Food Innovation and Value Added on and Beyond the Farm - Municipal Agriculture Economic Development Forum 2106

2016 Municipal Agriculture Economic Development Forum
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Food Innovation &
Value Added On and
Beyond the Farm
Success Stories in Agriculture
Economic Development

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Winterbrook Hops

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Hello!
• Phil Winters: career in
political organizing and
renewable energy;
• Gail Winters: Successful
film and TV Producer since
1999, always exploring
horticulture and dreaming of
moving back to Caledon;

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Hello!
• Gail and Phil had no formal
training in agriculture, nor did
we come from agricultural
backgrounds
• Most common feedback was
“ah ,you know farming is
hard, right?”
• We ran off in high spirits
anyway because of this guy!

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2009
• Established Winterbrook Farm
in 2009, acquiring 28 acres
on “Caledon Mountain” in the
Hills of the Headwaters.
• With research and guidance
from other growers, our first
hop yard was established in
2011 and expanded
significantly in 2013.

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Tortoise vs. Hare
• Started with a 125 hops plants
(five varietals based on
consultation with local
brewers)
• Added 1500 additional plants
in 2013 (two varietals)
• Expanding additional 1500
plants in 2017 (two varietals)

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Local Skeptics
• Though supportive, local
brewers typically did not
take the local hop growers
seriously at first.
• Brewers require high quality,
consistency, and
professionally processed
and packaged product to
ensure their success

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Collaborate to Grow
• Founding member of the
Ontario Hops Growers
Association and active partners
with other growers across the
Province
• Constantly studying, attending
workshops & receiving training
from experts to improve soil
and cultivation practices

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Collaborate to Grow
• Actively support the
OMAFRA Ontario Specific
Hops Research Program –
amazing team!
• Strive to supply high quality
Ontario grown hops to our
local breweries, cideries
and other craft endeavours

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The Results: Caledon Terroir
in Ontario Craft

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Hops are an Ontario
Specialty Crop
Hops are the female flower of the Humulus
Lupulus plant. They are a vigorous climbing
perennial that have long been used as
flavouring (aroma/bittering) & stability agent
in beer

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Like a Vineyard, but Taller!
• Three years to establish
a mature output/yield.
They grow like vines
(called Bines) on 20’
trellises.
• The flowers (called
cones), are harvested
around Labour day.
• Perennial for 20 years

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Hops were widely grown in
Ontario up until 1930’s:
• Temperance/prohibition
movement, then the
emergence of disease
pressures (downy
mildew), plus the move
to large scale, mega
production beer
curtailed the Ontario
hop industry

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Drink Ontario Craft Beer!
• Hops are making a serious
comeback in Ontario
• Primary markets are
Ontario Craft beer (and
increasingly cider),
followed by medicinal use,
ornamental use and use in
craft products like soap
and tea;

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The Market is Hopping
• In 2011:
approximately 9 hops
growers with total of
50 acres under
cultivation;
• In 2016:
approximately 65 hop
farms with over 120
acres in production;
• Farms range from
1/10th acre to 30
acres

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$14 Million of hops were
imported into Ontario in
2015:
• Approx. 1000 tonnes imported in 2015
• 54 tonnes of processed hops harvested in
Ontario in 2015;
• Majority of hops are grown in USA and
EU;

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Hops are a Challenging Crop
• Approx $20,000 per acre cost
to establish hops yard, and
three years to mature
commercial yield / income;
• Additional investment in large
scale equipment for picking,
processing and storing;
• Many pressures are exhibited in
Ontario, both disease and
pests;

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Go Big or Go Home?
• “Craft” hops producers require
constant evolution and advancements
in practices to decrease labour,
increase yields and maintain quality
– Sheep
– Interns
– Mechanization
– Expansion

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Growing Opportunity
• Investment
Bankers and
Chartered Banks
are hot for hops
now due to the
unwavering
growth of local
craft breweries

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Path to Sustainable Hops
Industry
• Cooperative development in
processing /equipment sharing
• Clean stock programs
• OMAFRA support and funding
• Forward contracts with
brewers
• Diversification / Value Add
/Vertical integration

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Value Added Agriculture
• In 2015, the Town of Caledon passed new
zoning regulations (By-Law 2015-049) to
encourage and allow the on-farm
production of alcohol, as a value-added
agriculture practice within our Town
borders;

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Ontario’s Tuscany?
• Caledon is blessed with abundant natural
assets
• Tourism driven economy - Prince Edward
County and Niagara are prime examples of
success
• Caledon can be the next Tuscany

