The document provides an overview of the 2013 benefits and marketing programs for the Finger Lakes Wine Alliance. It summarizes the 2012 program successes, outlines the board of directors and levy benefits for wineries. It also details the various marketing programs available for purchase, including events, promotions, videos and tastings. Budget and payment details are provided for wineries to become levy contributors.
Finger Lakes Wine Alliance presents its 2013 Levy Benefits and Marketing Programs for the year. Presentation also includes a review of the 2012 programs, 2012 budget, and how to become a levy contributor.
2013 Finger Lakes Wine Alliance Program Presentation & Reception 11/13/12FLWA
Finger Lakes Wine Alliance presents its 2013 Levy Benefits and Marketing Programs for the year. Presentation also includes a review of the 2012 programs, 2012 budget, and how to become a levy contributor.
The document provides an overview of the 2013 marketing programs and levy benefits for the Finger Lakes Wine Alliance. It discusses the success of 2012 programs, outlines the 2013 board of directors and budget, and details various marketing programs and levy benefits available to wineries including wine submissions, events, tastings, and promotional materials. Wineries can become levy contributors by submitting a worksheet and paying a fee based on their annual case production.
The document summarizes Oregon Wine Month activities in May 2017, including a webinar presenting tools, tips, and examples for wineries and trade partners to get involved. It outlines the campaign overview and objectives to build the Oregon wine brand. It provides details on point-of-sale materials, events, sweepstakes, and strategies for wineries, retailers, restaurants, and wholesalers to participate through tastings, promotions, and events. The webinar covers direct-to-consumer examples, trade programming for off-premise, on-premise, and wholesaler engagement.
LDEI Atlanta 2015 Annual Business Meetingkhornbuckle
The document summarizes the 2015 annual business meeting of an LDEI chapter. It discusses the organization's vision, mission and guiding principles. It then provides updates on communications, programming, philanthropy, membership, nominations, scholarships/grants and their Another Fabulous Sunday fundraising event. The treasurer and vice presidents of various committees each provided a report on the activities and accomplishments of the past year and goals for the future.
Mosaic Communications - Spring Valley Turf Fair 2012Srlaupan
The document outlines the plans for the Turf Fair 2012 event to be held on February 24th at the Monona Terrace Convention Center in Madison, Wisconsin. The one-day event will feature presentations from turf professionals, a trade show with exhibitor booths, and competitions for attendees. Planning for the event began in May 2011 and involves multiple partner organizations, with a timeline detailing preparations through follow-up activities after the event.
The Oregon Wine Board has developed point of sale materials for May 2017's Oregon Wine Month for distribution to tasting rooms, retailers, and restaurants. These materials include posters, bottle neckers, table tents, shelf talkers, skewer cards, and downloadable templates that can be ordered through the toolkit and distributed in mid-April to help promote Oregon wines during the month of May.
Finger Lakes Wine Alliance presents its 2013 Levy Benefits and Marketing Programs for the year. Presentation also includes a review of the 2012 programs, 2012 budget, and how to become a levy contributor.
2013 Finger Lakes Wine Alliance Program Presentation & Reception 11/13/12FLWA
Finger Lakes Wine Alliance presents its 2013 Levy Benefits and Marketing Programs for the year. Presentation also includes a review of the 2012 programs, 2012 budget, and how to become a levy contributor.
The document provides an overview of the 2013 marketing programs and levy benefits for the Finger Lakes Wine Alliance. It discusses the success of 2012 programs, outlines the 2013 board of directors and budget, and details various marketing programs and levy benefits available to wineries including wine submissions, events, tastings, and promotional materials. Wineries can become levy contributors by submitting a worksheet and paying a fee based on their annual case production.
The document summarizes Oregon Wine Month activities in May 2017, including a webinar presenting tools, tips, and examples for wineries and trade partners to get involved. It outlines the campaign overview and objectives to build the Oregon wine brand. It provides details on point-of-sale materials, events, sweepstakes, and strategies for wineries, retailers, restaurants, and wholesalers to participate through tastings, promotions, and events. The webinar covers direct-to-consumer examples, trade programming for off-premise, on-premise, and wholesaler engagement.
LDEI Atlanta 2015 Annual Business Meetingkhornbuckle
The document summarizes the 2015 annual business meeting of an LDEI chapter. It discusses the organization's vision, mission and guiding principles. It then provides updates on communications, programming, philanthropy, membership, nominations, scholarships/grants and their Another Fabulous Sunday fundraising event. The treasurer and vice presidents of various committees each provided a report on the activities and accomplishments of the past year and goals for the future.
Mosaic Communications - Spring Valley Turf Fair 2012Srlaupan
The document outlines the plans for the Turf Fair 2012 event to be held on February 24th at the Monona Terrace Convention Center in Madison, Wisconsin. The one-day event will feature presentations from turf professionals, a trade show with exhibitor booths, and competitions for attendees. Planning for the event began in May 2011 and involves multiple partner organizations, with a timeline detailing preparations through follow-up activities after the event.
The Oregon Wine Board has developed point of sale materials for May 2017's Oregon Wine Month for distribution to tasting rooms, retailers, and restaurants. These materials include posters, bottle neckers, table tents, shelf talkers, skewer cards, and downloadable templates that can be ordered through the toolkit and distributed in mid-April to help promote Oregon wines during the month of May.
The document discusses tools and strategies for wineries and industry members to promote Oregon Wine Month in May 2016. It provides an overview of the statewide promotional campaign including media plans, sample advertisements, and social media efforts. It also offers many ideas for wineries and AVAs to directly engage consumers through events, tasting room promotions, newsletters, and social media using available templates and graphics. Strategies are also suggested to engage wholesale distributors and retailers in trade programming during the month.
This document summarizes a marketing campaign for 20 Bees Icewine. It begins with background on 20 Bees winery and their award-winning 2005 Vidal Icewine. The objectives are to create awareness of the 20 Bees brand focusing on the icewine and inspire interest and purchase. The tactics include placing ice sculptures of bees around Niagara to create buzz, offering samples to restaurants and LCBOs, and a sale event at the 20 Bees boutique with spokespeople including a bee-costumed Hamilton Tiger Cat player. The goal is to generate interest in the icewine leading up to the upcoming Icewine Festival.
Svalbard Brewery is the world's northernmost brewery located in the unique natural environment near the North Pole. It uses 2000 year old crystal clear glacier water to craft unique beers and customer experiences. By telling the story of its extreme remote location and sustainable practices, the brewery aims to facilitate social and cultural experiences rather than just sell another beer. It plans to expand distribution in Norway and internationally while maintaining a small local production and visitor center on Svalbard.
The document summarizes presentations from a leadership training event for local foods in North Dakota. It provides overviews of 14 different local food projects from across the state, each presented in 1-2 paragraphs. The projects covered a wide range of topics, including farmers markets, food hub development, gluten-free crop promotion, farm tours, food cooperatives, and initiatives to reduce food waste. Each overview briefly described the objectives, accomplishments and future plans of the respective local food project.
The proposal outlines a partnership between the Fort Wayne TinCaps minor league baseball team and Oley's Pizza to promote the pizza brand. It details their histories, objectives to increase awareness and fan engagement, planned promotions like t-shirt tosses and pizza eating contests, signage opportunities, and benefits like use of the TinCaps logo. The proposed price for the one-year partnership is $20,000.
