEW TEAM
LEADERSHIP LESSONS, TEAM DYNAMICS, & STRATEGY.
REFERENCES
Ford Motor Company was founded by Henry Ford in the year 1903; it is an American Multinational Automaker.
Using elaborately engineered production sequences typified by moving assembly lines, ford developed techniques for large-scale automobile manufacturing by 1914; these techniques became known as “Fordism” worldwide.
Today Ford is the Second largest US based automaker & Fifth largest in the World. Ford has produced over 350 million cars and employs 190,000 people with over 90 locations and facilities worldwide.
Henry Ford was born in Michigan in 1863 and grew up on a farm where he developed an interest in mechanics. He founded the Ford Motor Company in Detroit in 1903, which became one of the largest and most profitable automakers. Ford is known for innovations like implementing the assembly line and mass producing affordable cars, particularly the Model T. The company faced competition from General Motors and expanded its brand through acquisitions of companies like Volvo and Mazda.
Henry Ford built his first quadricycle in 1896 and helped found the Detroit Automobile Company in 1899. In 1901, he defeated the top racecar driver of the era. Ford Motor Company was officially incorporated in 1903. Key executives today include William Clay Ford Jr. as Executive Chairman and Alan Mulally as President and CEO. Ford's vision is to be the world's leading consumer company for automotive products and services.
Ford Motors Company is considering introducing the 2006 Ford Fusion model into the Pakistani market. The Fusion is a mid-sized sedan that would compete with models like the Honda Accord. Key advantages of entering the Pakistani market through foreign direct investment include increasing investment, reducing unemployment, and transferring new technology. However, Pakistan's unstable political system and changing policies could impact investment.
Ford Motor Company was founded in 1903 by Henry Ford and remains under family ownership. It is a global automaker that produces cars, trucks, and commercial vehicles. Ford has implemented new strategies to streamline operations and production, improve fuel efficiency and technology, and strengthen its financial position in order to remain competitive in the global automobile market.
Ford Motor Company is a major American automaker founded in 1903. It produces cars, trucks, SUVs, and commercial vehicles. Ford aims to improve its products and services through its "One Ford" plan, which focuses on profitability, new product development, financial balance, and teamwork. Its top competitors are Toyota, General Motors, Volkswagen, Chrysler, and Honda. Ford seeks to strengthen its position in the US market and exploit growth opportunities globally through fuel-efficient vehicles and a focus on quality, customer service, and sustainability.
Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and is a major competitor to General Motors and Chrysler. Ford struggled in the late 20th century due to failed restructuring plans under CEOs Alex Trotman and Jacques Nasser. When Bill Ford asked Nasser to resign, he was unable to turn the company around and Ford's market share fell to a historic low of 18%. In 2006, Alan Mulally was hired as CEO and successfully led a turnaround, returning Ford to profitability.
Product, services and brand – ford figo (case study)Akshay Mundada
Ford Figo is a hatchback launched by Ford India in 2010 to compete in India's small car segment. It was designed and engineered in India to offer style and substance at an affordable price. The document discusses Ford's introduction to India, the Figo's target market of young families, and its positioning as a stylish yet affordable option. It also covers the Figo's design and development process, features, generations, competitors, and SWOT analysis.
Ford Motors was once the second largest automobile manufacturer in the US, but it faced declining market share, high debt, and failed products in the late 1990s. New CEO Alan Mulally devised strategies to cut costs, pay down debt, refocus products, and improve communications. These efforts helped Ford pay off some debts and earn a profit again by 2010. However, it still faces competition from Toyota, General Motors, and other automakers.
This document provides a strategic report for Ford Motor Company. It summarizes Ford's history and business model. It then analyzes Ford's competitive environment using Porter's Five Forces framework. The document finds that internal rivalry, supplier power, and entry/exit barriers are high strategic forces for Ford. It also provides a SWOT analysis and financial analysis of Ford. It concludes with six strategic recommendations, including divesting Volvo, preparing for GM or Chrysler bankruptcy, shifting more production to Mexico/Eastern Europe, and expanding in China and India.
This document is a project report submitted by Gagan Nagpal to Chanderprabhu Jain College of Higher Studies for his BBA program. The report is about Ford Motors and provides an overview of the company's history dating back to its founding in 1903, its brands including Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover and Aston Martin. It also discusses Ford's operations in over 90 countries, its leadership, manufacturing facilities, products, innovations and presence in India.
The document is a project report on Ford Motors submitted by Smriti Popli to her faculty member Nitin Walia. It includes an introduction to Ford Motors, the history of the company founded by Henry Ford in 1903. It also discusses the various vehicle brands owned by Ford including Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover and Aston Martin. The report further provides details on the countries Ford operates in and the leaders of the company.
This document provides an overview and analysis of Ford Motor Company and their 2016 Ford Expedition XLT SUV. It discusses Ford's history dating back to 1892, their financial performance in recent years, and trends in the automobile industry. Details provided on the 2016 Expedition XLT include its standard features, pricing, and positioning relative to other models in Ford's lineup. Competitors in the large SUV market like Toyota are also examined. The document analyzes Ford's marketing of the Expedition and aims to understand the brand image and future of the 2016 model.
Ford introduced the Figo hatchback in India in 2010 to target the growing small car market segment. The Figo was designed and engineered specifically for the Indian market. It was Ford's first entry into the small car space in India, which formed 70% of the market. The Figo received a positive response, with its contemporary design, spacious interior, and affordable price point. Ford's sales in India increased significantly after the launch of the Figo, allowing the company to expand beyond its traditional upper-middle class customer base. The Figo's success established Ford as a major player in the Indian automotive market.
- Ford Motor Company was founded in 1903 by Henry Ford with initial funding of $28,000 from 12 investors. It produced its first Model T car in 1908, which was a major success and sold over 15 million units over 19 years.
- Alan Mulally was named CEO of Ford in 2006 when the company was losing millions each month. He took out large loans to fund improvements and restructuring, which helped Ford weather the 2008-2009 automotive crisis better than competitors like GM and Chrysler.
- Under Mulally, Ford adopted the "One Ford" plan for global production and introduced new models like the Mustang, focusing on innovation. It is now working on projects like autonomous vehicles, ride-sharing services,
It`s an informative information about Ford Motors.
Hope so it will help you alot and may help to increase your knowledge.
It`s quite helpful in presentations.
Ford Motors is an American multinational automaker headquartered in Dearborn, Michigan. It manufactures cars and commercial vehicles and operates in North America, Europe, Asia Pacific, Latin America, Africa, and the Middle East. Henry Ford founded the company in 1903. Currently, Ford is the second largest automaker in the US and fourth largest in the world. Its competitors include General Motors, Toyota, Honda, Chrysler, and Nissan. Ford sells vehicles under the Ford brand and also owns Lincoln, Mercury, Volvo, Land Rover, Mazda, Jaguar, and Aston Martin.
