We’ve collected a whole year of Mindshare ‘Point of View’ articles together to give you a complete picture of how the industry developed in 2016. POV topics explore livestreaming across social media platforms, the surge in popularity of Pokemon GO, Amazon Fresh, and more.
All POVs are written ‘in the moment’ (we start with January and go through to November) and were correct at time of writing.You’ll also find some trends to look out for in 2017 that we think will matter to your business.
Content Creation - Consumer Communication in the Digital EconomyJason Cruz
The Philippine Association of National Advertisers hosted its 2016 GMM and I had the privilege to share on how brands can use content to tell better (more effective, more relevant) brand stories.
The Four Elements that Make a Social Media CrisisJason Cruz
On this short session with Writer's Block Philippines, we discussed the "four horsemen" of a social media apocalypse. We also touched briefly how to use social listening to spot a potential crisis - and also potential content opportunities.
For questions, please feel free to reach out.
11. Operational Framework
of Focus Group
Pre-Process
(5ds)
• Data: Basic, Policy, Project,
Reseach etc.
• Document (Focus, Invited)
• Designing
Stakeholder/Participant
Connectivity and Network
• Designing Material
• Dry Run Process
Process
(3Ts)
• Team
• Tools
• Time & Space
Post-Process
(3Ss)
• Synthesize Data in
Limited Time
• Smart Product &
Presentation
• Simply for Perception
Systems of Art because its involve with social network making
12. Pre-Process of Focus Group
• Data: Basic, Policy, Project, Research etc.
• Document (Focus, Invited)
• Designing Stakeholder/Participant Connectivity and
Network
• Designing Material
• Dry Run of Process
5ds
13. • Data: Basic, Policy, Project, Research etc.
Basic Data: บริบทพื้นที่ ธุรกิจ คนเกี่ยวข้อง ฯลฯ
Pre-Process of Focus Group5ds
32. • Data: Basic, Policy, Project, Research etc.
Research: งานวิจัยที่เกี่ยวข้องกับงาน
Pre-Process of Focus Group5ds
33. Location of Art Institutions and Commercial Spaces in Bangkok
with urban attraction places
- 56 private art galleries
- 62 museums
on archeology, anthropology, history,
science, natural sciences and etc
- 2 types of art galleries:
- very few number of visitors.
* 74% has never visited art galleries
- 31% no news 31%
- 13.5% exhibition changing too
quickly
- 41.5% heard the news but
never been interested
- 11% heard the news and interested
but not available
- 3% heard the news and interested
but not confident
- All pure art galleries have less than
10,000 visitors / year
Source: W.Teerachaisuppakit, 2002
34. - An innovative attempt to place public arts
with the shopping malls and
transport interchange spaces
such as BTS skywalks in CBD areas
THE FIRST INNOVATION:
the concepts of temporality,
transience and fun
of Participative art
in CBD area
Le Fete Bangkok at Gaysorn Plaza, 2007
TALA Exhibition: Central World Plaza, 2009
Central Shopping, Chang Wattana, 2008
Overhead Nightclub,
Siam Discovery Center, 2007
Spider Shack:
Siam Discovery Center
2008
35. Frequencies of public art exhibitions / events in Bangkok
categorized by 2 space types (2006-2010)
The record of these contemporary public art event in Bangkok
from 2006-2010 on shows that the CBD areas of Rachaprasong
and Pathumwan, the commercial and mass transit hub of Bangkok;
* attracts most art events in the spaces attached
or en-route to shopping malls and transit stations.
* exhibits art outdoor or outside the conventional art spaces.
36. Distribution of public art exhibitions / events in Bangkok
categorized by 4 art types and 2 space types (2006-2010)
(cont.)
* exhibits art outdoor or outside the conventional art spaces.
* attracts the most participative forms of art ie, installation and performance..
37. Pre-Process of Focus Group
• Document (Focus, Invited)
5ds
Focus Issue: เอกสารเกี่ยวข้องกับประเด็นให้ผู้เข้าร่วม
51. Process of Focus Group
•Team: Sector & Role
3Ts
Actor Sectors
Moderator &
Participants
Note-taker &
Observer
นโยบาย แผนงาน
และโครงการ
ความคิดเห็นและ
ประสบการณ์ของ
ผู้เข้าร่วม
52. Process of Focus Group
•Team: Sector & Role
3Ts
Actor Roles
Actor Roles Job Area
Modulator มีความรู้ในประเด็นดาเนินการ ฟัง เปิดใจ ตั้งคาถามเพื่อร่วมสนทนา
> ผู้ร่วมให้รายละเอียด
Participants มีความรู้แต่ละด้านที่เกี่ยวข้อง ให้รายละเอียด ร่วมกันขับเคลื่อน
Note-taker จดรายละเอียด เรียบเรียงประเด็นสาคัญ ผู้ช่วย Mod. สังเคราะห์ สรุปประเด็น ช่วยกากับ อานวย
กิจกรรม
Observer ดูแลภาพรวม โครงสร้างพื้นฐานกิจกรรม ขั้นตอน ควบคุมเวลา ข้อมูล แนวคิด วัตถุประสงค์
กิจกรรม
53. Process of Focus Group
• Tools: Ice Breaking, Flip Chart, Post-it
3Ts
Ice Breaking
54. Process of Focus Group
• Tools: Ice Breaking, Flip Chart, Post-it
3Ts
Flip Chart
55. Process of Focus Group
• Tools: Ice Breaking, Flip Chart, Post-it
3Ts
Post-it
66. Post-Process of Focus Group
• Synthesize Data in Limited Time
3Ss
1 ใน 8 ตัวอย่าง ที่ใช้ในวันนาเสนอ
นักศึกษาคิดว่าใช้เวลาเท่าไหร่ในการเตรียม
ประชุมสิ้นสุด 16:30 น. ใช้วันรุ่งขึ้นเวลา 9:00 น.
You should have good teamwork.
67. Post-Process of Focus Group
• Smart Product & Presentation
3Ss
Clip
Poster
Power Point > Point that take Power
Website
Document
72. Post-Process of Focus Group
• Smart Product & Presentation
3Ss
Stakeholder Submission
73. Post-Process of Focus Group
• Simply for Perception: คนทุกระดับดูแล้วเข้าใจ
3Ss
Pre-Process
(5ds)
• Data: Basic, Policy, Project,
Reseach etc.
• Document (Focus, Invited)
• Designing
Stakeholder/Participant
Connectivity and Network
• Designing Material
• Dry Run Process
Process
(3Ts)
• Team
• Tools
• Time & Space
Post-Process
(3Ss)
• Synthesize Data in
Limited Time
• Smart Product &
Presentation
• Simply for Perception
ระดับ ป เอก ควรจะมีความสามารถนี้