1. Discovery Communications, the world’s #1 nonfiction media company,
and Spredfast partnered to create engaging social experiences
across the network both online and on-air. Integrating across 16
shows and specials, Discovery Communications successfully amplified
social buzz, drove traffic and viewership, and provided fans with an
opportunity to connect and interact with the programming in real-
time. As a result of their social success, Discovery Communications will
produce 100 hours of live, on-air social media integrations this year.
Case Study
1
Live, On-Air Social Integration
Produced up to Nine Times the Volume
of Twitter Conversation

2. Case Study
Objectives:
• Amplify social buzz to ensure season-long momentum and engagement with the
network, shows, and talent before, during, and after premieres/seasons
• Drive traffic and new viewers to Discovery's TV shows and online sites
• Create more enjoyable, addetive experiences for the viewer by including authentic,
earned content across media channels
• Provide a deeper opportunity for viewers to connect and interact with
programming in real-time
2
Strategy:
Network-wide, Discovery Communications leveraged Spredfast's technology
and services to create digital experiences both online and on-air. Seamlessly
integrating across 16 shows and specials, Discovery Communications has
delivered live, on-air social integrations for Discovery’s After the Catch,
Amish Mafia, The Bait, Chopper Live, Fast ‘N Loud, Gold Rush, Gold Rush
Live, Moonshiners, Mythbusters, Porter Ridge, Shark Week, Skywire Live
and Tickle and TLC’s Next Great Baker, Four Weddings, and Craft Wars.
Additionally, they built flock-to-unlock experiences to drive buzz around
Science’s Firefly and TLC’s Here Comes Honey Boo Boo. With their Spredfast
partnership, Discovery has been able to integrate social into their broadcast
chain, producing socially integrated events more frequently and efficiently.

3. 3
Want to Learn More?
Visit us at spredfast.com or email us at info@spredfast.com
Skywire Live Results: Sharkweek Results:
Trended worldwide in
405 geographies
Each premiere occupied
Trending Topics on
Twitter in 11 countries
Generated over 1.25
million Tweets in a 24-
hour period
Increase in Twitter
activity over the previous
year
Of all social media
comments on TV that
day
Straight hours of
showcased fan Tweets
Most social show across
broadcast and cable in
the US
The most social TV
program across broadcast
and cable for the week of
July 29-August 4
405 11
63%
71%
#1 #1
Case Study
1.25
M I L L I O N
20
Tightrope walker Nix Wallenda made history
as the first person to ever cross over the
Grand Canyon. As Discovery’s highest-
rated live event, the show generated over
1.3 million Tweets, driving it to become the
#1 most social show across broadcast
and cable in the United States.
During Discovery Channel’s 26th annual
Shark Week, social media frenzy was
at an all-time high. With 20 hours of
broadcasted social media integrations, this
year’s Shark Week drove unprecedented
engagement with a 63% increase in
Twitter activity over the previous year.