Hyundai has been successful in India for several reasons: it has a strong brand name, follows effective marketing strategies, targets specific customer segments, and offers affordable vehicles across price points with advanced technology. The document discusses the life cycle stages of the Hyundai Eon city car and Creta compact SUV in India. The Eon was launched in 2011 and saw strong growth until reaching maturity, but is being discontinued in 2019 due to failing to meet new safety regulations. Meanwhile, the Creta was an instant hit when launched due to its desirable compact SUV package that offers style, features and quality.

1. REASONS FOR HYUNDAI SUCCESS IN
INDIA & LIFE CYCLE STAGES OF EON
AND CRETA
DHANYA S PRADEEP
S2 MBA
MAR ATHANASIOS COLLEGE FOR ADVANCED STUDIES THIRUVALLA
(MACFAST)
KERALA, INDIA
WWW.MACFAST.ORG

2. Hyundai Motor India Limited
 Hyundai Motor India Limited(HMIL) is a wholly owned
subsidiary of Hyundai Motor Company(HMC) which was
formed on 6 May 1996.
 HMIL is the second largest car manufacturer and the
number one car exporter since inception in India.
 It currently has nine car models across segments

4. Reasons For Hyundai Success In India
 Brand Name
 Followed marketing strategy
 Targeting
 Large Distribution Network
 Executive Information System by using SAS
 Wide Product offerings at different price points
 Increased Exports
 Cheapest cars in corresponding segments
 Economy with technology

5. STP
Segment
 Complete automobile segment including hatchbacks,sedans & SUV’s
Target Group
 Young executives from the upper-middle income.
Positioning
 Hyundai gives luxury cars at affordable prices which is a globally recognized and
accepted brand

7. Hyundai EON
Introduction
 The Hyundai Eon or Hyundai Atos Eon is a city car produced by the South
Korean manufacturer Hyundai
 It was launched on 13 October 2011 in India, March 2012 in the Philippiness,
June 2012 in Vietnam and June 2014 in Sri Lanka
Growth
 As Eon monthly sales have reached 10,000 units in India,Hyundai had given
the car a facelift for the 2014 model year
 2017 marked the introduction of the Eon Sports Edition,priced from INR 3.88
Lakh

8. Maturity
 The Eon is positioned to compete with the Maruti Alto in India and the Suzuki
Celerio in Southeast Asian markets
Decline
 In August 2018, Hyundai Motor India Pvt.Ltd announced that the Eon will be
discontinued by the end of September 2019,as the car is not compliant with new
safety regulations that will be implemented in October 2019
 Bharat Stage VI emissions regulations that will be enforced in April 2020
 It’s replacement,the third generation Santro had been released before the festive
season of 2018

10. Hyundai Creta
 The Hyundai Creta is the first compact SUV launched by the automaker in India. The Creta
became instant hit in the Indian market soon after the launch due to its desirable package. The
baby SUV from Hyundai offers good looks, practical and feature loaded interiors offering great
quality. The Hyundai Creta is one of the largest selling SUVs in the Indian market.
 SUV
 Electronic stability
 Hill-start assist
 Safety(6 air bags)
 Rear parking assist
 Height adjustable seatbelt anchor
 Spacious

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