New to Force.com and needing a quick orientation to bring you up to speed? Join us for this series of brief introductory sessions on Force.com, the world’s leading cloud platform that lets you build apps rapidly using configuration-driven development and powerful programmatic logic. Each Friday one of our experts will walk you through one of the core elements of the Force.com platform and cover the basics you need to build your first app in the cloud. Each session is 30 minutes long.

1. Intro to Visualforce
Build Custom Web Pages on Force.com

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions,
the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth,
new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form
10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of
the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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Salesforce Developers
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This webinar is being recorded!
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4. ▪ Framework to build custom user interfaces
▪ Hosted natively on Force.com
▪ Build streamlined UX
▪ Create internal and public facing pages
▪ Customize for different devices
▪ Leverage other web technologies
What can you do with Visualforce?

5. Model View Controller (MVC) Pattern
Visualforce Pages
Visualforce Components
Standard Controllers
Apex Controllers
Custom UI
Custom Logic
Standard Objects
Custom Objects

6. MVC Example

7.  Visualforce tags
– 100+ standard components
– Custom components
 Works with all standard web
technologies including:
– CSS
– JavaScript
– HTML
– Flash
– Any other Web-Enabled Code
MVC example

8. ▪ Anything inside of {! } is evaluated as an expression
–Dynamic variables: {!Contact.Phone} or {!myApexVariable}
–Logic: {!IF(Opportunity.Stage == ‘Closed/Won’, val_if_true, val_if_false)}
– Functions: {!URLENCODE(Account.website__c)}
▪ $ provides access to global variables (User, Page, RemoteAction, Resource, …)
– {!$User.FirstName} {!$User.LastName}
– {!$Resource.jquery}
– {!URLFOR($Resource.assets, 'img/logo.png’)}
Expression Language

9.  Provides access to data
 Logic for handling UI interaction
 Standard Controllers
–Same functionality as standard pages
• Save, delete, field access etc.
 Custom Controllers
–Written in Apex
–Override standard behavior
–Controller Extensions
Visualforce Controllers

10. How do I connect a controller?
Standard or
custom objects
Defined at
the page
level
Custom controller
logic to extend
standard controllers
Inherit standard CRUD
functionality.
If only using custom controllers,
use controller=“controllerName”
<apex:page standardConroller =“Restaurant__c” extensions >“ext1, ext2”=

11. How can I customize Visualforce?

12. The Developer Console

13. Email Templates Embedded in Page Layouts Generate PDFs
Custom Tabs
Mobile Interfaces
Page Overrides
Where can I use Visualforce?

14. ▪ Visualforce is powerful – use it judiciously (clicks before code!)
▪ Make it your own! But be cognizant of basic HTML, CSS, and JavaScript for
page performance
▪ If you don’t know… ASK
developer.salesforce.com/forums/ | Visualforce Development
If nothing else, remember this…

15. ▪ bit.ly/IntroVF-pkg (restaurant example)
▪ bit.ly/tbootstrap-app (Twitter Bootstrap sample)
▪ Visualforce for Salesforce1 Webinar
▪ Advanced Visualforce Webinar
Resources
 “7 Habits of Highly Efficient Visualforce Pages”
 “Mobilize your Visualforce Pages”
DF Recorded Sessions

16. ▪ Sign up for a FREE Developer Edition account
▪ developer.salesforce.com/signup
▪ Learn the Platform
▪ udacity.com/salesforce
▪ developer.salesforce.com
▪ developer.salesforce.com/forums
▪ bit.ly/devcloudapps
▪ Quick Tutorials
▪ Webinars (Intro to Force.com, Learn to Build Apps)
Next Steps for New Developers

17. Got Questions?
Post ‘em to
http://developer.salesforce.com/forums/

18. More Free Online Tutorials
New App Builders
http://www.udacity.com/salesforce
http://ccoenraets.github.io/salesforce-
developer-workshop
Developer Workshop
Fast Track Tutorial for Experienced Developers
Experienced App Builders

19. BRAND NEW! Introducing Trailhead
Challenge Yourself! http://developer.salesforce.com/trailhead