This document summarizes a workshop on wine and tourism in France. It discusses the main wine regions in France, how wine tourism offers experiences beyond just wine like scenic routes and cultural activities. It profiles typical wine tourists as being 46 years old, traveling with others, and motivated by wine as well as other pleasures. Wine tourists are categorized into four socio-types - epicurians, explorers, experts, and classics. The document also outlines promotional campaigns for wine tourism in the US and Canada run by ATOUT FRANCE, focusing on online content, events, and sweepstakes to win trips to French wine regions.
All About Wine - Pleasanton Weekly (FINAL)Mike Styles
The Gretta Foundation is hosting a wine tasting event on October 24th from 6-9pm at the Veterans Memorial Building in Lafayette. The event will feature tastings from 20 premier wineries along with food prepared by 6-time East Bay Chef of the Year Rodney Worth. All proceeds from the $100 tickets will fund nursing scholarships and midwifery programs in Africa.
The document summarizes an upcoming charity weekend event organized by Hines Ward to benefit his Helping Hands Foundation. The event will take place June 4-6, 2010 in Atlanta, GA and include a dinner at Hines Ward's home, a football clinic, cheerleading camp, and celebrity bowling bash. Various sponsorship opportunities are outlined providing benefits like marketing exposure, tickets to events, and recognition. The goal of the Helping Hands Foundation is to provide educational opportunities for underserved youth.
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
The document discusses the results of a survey of 88 professionals in wine and tourism from 31 countries on their views of important aspects of wine tourism. The survey found that the most interesting wine tourism destinations visited included regions of Tuscany, Bordeaux, Napa Valley, La Rioja, and Piedmont. Respondents indicated the most important aspects of wine tourism were wine tasting, cultural activities, beautiful natural landscapes, and local gastronomy.
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
International Sherry Week 2017 - Post Campaign ReportChelsea Anthon
Bigger than ever, with over 2,500 registered events in 30 countries. Undoubtedly the largest global celebration to showcase Sherry wines, International Sherry Week has for a fourth year established itself as the most important annual event in the wine world, with thousands of events taking place from Norway to Brazil, and Taiwan to Colombia.
The document provides information about sponsorship and registration opportunities for the Mielke Foundation's "A Reel Future" Charity Fishing Tournament being held November 10-11, 2017. Sponsorship packages range from $25,000 for a presenting sponsorship down to $1,500 for a tournament fun stop sponsorship. Sponsorship benefits include logo placement, tickets to events, and opportunities to promote the sponsor's business. Angler registration is $2,500 or $2,000 per team. The proceeds from the tournament will benefit three charities: heartgallerytampa.org, vfcgal.org, and areelfuture.com.
ICORT May 5, 2011 Break-out Session Creating a Unique Foodie Destination - F...Diane Norton
Idaho Conference on Recreation and Tourism in Lewiston, Idaho. May 5, 2011
break-out sesssion," Creating a Unique Foodie Destination". Moya Shatz's presentation, Exec. Director of the Idaho Wine Commission.
This document outlines Victoria Gravenstede's dissertation on wine tourism in the UK. It provides definitions of wine tourism, discusses the history and development of wine tourism in the UK, and profiles the typical British wine tourist. It then discusses Victoria's research aims to understand visitor motivations for participating in UK wine tourism through an online survey. Potential issues with the research are accessing winery customer databases and ensuring an adequate response rate.
This document provides information and instructions on how to provide gueridon service. It discusses factors to consider when planning menus and ingredients. It describes how to identify ingredients according to recipes and lists the key components that should be included in a recipe. The document outlines common food preparation activities that take place before gueridon service such as washing, cutting, and cooking ingredients. It also discusses positioning gueridon trolleys, preparing and serving different menu items using gueridon service techniques like carving meat, sautéing foods, filleting fish, and preparing salads.
Petals for Sepsis and Winemaker's Dinner ProjectMarissaEspinola
For this project, my team and I developed and created an event for our Strategic Event Planning Class. We created an event schedule, invitations, ambiance, menu cards, floor plans, and flow of the event.
Wine tourism involves visiting vineyards, wineries, wine festivals, and shows where wine tasting and experiencing a wine region are the main motivations. It is a form of agritourism and can also relate to ecotourism and sustainable tourism. The document outlines the definitions and relationships between these types of tourism. It also discusses trends in wine tourism like experiential activities, events, and partnerships between wineries and other businesses. The growth of wine tourism provides economic benefits to wineries and local communities.
Yao Family Wines produces three tiers of wines from Napa Valley vineyards under long term contracts. Founded by retired NBA star Yao Ming and winemaker Tom Hinde, YFW has achieved sales of $8 million in 39 months by targeting the growing Chinese wine market where imported wine is a status symbol. The presentation outlines YFW's plans to leverage Yao Ming's celebrity to develop direct-to-consumer platforms in China and the US and build a portfolio of luxury wine brands to sell to those consumers.
This document summarizes plans for an urban winery called Vinavanti that will provide an authentic winery experience in a convenient downtown location. It will have a tasting room, serve small plates of food, and offer tastings, bottles of wine, and wine club memberships. The winery aims to attract both local residents and tourists with its central location near local attractions. Financial projections estimate that within three years it will have over 700 weekly visitors, $1.26 million in annual tasting room sales, and be profitable.
This document outlines a business plan for an ecommerce wine subscription service called WineSimple. The key points are:
1) WineSimple uses a personalized taste quiz to match customers with wine selections tailored to their preferences on a recurring subscription basis.
2) The business model focuses on acquiring and retaining customers rather than owning inventory. WineSimple aims to sell 70+ brand name wines without holding the wine itself.
3) Projections estimate wine revenue will grow from $860k to $50 million over 4 years, with WineSimple revenue reaching 14-18% of wine sales. The company expects to be cash flow positive in year 3.
Learn about the important projects and programs being conducted to help your business at both the Oregon Winegrowers Association (OWA) and the Oregon Wine Board (OWB).
The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance the investment you are making in your winery and vineyard operations.
The OWB, a semi-independent state agency funded through the tonnage tax, will take you through the accomplishments of the past year in marketing, media relations and educational programming before giving you a sneak peek of what’s in store for the coming year.
The document discusses tools and strategies for wineries and industry members to promote Oregon Wine Month in May 2016. It provides an overview of the statewide promotional campaign including media plans, sample advertisements, and social media efforts. It also offers many ideas for wineries and AVAs to directly engage consumers through events, tasting room promotions, newsletters, and social media using available templates and graphics. Strategies are also suggested to engage wholesale distributors and retailers in trade programming during the month.
This document summarizes a marketing campaign for 20 Bees Icewine. It begins with background on 20 Bees winery and their award-winning 2005 Vidal Icewine. The objectives are to create awareness of the 20 Bees brand focusing on the icewine and inspire interest and purchase. The tactics include placing ice sculptures of bees around Niagara to create buzz, offering samples to restaurants and LCBOs, and a sale event at the 20 Bees boutique with spokespeople including a bee-costumed Hamilton Tiger Cat player. The goal is to generate interest in the icewine leading up to the upcoming Icewine Festival.
