La mesure de engagement Radio 2.0 par Thomas Serval de Radioline II Rencontres Radio 2.0 Paris-Latino 18 Oct @ Paris Engagement et Valorisation Suivez-nous aussi sur Twitter @radio_20 #radio20 sur Facebook : http://www.facebook.com/radio20paris/ et sur linkedin Groupe Radio 2.0 • Co-organisés par Actuonda, AdsRadios, INA Expert • Partenaires institutionnels : Club des Annonceurs, Les Indés Radios, ESML, GESTE, SYROL, IAB France, Le Radio, Conseil National du Numérique, Cap Digital, RAIN Summit Europe, URTI • Live Radio stream : Moustic, VizionR & Smartjog • Sponsors Gold : Adswizz, Deezer, JFC Kantar, Saooti, VizionR, Yasound, Spotify, Médiamétrie, Radio France • Partenaires média: La Lettre Pro de la Radio, OffreMedia, Radio World, Rain, RadioWorld, RadioPub, Edition Multimédia, Satellinet, Clubic, FrenchWeb, Influencia, Radioactu, Le Club Radio

1. La mesure de l’engagement
Paris, 18 octobre, 2012
Thomas Serval , Président

2. Background
• Fondateur de Baracoda, créateur de liveradio, 4M de
téléchargement d’application radios sur iphone, 3
brevets sur la radio online
• Directeur de l’innovation de Microsoft en France
• Managing Director, media mobile and platform pour
Google SEEMEA (Youtube, Doubleclick , Admob,
AdExchange, Google display network)
• Président de Radioline

3. L’expérience du décollage de youtube
• Déconnexion temps passé / investissement
publicitaire
• La stimulation de l’écosystème
• La mise en place de business cases
• La segmentation de l’audience pertinente
• La boucle vertueuse de l’innovation
publicitaire
• …vers l’unification de la plateforme data pour
mesurer l’engagement et le ROI

4. Radioline
• 7 ans d’historique de la radio online
• Une plateforme d’agrégation de radio avec
40000 radios adaptées pour 27 pays,
opérateur de Liveradio en partenariat avec
Orange, 2 millions d’auditeurs uniques par
mois
• De nouvelles applications juste lancées
Radioline Pro en France
• Une infrastructure de monétisation fondée sur
la data

5. U SAGE STATS
Mobile An average of 6 hours/month
Devices
200-250MB of data/month
Silmutaneous unique listeners
Radio
Desktop
Radio Player
Connected
Devices
Daily typical radio consumption on
RadioLine Platform
00h 02h 04h 06h 08h 10h 12h 14h 16h 18h 20h 22h 00h Day Hours

6. L’engagement

7. Mesure de l’engagement
• Engagement sur plusieurs objets :
– la radio
– le programme (renforcé avec podcast)
– la publicité
• Le problème de la mesure
– Actif : clicks, tweets, likes, +1, téléchargement
– Passif : audience, études ad hoc sur panel, ou
technologies (sourire, regards)
– Suivre sur le cycle de vie….

8. T HE CONCEPT FOR DIGITAL RADIO AGREGATION
Radio brands Consumers
Telecom operators,
portals, social sites,
wifi devices, TV Radioline APIs
Radioline agregation
Service Platform
Radios Advertisers
RevShare Advertising income
RadioLine Confidential 2012 – The platform for Digital Radio 2.0 - March 4, 2012

9. T HE CLIENT APPLICATIONS
For Mac, Smartphones and
Tablets
www.radiolineapp.com
Radioline iphone version Including all local Favorites… and meta data about
with 25000+ radio stations… artists and song…
RadioLine Confidential 2012 – The platform for Digital Radio 2.0 - March 4, 2012

10. T HE UPCOMING CUSTOMER EXPERIENCE WITH MUSIC
STREAMING SERVICES
« Find the radios that play my
favorite artists and tunes »
« Register the tunes I have discovered on radio
into my playlist »
RadioLine Confidential 2012 – The platform for Digital Radio 2.0 - March 4, 2012