The presentation includes logos of different automobile brands as well as some Mechanical oriented organisations..
The presentation helps the people who need some stuff to organise a quiz or an event as we conducted by this..
the ppt is made of using Hyperlink command in MS Powerpoint..
you can access the presentation during slide show.. follow the steps to know its usage..
-> from first slide, select round 1. goes to that slide
-> there select next, logo no.s page appears..
-> Take a draw and select the no. what you got.. the logo hyperlinked in the no. appears..
-> click side arrow buttoon on the keyboard to on timer.. after that side arrow buttons for answer and description..
-> afdter all that select back option.. we will comw back to logo no.s slide..
-> after completion of round 1, select back in logo no.s page... slide show goes to first slide
-> select round 2.. goes to that slide..
-> follow the same as above and here we have to give answers as full form for organisation..
-> after completion of round 2.. select back.. the first sldie comes..
-> select thank you..
these all steps happens only when you are in slide show..
The Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and currently employs over 200,000 people globally. Ford obtains around 80% of its parts from about 100 suppliers located around the world. In India, Ford has 254 dealerships spread across 32 states and union territories.
The automobile industry occupies a large share of the global and Indian markets. In India, the automobile industry accounts for 18% of the national income and has a growth rate of 10-12%. Ford is one of the major players in the Indian automobile industry, having entered the country in 1907 through a joint venture with Mahindra & Mahindra. One of Ford's popular models sold in India is the Mondeo, though it faced competition from other mid-size sedans. Ford is working to aggressively expand in India through new product launches and an improved marketing strategy.
This proposal outlines a strategic communication plan from Vision Consulting for Ford Motor Company. It begins with an executive summary of Ford's history and current negative image situation. It then provides details on Vision Consulting's mission and values. The proposal analyzes Ford's current organizational structure, identity issues, and what they are doing correctly regarding technology. Vision Consulting proposes a year-long strategic plan with three main objectives: 1) Communicate Ford's positives to all constituencies, 2) Create individualized messages for each group, and 3) Communicate commitment to financial recovery, communities, and employees. The central event is a community BBQ called "Let Ford Feed You" to connect with local employees and residents. Subsequent advertising will spread the same positive
- General Motors (GM) is one of the world's largest vehicle manufacturers, founded in 1908 and headquartered in Detroit. It designs, builds, and markets cars and trucks worldwide under various brands like Chevrolet, Cadillac, GMC, and Opel.
- In India, GM entered through higher segments initially and gradually expanded its product portfolio to cater to all segments. It aimed to capture 10% of the Indian market by 2012.
- Globally, GM has operations in over 157 countries and employs around 205,000 people worldwide. It focuses on innovations in areas like electric vehicles, hybrids, and fuel cell technologies.
MBA 592 Ford Vs. General Motor's Master's Thesis power pointSteven Abdo
This document compares Ford Motor Company and General Motors. It provides leadership profiles for both companies. It discusses how each company handled the Great Depression and Great Recession. During the Great Depression, Ford introduced a new larger vehicle to compete with GM. During the Great Recession, Ford was the only US automaker to not accept government bailout funds, instead taking on large loans. In contrast, GM and Chrysler both accepted billions in government funds and GM ultimately filed for bankruptcy. The document concludes that Ford is the better company because it never took taxpayer funds and the US government lost money on its bailout of GM.
I, along with the team of 5 people, prepared this presentation as a part of Project Leadership and Communication class in the first semester at the University of Connecticut's School of Business' Master of Science in Business Analytics and Project Management course.
It was a great experience where we culminated the ideas from the entire team, comprising of different ethnicities and religions.
We got to learn a lot of Project Leadership concepts when we studied the work done by Alan. The most impressive thing I found about him was his humor. He was so poised in the tumultuous situation, which even I want to learn more from him, and others.
In conclusion, I would like to recommend this class by Prof. Wilson to every student of the MSBAPM course here at UCONN.
Ford Motor Company is a global automaker that was founded in 1903. It produces a wide range of vehicles including cars, SUVs, trucks, vans and commercial vehicles. Ford sells its vehicles worldwide through Ford and Lincoln dealerships. Some of Ford's most popular models include the Mustang, F-Series trucks, and SUVs like the Explorer. Over the years Ford has expanded globally and produced over 6 million vehicles in 2015. Key customer segments for Ford include male laborers who use trucks for work as well as retired customers who purchase luxury Lincoln vehicles.
General Motors is one of the largest automakers in the world. It was founded in 1908 and has a history of acquiring other brands like Chevrolet, Buick, GMC and more. The document provides an overview of GM's history, mission, vision, strategic objectives and products. It discusses key dates and details about brands like Chevrolet, Buick and GMC. The strategic analysis also includes sections on financials, SWOT analysis, recommendations and conclusions.
Ford Motor Company was founded in 1903 and is based in Dearborn, Michigan. Henry Ford built his first car in 1896 and went on to develop assembly line production methods. Ford had strong financial results in 2016 from new vehicle launches while investing in electrified vehicles and mobility services. The company's vision is for global automotive leadership through customer, employee, and stakeholder satisfaction. Ford produces automobiles, trucks, buses and offers financial services. It has strengths in the US market, popular models, and manufacturing expertise, but also faces challenges from its reliance on US/European sales and reputation as a middle-class brand.
The automobile industry occupies a large share of the global and Indian markets. In India, the automobile industry accounts for 18% of the national income and has a growth rate of 10-12%. Ford is a major player in the automobile industry and has been operating in India since 1907 through a joint venture. Some of Ford's popular models introduced in India include the Ford Ikon, Fusion, Fiesta, Mondeo, and Endeavour. The Ford Mondeo was initially successful in Europe but did not see similar success in India, potentially due to insufficient marketing and an excessively high price.
Ford Motors was once the second largest automobile manufacturer in the US, but it faced declining market share, high debt, and failed products in the late 1990s. New CEO Alan Mulally devised strategies to cut costs, pay down debt, refocus products, and improve communications. These efforts helped Ford pay off some debts and earn a profit again by 2010. However, it still faces competition from Toyota, General Motors, and other automakers.
This document provides a strategic report for Ford Motor Company. It summarizes Ford's history and business model. It then analyzes Ford's competitive environment using Porter's Five Forces framework. The document finds that internal rivalry, supplier power, and entry/exit barriers are high strategic forces for Ford. It also provides a SWOT analysis and financial analysis of Ford. It concludes with six strategic recommendations, including divesting Volvo, preparing for GM or Chrysler bankruptcy, shifting more production to Mexico/Eastern Europe, and expanding in China and India.
