As the national sector leader, the CBAA can connect your organisation with the passionate and diverse community radio sector – an audience interested in radio, community media, education, business products and services, governance, new media technologies, broadcasting equipment, community and cultural development and anything that can help them run their not-for-profit organisations.

1. REACH
COMMUNITY
BROADCASTERS
BECOME A
CBAA SPONSOR
2016

2. About the CBAA
AS AN INTERNATIONALLY RECOGNISED, NOT-FOR-PROFIT CULTURAL ORGANISATION, THE COMMUNITY BROADCASTING ASSOCIATION
OF AUSTRALIA (CBAA) CHAMPIONS COMMUNITY BROADCASTING BY BUILDING STATIONS’ CAPABILITY AND BY CREATING A HEALTHY
ENVIRONMENT FOR THE SECTOR TO THRIVE.
The CBAA is the lead sector
organisation with membership
representing approximately 85%
of licensed community radio
stations including stations from
all sub-sectors, communities of
interest and licence types. Our
work falls into these two key
areas:
• Growing stations’
capability - From webinars,
conferences and events
through to initiatives
like the Australian Music
Radio Airplay Project
(Amrap), the Community
Radio Network and the
Digital Radio Project and
resources like our resource
library, the CBAA works
with radio stations to
ensure they are capable
and sustainable. The CBAA
is the go-to source for
information, knowledge
and advice on how to run a
radio station.
• Building a healthy
community broadcasting
environment - The CBAA
leads the sector in building
a healthy environment
in which community
broadcasting can thrive.
We do this by raising
awareness of community
broadcasting and by
proactively working with
influential stakeholders
to strengthen their
knowledge, understanding
and support. We undertake
significant research on the
sector to ensure effective
leadership.
OF LICENSED
COMMUNITY RADIO
STATIONS
THE CBAA REPRESENTS OVER

3. Community Radio Sector Snapshot
VIC:28%
NSW:24%
ACT:21%
QLD:25%
NT:34%
WA:27%
SA:29%
TAS: 28%
444+ COMMUNITY RADIO STATIONS
LISTENERS PER WEEK
Community radio
listeners by State and Territory.
OF COMMUNITY RADIO STATIONS OPERATE
IN REGIONAL AND RURAL AREAS
OF AUSTRALIANS AGED 15+
ARE AWARE OF COMMUNITY RADIO
5M+
66%
72%

4. Your invitation
WE INVITE YOU TO EXPOSE YOUR SERVICES AND PRODUCTS TO THE COMMUNITY RADIO SECTOR.
By aligning with the CBAA, your company will have the opportunity to build
and reinforce its brand with Australia’s largest independent media sector and
internationally renowned community radio movement.
We welcome opportunities to work closely with companies who reflect the ideals
of community broadcasting and share our vision that community broadcasting
contributes to, and is a reflection of, an Australia that is an open society, a strong
democracy and a vibrant culture.
DIVERSITY
INCLUSION
AND
ACCESS
DEMOCRACY
INDEPENDENCE
SUPPORTING
LOCAL ARTS
AND MUSIC
As the national sector leader,
the CBAA can connect your organisation
with this passionate and diverse sector
– an audience interested in radio,
community media, education, business
products and services, governance,
new media technologies, broadcasting
equipment, community and cultural
development and anything that can
help them run their not-for-profit
community radio organisations.

5. Sponsorship Opportunities
ONLINEPRINTEVENTS

6. Events
THE CBAA’S FLAGSHIP ANNUAL EVENT IS THE COMMUNITY BROADCASTING NATIONAL CONFERENCE.
DELEGATES ACROSS
CONFERENCE SESSIONS
AND SOCIAL FUNCTIONS*
100%
CONFERENCE
DELEGATE
SATISFACTION
EXTREMELY
SATISFIED*
340
* 2015 CONFERENCE
Opportunity Price inc GST
Gold Sponsor* $17,325
Silver Partner* $8,925
Bronze Sponsor* $5,775
Delegate Satchel Sponsor $3,465
Lanyard Sponsor $3,465
Award Sponsor $3,465
Trade and Exhibition Booth $2,625
Satchel Insert $1,155
Program - Full Page Ad $1,155
Program – Half Page Ad $690
Program Quarter Page Ad $350
*Subject to availability. For more information please see the CBAA’s
full year packages at cbaa.org.au/about/become-sponsor
For a full conference sponsorship prospectus,
please contact the CBAA on 02 9310 2999 or
via email office@cbaa.org.au.