Svalbard Brewery is the world's northernmost brewery located in the unique natural environment near the North Pole. It uses 2000 year old crystal clear glacier water to craft unique beers and customer experiences. By telling the story of its extreme remote location and sustainable practices, the brewery aims to facilitate social and cultural experiences rather than just sell another beer. It plans to expand distribution in Norway and internationally while maintaining a small local production and visitor center on Svalbard.
The document summarizes presentations from a leadership training event for local foods in North Dakota. It provides overviews of 14 different local food projects from across the state, each presented in 1-2 paragraphs. The projects covered a wide range of topics, including farmers markets, food hub development, gluten-free crop promotion, farm tours, food cooperatives, and initiatives to reduce food waste. Each overview briefly described the objectives, accomplishments and future plans of the respective local food project.
The proposal outlines a partnership between the Fort Wayne TinCaps minor league baseball team and Oley's Pizza to promote the pizza brand. It details their histories, objectives to increase awareness and fan engagement, planned promotions like t-shirt tosses and pizza eating contests, signage opportunities, and benefits like use of the TinCaps logo. The proposed price for the one-year partnership is $20,000.
This document summarizes a workshop on wine and tourism in France. It discusses the main wine regions in France, how wine tourism offers experiences beyond just wine like scenic routes and cultural activities. It profiles typical wine tourists as being 46 years old, traveling with others, and motivated by wine as well as other pleasures. Wine tourists are categorized into four socio-types - epicurians, explorers, experts, and classics. The document also outlines promotional campaigns for wine tourism in the US and Canada run by ATOUT FRANCE, focusing on online content, events, and sweepstakes to win trips to French wine regions.
All About Wine - Pleasanton Weekly (FINAL)Mike Styles
The Gretta Foundation is hosting a wine tasting event on October 24th from 6-9pm at the Veterans Memorial Building in Lafayette. The event will feature tastings from 20 premier wineries along with food prepared by 6-time East Bay Chef of the Year Rodney Worth. All proceeds from the $100 tickets will fund nursing scholarships and midwifery programs in Africa.
The document summarizes an upcoming charity weekend event organized by Hines Ward to benefit his Helping Hands Foundation. The event will take place June 4-6, 2010 in Atlanta, GA and include a dinner at Hines Ward's home, a football clinic, cheerleading camp, and celebrity bowling bash. Various sponsorship opportunities are outlined providing benefits like marketing exposure, tickets to events, and recognition. The goal of the Helping Hands Foundation is to provide educational opportunities for underserved youth.
Expectations about oenotourism from 88 professionals of wine and tourism trad...Rogerio Ruschel
The document discusses the results of a survey of 88 professionals in wine and tourism from 31 countries on their views of important aspects of wine tourism. The survey found that the most interesting wine tourism destinations visited included regions of Tuscany, Bordeaux, Napa Valley, La Rioja, and Piedmont. Respondents indicated the most important aspects of wine tourism were wine tasting, cultural activities, beautiful natural landscapes, and local gastronomy.
Best Practices in Wine Tourism - Presentation from London Wine Fair, 4th May ...Tatiana Livesey
Winerist, the leader in Wine & Food Tourism, conducted a survey with 500+ wineries from around world to assess the state of Wine Tourism at a global level.
We also looked at how wineries use Social Media and Online Technology in the 21st century.
What are the differences between the Old World and the New World? How can wineries use Wine Tourism & Social Media to increase direct to consumer sales?
International Sherry Week 2017 - Post Campaign ReportChelsea Anthon
Bigger than ever, with over 2,500 registered events in 30 countries. Undoubtedly the largest global celebration to showcase Sherry wines, International Sherry Week has for a fourth year established itself as the most important annual event in the wine world, with thousands of events taking place from Norway to Brazil, and Taiwan to Colombia.
The document provides information about sponsorship and registration opportunities for the Mielke Foundation's "A Reel Future" Charity Fishing Tournament being held November 10-11, 2017. Sponsorship packages range from $25,000 for a presenting sponsorship down to $1,500 for a tournament fun stop sponsorship. Sponsorship benefits include logo placement, tickets to events, and opportunities to promote the sponsor's business. Angler registration is $2,500 or $2,000 per team. The proceeds from the tournament will benefit three charities: heartgallerytampa.org, vfcgal.org, and areelfuture.com.
ICORT May 5, 2011 Break-out Session Creating a Unique Foodie Destination - F...Diane Norton
Idaho Conference on Recreation and Tourism in Lewiston, Idaho. May 5, 2011
break-out sesssion," Creating a Unique Foodie Destination". Moya Shatz's presentation, Exec. Director of the Idaho Wine Commission.
This document outlines Victoria Gravenstede's dissertation on wine tourism in the UK. It provides definitions of wine tourism, discusses the history and development of wine tourism in the UK, and profiles the typical British wine tourist. It then discusses Victoria's research aims to understand visitor motivations for participating in UK wine tourism through an online survey. Potential issues with the research are accessing winery customer databases and ensuring an adequate response rate.
This document provides information and instructions on how to provide gueridon service. It discusses factors to consider when planning menus and ingredients. It describes how to identify ingredients according to recipes and lists the key components that should be included in a recipe. The document outlines common food preparation activities that take place before gueridon service such as washing, cutting, and cooking ingredients. It also discusses positioning gueridon trolleys, preparing and serving different menu items using gueridon service techniques like carving meat, sautéing foods, filleting fish, and preparing salads.
Petals for Sepsis and Winemaker's Dinner ProjectMarissaEspinola
For this project, my team and I developed and created an event for our Strategic Event Planning Class. We created an event schedule, invitations, ambiance, menu cards, floor plans, and flow of the event.
Wine tourism involves visiting vineyards, wineries, wine festivals, and shows where wine tasting and experiencing a wine region are the main motivations. It is a form of agritourism and can also relate to ecotourism and sustainable tourism. The document outlines the definitions and relationships between these types of tourism. It also discusses trends in wine tourism like experiential activities, events, and partnerships between wineries and other businesses. The growth of wine tourism provides economic benefits to wineries and local communities.
Yao Family Wines produces three tiers of wines from Napa Valley vineyards under long term contracts. Founded by retired NBA star Yao Ming and winemaker Tom Hinde, YFW has achieved sales of $8 million in 39 months by targeting the growing Chinese wine market where imported wine is a status symbol. The presentation outlines YFW's plans to leverage Yao Ming's celebrity to develop direct-to-consumer platforms in China and the US and build a portfolio of luxury wine brands to sell to those consumers.
This document summarizes plans for an urban winery called Vinavanti that will provide an authentic winery experience in a convenient downtown location. It will have a tasting room, serve small plates of food, and offer tastings, bottles of wine, and wine club memberships. The winery aims to attract both local residents and tourists with its central location near local attractions. Financial projections estimate that within three years it will have over 700 weekly visitors, $1.26 million in annual tasting room sales, and be profitable.
This document outlines a business plan for an ecommerce wine subscription service called WineSimple. The key points are:
1) WineSimple uses a personalized taste quiz to match customers with wine selections tailored to their preferences on a recurring subscription basis.
2) The business model focuses on acquiring and retaining customers rather than owning inventory. WineSimple aims to sell 70+ brand name wines without holding the wine itself.
