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SRA Day - Marketing Presentation
The document discusses strategies for increasing listeners for student radio stations, highlighting the importance of marketing alongside programming. It emphasizes the competitive landscape, noting the presence of other media vying for audience attention and the need for effective content marketing. Key points include analyzing owned, earned, and paid content, as well as exploring collaboration through contra agreements.
SRA Day - Marketing Presentation
- 2. Getting More Listeners MattDeegan (@matt) from Folder Media (@folder) & Fun Kids (@funkids)
- 3. Then: Student Radio Radio Academy GWRGroup GCap Media Now: Folder Media Consultancy & Services DAB Multiplexes Fun Kids
- 4. What’s The Pointof Student Radio?
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- 16. Small stations, bigproblems •Small budget •Young staff •No lack of enthusiasm
- 17. Station filter/objectives •Does itdrive awareness? •Does it make money?
- 18. Whilst we’re theonly kids radio station, that doesn’t mean we don’t have other radio competition
- 19. Half of stationshave more than 500k listeners
- 20. But it’s notjust radio… We’re competing for time…
- 21. Spend as muchtime on marketing as you do on programming
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- 35. Owned & Earned Whathave you got? Why should someone care/share? Does it do a job for you? How can you use your content as marketing?
- 36. Contra What have yougot that someone else wants? What can you swap?
- 37. Matt Deegan (@matt) fromFolder Media (@folder)