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Sustainable Farm Model
• Deeper dive into our
farm business model
determined that
expanding our hops
business complimented
the vertical integration of
producing finished
product with our own
ingredients

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Introducing…Farm Raised Beer

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Farm Raised Beer
Produce farm raised ales and lagers
from our farm ingredients: hops,
barley, water, yeast;

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And…
hibiscus, maple syrup, beets, jasmine,
calendula/marigold, st johns wort,
chillies, hyacinth, coriander, thyme,
cilantro, rosemary, rose hips, ginger ,
liquorice root, caraway, aniseed,
heather, ramps, pinon pine, spruce
tips, juniper, sage, yarrow, beets,
honey, cherry, apple, pear, plum……

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Hyper Local Focus
Three primary ambitions as a
local farm brewery that
determine “Success”
1. Grow fresh ingredients to brew
great ales and lagers for our
inspiring region of Ontario, so
our neighbours and visitors can
appreciate the terroir and local
freshness of hyper local beer;

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Hyper Local Focus
2. Ensure every beer that is
poured benefits our
community, by creating high
quality local employment and
contributing proceeds from
our enterprise into community
efforts and actions;

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Hyper Local Focus
3. Preserve and promote the
Caledon / Hills of the
Headwaters / Niagara
Escarpment / Greenbelt
natural assets by protecting
the water and soil of our
region, as they are the most
essential elements of brewing
beer

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Support Local Craft
• Drink local craft beer and ciders,
because the tax revenue, job creation
and community investment far
outstrips mega corporate beer
contributions

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Thank You!
We are constantly
motivated to create
deeper connections with
our community and our
soil, and are
deeply grateful for good
beer, good laughs and
the dirt under our nails
that Winterbrook Farm
has provided us

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Time’s Up!
• About your speaker:
– Name: Phil Winters
– Company: Winterbrook Hops
– Tel: 519-927-5881
– Email: hello@winterbrookhops.ca
– Social Media: @Winterbrookhops
– Quick bio: Co-Founder of Winterbrook Hops &
GoodLot Farmstead Brewing in Caledon.
Leads all outreach, PR, sales & marketing.

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Downey’s Farm
Market

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The Downey 5

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Roadside Stand – The
Beginnings

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Kritter Koral

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Pony Rides & Wagon Rides

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First Class Trip

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Entertainment

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Fresh Ontario Fruits &
Vegetables

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Bakery

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School Tours

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Birthday Parties

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Company Events

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Easterfest

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Canada Day Strawberry Festival

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Strawberry & Raspberry Picking

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Apple Picking

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Corn Maze

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Downey’s Pumpkinfest

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Family Traditions in the Patch

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Gingerbread Man Program

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Lunch with Santa

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Farm Animals

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Farmyard Play Area

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Downey’s Estate Winery

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Berryview Farm
Sister Farm to Downey’s

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My Favourite Fudge

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Time’s Up!
– Name: Darlene Downey
– Company: Downey’s Farm Market
– Tel: (905) 838-2990
– Email: info@downeysfarm.com
– Social Media: @DowneysFarm
– Quick bio: The Downey Farm has been in
business since 1921 in Caledon, Ontario, now
specializes in agri-tourism.

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Pommies Cider

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Time’s Up!
– Name: Nick Sutcliff
– Company: Pommies Cider Co.
– Tel: 905-857-5432
– Email: nick@pommies.com
– Social Media: @pommiescider
– Quick bio: Established in 2011 with his wife
Lindsay, Pommies – an independent, family
owned biz use 100% Ontario pears & apples

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Palgrave Community
Kitchen

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September 2007
The First Fowl Supper 1922
2007 Turkey Task Force
Return to Celebrating Local
Local Food and Farmers
“Palgrave Turkey Supper”
Served 450 Local Food
Turkey, Potatoes, Peas, Corn, Apples.
*Washed all dishes by hand

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September 2008
Buckstown Beans Fair Trade Organic Coffee

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Creating a Certified Kitchen
• Commercial Dishwasher = $7000
• Installation and Pump = $4000
• Fundraisers = $6000.00
• Shortfall = $5000.00
• Town of Caledon Green Fund
• “Palgrave Community Kitchen”

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PUCK Certified Kitchen

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Grand opening Dec 13, 2009
Palgrave’s plate to planet connection

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Our 1st year 2010
• Created a Community Kitchen Advisory Board
• Hosted 2 food handling courses – Region of Peel
• Rented Kitchen -small business incubator – food production
• Participated in Local Farmer’s Markets – canning, baking.
• 4H pizza club, maple syrup club, cooking clubs
Eat Local Caledon – Cooking Workshops
Kid’s Cooking Camp – summer 2010
• Applied for United Way /Region of Peel Neighbourhood
Development Grant & Community Engagement Worker

