This document discusses Salesforce1 Platform and the Advance - Apex Track session. It contains a safe harbor statement noting that any forward-looking statements made are subject to risks and uncertainties. It also notes that unreleased services mentioned may not be delivered or may be delivered later than expected. The document directs readers to SEC filings for additional information on risk factors.

1. Salesforce1 Platform
Advance - Apex Track

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements
that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results
of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or
other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results
of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and
others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Carolina Ruiz Medina
Principal Developer, Product Innovation
FinancialForce.com
@CarolEnLaNube
codeandvogue.com
@CodeCoffeCloud

4. What is in the DevZone
▪ Developer Theatre
– Sesiones técnicas sobre la creación de aplicaciones para su
negocio
▪ Elevate – Workshops
– Donde crearemos aplicaciones en la Plataforma Salesforce1,
siguiendo nuestras guías y con nuestra ayuda

5. Donde encontrar las Últimas noticias sobre Salesforce
Developers
Salesforce Developers
+Salesforce Developers
Salesforce Developers
Salesforce Developers
@salesforcedevs / #forcefriday / #askforce

6. Dos enfoques para el desarrollo
Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Metadata API
REST API
Bulk API
Formula Fields
Validation Rules
Workflows and Approvals
Custom Objects
Custom Fields
Relationships
Page Layouts
Record Types
User
Interface
Business
Logic
Data
Model
Declarativa Programativa
80% Clicks 20% Code&

7. Todo Objeto, todo Campo: es Apex Enabled
Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Custom UI
Custom Logic
Standard Objects
Custom Objects

8. • Object-Oriented Language
• Dot Notation Syntax
• Cloud based development
Qué es Apex?

9. •Browser Based IDE
•Create and Edit Classes
•Create and Edit Triggers
•Run Unit Tests
•Review Debug Logs
Developer Console
Demo

10. Apex y Visualforce
Custom Apex
Controller
Custom UI
Demo

11. •Logica basada en Eventos
•Associados a un tipo de objeto
•Before or After: ( Antes o/y Despues)
 Insert
 Update
 Delete
 Undelete
Apex Triggers

12. Trigger Trigger Logic
Demo

13. •Batchable
•Scheduled
•Email
•REST Services
Apex Interfaces y Notaciones

14. Schedulable Interface

15. • Codigo para testear tu codigo!!
• Tests can mirror user expectations
• System Asserts increase predictability
• Line Coverage increase predictability
Unit Testing
Demo

16. • 75% Coverage for Production
• Develop in:
• Sandboxes
• Developer Editions
• Force.com Migration Tool
• Force.com CLI
• Eclipse Plugin
Deploying your Code

17. MavensMate.com Sublime Text plugin for Force.com
- Apex
- Visualforce
- Unit Tests
- Git
- Templates
- Lightning

18. Contacts are
villagers
Accounts are
buildings
github.com/metadaddy-sfdc/Forcecraft

19. ▪ Apex is the programming language on Salesforce1
▪ Syntax and Structure similar to C# and Java
–Variables, loops, classes, interfaces, collections, etc.
▪ Many unique convenience features
–Tight binding with your Salesforce data model
–Simple data manipulation calls
–SOQL for querying records into variables
–Annotations & keywords – webservice, @isTest, @RestResource, etc.
–Integrated testing framework with data teardown
Recapitulemos

20. Online Tutorials - in the Quickstart area
▪ Lightning Connect (15 minutes)
bit.ly/lightning-connect-tutorial
▪ Lightning Process Builder (20 minutes)
developerforce.github.io/lightning-process-builder-tutorial/
▪ Lightning Components (30 minutes)
bit.ly/lightning-components-tutorial
▪ Lightning App Builder (20 minutes)
developerforce.github.io/lightning-app-builder-tutorial/

21. Salesforce Community

22. 2 MILLION
“developers”

23. The Salesforce Community

24. Trailhead
- online learning for everyone
developer.salesforce.com/trailhead

25. meetup.com/Madrid-Salesforce-Developer-Group/

26. Code, Coffee & Cloud

28. Vamos al Workshop!!
http://ccoenraets.github.io/salesforce-developer-fasttrack
@CarolEnLaNube