This document is a project report submitted by Gagan Nagpal to Chanderprabhu Jain College of Higher Studies for his BBA program. The report is about Ford Motors and provides an overview of the company's history dating back to its founding in 1903, its brands including Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover and Aston Martin. It also discusses Ford's operations in over 90 countries, its leadership, manufacturing facilities, products, innovations and presence in India.
The document is a project report on Ford Motors submitted by Smriti Popli to her faculty member Nitin Walia. It includes an introduction to Ford Motors, the history of the company founded by Henry Ford in 1903. It also discusses the various vehicle brands owned by Ford including Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover and Aston Martin. The report further provides details on the countries Ford operates in and the leaders of the company.
This document provides an overview and analysis of Ford Motor Company and their 2016 Ford Expedition XLT SUV. It discusses Ford's history dating back to 1892, their financial performance in recent years, and trends in the automobile industry. Details provided on the 2016 Expedition XLT include its standard features, pricing, and positioning relative to other models in Ford's lineup. Competitors in the large SUV market like Toyota are also examined. The document analyzes Ford's marketing of the Expedition and aims to understand the brand image and future of the 2016 model.
Ford introduced the Figo hatchback in India in 2010 to target the growing small car market segment. The Figo was designed and engineered specifically for the Indian market. It was Ford's first entry into the small car space in India, which formed 70% of the market. The Figo received a positive response, with its contemporary design, spacious interior, and affordable price point. Ford's sales in India increased significantly after the launch of the Figo, allowing the company to expand beyond its traditional upper-middle class customer base. The Figo's success established Ford as a major player in the Indian automotive market.
- Ford Motor Company was founded in 1903 by Henry Ford with initial funding of $28,000 from 12 investors. It produced its first Model T car in 1908, which was a major success and sold over 15 million units over 19 years.
- Alan Mulally was named CEO of Ford in 2006 when the company was losing millions each month. He took out large loans to fund improvements and restructuring, which helped Ford weather the 2008-2009 automotive crisis better than competitors like GM and Chrysler.
- Under Mulally, Ford adopted the "One Ford" plan for global production and introduced new models like the Mustang, focusing on innovation. It is now working on projects like autonomous vehicles, ride-sharing services,
It`s an informative information about Ford Motors.
Hope so it will help you alot and may help to increase your knowledge.
It`s quite helpful in presentations.
Ford Motors is an American multinational automaker headquartered in Dearborn, Michigan. It manufactures cars and commercial vehicles and operates in North America, Europe, Asia Pacific, Latin America, Africa, and the Middle East. Henry Ford founded the company in 1903. Currently, Ford is the second largest automaker in the US and fourth largest in the world. Its competitors include General Motors, Toyota, Honda, Chrysler, and Nissan. Ford sells vehicles under the Ford brand and also owns Lincoln, Mercury, Volvo, Land Rover, Mazda, Jaguar, and Aston Martin.
The presentation includes logos of different automobile brands as well as some Mechanical oriented organisations..
The presentation helps the people who need some stuff to organise a quiz or an event as we conducted by this..
the ppt is made of using Hyperlink command in MS Powerpoint..
you can access the presentation during slide show.. follow the steps to know its usage..
-> from first slide, select round 1. goes to that slide
-> there select next, logo no.s page appears..
-> Take a draw and select the no. what you got.. the logo hyperlinked in the no. appears..
-> click side arrow buttoon on the keyboard to on timer.. after that side arrow buttons for answer and description..
-> afdter all that select back option.. we will comw back to logo no.s slide..
-> after completion of round 1, select back in logo no.s page... slide show goes to first slide
-> select round 2.. goes to that slide..
-> follow the same as above and here we have to give answers as full form for organisation..
-> after completion of round 2.. select back.. the first sldie comes..
-> select thank you..
these all steps happens only when you are in slide show..
The Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and currently employs over 200,000 people globally. Ford obtains around 80% of its parts from about 100 suppliers located around the world. In India, Ford has 254 dealerships spread across 32 states and union territories.
The automobile industry occupies a large share of the global and Indian markets. In India, the automobile industry accounts for 18% of the national income and has a growth rate of 10-12%. Ford is one of the major players in the Indian automobile industry, having entered the country in 1907 through a joint venture with Mahindra & Mahindra. One of Ford's popular models sold in India is the Mondeo, though it faced competition from other mid-size sedans. Ford is working to aggressively expand in India through new product launches and an improved marketing strategy.
This proposal outlines a strategic communication plan from Vision Consulting for Ford Motor Company. It begins with an executive summary of Ford's history and current negative image situation. It then provides details on Vision Consulting's mission and values. The proposal analyzes Ford's current organizational structure, identity issues, and what they are doing correctly regarding technology. Vision Consulting proposes a year-long strategic plan with three main objectives: 1) Communicate Ford's positives to all constituencies, 2) Create individualized messages for each group, and 3) Communicate commitment to financial recovery, communities, and employees. The central event is a community BBQ called "Let Ford Feed You" to connect with local employees and residents. Subsequent advertising will spread the same positive
- General Motors (GM) is one of the world's largest vehicle manufacturers, founded in 1908 and headquartered in Detroit. It designs, builds, and markets cars and trucks worldwide under various brands like Chevrolet, Cadillac, GMC, and Opel.
- In India, GM entered through higher segments initially and gradually expanded its product portfolio to cater to all segments. It aimed to capture 10% of the Indian market by 2012.
- Globally, GM has operations in over 157 countries and employs around 205,000 people worldwide. It focuses on innovations in areas like electric vehicles, hybrids, and fuel cell technologies.
MBA 592 Ford Vs. General Motor's Master's Thesis power pointSteven Abdo
This document compares Ford Motor Company and General Motors. It provides leadership profiles for both companies. It discusses how each company handled the Great Depression and Great Recession. During the Great Depression, Ford introduced a new larger vehicle to compete with GM. During the Great Recession, Ford was the only US automaker to not accept government bailout funds, instead taking on large loans. In contrast, GM and Chrysler both accepted billions in government funds and GM ultimately filed for bankruptcy. The document concludes that Ford is the better company because it never took taxpayer funds and the US government lost money on its bailout of GM.
I, along with the team of 5 people, prepared this presentation as a part of Project Leadership and Communication class in the first semester at the University of Connecticut's School of Business' Master of Science in Business Analytics and Project Management course.
It was a great experience where we culminated the ideas from the entire team, comprising of different ethnicities and religions.
We got to learn a lot of Project Leadership concepts when we studied the work done by Alan. The most impressive thing I found about him was his humor. He was so poised in the tumultuous situation, which even I want to learn more from him, and others.
In conclusion, I would like to recommend this class by Prof. Wilson to every student of the MSBAPM course here at UCONN.