3) Projections estimate wine revenue will grow from $860k to $50 million over 4 years, with WineSimple revenue reaching 14-18% of wine sales. The company expects to be cash flow positive in year 3.
Learn about the important projects and programs being conducted to help your business at both the Oregon Winegrowers Association (OWA) and the Oregon Wine Board (OWB).
The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance the investment you are making in your winery and vineyard operations.
The OWB, a semi-independent state agency funded through the tonnage tax, will take you through the accomplishments of the past year in marketing, media relations and educational programming before giving you a sneak peek of what’s in store for the coming year.
The OWB, a semi-independent state agency funded through the tonnage tax, will take you through the successes accomplished this past year in marketing, media relations and educational programming before giving you a sneak peek of what’s in store for the coming year.
International Sherry Week - 5 year Case Study by Chelsea Consulting & Co.Chelsea Anthon
Founded by digital marketer Chelsea Anthon, #SherryWeek has become one of the most anticipated annual food & wine events with celebrations taking place in more than 30 countries. Chelsea shares how she mobilised a global community leveraging digital platforms resulting in increased sales, trending twitter topics & almost 10,000 Sherry themed events in just 5 years.
Overview deck of experiential marketing platform and a destination website, reaching a high-value lifestyle audience of 250,000+ people interested in food, wine and culture.
S&S Events Planning proposes hosting the wine and beverage service for the 2011 Independent Booksellers Conference. They will hold the event at the Evergreen Brickworks venue in Toronto, which aligns with the conference's sustainability theme. S&S Events aims to incorporate elements of classic and modern elegance into the event's subtle modern style theme through lighting, colors, and wine selections. They will provide a variety of wines and beers from local sponsors during the cocktail reception, dinner, and post-dinner service to suit the wide range of attendee ages and backgrounds.
This document outlines an advertising campaign for Chateau St. Jean winery. The campaign targets young urban professionals aged 26-30 and promotes Chateau St. Jean's variety of wines. It includes strategies like TV commercials, social media competitions, and partnership events. The campaign's goals are to intrigue the target audience in the first quarter, persuade them to purchase in the second quarter by reminding them of the brand's history and lifestyle. It aims to transform Chateau St. Jean's conservative image and promote wine as a tailor-made product for individuality.
2019 Oregon Wine Symposium | Know Your Visitors: Find and Attract Quality Win...Oregon Wine Board
Statewide research conducted in 2018 by the University of Oregon and Destination Analysts aimed to answer these questions: Who is Oregon’s wine tourist? What do they want from their time in our wine regions? How can wineries best suit their needs? This session shares findings from that research to prompt a spirited discussion about strategies for attracting quality visitation to your tasting room, from promoting your business to maximizing the potential of partnerships with like-minded organizations and ultimately closing the sale.
The document proposes a lifestyle event in Goa, India centered around wine and wine culture. The event, called The Grape Escapade, aims to 1) expose Indian consumers to high-quality wines from around the world, 2) create an unforgettable wine experience, and 3) provide an opportunity for wine companies to test the popularity of their wines in India. The event is intended to attract wine aficionados, connoisseurs, and businessmen by offering tastings of the best wines from different countries along with music, art, food, and other activities celebrating wine over multiple venues in Goa for 3-4 days.
This presentation will provide a recap of the Oregon Wine Board’s 2018 education initiatives and will shine a light on the program’s 2019 focus and opportunities for educating your team in the coming year.
Calaveras Visitors Bureau 2014 Annual Dinner & Innovations in Tourism AwardsLisa Boulton
The presentation given at the 2014 Calaveras Visitors Bureau Annual Dinner and Innovations in Tourism Awards, included some marketing highlights and the nominees for the Innovations in Tourism.
This document provides information about advertising in liquor stores. It includes statistics on liquor store sales, consumer demographics, top vodka brands sold in Florida by volume and price, differences in vodka pricing across liquor store locations in Florida, profiles of top vodka brands, the major liquor distributors in the US, and examples of company advertisements. It also discusses marketing strategies like the use of influencers, experiential marketing, packaging, and tips and trends in the liquor advertising industry. The document contains a table of contents and citations for the sources of information.
2011 Vintage Riesling Launch Kick Off Meeting August 8, 20112FLWA
This document summarizes a kick-off meeting for a 2012 Finger Lakes Riesling launch campaign. The campaign will target trade in New York state, media nationally, and consumers internationally. Elements of the campaign include virtual tastings, sweepstakes, harvest events, POS materials, and social media. Wineries will host tasting events and specials. Forms were provided for wineries to register virtual tasting participation and sweepstakes entries. Next steps include working with distributors and promoting the campaign online.
This document provides an overview of Oregon Wine Month in May 2021 and encourages wine distributors to partner with Oregon brands in their portfolio to promote Oregon wines during this period. It outlines the various marketing supports and resources available from the Oregon Wine Board, including point of sale graphics, posters, shelf talkers and a consumer sweepstakes promotion. Distributors are asked to focus on Oregon wines across their portfolio in May, work with Oregon brands on sales incentives, and sign a commitment form to receive updates.
The document provides an overview of Oregon Wine Month programming and opportunities for May 2019. It outlines point-of-sale materials, a consumer sweepstakes, events calendar, media plan, trade programming including a Learn Oregon online training for retailers and restaurants, and target markets including New York City. Wineries are encouraged to order point-of-sale kits, submit events to the calendar, engage trade partners, and promote Oregon Wine Month to sell more Oregon wine.
DWCC slide share How wineries should be paying for reviewer contentDamien Wilson
The document discusses how wineries should pay for online content from wine communicators like critics, bloggers, and journalists. It notes that wine businesses want publicity but communicators want compensation. The document then provides perspectives from a wine producer, food and travel blogger, and wine journalist on the value of content creators and how wineries can work with them more effectively. It addresses topics like how to pitch to different publications, build awareness in the wine trade, and set expectations and measure success.
The document summarizes the highlights and activities of the Calaveras County Visitors Bureau (CVB) in 2013, including expanded marketing efforts, member services, and events. It provides details on the CVB's annual dinner and innovations awards ceremony, recognizing local businesses in categories like attractions, events, lodging, recreation, restaurants, and retail that have brought innovative experiences to the county.
Oregon Winery Visitor Profile Research Report - 2019Oregon Wine Board
Research on Oregon wine visitors conducted by University of Oregon and sponsored by the Oregon Wine Board and Travel Oregon. Includes deep dive into Rogue Valley, Umpqua Valley and Columbia Gorge visitors and 19 personas based on visitor segments.
This is a product extension for Dogfish Head. The intentions are to expand the millennial market specifically within the hispanic and female categories. The presentation was delivered at Rutgers Business School.
The Finger Lakes region of New York has emerging world-class cool climate wines due to its unique geography of long, deep glacial lakes that provide a beneficial lake effect. The region has a variety of high quality soils and microclimates suited to vinifera grape varieties like Riesling, Gewurztraminer, and Pinot Noir. Several pioneering wineries like Dr. Konstantin Frank and Lamoreaux Landing are producing expressive single vineyard wines that establish the Finger Lakes as a premier cool climate wine region with a bright future.
This document summarizes a kick-off meeting for the 2013 Finger Lakes Riesling Launch campaign. The campaign will include virtual tastings, in-person events, social media initiatives, a consumer sweepstakes and POS materials to promote Finger Lakes Riesling. Wineries can choose between a full package, basic package or individual a la carte promotions and events. Details are provided on timelines, responsibilities and next steps for participating wineries.