11. D ISCOVER RADIOS FROM YOUR MUSIC STREAMING PLAYLIST
Step 1 : Register your
Spotify (or Deezer,
iTunes, LastFM account)
login details into
Radioline
Step 2 : Select which
playlist to get
recommendations for
Step 3 : Pick one radio in the
list, then enjoy it.
RadioLine Confidential 2012 – The platform for Digital Radio 2.0 - March 4, 2012

12. www.radiolineapp.com
30 avenue de L’Amiral Lemonier 78160 Marly-Le-Roi
THANK YOU FOR YOUR ATTENTION

13. Rencontres RADIO 2.0 Paris – Latino
Rencontres RADIO 2.0 Paris – Latino
Radio Hacktive & ‘Smart’ Radios
Rencontres RADIO‘Smart’ Radios
Radio II Rencontres – Latino
Hacktive2012 Paris RADIO 2.0 Paris – Latino
& 2.0
Rencontres
Oct. Radio 2.0 Paris
Radio Hacktive2012 in 2011, Radios
Oct. Spain next‘Smart’ Nicolas Moulard &
Rencontres &
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Nicolas Moulard &
nd st
Xavier Filliol present two consecutive events in FranceRencontres
Following 2 Jornada Radio 2.0 in Barcelona & 1 Engagement & Valorisation
& in October.
will be two consecutive events in Oct. Spain technical & advertising businesses:
from & in 2012
nd st
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011,
2 specific themespresent developed by professionalsFrancepublishers, next October.
Xavier Filliol nd st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard &
2 specific themespresent developed by professionals from publishers, next October.
Radio Hacktive will be two consecutive events in France & in Spain technical & advertising businesses:
Xavier Filliol
18 Oct. 2012 @ Ina Paris
How connected Hacktive will be developed by professionals from publishers, technical & advertising businesses:
2 specific themes engaging audio experiences and empower e-listeners communities?
Radio Radios offer
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
How connected Hacktive engaging audio experiences and empower e-listeners communities?
Radio Radios offer
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
“Smart”connected Radios offer engaging audio experiences and empower e-listeners communities?
How radios
When radio is getting “smart” on the Networks: freedom of speech, responsible communication, ethic…
Activism, collective actions, social links, open API, metadata, rich media, audio visualization, timeline,
“Smart” radios
open data, crowdsourcing, holistic marketing, social intelligence…
When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, timeline,
“Smart” radios
open data, conferences – holistic marketing, social intelligence…
crowdsourcing,
Workshops – radio is gettingdemos – keynotes – networking - livemetadata, project pitches with 30+ expertstimeline,
When “smart” on the Networks: open API, streams - rich media, audio visualization,
Workshops – conferences – demos – marketing, networking - live streams - project pitches with 30+ experts
open data, crowdsourcing, holistic keynotes – social intelligence…
>> Engaging connected audio tribes <<
Page Radio 2.0 >> Engaging connected audio tribes <<
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
@Radio_20 Radio 2.0
Paris
Page Radio 2.0 >> Engaging connected audio tribes <<
#radio_20
@Radio_20 Radio 2.0
Page Radio 2.0
Organizers / contacts :
Paris #radio_20 Actuonda / Nicolas Moulard -
(Spain)
Latino Page Radio 2.0
moulard@actuonda.com :
@Radio_20 Radio 2.0
Page Radio 2.0
Organizers / contacts
Paris #radio_20 Actuonda / Nicolas Moulard -
(Spain)
Latino (France) Les Editions de l’Octet / Xavier Filliol - xavier@octet.tv
moulard@actuonda.com
Page Radio 2.0
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
200 professionnels / 40 intervenants / 10 keynotes / 2 tables rondes / 7 workshops
Latino (France) Les Editions de l’Octet / Xavier Filliol - xavier@octet.tv
moulard@actuonda.com
(France) Les Editions de l’Octet / Xavier Filliol - xavier@octet.tv
Présentation du Livre Blanc IAB France -Geste sur les formats publicitaires de la Radio 2.0
moulard@actuonda.com xavier@adsradios.com
Pagina Radio 2.0 Paris @Radio_20
Pagina Radio 2.0 (Latino) #radio20