Ford Motor Company is a global automaker that was founded in 1903. It produces a wide range of vehicles including cars, SUVs, trucks, vans and commercial vehicles. Ford sells its vehicles worldwide through Ford and Lincoln dealerships. Some of Ford's most popular models include the Mustang, F-Series trucks, and SUVs like the Explorer. Over the years Ford has expanded globally and produced over 6 million vehicles in 2015. Key customer segments for Ford include male laborers who use trucks for work as well as retired customers who purchase luxury Lincoln vehicles.
General Motors is one of the largest automakers in the world. It was founded in 1908 and has a history of acquiring other brands like Chevrolet, Buick, GMC and more. The document provides an overview of GM's history, mission, vision, strategic objectives and products. It discusses key dates and details about brands like Chevrolet, Buick and GMC. The strategic analysis also includes sections on financials, SWOT analysis, recommendations and conclusions.
Ford Motor Company was founded in 1903 and is based in Dearborn, Michigan. Henry Ford built his first car in 1896 and went on to develop assembly line production methods. Ford had strong financial results in 2016 from new vehicle launches while investing in electrified vehicles and mobility services. The company's vision is for global automotive leadership through customer, employee, and stakeholder satisfaction. Ford produces automobiles, trucks, buses and offers financial services. It has strengths in the US market, popular models, and manufacturing expertise, but also faces challenges from its reliance on US/European sales and reputation as a middle-class brand.
The automobile industry occupies a large share of the global and Indian markets. In India, the automobile industry accounts for 18% of the national income and has a growth rate of 10-12%. Ford is a major player in the automobile industry and has been operating in India since 1907 through a joint venture. Some of Ford's popular models introduced in India include the Ford Ikon, Fusion, Fiesta, Mondeo, and Endeavour. The Ford Mondeo was initially successful in Europe but did not see similar success in India, potentially due to insufficient marketing and an excessively high price.
Ford Motor Company is an American automaker headquartered in Michigan. It produces and distributes vehicles worldwide under the Ford and Lincoln brands. In 2012, Ford reported $136.3 billion in revenue and delivered strong profits for the 14th consecutive quarter. Ford uses strategies like product diversification and vertical integration to compete in global automobile markets against major competitors like Toyota and GM. The company also focuses on corporate social responsibility and sustainability through initiatives to reduce emissions and support human rights.
Ford Motor Company faces strategic challenges in the current economic environment. Two of its major competitors, Chrysler and General Motors, may file for bankruptcy in the next 1-2 months. As the most financially stable American automaker currently, Ford has enough cash to continue operations through 2009 if market conditions do not significantly deteriorate further. The report makes 5 recommendations: 1) Continue selling the Volvo brand for funds and strategic goals. 2) Prepare extensively for competitor bankruptcies. 3) Continue supporting the 'One Ford' strategy and Fiesta model. 4) Shift more production to lower-cost regions. 5) Exploit growth opportunities in China while focusing on India long-term.
This document compares Ford and Honda, two large automobile manufacturers. It analyzes their sales, markets, manufacturing locations, stock shares, employees, revenues, and profit margins from 2005-2010. It then performs SWOT analyses for both companies, identifying strengths like brand value, engines, and product diversity for Honda, and weaknesses like shareholder losses and nationalistic image for Ford. The document concludes by suggesting potential strategies for each company.
Ford and GM A Comparison of 2 Fortune 500 CompaniesLeo de Sousa
This document compares Ford Motor Company and General Motors Corporation. It summarizes that through strategic decisions, Ford was able to survive the 2008 economic crisis without government assistance, while GM had to file for bankruptcy and be bailed out by the US and Canadian governments. The document then provides an abstract and introduction to each company, followed by chapters discussing their strategic planning, organizational structure, finances, social responsibility, and innovation approaches. It analyzes why Ford was successful in navigating the crisis while GM was not based on differences in these areas.
- Ford Motor Company is an American automobile manufacturer founded in 1903 by Henry Ford.
- In 2006, Alan Mulally was selected as CEO, the first time an outsider took the role. He implemented the "One Ford" plan to better integrate Ford's brands and operations.
- Mulally focused on improving quality, introducing more fuel-efficient vehicles, and reducing costs. He mortgaged Ford's assets to avoid government bailout funds during the recession.
- Ford faces challenges including new competitors, congested roads decreasing demand, and shifting consumer preferences towards public transportation alternatives.
Tata Motors acquired Jaguar and Land Rover from Ford for $2.3 billion. Ford had purchased Jaguar in 1989 for $2.5 billion and Land Rover in 2000 for $2.7 billion. However, Jaguar and Land Rover sales had been declining, with Jaguar sales down 33% and Land Rover down 13% in early 2008. Ford had lost $15.3 billion over the past two years, so it sold Jaguar and Land Rover to Tata Motors. The deal provides Tata access to the Jaguar and Land Rover brands and technologies.
Ford had a successful first quarter of 2010, with sales up 37% compared to the same period last year. This allowed Ford to gain market share, reaching 16.6% for the year so far. Key models like the Ford Fusion, Taurus, and F-Series trucks all saw large sales increases in March over the previous year. The Lincoln MKZ Hybrid was also unveiled, poised to be the most fuel efficient luxury sedan in America.
1
8Week 3 Assignment 1
Nicole Lynn Sowards
Strayer University
BUS499 Business Administration Capstone
Dr. Joseph Keller
April 20, 2020
Week 3 Assignment 1
Ford is an American multinational automobile company founded by Henry Ford in 1903. Firstly, the paper will also discuss the impact of globalization and technology on the Ford company. Secondly, it will further shed light on the industrial organization model and the resource-based model to assess the returns of the corporation. The paper will finally discuss the vision and mission of the company, including the impact of stakeholders on the success of the company.Globalization
According to Grant, the key element in changing an industry's profitability is in the evolution of an industry's structure. Industries around the world have changed due to globalization and maturity. Both components have contributed to competition. The competition has increased as globalization has bought firms together by shrinking the space between them and providing them with the same market (Grant, 2008). The same is true for the Ford company. Globalization means using and being a part of the world economy and profiting from it.
Companies in the global economy need ways to supply and produce automobiles that don't only cater to the needs of international clients but develop something that caters to the needs of locals. To overcome the problem of attending to local needs, Ford, for example, has created a global scale network to assemble plants to get access to the greater supply-base. Ford's partnership with Mazda, for example, has made it easy for Ford to get Mazda's well-established supply base in Thailand. Given the hassle of building local supply and the pressure, companies go through to create local content; such partnerships help companies like Ford in globalization ( (Sturgeon & Florida, 2002).