Cabernet Franc from the Loire Valley & Finger Lakes: A Comparative Tasting FLWA
Cabernet Franc from the Loire Valley & Finger Lakes: A Comparative Tasting hosted by Thomas Pastuszak. April 22, 2013 at Red Newt Cellars. Finger Lakes Wine Alliance.
This document outlines three membership levels for a chamber of commerce: basic ($395), established ($695), and corporate partner ($1295).
The basic level provides networking opportunities, training programs, and discounts. The established level adds leadership roles, growth resources, and increased visibility.
The corporate partner level provides highest level engagement with advocacy, committees, and promotion as a regional business leader.
The Finger Lakes region in New York has over 100 wineries focused on cool-climate grapes like Riesling. The first winery was established in 1860 and in the 1960s Dr. Konstantin Frank's Vinifera Wine Cellars helped establish the region's reputation for excellent Riesling. The Finger Lakes provide a beneficial lake effect for the vineyards planted along their shores, moderating temperatures and helping compensate for the continental climate. Riesling is considered the king of whites in the Finger Lakes region, with styles ranging from dry to off-dry to sweet dessert wines.
Flwa riesling seminar for american culinary federation 9.17.12FLWA
The document summarizes information about Riesling wines from the Finger Lakes region of New York. It discusses the climate, soils, topography and history of winemaking in the region that make it well-suited for producing world-class Rieslings. It provides details on acreage and production numbers for Riesling in the Finger Lakes. Expert opinions are presented that praise the quality and style diversity of Finger Lakes Rieslings. The International Riesling Foundation scale is introduced as a way for consumers to understand the sweetness level of different Riesling wines. Finally, brief descriptions are given of four Riesling wines being served at the event.
Finger Lakes Cool Climate Trade Seminar took place Wednesday, June 20, 2012. Trade from upstate and metro New York state were invited to learn about the Finger Lakes region and its wines. This presentation was given by the Finger Lakes Wine Ambassador Thomas Pastuszak, Wine Director at Nomad restaurant in NYC.
2. OVERVIEW & INTRODUCTION
• Welcome
• Mission
• Board of Directors
• 2012 Program Success
• Survey Says!
• Levy Benefits
• Marketing Programs
• Budget
• Become a Levy Contributor
• Questions
• Finger Lakes Wine Reception
3. OUR MISSION
2013 marks our 12th year…
The mission of the Finger Lakes Wine Alliance
is to increase the visibility and reputation of the
Finger Lakes AVA, its wines and wineries.
4. BOARD OF DIRECTORS
Bob Madill, Chair | Sheldrake Point Winery David Peterson | Swedish Hill Winery
Term Ends: December 31, 2013 Term Ends: December 31, 2013
Amy Hoffman, Vice Chair | Rooster Hill Vineyards John Wagner | Wagner Vineyards
Term Ends: December 31, 2013 Term Ends: December 31, 2014
Gene Pierce, Treasurer | Glenora Wine Cellars
Term Ends: December 31, 2013
Ex Officio (non-voting):
David DeMarco, Secretary | Seneca Shore Wine Cellars
Term Ends: December 31, 2012 Morgen McLaughlin | President Finger Lakes Wine Country
Lisa Hallgren | Ravines Wine Cellars Stephanie Jarvis | Program Manager
Term Ends: December 31, 2012
Tom Higgins | Heart & Hands
Term Ends: December 31, 2014 NEW 2013 Board of Directors Members
Jeff Houck | Lucas Vineyards
Term Ends: December 31, 2014 John McGregor | McGregor Vineyard
Term Ends: December 31, 2015
Nancy Irelan | Red Tail Ridge Winery
Term Ends: December 31, 2014 Erica Paolicelli | Three Brothers Wineries & Estates
Term Ends: December 31, 2015
Tom Macinski | Standing Stone Vineyards
Term Ends: December 31, 2014 Mark Wagner | Lamoreaux Landing Wine Cellars
Term Ends: December 31, 2015
Tim Moore | Inspire Moore Vineyards
Term Ends: December 31, 2014
Scott Osborn | Fox Run Vineyards
Term Ends: December 31, 2012
5. 2012 PROGRAM SUCCESS
Wine Expos
– 6 Wineries
– Boston, Washington D.C., and NYC
– Trade, Media, Consumer
6. 2012 PROGRAM SUCCESS
FLX Ambassador Program
– 24 Wineries
– Thomas Pastuszak
– Two NYC Tastings
– Varietal Video
7. 2012 PROGRAM SUCCESS
Consumer Event
– 132 Attendees | 21 Wineries
– Blind Wine Challenge
– Grand Tasting
8. 2012 PROGRAM SUCCESS
Cool Climate Trade Seminar
– 30 Trade/ Media Attendees | 20 Wineries
– Thomas Pastuszak Keynote Speaker
– Grand Tasting
www.coolclimateseminar.com
– Site Visits
– Wine Reception & Dinner
9. 2012 PROGRAM SUCCESS
Riesling is Cool
– 15 Wineries
– Winery promotion
– Strong POS Materials
10. 2012 PROGRAM SUCCESS
2011 Vintage Riesling Launch
– 20 Wineries | 43 Retailers |12 Restaurants
– 80 Journalists/Bloggers/Writers
– Finger Lakes Industry Kick Off Event
www.rieslinglaunch.com
– Riesling Videography | 3 Videos + Harvest Video
• 3rd Place Wine Spectator Magazine Video Contest
– 3 Virtual Tastings
• #Wine Chat, FLWA Hosted Live Riesling Tasting, Riesling Hour
• #FLXWine #2 Trending Topic Riesling Hour
11. 2012 PROGRAM SUCCESS
– 3 Consumer Events | 3 Trade Only Events
• Mission Alfresco Pop Up Dinner, ACF Syracuse Pop Up Dinner, & Harvest in the
Square
• ACF Rochester Chapter Meeting, Hearth Restaurant Industry Tasting, & Harvest
in the Square After Party
ACF ROC Meeting Hearth Industry Tasting
Mission Alfresco
After Party
ACF SYR
Pop UP
Harvest in the Square Sponsorship Banner
Dinner
Harvest in the Square
12. 2012 PROGRAM SUCCESS
Virtual Tasting Series
– Levy Benefit
– 33 Qualified Media |32 Wineries
– 4 Virtual Tastings
– Glenora Wine Cellars “Studio”
– USTREAM Live Tasting & Twitter
13. 2012 PROGRAM SUCCESS
Wine Submission Program
– Levy Benefit
– Food & Wine, Wine Enthusiast, Wine Spectator, Wine
& Sprits magazines
14. SURVEY SAYS!
• 77 % of levy contributor respondents overall were
satisfied with the levy benefits and programs
• Levy Contributors Asked For:
– A la carte options for programming
– Target Markets & Events
• Media (relations)
• Trade (tastings and education)
15. LEVY BENEFITS
• Wine Submission Program
• Finger Lakes Wine Alliance Website
– Winery Name
– Winery Contact Information
– Link to winery website
16. LEVY BENEFITS
• Exclusive Events
– Winery attendance
– ACF North East Regional Conference
• Wine Donation Events
– Program Manager or hired representative attends
– 6 bottles from each levy contributor
• Virtual Tasting Series
– 4-5 media targeted virtual tasting events
– Features specific screened varietals or styles
– Streams Live Online with communication via Twitter
17. MARKETING PROGRAMS
• Wine Expos
– Boston Wine Expo | February 16-17, 2013
• FLWA Cooperative Riesling Table (8 wines needed) $200.00/wine
• Cool Climate Seminar, Thomas Pastuszak (8 wines needed) $300.00 /wine
– New York Wine Expo | March 1-3, 2013
• FLWA Cooperative Riesling Table (8 wines needed) $200.00/wine
• Cool Climate Seminar, Thomas Pastuszak (8 wines needed) $300.00/wine
– Wine Enthusiast Toast of the Town NYC | May 2013
• FLWA Table ( 8 wines needed* ) $375.00/wine
• * Wine has to have been reviewed by Wine Enthusiast Magazine.
