This document provides an overview of a workshop on coding the cloud with Apex and Visualforce. It begins with a safe harbor statement noting that any forward-looking statements could differ from actual results. The workshop then aims to help developers jumpstart programmatic development on the Force.com platform by learning Apex and how to use Visualforce for Salesforce1. Attendees should have some prior programming experience. The workshop covers tools, the Apex language, implementing triggers, unit testing, batch processing, REST services, and using Visualforce for mobile and desktop. Resources are provided for developer groups and certification.

1. Coding The Cloud with Apex
and Visualforce
Programmatic Elevate Workshop
Samantha Ready - Developer
Evangelist
@samantha_ready
sready@salesforce.com
Dave Carroll – Developer Evangelist
@dcarroll
dcarroll@salesforce.com

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions
proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or
other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products
and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which
we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31,
2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time
or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no
obligation and does not intend to update these forward-looking statements.

3. Welcome!
WIFI Connection
SSID: Elevate
PWD: salesforce1

4. What we want to accomplish today
 Jumpstart Programmatic Development on
Force.com
 Learn how to use the Apex Language
 Understand how to use Visualforce for
Salesforce1
 Experience coding the cloud
 Enjoy ourselves in the process

5. What should know already
 Some exposure to Salesforce1 Platform
– Beginner workshop is a great preparation (but not
required)
 Programming experience in another language
– .Net or Java or Ruby or Javascript (but not required)
 Web programming experience
– HTML and CSS (but not required)

6. The Salesforce1 Customer Platform
Salesforce1 Platform APIs
Salesforce1 App
Salesforce1 Platform Services
Force.com Heroku
ExactTarget
Fuel

7. Over 1.5 Million Registered Developers

8. 102 Developer User Groups

9. Salesforce1 Platform
Salesforce is a Platform Company. Period.
-Alex Williams, TechCrunch
1BAPI Calls
Per Day
6BLines of Apex 4M+Apps Built on
the Platform
1T+Records
Processed
per Month

10. Consider Becoming a Certified Developer

11. Brief Overview of the App So Far
 Warehousing app
– Tracks inventory
– Checks for valid data
– Stores delivery info
 That’s the data
model there >>

12. Missed the beginner track?
Demo on Data Modeling

13. Workbook Preparation – Let’s do this together!
 Start with a new Developer Edition
 Install Warehouse Sample Application
 Try out the Salesforce1 Browser App
 Install the Salesforce1 Mobile App
– Search Salesforce1 in Apple App Store or in Google Play Store
Tutorial 1

14. Developer Basics – Tools of the Trade
 Built in Editors
 Developer Console
 Eclipse Plugin
 Command Line Interface
 Workbench
 Third Party Tools

15. Developer Console Tour
Tutorial 2

16. Apex Language Orientation
 It’s like Java or .Net
– Strongly typed with curly braces 
 Common primitive data types
 Familiar collections and logic constructs
 Classes and Interfaces and Inheritance
 Familiar polymorphic exception handling

17. This is what it looks like

18. Invoking Apex Code
 Can be executed directly
– Execute Anonymous
 Can be triggered by database changes
– Insert, Update, Delete, before and after triggers
 Can be directly called through REST
– Custom Apex Rest Service
 Invoked as the controller portion of a Visualforce page

19. Apex Has Data Manipulation Built In
 Query is first class part of the language
– [Select Id, Name From Account Where Country = ‘UK’]
 Insert, update, delete and upsert
 Full database transaction control
– SetSavePoint and Rollback
 Operates on sets of or single sObjects

20. Retrieving Data Using SOQL and SOSL
 SOQL is like SQL, only one verb supported (select)
– Aggregation, grouping, and geolocation are all supported
– Relationship navigation, sub queries and anti joins are
supported
 SOSL is for searching for data across columns and
tables
– Full text search and polymorphic results across objects
– Supports abstract search field specification
• Find “5559993344” in Phone Fields

21. What is an sObject?
 It is a chunk of data, a kin to a record, but more
– An sObject can contain a sef of other sObjects (child records)
– All stored data is represented as an sObject
– They all have a universally unique Id (kind of like a foreign key)
 Automatically available through a REST endpoint
 Can have computed fields (we call them formula fields)

22. Working with sObjects
DML Demo

23. Implementing Triggers
 Excellent choice to enforce business logic
– Triggers fire no matter what caused the data change
 Triggers operate in bulk
– You should assume that more than one record is part of the
execution scope
 Consider the use of Asynchronous options
– Calling out to a web service, cascading changes to many
different objects

24. Implementing Triggers
Let’s look at some triggers…

25. Implementing Triggers
Trigger Tutorial
Workbook: http://bit.ly/telaviv_guide

26. Unit Testing in Apex
 Built in support for testing
– Test Utility Class Annotation
– Test Method Annotation
– Test Data build up and tear down
 Unit test coverage is required
– Must have at least 75% of code covered
 Why is it required?