But before adjusting to the world global economy, Ford has to struggle to be a part of the globalization. The reduced restrictions in trade in the emerging market after globalization has led to a wave of investment across the globe. Before the 1970s, the companies of automobiles were dominating the market in the U.S., which was called "Big Three." But after globalization permitted foreign vehicles to enter the market, the U.S. market for automobiles changed. For example, Japanese cars that were high-quality cars and introducing new modes of manufacturing changed the industry. Ford's competition was threatened by globalization and the other two companies' restrictions in trade in the emerging market after globalization has led to a wave of investment across the globe. Before the 1970s, the companies of automobiles were dominating the market in the U.S., which was called "Big Three." But after globalization permitted foreign vehicles to enter the market, the U.S. market for automobiles changed. For example, Japanese cars that were high-quality cars and introducing new modes of manufacturing changed the indust.
Group Members: Lists 6 group members and their student IDs.
Ford Motor Company: Outlines Ford's mission to meet customer needs and provide returns for shareholders. The vision is to become the world's leading automotive company. The "One Ford" strategy aims to expand market share globally through restructuring, new products, financial policies, and teamwork. Ford produces cars, trucks, SUVs, and Lincoln luxury vehicles. It faces competition from Toyota, GM, Chrysler, Honda, and Nissan in the US and Volkswagen, PSA, Renault, GM, and Fiat in Europe.
The document provides information on Ford Motor Company's mission, vision, strategies, products, competition, and recommendations. It analyzes Ford using several matrices:
1) SWOT analysis shows Ford has strengths and opportunities but also weaknesses and threats. Recommendations focus on markets, innovation, and risk management.
2) EFE matrix gives Ford an average score of 2.39 on opportunities and threats. Opportunities include new models and fuel efficiency. Threats include high emissions and competition.
3) IFE matrix gives Ford a score of 2.75, indicating some weaknesses internally in design and innovation. Strengths include large scale production and brand recognition.
4) CPM shows Ford has
Introduction William Clay Ford, Jr., was staring out the window of.pdfcharanjit1717
Introduction
William Clay Ford, Jr., was staring out the window of
his office in Dearborn, Michigan, lost in thought. The
future of Ford Motor Company was hanging in the
balance, and no one was certain how best to save this
once-great company. Question after question without
any easy answers kept going through his mind. . . . How
much longer can Ford survive with the large losses? Will
it have to sell off assets or financially restructure? Can
it cut enough costs, and where should it cut? Will the
union leaders realize the situation, and how much will
they be willing to help? When will Chinese competitors
enter the U.S. market? How can Ford develop its product
offerings to adjust for higher fuel costs? How can
Ford improve its product offering to reverse or at least
stop the market share losses? How much more market
share will it lose?
The magnitude of the situation seemed overwhelming.
In order to overcome these challenges, it seemed as if
Ford would have to restructure every aspect of its business.
It would require improved product offerings with cuttingedge
design and high quality; improved operation with
more flexibility and lower costs; and improved marketing
with better brand image and customer interest. Ford was at
a crossroads, and the way ahead remained shrouded in fog.
History
Ford has gone through many evolutions since its humble
beginnings on June 16, 1903.1 Henry Ford began this
corporation, now synonymous with the assembly line,
the Industrial Revolution, and the American Dream,
with 11 business associates and $28,000 in capital.2 Ford
Motor Company continued along with minimal leadership
problems until the death of its president, Edsel Ford,
Case 10
in 1943. Intense dissension about who should succeed
Edsel Ford continued until Henry Ford, at the age of 79,
returned from retirement to lead the company. For the
next two years under Henry Ford the company operated
with massive losses of $10 million dollars per month.3
Finally, in 1945, Henry Ford was forced to step down and
Henry Ford II assumed the role of president.4 Henry Ford
II managed to successfully maneuver the company back
to productivity and empowered Robert McNamara and
his group (planning and financial analysis) to transform
Fords leadership style from a tyrannical dictatorship to a
powerful, professional oligarchy.5 Over the next 20 years,
Ford Motor Companys presidents and CEOs turned over
13 times.6 The current CEO, Alan Mulally, was appointed
in September 2006 to take over for William Clay Ford, Jr.,
who had served as both president and CEO since 2001.
William Clay Ford, Jr., led Ford Motor Company to three
straight years of profitability followed by a sharp decrease
in profits marked by a $1.44 billion loss in the first half
of 2006.7 These losses motivated Ford Motor Company
to search for a new CEO from outside the industry, Alan
Mulally, formerly of Boeing Corporation. Mulally stood
out as a qualified successor because he demonstrated the
leadership skills Ford.
Toyota Motor Corporation is a large Japanese automaker that operates globally. It faces several challenges, including pressure in the North American market from competitors introducing new hybrid and electric vehicles. Toyota also faces a declining Japanese market following natural disasters and economic issues. Sales have suffered in China due to tensions between China and Japan. Additionally, Toyota has experienced the departure of several senior executives in North America. To address these challenges, Toyota is focusing on increasing fuel efficiency and reducing emissions through new technologies, as well as closely managing chemicals and meeting stricter emissions guidelines.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
1. A PROJECT REPORT
ON
“ Ford Motor ”
Submitted Under the Subject
ENTERPRISE ANALYSIS AND DESK RESEARCH
Submitted by
Name: Ganesh Shankarrao Pasnurwar
MBA (2016-18)
Div: E
Roll no: 27
Under the guidance of
Name: Dr. Manisha Paliwal
SINHGAD INSTITUE OF MANAGEMENT
2. 2 | P a g e
Sr. No. Name of the Chapter Page No .
1 Introduction 3
2 Vision and Mission 7
3 Management People 8
4
Organization structure 10
5 SWOT Analysis 11
6 Marketing Mix and STP 12
7 Competitors Analysis 15
8 Financial analysis 16
INDEX
3. 3 | P a g e
Introduction
The Ford Motor
The Ford Motor Company (commonly referred to simply as Ford) is
an American multinational automaker headquartered in Dearborn, Michigan, a
suburb of Detroit. It was founded by Henry Ford and incorporated on June 16,
1903. The company sells automobiles and commercial vehicles under
the Ford brand and most luxury cars under the Lincoln brand. Ford also owns
Brazilian SUV manufacturer, Troller, and Australian performance car
manufacturer FPV. In the past it has also produced tractors and automotive
components. Ford owns a 2.1% stake in Mazda of Japan, an 8% stake in Aston
Martin of the United Kingdom, and a 49% stake in Jiangling of China. It also has
a number of joint-ventures, one in China (Changan Ford Mazda), one in Taiwan
(Ford Lio Ho), one in Thailand (AutoAlliance Thailand), one in Turkey (Ford
Otosan), and one in Russia (Ford Sollers). It is listed on the New York Stock
Exchange and is controlled by the Ford family, although they have minority
ownership (but majority of the voting power).
Ford introduced methods for large-scale manufacturing of cars and large-
scale management of an industrial workforce using elaborately engineered
manufacturing sequences typified by moving assembly lines; by 1914 these
methods were known around the world as Fordism. Ford's former UK
subsidiaries Jaguar and Land Rover, acquired in 1989 and 2000 respectively,
were sold to Tata Motors in March 2008. Ford owned the Swedish
automaker Volvo from 1999 to 2010. In 2011, Ford discontinued the Mercury
brand, under which it had marketed entry-level luxury cars in the United States,
Canada, Mexico, and the Middle East since 1938.