• * Wine must have a score of at least an 85.
18. MARKETING PROGRAMS
• Additional Wine Expo Opportunities
– Only if enough interested in representation
– Wine Enthusiast Toast of the Town Chicago | June 2013
• FLWA Table (8 wines needed*) $400.00/wine
• * Wine has to have been reviewed by Wine Enthusiast Magazine.
• *Wine must have a score of at least an 85.
– Wine Enthusiast Toast of the Town DC | June 2013
• FLWA Table (8 wines needed*) $400.00/wine
• * Wine has to have been reviewed by Wine Enthusiast Magazine.
• * Wine must have a score of at least an 85.
19. MARKETING PROGRAMS
• Thomas Pastuszak Events
Keynote Speaker at Cool Climate Trade Seminar –Finger Lakes Wine Month Program $400.00
– Boston Wine Expo Cool Climate Seminar $300.00/wine
• February 16-17, 2013
– New York Wine Expo Cool Climate Seminar $300.00/wine
• March 1-3, 2013
– NYC Summer Tasting (10 wineries needed) $350.00/wine
• June 2013*
– NYC Fall Tasting (10 wineries needed) $350.00/wine
• October/November 2013 *
– Bud break Video (7 wineries needed) $500.00
• May 2013*
– Harvest Video (7 wineries needed) $500.00
• September 2013*
* Tentative date
20. MARKETING PROGRAMS
• Finger Lakes Wine Month
– Partner program with Finger Lakes Wine Country
– Promotion of Finger Lakes wines to trade, media, and consumers for the
month of May
Basic Package $700.00
– Retail/Restaurant tastings
– Industry Kick Off Event | Tentative date: May 1, 2013
– #FLX Wine Hour | May 25, 2013
– Inclusion on Finger Lakes Wine Month micro-site
– Inclusion in Finger Lakes Wine Month email campaigns
– Finger Lakes Wine of the Month featured wine of the day via social media
– POS materials
– Media/Journalist visits
21. MARKETING PROGRAMS
A La Carte
– Promotional Video $350.00
– Cool Climate Trade Seminar $500.00
• Tentative Dates: May 18-20 or May 19-21
– Large Consumer Tasting Event $350.00
– Virtual Tasting Event $250.00
Total A La Carte $1,450.00
Basic Package $700.00
Finger Lakes Wine Month $1,250.00
(Includes Basic package + all a la carte options)
SAVINGS: $900.00
22. MARKETING PROGRAMS
• 2012 Vintage Riesling Launch
– Promotion of Finger Lakes 2012 Vintage Rieslings to
trade, media, and consumers for the month of September
Basic Package $700.00
– Retail/Restaurant tastings
– Industry Kick Off Event
– Riesling Hour | September 28, 2013
– Inclusion on 2012 Vintage Riesling Launch micro-site
– Inclusion in 2012 Vintage Riesling Launch email campaigns
– 2012 Vintage Riesling Launch featured Riesling of the day via social media
– POS materials
– Consumer Sweepstakes
23. MARKETING PROGRAMS
A La Carte
– Promotional Video $350.00
– Harvest in the Square $350.00
– Trade Industry Tasting Event $250.00
– Virtual Tasting Event $250.00
Total A La Carte $1,200.00
Basic Package $700.00
2012 Vintage Riesling Launch $1,250.00
(Includes basic package + all a la carte options)
SAVINGS: $650.00
24. BUDGET
2012 Budget
Revenue $ 167,500.00
Expenses $ 163,360.00
Total Profit $ 4,140.00
• 2013 Budget in review
25. BECOME LEVY CONTRIBUTOR
Mail Levy Contributor Worksheet & Check (available online)
– Levy Contributor Fee:
Case Production: Fee:
Less than 4,000 cases $1,000 (minimum)
4,000 to 20,000 cases $0.25 / case
Over 20,000 cases $5,000 (capped)
– Payment Options:
Date Due % Due
Option 1: January 15, 2013 100% due
Option 2: January 15, 2013 50% due
July 1, 2013 50% due
26. DUE DATES
DUE JANUARY 15, 2013
• Levy Contributor Worksheet
• Levy check in full or 50% if paying option 2
• Marketing Program Sign Up
Editor's Notes
Wine Expos - Boston and NYC were the best of the three -NYC had most trade
James Molesworth just announced last Friday on Twitter that the December 15 issue of Wine Spectator will have its first formal tasting review of Finger Lakes wines.
Wine Submission ProgramThe Finger Lakes Wine Alliance will submit wines to the following magazines throughout 2013 based on its own submission calendar: Food & Wine, Wine Enthusiast, Wine Spectator, and Wine & Spirits. Wineries will receive a copy of the calendar and email notifications for upcoming submissions. All wine submissions will be dropped off or shipped to the Finger Lakes Wine Alliance office in Corning where it is then sorted and delivered to its respective magazines. Large group Finger Lakes wine submissions have been very successful in the past and are very effective in making a brand statement for the region. Finger Lakes Wine Alliance WebsiteAll levy contributors will be listed on the Finger Lakes Wine Alliance website as a levy contributor. The listing will include the name of winery, a link to the winery website, and winery contact information.
Exclusive EventsThroughout the year the Finger Lakes Wine Alliance is contacted for a number of partner opportunities in which its member wineries could participate by having a table pouring wine. As a levy contributor, wineries will have full access to these exclusive event opportunities. Wineries would attend and pour their wines at exclusive events. Wine Donation EventsThroughout the year the Finger Lakes Wine Alliance is contacted for wine donations at large events which will promote the region in which only one person is needed to represent the entire region. Levy contributors can donate up to six bottles which will be available for these types of events. Virtual Tasting SeriesThe Finger Lakes Virtual Tasting Series consists of 4-5 media specific tasting events throughout the year which feature a specific varietal or style of wine. The virtual tasting will feature 6-8 wines (screening process) and host 8-10 qualified media representatives (screening process) from 8:00 p.m. – 9:00 p.m. streaming live from one central location over the Virtual Tasting Series channel on USTREAM and tweeted about using @flxwine and #FLXWineVT. There is no guarantee of media coverage. Each participating winery will receive a copy of the Twitter conversation thread for their files, notification of when article are published about the particular tasting and access to the video of the live tasting which can be shared via social media, email communications, and embedded in websites as educational pieces. Each tasting is divided into two flights with the wines being tasted dry to sweet. The tasting is lead by a moderator in order to keep the flow of the evening organized. Each winery is required to have one winery representative available to attend the tasting event whom is comfortable discussing the wine and answering basic questions about the region and winemaking. Each winery will have the opportunity to participate in one of the virtual tastings in the series by filling out a preference form which will indicate the interest they have in each tasting. The virtual tasting series will be advertised to consumers as an educational piece to learn more about a specific varietal or style of wine in the Finger Lakes.
