The document discusses how radio stations are using digital platforms and social media to engage listeners. It provides statistics on app and platform usage, such as Absolute Radio generating 2 million listening sessions through its apps in October. Radioplayer, a digital radio platform, has 6.7 million unique users and over 28 million sessions each month. The document also gives an overview of different radio stations, their coverage areas, and listenership numbers.

1. radio, digital and social media what’s in it for you ? Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Christian O’Connell Absolute Radio @OCRadio absoluteradio.co.uk/onair/breakfast

7. Analogue Radio DAB Digital Radio Digital Television Internet Radio Station Websites Podcasts YouTube Email Marketing Social Networks Radioplayer SMS Mobile Apps

10. App Stats Example 263,000 people used Absolute Radio’s apps in October, generating 2million listening sessions.

26. radio, digital and social media what’s in it for you ? Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Christian O’Connell Absolute Radio @OCRadio absoluteradio.co.uk/onair/breakfast