Ford is the second-largest U.S.-based automaker (preceded by General
Motors) and the fifth-largest in the world based on 2010 vehicle sales. At the end
of 2010, Ford was the fifth largest automaker in Europe. Ford is the eighth-
ranked overall American-based company in the 2010 Fortune 500 list, based on
global revenues in 2009 of $118.3billion. In 2008, Ford produced 5.532 million
9 Corporate Social Responsibility 19
4. 4 | P a g e
automobiles and employed about 213,000 employees at around 90 plants and
facilities worldwide.
The company went public in 1956 but the Ford family, through special Class B
shares, still retain 40 percent voting rights.
Ford India
Ford India Private Limited is a wholly owned subsidiary of the Ford Motor
Company in India. Ford India Private Limited's headquarters are in Maraimalai
Nagar, Chennai, Tamil Nadu. It currently is the sixth largest car maker in India
after Maruti Suzuki, Hyundai, Tata, Mahindra.
Ford came in India in October 1995. Since its entry in India in 1995, Ford has
invested more than US$ 2 billion to expand its manufacturing facilities and sales
& service footprint to meet demand in one of the world's fastest-growing auto
markets. Ford India’s integrated manufacturing facility at Maraimalai Nagar,
near Chennai, produces its award-winning range of products including the Ford
Eco Sport and Ford Endeavour.
As part of its overall commitment, Ford inaugurated its US$ 1 billion state-of-the-
art integrated manufacturing facility in Sanand, Gujarat in March 2015. With
Sanand being operational, Ford India has doubled its annual installed
manufacturing capacity to 610,000 engines and 440,000 vehicles. The sub-four-
metre compact sedan, Ford Figo Aspire, became the first car to roll out from the
new Ford Sanand plant. The plant also manufactures new Figo hatchback.
5. 5 | P a g e
TimeLine
June 16, 1903: Henry Ford and 11 investors sign articles of incorporation for Ford
Motor Company in Michigan.
Oct. 1, 1908: Ford introduces the Model T, which became one of the most popular cars
in the world. Production officially ended in May 1927 after total world production of
15,458,781.
Oct. 7, 1913: The Highland Park plant in Michigan begins operations as the first
moving automobile assembly line in the world.
Jan. 5, 1914: Ford begins offering $5 per day for eight-hour work days and 15,000 job
seekers clamor for 3,000 jobs at the Model T Plant in Highland Park. The previous pay
rate was $2.34 per day for nine hours.
March 1, 1941: Ford begins to produce general-purpose "jeeps" for the U.S. military
and shifts completely to military production starting in Feb. 1942. Civilian production
does not resume until July 1945.
Jan. 17, 1956: Ford common stock goes on sale, with 10.2 million shares sold in the
first day, representing 22 percent of the company.
Sept. 7, 1987: Ford acquires 75 percent of Aston Martin Lagonda, Ltd.
Dec. 31, 1988: Ford's worldwide earnings were $5.3 billion, the highest of any auto
company to date.
Dec. 1, 1989: Ford spends $2.5 billion to buy Jaguar Cars.
March 15, 1990: Ford introduces the Explorer sport utility vehicle. Though the
Explorer is the nation's best-selling SUV model, sales hit a 15-year low in Nov. 2005 and
fell 29 percent for 2005.
July 1, 1992: Ford buys 50 percent of Mazda Motor Manufacturing and changes that
company's name to AutoAlliance International.
June 20, 1993: Ford opens its first dealerships in China. Its brand sales in China
increased 46 percent in 2005, though it still lags behind General Motors Corp. and
Germany's Volkwagen AG in China. By the end of 2005, the number of Ford dealers in
China totaled 150, up from 100 in 2004.
April 18, 1993: Ford begins production of the Flexible-Fuel Vehicle (FFV) Taurus.
FFVs can burn gasoline, ethanol or mixtures of the two. Despite the fact that there are
an estimated 5 million FFVs, there are only about 500 ethanol fuel stations in the
country. According to the law, if automakers produce FFVs, they can also produce more
of other cars that consume more gas.
Aug. 21, 1997: Ford sells the first taxicabs run on natural gas to New York City.
August 2000: Bridgestone/Firestone recalls 6.5 million tires after 271 rollover deaths
in Ford Explorers.
May 2001: Ford Motor unilaterally recalls 13 million more tires and
Bridgestone/Firestone dumps Ford as a customer, saying Ford was using the tire maker
6. 6 | P a g e
as a scapegoat to deflect attention from problems with the Ford Explorer. Federal
investigators ultimately concluded that tire defects were the main cause of the rollovers.
July 11, 2005: Ford's new gas-electric hybrid SUV, the Mercury Mariner, goes on sale.
It costs $4,000 more than the gas-only version and has the endorsement of the Sierra
Club.
Nov. 1, 2005: Bridgestone Firestone North American Tire LLC agrees to pay Ford
$240 million to help cover the costs of the tire recalls, which amounted to $2 billion.
Dec. 22, 2005: The United Auto Workers agrees to a deal with Ford in which 99 cents
an hour of any future wage increases will go towards a health-care fund. Insurance
deductibles will rise by as much as 33 percent, and the costs for current retirees will also
go up. The changes will save Ford about $650 million a year. (Ford's health-care bill for
2005 was $3.5 billion.)
Dec. 23, 2005: Ford announces it will transfer $2 billion to shore up Jaguar Cars,
which it bought in 1989 for almost $3 billion in today's prices.
2005: Ford loses market share for the 10th year in a row, and also loses its place as
America's best-selling brand to GM's Chevrolet. Ford sold around 2.9 million vehicles in
2005 for a 17.4 percent market share — down from a market share of 18.3 percent in
2004 and of 24 percent in 1990.
Jan. 23, 2006: Ford announces it will cut up to 30,000 jobs and idle 14 plants by the
year 2012.
2009: Ford Begins offering its turbocharged EcoBoost line of engines.
2011: Ford Discontinues the Mercury line to concentrate all its efforts on the ford and
Lincoln brands.
2014: The ford Mustang celebrates its 50th anniversary.
July 1, 2014: Mark Field Succeeds Alan Mulally as Ford’s president and CEO.
7. 7 | P a g e
Vision
“People Working Together As A Lean, Global Enterprise For Automotive
Leadership.”
Ford’s vision statement has the following major points:
1. Global leadership
2. Emphasis on stakeholders
3. Lean business
The global leadership point of the vision statement indicates that Ford Motor
Company wants to become the top player in the international automotive market.