Wine ExposOver the last few years we have seen a growing interest for the Finger Lakes in New York City and Boston markets; which in turn, has resulted in media coverage, wine sales and increased visitation to the region. The Finger Lakes Wine Alliance will have cooperative Riesling themed tables at the Boston Wine Expo, New York Wine Expo, and Wine Enthusiast Toast of the Town NYC event this year. Wineries can submit wine to be poured by the Program manager at one or all of these events. The region has made great head way with Riesling and will continue to build on the brand at these tables by educating customers, trade, and media with knowledge about Riesling included on takeaway postcards, how sweet are you stickers, IRF scale, and the region in general. At the Boston and New York Wine Expo’s, Thomas Pastuszak, Wine Director at The Nomad in New York City and our Finger Lakes Wine Ambassador, will host a seminar on the Finger Lakes Cool Climate Growing Region which will include a tasting of varietals that are being recognized as standouts in our region. The seminar opportunity is open to all levy contributors, wineries do not have to sign up as an individual table or at the FLWA cooperative table to be considered for the seminar. Thomas Pastuszak will make the final decision on what wines to feature in the presentation.Boston Wine Expo | February 16-17, 2013FLWA Cooperative Riesling Table (8 wines needed) $200.00 per wineCool Climate Seminar, Thomas Pastuszak (8 wines needed) $300.00 per wineNew York Wine Expo | March 1-3, 2013FLWA Cooperative Riesling Table (8 wines needed) $200.00 per wineCool Climate Seminar, Thomas Pastuszak (8 wines needed) $300.00 per wineWine Enthusiast Toast of the Town NYC | May 2013FLWA Table (Wines for table determined by score*, 8 wines needed) $375.00 per wine* Wine has to have been reviewed by Wine Enthusiast Magazine. * Wine must have a score of at least an 85. * Top 8 wines (scores of 85 or higher) will be chosen for the table, if there is a tie for top scores, we will take the wine that has the highest average of the past two vintages of the varietal being poured.
Additional Opportunities The following tasting events are not currently on the list of events the FLWA will be attending. The events will be executed if there is enough interest from the levy contributors to have representation in the Chicago and DC markets.Wine Enthusiast Toast of the Town Chicago | June 2013FLWA Table (Wines for table determined by score*, 8 wines needed) $400.00 per wine* Wine has to have been reviewed by Wine Enthusiast Magazine. * Wine must have a score of at least an 85. * Top 8 wines (scores of 85 or higher) will be chosen for the table, if there is a tie for top scores, we will take the wine that has the highest average of the past two vintages of the varietal being poured.Wine Enthusiast Toast of the Town DC |June 2013FLWA Table (Wines for table determined by score*, 8 wines needed) $400.00 per wine* Wine has to have been reviewed by Wine Enthusiast Magazine. * Wine must have a score of at least an 85. * Top 8 wines (scores of 85 or higher) will be chosen for the table, if there is a tie for top scores, we will take the wine that has the highest average of the past two vintages of the varietal being poured.
Thomas Pastuszak EventsThomas Pastuszak, Wine Director at Nomad in NYC and named Best New Sommelier of 2012 in Wine & Spirits magazine will have a series of events in which he will be promoting the Finger Lakes region and its wines throughout the year. Wineries have the opportunity to pick from an a la carte list of options to participate. All wines for Thomas’s programs will be screened and chosen by him.Boston Wine Expo Cool Climate Seminar | February 16-17, 2013 $300.00/wineCool Climate Seminar, Thomas Pastuszak (8 wines needed). Wine for presentation is open to all levy contributors. Wineries do not need to have a wine table or wine at the Boston Wine Expo for consideration. Thomas will choose wine from those wineries interested in opportunity.New York Wine Expo Cool Climate Seminar | March 1-3, 2013 $300.00/wineCool Climate Seminar, Thomas Pastuszak (8 wines needed). Wine for presentation is open to all levy contributors. Wineries do not need to have a wine table or wine at the Boston Wine Expo for consideration. Thomas will choose wine from those wineries interested in opportunity.NYC Summer Tasting $000.00A small, intimate, tasting event with 10-20 New York City sommelier and industry guests featuring up to 12 Finger Lakes aromatic whites: Riesling, Gewürztraminer, and Chardonnay hosted by Thomas Pastuszak. Wines will be tasted blind. Event location and guests will all be coordinated by Thomas. All wineries interested in participating will submit up to three wines for consideration and Thomas will choose the wines he sees fit for the tasting. Thomas will provide feedback to individual wineries on outcome of tasting. If wine is chosen, winery will be billed accordingly.NYC Fall Tasting $000.00A small, intimate, tasting event with 10-20 New York City sommelier and industry guests featuring up to 12 Finger Lakes red vinifera: Cabernet Franc, Pinot Noir, and Lemberger hosted by Thomas Pastuszak. Wines will be tasted blind. Event location and guests will all be coordinated by Thomas. All wineries interested in participating will submit up to three wines for consideration and Thomas will choose the wines he sees fit for the tasting. If wine is chosen, winery will be billed accordingly. Bud Break Video $000.00 Harvest Video $000.00 Keynote Speaker- Cool Climate Trade Seminar (FLX Wine Month) $400.00Only wineries participating in the Finger Lakes Wine Month program have access to this event. Thomas will host a seminar which will explain the Finger Lakes Region, what it means to be a cool climate growing region, and include a tasting of the varietals that highlight the region. Thomas will pick wines from those wineries that are signed up for this option in the Finger Lakes Wine Month marketing program.
Finger Lakes Wine MonthFinger Lakes Wine month is co-partner program with Finger Lakes Wine Country Marketing Tourism Association concentrating on consumer, trade and media promotion of Finger Lakes wines for the month of May throughout New York State. The concentrated focus of this program will be on trade and media education about the Finger Lakes and its wines through visits to the region throughout the month and a trade seminar. Finger Lakes Wine Country will help to coordinate media/journalist visits to the region including itineraries, meals, and accommodations. Wineries have the option of participating in the program entirely or the basic program plus any a la carte options.Finger Lakes Wine Month $1,250.00Includes everything in the basic package and all a la carte options. Basic Package $600.00Retail/Restaurant tastings organized and scheduled by winery and distribution for the entire month of May. Finger Lakes Wine Alliance will post events on calendar of events page on Finger Lakes Wine Month micro-site.Industry Kick Off Event| Tentative date: May 1, 2013: Grand tasting of Finger Lakes wines for trade, suppliers, business supporters, etc. *Participating wineries contribute to creating guest list by providing complete contact information for key people within these industries.#FLX Wine Hour | May 25, 2013: Virtual wine tasting hosted on Twitter featuring Finger Lakes wines (varietals which showcase our region the best). The goal of Finger Lakes Wine Hour is to get Finger Lakes wines in the glasses of consumer, media, and trade at the same time all over the country and get people talking. Wines samples will be sent out from the Finger Lakes Wine Alliance office to members of the media throughout the United States. Sample packs will include wine (winery provides), wine technical sheet (created by winery), and winery back ground sheet (created by winery) for each winery in the package. -- The number of wines in sample pack will be determined by number of participating wineries in the promotion. Wineries will be asked to provide shipping boxes for samples (size and number of boxes TBD based on winery participation)Inclusion on Finger Lakes Wine Month micro-siteInclusion in Finger Lakes Wine Month email campaignsFinger Lakes Wine of the Month featured wine of the day via social media. Post includes photo, wine description, and link to wine shop to purchase featured wine.POS materials for promotion of the program. Media/Journalist visits. Media/Journalists visits can not be guaranteed for every participating winery.