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Cooking Renting Marketing

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Our 2nd year 2011
• $26,500 United Way/Region of Peel
Neighbourhood Development Grant
• Part-time Community Engagement Worker
• 3 Convection Ovens ($20,000 hydro
pole needed for commercial oven)
• Herb Garden at Community Kitchen
Community Kitchen Plot at
Albion Hills Community Farm

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4H Cooking together

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Mentoring Others

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Year 2012

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New Horizons Senior Grant 2015
Accessible Ergonomic Cupboards ..
Food for Thought is a series of workshops and events focused
on food, cooking, nutrition, and health for seniors and people of
all ages. Join us for cooking classes featuring local chefs,
presentations and workshops on a variety of food and health
related topics, or delicious meals with entertainment and
speakers.

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Foodshare “Salad Bar”
Town of Caledon Green Fund Grant
Pilot “Salad Bar” Lunch Program
2012
PUCK Staff + kitchen volunteers
2014 2015/16
Paid Community Co-ordinator +
Community Living Clients and School
Volunteers

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Fresh Lunch @ PalgraveSchool
Food Share Model -
Caledon East Foodland

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Palgrave and Macville 2016
• Turkey Chili
• Corn Bread
• Fruit Veggies
• $6 meal 175 meals

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From Dirt at AHCF…

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…to Delicious at PUCK.

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Palgrave Turkey Supper 2016
FEEDBACK
*Local Food
* Grown in
Peel Guide
*Foodland On

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Creating New Traditions

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Food Literacy SHSM
Humberview Secondary
School Healthy Eating and
Active Living Secondary
High Skills Major Students
St Michaels Catholic
Secondary
Hospitality and
Culinary Secondary
High Skills Major
Students

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Entrepreneurial Food
Business Incubator
LOCAL SOUP GIRL

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Creating Community

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Community Eating together

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Solar Panels 2013
• Caring for Creation
The United Church of
Canada Foundation
Capital Loan
( 5year interest free)
2008 - 2013

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Sustainable Kitchen
• Fresh Lunch Program – pays for 2 part
time staff, maintenance of kitchen, kitchen
supplies, Greenshift cleaning, dishwasher
repairs.
• Rental of Kitchen – pays for accessible
programming – no fee charged to 4H ,
Scouts, Guides
• Solar Energy - pays for hydro and gas

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Barb and Betty (my mom)

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Time’s Up!
– Name: Barb Imrie
– Company: Palgrave United Community Kitchen
– Tel: 905 880 0303
– Email: info@palgravekitchen.org
– Social Media:
www.facebook.com/palgravekitchen
– Quick bio: TDSB Outdoor Education
Environmental Educator 1987- present
– Town of Caledon Environmentalist Award

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Soup girl

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Soup girl
Building an empire –
one Canadian lentil
(and community
connection) at a time!

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Soup girl

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Eat local caledon

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Eat local Caledon initiatives

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Eat local Caledon Initiatives

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Caledon farmers’ market

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Inglewood farmers’ market

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Soup making 101

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Soup girl catering

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Local producers

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Next moves

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Dry soup mixes?

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Lodge Sous-chef

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Soup girl’s dry soup mixes –
2013 Holiday season

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2013 holiday season

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Nutritional analysis

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Packaging improvements

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Palgrave community kitchen

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Retail ready

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Farmers’ markets

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Special events & shows –
lots of opportunities!

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Online store

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Soup girl team

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Thank you caledoN!

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Time’s Up!
– Name: Jennifer Clark
– Company: Soup Girl
– Tel: 647-500-6117
– Email: info@localsoupgirl.ca
– Social Media: @localsoupgirl
– Quick bio: Developed her dry soup mixes with
the aim of creating healthy, delicious,
vegetarian flavours.

. #ONMunAgEcDev16 Recap of the
Eat, Drink &
Network
Bus Tour

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Time’s Up!
– Name: Erica Pate
– Company: OMAFRA
– Tel:(519) 846-3404
– Email: erica.pate@ontario.ca
– Social media: @ONAgBusiness
– Quick bio: Direct Farm Marketing Specialist with
OMAFRA and have experience working with value
added agriculture

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Thank you for our
amazing speakers in the
IGNITE Session!

Food Innovation and Value Added on and Beyond the Farm - Municipal Agriculture Economic Development Forum 2106

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Food Innovation and Value Added on and Beyond the Farm - Municipal Agriculture Economic Development Forum 2106