Radio 2.0
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1) Absolute Radio's COO Clive Dickens argues that you can't close your ears to changing media consumption trends and technologies. 2) Absolute Radio has seen success expanding beyond traditional radio with over 11 million YouTube views, 2.5 million app downloads, and 300,000 monthly active users on their mobile app. 3) 60% of Absolute Radio's listening is now digital, and total listening hours have increased 38% to their highest levels since 2001 as the company has embraced platforms like streaming and mobile.
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Radio 2.0
- 1. You can’t close your ears Clive Dickens COO – Absolute Radio London, England
- 2. Now the good news
- 3. Source : RAJAR Q2:11 IPSOS/RSL
- 4. Source: BBC Eartime research 2010
- 6. Decide what business you are in 2010 2013 15,000 10,000 € ‘000s 5,000 0 Radio Online Source: AA/ Spend in Euro
- 11. The stuff in between the music
- 14. Go where your audience are
- 15. Over 11m YouTube views
- 17. 300,000 MAU’s
- 18. Mobile more than ‘listen’
- 19. More than just ‘Pocket’
- 20. Absolute Radio streams 11m monthly hrs Worldwide Streamed Hours Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 14.0 Millions 12.0 11.6 10.0 8.0 6.0 5.5 4.9 4.0 2.0 0.0 AR Network BBC Radio 1 BBC Radio 2 Percentage of hours mobile =12%
- 21. UK Radio in one simple player
- 22. In Stream
- 23. Two-way relationship Smart relationships Streamers
- 24. Two-way relationship Smart relationships Streamers data
- 25. Two-way relationship £ Smart relationships Streamers data
- 26. Media Value Relevancy Interaction
- 34. Insight & Benefit Interactive & Social Demographic & Active location Form factor, Product & Content
- 35. What about Digital Radio working
- 43. 60% of Absolute Radio listening is digital Absolute Network Digital Listening 70% 60% 60% 50% 40% 30% 20% 10% 0%
- 44. Total Absolute Radio Network Hours increased 38% to 24.3m this quarter, highest since Q3, 2001 15+ UK Network Hours 35,000 30,000 26,230 24,304 25,000 20,000 15,000 10,000 W1:00 W3:00 W3:10 W1:99 W3:99 W1:01 W3:01 W1:02 W3:02 W1:03 W3:03 W1:04 W3:04 W1:05 W3:05 W1:06 W3:06 W1:07 W3:07 W1:08 W3:08 W1:09 W3:09 W1:10 W1:11
- 45. You can’t close your ears Clive Dickens COO – Absolute Radio London, England
Editor's Notes
- The age of stimuli bombardment and visual saturation – the age of the micro attention span. We’ve developed mental filters against the hyper-communication around us.Relevancy and the ability to interact with a consumer at a time that suits then is more important than ever, and is becoming more important than repetition. Relevant messages are more valuable than ever, especially when communicated in a creative, entertaining, interactive manner.
- Account Benefits - HQ - HD - Freebies - Access - Exclusive content - Less ads – more content: what content?