Ford is currently the fifth biggest in the world, and the second largest U.S.-based
automobile manufacturer, behind General Motors. In this regard, Ford still has
more to work on to reach its vision statement’s point of global leadership. On the
other hand, the vision statement’s emphasis on stakeholders is achieved through
Ford’s enhanced HR policies, as well as corporate social responsibility strategies
for employees, customers, investors and others. Ford’s vision statement also
highlights lean business operations, which the company already achieved through
its assembly line methods. Thus, based on its current condition, Ford Motor
Company needs to work on growing its sales to achieve global leadership and
fulfill its vision statement.
Mission
“One Team. One Plan. One Goal.”
This mission statement is also known as the “One Ford” mission, which is part of
the “One Ford” plan that was unveiled in 2008 under CEO Alan Mulally’s
leadership. Ford explains that the expanded form of its mission statement is as
follows:
One Team: “People working together as a lean, global enterprise for
automotive leadership, as measured by: Customer, Employee, Dealer, Investor,
Supplier, Union/Council, and Community Satisfaction.”
One Plan: “Aggressively restructure to operate profitably at the current
demand and changing model mix; Accelerate development of new products
8. 8 | P a g e
our customers want and value; Finance our plan and improve our balance
sheet; Work together effectively as one team.”
One Goal: “An exciting viable Ford delivering profitable growth for all.”
Management People
1. William Clay Ford Jr.(Executive Chairman, Ford
Motor Company)
Executive Chairman of Ford Motor Company, William Clay Ford Jr. is
leading the company that put the world on wheels into the 21st century. He joined
the Board of Directors in 1988 and has been its chairman since January 1999.
Through the years his vision for the company has remained
unchanged. William Ford also served as the President CEO and
COO until turning over those roles to former Boeing executive
Alan Mulally in September 2006. Ford is also the Vice Chairman
of the Detroit Lions NFL franchise.
2. Mark Fields (President and CEO, Ford Motor
Company )
Mark Fields is an American businessman and has been the President and
Chief Executive Officer of Ford Motor Company since July 1, 2014. Fields served
as chief executive officer of Mazda from 1999 to 2002 during the period when
Ford controlled Mazda, and was the chief operating
officer for Ford Motor Company. Prior to that, as Ford's
President of the Americas, Fields developed "The Way
Forward" plan. He succeeded Alan Mulally as the company's
President and CEO.
3.Anurag Mehrotra (Executive Director of
Marketing, Sales & Service, Ford India)
Anurag Mehrotra is the executive director of Marketing, Sales & Service at
Ford India. Anurag leads the responsibility for all aspects of MS&S operations of
Ford India including revenue, sales volume, market share, marketing strategy &
launches as well as dealer development, after sales service and overall customer
satisfaction.
Anurag previously served as vice president, Sales at Ford India and was
responsible for looking after Ford’s growing sales network in India. Earlier, he
9. 9 | P a g e
also served as the vice president Marketing at the company and was instrumental
in designing and implementing successful marketing campaigns
for Ford’s product range in India.Before joining Ford India,
Anurag was vice president – Corporate Marketing at WNS
Global Services, a leading business process outsourcing
company, where he was responsible for lead generation and
brand building in North America and Europe.
4.Rahul Gautam (Vice President, Marketing, Ford
India)
Rahul Gautam was appointed Vice President, Marketing,
Ford India effective August 2015 and reports to Anurag Mehrotra, Executive
Director of Marketing, Sales and Service at Ford India. He is based out of the
Ford India office in Gurgaon. With Ford since 2003, Rahul has held several
responsibilities across product strategy, sales and marketing in India as well as
Asia Pacific region. With immense experience in conceptualising and executing
brand launch campaigns, Rahul has been involved in
development and launch of some of Ford’s most successful
nameplates i.e. Ford Figo, Ford EcoSport, Ford Aspire and Ford
Endeavour in India till date. Rahul has also served as B-Car
product marketing lead for Ford Asia Pacific, based in Shanghai
during 2010-2013 contributing towards development of Ford
Eco Sport and All-New Figo & Aspire.
5.George Elisseou (HR Director, Ford India)
George Elisseou is the HR Director, Ford India and is based in Chennai. With
Ford in India since April 2015, George is responsible for spearheading employee
initiatives spanning across talent acquisition, training and development, HR
technology deployment along with diversity and inclusion. In his previous
assignments, George was the Asia Pacific HR Director, Finance and Business
Strategy Group. George started his career with Ford in Australia gaining
experience across a variety of profiles in the field of Human Resource across Ford
Credit and other domains. In January 2010, he was appointed General Manager
Human Resources for Ford Thailand where he led the development,
establishment and launch of the new Ford Thailand Manufacturing Plant.
4.David Schock (Chief Financial Officer, Ford India)
10. 10 | P a g e
David Allan Schock, has been with the Ford Motor Company for more than
26 years. He joined the company as an audit analyst and has held numerous
position across geographies including North America, Europe and Asia Pacific.
Before being appointed as the Chief Financial Officer of Ford India, David
worked with Ford Asia Pacific operations as a product development controller,
overseeing resource allocation and investments on new products for markets
across the region.
Organization Structure
(Ford Motors)
ChairmanWilliam Ford
(Chairman)
Mark Fields
(CEO)
Anurag Mehrotra
(Executive Director of
Marketing, Sales &
Service)
Rahul Gautam
(Vice President
Marketing)
George Elisseou
(HR Director)
David Schock
(CFO)
11. 11 | P a g e
SWOT Analysis
Strength:
1. One of the early market entrants and oldest car manufacturer
2. Offers a wide range of cars to different set of customers.
3. Provides exclusive product features taking into consideration the targeted
segments
4. Invested efforts to go green in order to help the environment
5. Has over 160,000 employees globally
6. Present across continents and has excellent visibility & marketing
7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring
cars & sponsorship of events
Weakness:
1. Adversely affected by the global recession & Euro crisis.
2. Hasn’t completely tapped emerging economies as compared to some other
automobile giants.
3. Low exposure to Asia Pacific.
4.Ford’s reputation as a staid, conservative brand, which makes it harder to
market to younger consumers.
Opportunity:
1. Expanding automobile sector
2. Improving business scenario due to expansion of consumer base
3.Capitalizing on the models exclusively designed for different markets e.g. ford
Ikon for India
Threats:
1.Competition from major international players
12. 12 | P a g e
2. Increasing usage of public transport and increased fuel costs
3. Production problems in local plants due to labor and similar issues
4. Lower fuel prices could limit demand for costlier alternative fuel vehicles such
as hybrids and electrics.
Market Mix
Products:
With its high technology and various manufacturing plants, the company has
given the world market some of its best vehicles. From its first car the “Model T”
in 1908, the company has come a long way with dealing in many cars like Ford
Fiesta, Ford Escape, Ford Focus and Ford Ranger. The Ford family also includes
wide range of vehicles like Volvo, Land Rover, Jaguar and the brand Ashton
Martin.