27. Implementing Unit Tests
Unit Test Demo

28. Implementing Unit Tests
Unit Test Tutorial

29. Apex Batch Processing
 Governor Limits
– Various limitations around resource usage
 Asynchronous processing
– Send your job to a queue and we promise to run it
 Can be scheduled to run later
– Kind of like a chron job

30. Implementing Apex Batch Processing
Apex Batch Processing Tutorial

31. Writing Your Own REST Service with Apex
 Aggregating DML
– Most REST services are very granular
 Implementing database transactions in REST
– Enforce you business logic at the data layer
 Common “servlet” model
– Annotations to specify POST, GET, PATCH, DELETE
 You control the URL Mapping for the resource

32. Implementing Apex Rest Services
Apex Rest Services Tutorial

33. Let’s Take a Break!
Lunch Break

34. What can you do with Visualforce?
 Framework to build custom user interfaces
 Hosted natively on Force.com
 Build streamlined UX
 Create internal and public facing pages
 Customize for different devices
 Leverage other web technologies

35. Model View Controller (MVC) Pattern
Standard and
Custom Objects
Standard
Controllers and
Apex
Visualforce

36. Mobile Visualforce in Salesforce1
 Where can I put Visualforce Pages?
– Navigation Menu
– Publisher
– Record Homepage – Mobile Cards
 Build UI with ‘Mobile Ready’ techniques (responsive,
CSS, etc)
 Navigation: sforce.one object
– Ex: sforce.one.navigateToRelatedList(relatedListId,
parentRecordId)

37. The Salesforce1 App
All your past investments...
Drag and drop UI
customization
Notifications
Platform
Publisher
Actions
...now in the future
Download Salesforce1 App today
All Your
Customizations
All Your Devices
All Your CRM
All Your Apps
https://yourinstance.salesforce.com/one/one.app

38. Adding Visualforce to Global Navigation
Responsive VF Page
in Left Nav Demo

39. Visualforce – Left Nav
Visualforce tabs
in Mobile
Navigation
sforce.one object for
navigation

40. Adding Visualforce to Global Navigation
Global Navigation Tutorial

41. Adding Visualforce to Global Navigation
Directions & Check In
App Demo

42. Visualforce – Publisher Actions
Visualforce Pages as
Publisher Actions
(Object Specific vs Global)
JavaScript Pub-Sub library available to
interact with the publisher
publisher.setValidForSubmit
publisher.post
publisher.close

43. Visualforce – Mobile Cards
Mobile Cards -
Visualforce Pages on
Record Detail
(VF page needs to the extend Standard
Controller)

44. Visualforce in Salesforce1
 <apex:page docType="html-5.0" …>
 ‘Available for Salesforce Mobile apps’ flag enabled
 Developers are responsible for making the VF page ‘mobile
ready’
• Use a Responsive Design framework like Bootstrap or Mobile
Design templates
• Leverage touch and swipe events where appropriate
 Use JavaScript Remoting/VF Remote Objects for better
performance
 Use HTML5 for device features like Geolocation and Camera
access

45. Visualforce Mobile Cards and Actions in
Salesforce1
Mobile Card &
Publisher Action
Tutorial

46. Salesforce Canvas Overview
 Enable integration of external applications securely
within Salesforce1 from the native environment
– Javascript API, Secure Authentication, Context Services, X-
Domain API, Eventing Model, App Registration and
Management

47. When might you use Canvas?
 Your data does not reside in salesforce.com
– The data is best consumed in the context of salesforce, but is
not required to reside there
 You have developers focused on other technologies
– Sometimes Salesforce1 developers are hard to find 
 You have an existing application
– Don’t need to reinvent the wheel

48. Using Canvas in Salesforce 1
Canvas Tutorial

49. Useful Resources
 Join a Developer User Group
– http://bit.ly/fdc-dugs
– Birmingham West Midlands - bit.ly/birminghamdug
– London – bit.ly/londondug
– Bristol – bit.ly/bristoldug
– Dublin – bit.ly/dublindug
 Become a Developer User Group Leader
– Email: April Nassi anassi@salesforce.com

50. Developer Force – Resources and More

51. Thank You