7. Print
THE CBAA’S FLAGSHIP PUBLICATION IS CBX, AUSTRALIA’S COMMUNITY BROADCASTING MAGAZINE.
1CBXNOVEMBER2014
NOVEMBER
2014
COMMUNITY RADIO
AND EDUCATION
WHAT IT TAKES TO NAIL
A MUSIC INTERVIEW
WOMEN IN
COMMUNITY MEDIA
GOOD MORNING
COUNTRY UPDATE
THE MAGAZINE OF THE CBAA
Each issue of CBX reaches:
• Community radio
stations in metropolitan,
regional, rural and remote
communities
• Independent broadcasters
• Community broadcasting
sector bodies
• Community broadcasting
sector supporters and
stakeholders
• Arts & cultural
organisations
• Universities & tertiary
organisations
• Federal MPs
A range of advertising
packages for CBX Magazine are
available.
The CBAA also offers Branded
Content Sponsorship,
giving your organisation the
opportunity to work with the
CBX editorial team
to develop article content that
is relevant to your brand and
resonates with CBX readers.
For information on branded
content, specialised ads or
varying specs please contact
the CBAA on 02 9310 2999 or
via email office@cbaa.org.au.
PRINT & ONLINE
(CBAA.ORG.AU/
CBX-MAGAZINE)
TIMES PER YEAR –
APRIL, AUGUST,
NOVEMBER
ANNUAL
CIRCULATION
4,500
ESTIMATED ANNUAL
READERSHIP
11,000+
Opportunity Price inc GST
1/3 Page Ad:
70mm h x 190mm w
$605
Full Page Ad:
275mm h x 210mm
w (+ 3mm bleed)
$1155
Inside Front Cover:
275mm h x 210mm w
(+ 3mm bleed)
$1265
Back Cover:
275mm h x 210mm w
(+ 3mm bleed)
$1430
A5 Insert $550
Branded Content $1760
Please note that you can supply ads or have them designed by
the CBX team upon request. Individual quotes for design are
provided depending on your needs. All files to be provided as
high resolution (300 dpi) PDF file in CMYK format

8. Online
THE CBAA OFFERS A RANGE OF ONLINE PLATFORMS TO CONNECT COMPANIES WITH THE COMMUNITY BROADCASTING SECTOR,
INCLUDING CBAA.ORG.AU, SOCIAL MEDIA (FACEBOOK AND TWITTER), A FORTNIGHTLY ENEWS AND EMAIL DIRECT MARKETING.
Website & Social Media
The CBAA website is the online hub for community
broadcasting, sharing regularly updated news and content,
job and volunteer opportunities, and a continually evolving
resource library to support community broadcasters. It is
the one-stop shop for community broadcasters, listeners
and musicians.
Email
Bringing all its communication together in one regular
newsletter, the CBAA distributes a fortnightly eNews
straight to the inboxes of the community broadcasting
sector.
10,519
cbaa.org.au
1500+UNIQUE VISITS PER MONTH* RECIPIENTS*
TOTAL MONTHLY VISITS* AVERAGE OPEN RATE
OF TRAFFIC FROM
RETURNING VISITORS*
2 MINS, 6 SECONDS
AVERAGE TIME SPENT
ON SITE*
PEOPLE ON FACEBOOK
AND TWITTER*
12,931 35%
25%
5000
*averages January 2016
Online Opportunity Price inc GST
CBAA Website Logo and link $220 pm
Blog/news post $660
Video post $880
Webinar $880
Resource Library – sponsored resource $660
Social Media (CBAA Facebook & Twitter) Sponsored post $220
eNews Sponsored post $220
Sidebar ad $220
Email Direct Marketing Targeted email $660

9. Cross-platform
FULL YEAR CROSS-PLATFORM OPPORTUNITIES ARE AVAILABLE, GIVING A LIMITED
NUMBER OF ORGANISATIONS THE OPPORTUNITY TO ENGAGE WITH COMMUNITY
BROADCASTERS THROUGHOUT THE YEAR ONLINE, IN PRINT AND AT CBAA EVENTS.
These are available for a limited time
only in 2016. For more information
and pricing, please visit
cbaa.org.au/about/become-sponsor.
To discuss other opportunities,
including combining multiple print,
online and event opportunities into
one neat package, please contact
the CBAA on 02 9310 2999 or via
email office@cbaa.org.au.

10. SYDNEY:
Level 3
44-54 Botany Road
Alexandria NSW 2015
MELBOURNE:
Abbotsford Convent,
Studio C1.11,
1 St Heliers Street
Abbotsford, VIC 3067
www.cbaa.org.au
www.facebook.com/communitybroadcasting
www.twitter.com/CBAA_
ABN - 92 003 108 030