A La Carte OptionsPromotional Video$350.00Videographer brought to region to capture bud break footage, interview winemakers at participating wineries, winery footage for promotional footage for the program.Cool Climate Trade Seminar | Tentative Date: May 18-20 or May 19-21$350.00 ?Trade guests will be invited to the region for a multiple day cool climate trade seminar in which guests will have first-hand experience of learning about the Finger Lakes region and its wines. Seminar will include a key note speaker presentation, site visits throughout the region, grand tasting of all participating wineries, meals, and accommodations. Large Consumer Tasting Event $350.00Large consumer tasting event featuring all participating wineries. Event will be on a similar scale to NYC Harvest in the Square event that is held every September.Virtual Tasting Event$250.00In addition to #FLXWine Hour, each participating winery can choose to participate in one of three virtual tastings offered throughout the month. Wineries will receive a signup form with participation preference for each tasting available and participation will be determined by this document. Each virtual tasting will feature 6-8 wines and host up to 24 media guests in each tasting. The media samples will include wine (winery provides), technical sheets for each wine (created by winery) and winery background information sheets (created by winery) for each winery included in the package. Wineries will be asked to provide shipping boxes for samples (size and number of boxes TBD based on winery participation)
2012 Vintage Riesling LaunchThe 2012 Vintage Riesling Launch is a trade, media, and consumer promotion of Finger Lakes 2012 Rieslings. The Riesling Launch will consist of multiple promotional efforts that target each of the three industry segments in New York State for the month of September. Trade (Retailers, Wine Bars, Restaurants)Retailers participating in the 2012 Vintage Riesling Launch will be required to host at least two in-store Riesling tasting events. Participating restaurants are required to serve at least three Finger Lakes Rieslings by the glass or host at least two Finger Lakes Riesling events. There is no cost for trade participants in the program. Trade participants simply fill out an online form and then receive POS materials for their establishment. Event planning and logistics for tasting events are the responsibility of the wine retailers, distributors, and participating wineries. The Finger Lakes Wine Alliance Program Manager’s responsibility is to assist in creating synergistic business relationship between retailers, distribution, and participating wineries. MediaA mix of 80 traditional and nontraditional wine journalists, writers, bloggers, and influencers will receive samples of Finger Lakes 2012 Vintage Rieslings to review during virtual tasting events (three virtual tasting events and Riesling Hour) or on their own time. Media samples will include wine, technical sheets, and winery background sheets for each winery included in the package. Wineries will be required to provide technical sheets and winery background sheets for the samples. It is very important to remember that media coverage cannot be guaranteed. Consumers It is highly recommended that wineries take advantage of scheduling in-store tasting events, restaurants tasting events, and participate in the large consumer tasting event in NYC (if this is a market that the winery wants to capture) as they all provide great exposure to the consumer market. Wineries also should feel free to host winery events that focus on Rieslings. Wineries have the option of participating in the program entirely or the basic program plus any a la carte options.2012 Vintage Riesling Launch $1,250.00Includes everything in the basic package and all a la carte options.Basic Package $600.00Retail/Restaurant tastings organized and scheduled by winery and distribution for the entire month of May. Finger Lakes Wine Alliance will post events on calendar of events page on Finger Lakes Wine Month micro-site.Industry Kick Off Event: Finger Lakes wine industry only event to kick of the launch and blind taste all of the wineries Rieslings that will be promoted for the month. Riesling Hour | September 28, 2013: Virtual wine tasting hosted on Twitter featuring Finger Lakes wines Rieslings. The goal of Riesling Hour is to get 2012 Rieslings in the glasses of consumers, media, and trade at the same time all over the country and get people talking. Wines samples will be sent out from the Finger Lakes Wine Alliance office to members of the media throughout the United States. Sample packs will include wine (winery provides), wine technical sheet (created by winery), and winery back ground sheet (created by winery) for each winery in the package. -- The number of wines in sample pack will be determined by number of participating wineries in the promotion. Wineries will be asked to provide shipping boxes for samples (size and number of boxes TBD based on winery participation)Inclusion on 2012 Vintage Riesling Launch micro-site www.rieslinglaunch.comInclusion in 2012 Vintage Riesling Launch email campaigns2012 Vintage Riesling Launch featured Riesling of the day via social media. Post includes photo, wine description, and link to wine shop to purchase featured wine.POS materials for promotion of the program. Consumer Sweepstakes: A consumer sweepstakes will be created in which a Riesling specific prize will be awarded. Sweepstakes allow us to create excitement for the vintage and also build our consumer mailing database.
A La Carte OptionsPromotional Video$350.00Videographer brought to region to capture Riesling vineyard footage, winery building shots, Riesling bottle shots, interview winemakers at participating wineries, and footage for promotional footage for the program. Video will also be used on 2012 Vintage Riesling Launch micro-site, Finger Lakes Wine Alliance website, social media, and email campaigns. Harvest in the Square $350.00Harvest in the Square is an annual, fall foilage food and wine consumer tasting event at Union Square Park in New York City. Harvest in the square features the hottest and most popular chefs in the Union Square district paired with NYS wines and beers for a delicious tasting event. The event sees 1,000 + consumers with ticket prices at $125 for general admission or $400 for VIP. The Finger Lakes Wine Alliance is a sponsor of the event and is guaranteed clear marketing of the Finger Lakes 2011 Vintage Riesling Launch, signage at the event, and inclusion in all marketing initiatives. Following Harvest in the Square, the FLWA will host an “After Party” for all wineries and trade that are in attendance at the event to provide further networking opportunities for wineries and trade. Trade Industry Tasting Event $250.00Trade exclusive walk around tasting of participating wineries 2012 Vintage Rieslings. Wineries will have the opportunity to pour their Rieslings at the event. The industry tasting will likely be in New York City the day before or day after Harvest in the Square for convenient scheduling purposes. Virtual Tasting Event$250.00In addition to #FLXWine Hour, each participating winery can choose to participate in one of three additional virtual tastings offered throughout the month. Wineries will receive a signup form with participation preference for each tasting date. Taste dates and events TBD. Each virtual tasting will feature 6-8 wines and host up to 24 media guests in each tasting. The media samples will include wine (winery provides), technical sheets for each wine (created by winery) and winery background information sheets (created by winery) for each winery included in the package. Wineries will be asked to provide shipping boxes for samples (size and number of boxes TBD based on winery participation). Some virtual tastings may require a winery respresntative