This document outlines a presentation about supporting farmers and farmer organizations through agritourism in Papua New Guinea. It discusses how agritourism can benefit farmers by providing new market opportunities and improving the local economy. It identifies the key actors in the agricultural supply chain, including smallholder farmers, farmer organizations, traders, hotels and restaurants. It stresses that farmers lack production skills and the ability to meet market demands consistently. The presentation recommends capacity building for farmers and farmer organizations through nutritional cooking classes, farm training, field trips, and partnerships between farmer groups and hotels/restaurants.

1. POLICY SETTING FOR IMPROVED LINKAGES BETWEEN
AGRICULTURE,TRADE ANDTOURISM:
SUPPORTING FARMERS AND FARMER
ORGANIZATIONS – CAPACITY BUILDING
JOHN KEWA: FRESH PRODUCE DEVELOPMENT AGENCY

2. PRESENTATION OUTLINE
• Context and Benefits
• Understanding Key Actors – Supply and Demand Actors
• Supporting farmers and farmer organizations – Capacity Building

3. CONTEXT AND BENEFITS
• Agriculture is the economic backbone of PNG, supporting over 85% of the
population and accounting for 25% of PNG’s GDP.
• Most of these farmers are smallholders and live in the rural settings. How do
we get them to become active players in the development of this country?
• Agritourism is a vehicle that has the potential to provide a number of
benefits to the farmers and many other players in the tourism industry.

4. AGRITOURISM BENEFITS FARMERS
• Increased market opportunities for local farmers. Hotels and restaurants
have a constant demand for a wide variety of fresh produce.
• Easier access to fresh, locally grown products for local hotels and
restaurants.
• Improved local economy as a result of tourist expenditures on farm/food
activities
• Promotion of our traditional culture, particularly in its culinary dimension
• Decreased in the import bill for foreign commodities

5. UNDERSTANDINGTHE KEY ACTORS…. SUPPLY AND
DEMAND ACTORS.
Demand-side actors
• There are different types of actors to consider on the demand side:
• Hotels and restaurants: Their biggest challenge is suppliers’ ability to meet their
requirements.
• Chefs: In most hotels and restaurant, chefs are responsible for designing menus.Their
biggest challenges is around:
• The knowledge of locally produced fruits and vegetables and how to innovate with
them
• The knowledge of local traditional dishes and how to prepare them
• Tourism sector in general:The tourism sector in general focuses its marketing on
accommodation and activities, but rarely on food.

6. Supply-side actors
• The supply side is mostly smallholder farmers, traders, wholesalers and
agriculture organisations (FPDA).
• Smallholder Farmers: Farmers’ main challenge is to produce consistently quantity and
quality products. Most farmers are unable to meet market requirements.
• Farmer Organisations: Farmer organisations key challenge is engaging with
smallholders who have the “art of farming” but lack the “science and economics of
farming”.
• Traders and wholesalers:These are actors that are closest to the demand-side
actors, providing/supplying food crops..
UNDERSTANDINGTHE KEY ACTORS…. SUPPLY AND
DEMAND ACTORS.

7. SUPPORTING FARMERS AND FARMER ORGANIZATIONS –
CAPACITY BUILDING
• Farmers
• Nutritional cooking classes organised for farmers
• Farmers to be trained basic farming and business skills thru model farms/family farm units
• Field trips organised for farmers to see how farming is done in different parts of the country
• Farmers to participate in the seasonal workers program in related areas
• Farmer organisations
• Having a nutritional program/activity as one of the key activities in the organisations
workplans
• Have strategic partnerships and network with key partners to address farmer needs – hotels
and restaurants
• Staff need further training/exposure to sharpen their intellectual capacity to deliver

8. END
•Thanks