In India, in the year 1998, Ford introduced ‘Ford Escort Model’ and this car
was replaced later in 2001 with ‘Ford Icon’ that was built locally in an Indian
manufacturing plant. At least seven different models after that have been
introduced to the consumers to conquer the Indian market like Fusion, Mondeo,
Fiesta and Endeavour.
All the Ford products are localized and made with a concept to match the local
driving conditions emphasizing on durability and less maintenance costs. Special
attention has been given to maintain fuel efficiency and to see that the air
conditioning systems are operating with refrigerants that are environment
friendly and the ventilation system suits the Indian climate.
In order to satisfy the needs and demands of every type of consumer the
company has launched economy cars, luxury cars, sports cars, vans, station
wagons and trucks. Ford Fiesta, its latest gift to the world market is focusing on
females as well as the younger generation.
Price :
Ford is one of the largest automakers in the world and to reach this zenith
their pricing policy has played an important part. To make it as an extremely
profitable company it takes into account the costs incurred as well as the profit
margin. The pricing policy is also dependent on the rival company’s products that
are in competition with itself in the market.
Under its non-price, competition pricing policy it has taken sponsorship
contracts without changing the selling price of its various vehicles. The pricing
13. 13 | P a g e
policy is also dependent on analysis of the corporation at all levels like market
evaluation and their recent financial performance. The reasonable prices of the
products and its capacity of saving via low fuel consumption have also made it a
favorite with low-income group of consumers. The strategists establish the policy
of pricing by constantly evaluating the investment returns through sponsorship
deals.
Place:
Ford has the distinction of introducing to the world the concept of
manufacturing at a large scale with an industrialized work force. He had the
vision of combining factories that were highly up to date with efficient work force,
low prices and located at strategic places so that everything became a possibility.
Therefore, manufacturing plants have been set up in six of the seven continents
with worldwide factories and dealers. It has developed manufacturing plants in
countries like India so that the actual selling price of the vehicles does not shoot
up. Near Chennai, in Maramalai Nagar, the company has opened a
manufacturing plant in a 350-acre place with an initial investment of 1700 crores.
With a general capacity of turning out nearly 100,000 vehicles per annum, this
plant has been a hit with the manufacturer.
In order to avail the market of various Ford products many dealers have been
signed so that the consumers can buy the cars easily near their local place at their
own convenience. For the retail market, the dealership network has been made
strong and easily accessible. It is the showrooms where a future customer
becomes a loyal customer by first seeing the product, then handling it through
test drive and lastly by purchasing it. Each location of dealership are planned
with details and strategy as it is the place where the customer will come for
purchasing accessories, various parts and also lifelong servicing.
Promotions:
Ford has a very competitive marketing strategy with the aim of building long
lasting relationship with its previous and loyal customers as well as new potential
customers. It has linked itself with various sporting events to highlight its brand
name. In the past, it has been seen as a sponsor of UEFA Champions league and
this really soared its brand name and image high in the eyes of fans and
customers alike.They have successfully handled the promotional side of the
business with tactics to develop their brand image.
Promotions in the visual media like the internet and television have been a
huge success along with promotions in print media like magazines and
newspaper. The various vehicles have been exhibited at exhibitions, events and
malls.
14. 14 | P a g e
These cars are given as gifts to different personalities as promotional
strategies. Special Posters are commissioned to promote the games as well as the
Ford products so that the common people associate the games with the brand
and ultimately result in huge sales via the fans. During matches, the people
especially the children are encouraged to participate in various promotional
activities. The desire of the company has been to create a positive view and frame
of mind for the name “Ford” so that it continues to be the best in the automobile
industry.
STP:
Segment:
Complete automobile segment including SUVs, Hatchbacks, Sedans
Target Group:
Young executives, businessmen, small families
Positioning
Positioned as an automobile company which provides quality cars globally
Market Segment
15. 15 | P a g e
Competitive Analysis
Toyota, Honda, and Nissan have grown in market share largely as a result of their
ability to deliver better products at lower prices, particularly for more fuel
efficient smaller vehicles.
Toyota has High Quality, High Safety Ratings (NHTSA)-5 star ratings and
Streamlined operations with similar models globally And Hybrid models across
all segments
Ford has been more successful than both GM and Chrysler in reducing legacy
costs.
General Motors (GM) is Focusing on emerging markets and is researching
Alternative Fuels i.e, Chevy Equinox Fuel Cell and Plans to develop 12 hybrid
models
16. 16 | P a g e
Financial Analysis
Profit And Loss
19. 19 | P a g e
Domestic Sales
Corporate Social Responsibility
20. 20 | P a g e
Ford’s commitment to India is not just business centric. At the heart of the
company’s business plans are people and communities. With unwavering
commitment to the country and its people, Ford’s CSR initiatives are a reflection
of its ‘Go Further’ journey in India. Following activities are done by Ford motor
Focus on Education
Its commitment to lay foundations for a Better World, Ford India
announced the launch of its Happy School's' program in Chennai, in September
2014.As part of the Happy Schools program, Ford is partnering with reputed
NGOs working in the field of education to collectively conceptualize and design a
social intervention model that addresses the identified gaps in the areas of
academics, health, nutrition and infrastructure.
Focus on Water/ Sustainability
Ford India launched the first phase of its cohesive community outreach
initiative in Sanand, Gujarat to improve access to safe drinking water for children
from neighboring communities. In the first phase, 30 filters were installed in
anganwadis and primary schools, across 18 villages, reaching out to more than
1000 children. The installation of the water filters was combined with strong
community awareness initiatives, to ensure ownership at the local level and also
make the initiative sustainable. The anganwadis-staff and parents of the children
were also given information regarding issues related to child health, which ranges
from a balanced diet for children, immunization and vaccination schedules, and
the importance of health check-ups.
Driving Volunteerism
Ford’s volunteering program is an ongoing activity that extends throughout
the year, supported by the enthusiasm of the volunteers and the company’s
community leave policy. And the biggest volunteer effort comes each September
during the annual Global Week of Caring. In 2013, Ford employees came together
to mobilize relief for the victims of the Uttarakhand flood disaster. Besides
contributions from Ford and Ford employees, the donation in aid of the flood
victims, included contributions from Ford’s dealer-partners. Ford employees also
joined hands to collect much-needed relief materials, including clothes, shoes,
blankets and linen, in aid of those affected by cyclone Phailin.
References
21. 21 | P a g e
www.ford.com
www.india.ford.com
https://corporate.ford.com/innovation/innovation-
ideas
http://www.ford.com/cars/fiesta
http://www.at.ford.com/news
http://financials.morningstar.com/balance-
sheet/bs.html