Focus Group 1 
Cubs [short film]
1. Direct Reference - 
 
Direct quotes from interviewee’s responses which evidences their 
own words and phrases
Q.1 Did the opening of the film engage your 
interest to make you want to watch the rest of it? 
 
Phoebe (17 years): “They were under a bridge, crowding and 
smoking with two dogs. You'd stereo-typically think they'd be 
dealing drugs or dog fighting but instead they end up hunting a fox. 
This unexpected turn of events makes me want to watch the outcome 
of the film." 
Jordan (17 years): “I wanted to know what they were going to do 
with the fox.” 
Direct Reference
Q.2 Did you find the main character 
interesting? Why? 
 
Myles (18 years): "The main character is torn between wanting to do 
the right thing but also wanting approval from gang members so 
when we see him deciding whether to unveil the foxes location we 
know he is struggling . He ends up choosing to hunt the fox making 
his character more interesting because he does know he is wrong." 
Jordan (17 years): "He seemed determined to try and get on the good 
side of the gangster so its his main aim to gain approval from him and 
socialising with the gangsters friends and doing what he does so he 
ends up losing his innocence in a unique way." 
Direct Reference
Q.3 Is the setting, character action/reactions and 
storyline believable/realistic? 
 
Jordan (17 years): "The setting was definitely believable as I have seen 
parks/playground areas like that and there are bridges in the woods 
you can go under. The storyline is definitely unique as I've never heard 
or seen of a gang fox hunting for fun before so the realism of the story 
is debatable." 
Myles (18 years): "The setting is realistic and the boy chasing after the 
approval of a respected gang leader is also. The storyline doesn't seem 
realistic because I've personally never heard, seen, read anything about 
urban fox hunting." 
Phoebe (17 years): "I think it was realistic. Especially the boy wanting 
to be part of the gang and when he decided to tell everyone where the 
fox was to avoid embarrassment and disrespect of losing it in the first 
place." 
Direct Reference
Q.4 Can you think of any issues and/or themes 
running throughout this text? 
 
Myles (18 years): "Boredom of the youth and gang culture." 
Jordan (17 years): "Definitely the issues of animal cruelty, its 
become a sport. Its like they really lack so many opportunities to 
play actual real sports." 
Phoebe (17 years): “Yeah animal cruelty, being bored, maybe 
desperation for something exciting or entertaining.” 
Direct Reference
Q.5 Is there a message or meaning to this film? 
 
Phoebe (17 years): “I feel like it wants to show how little there is to 
do for young people these days. A new height of boredom has 
been reached with sinister consequences.” 
Jordon (17 years): “Yeah that’s true but there’s also the message of 
losing innocence in ways you don’t expect so be careful what and 
who you get involved with.” 
Myles (18 years): “That people tend to over-exaggerate their own 
capabilities as the main character struggled to decide whether to 
keep chasing the lost fox and took a long time to kill it.” 
Direct Reference
Q.6 What are your thoughts on the purpose of 
this short film? 
 
Myles (18 years): “It showed fox hunting but in a different context. It 
used a younger generation, maybe to show the brutality and violence 
that the older generation lived by for so many years. This way its 
giving a more shocking response because of this change of generation 
and age.” 
Phoebe (17 years): “I think it wants to show how little youth have left 
in this generation but also what Myles said about the fox hunting 
being put into a different situation: if more experienced, older adults 
did such a thing it would be considered okay and congratulated 
when they caught or killed the fox. I think it could have been made to 
criticise the hypocrisy of the older generation.” 
Jordan (17 years): “Maybe to show the extent of the boredom of the 
youth.” 
Direct Reference
2. Discrete Analysis - 
 
A methodical breakdown of the responses, offering a clear 
explanation of the insights they bring
Q.1 Did the opening of the film engage your 
interest to make you want to watch the rest of 
it? 
 
The interest in wanting to know what the youths were 
going to do underneath a bridge at dusk with two 
stereotypical urban vicious dogs. 
Once the fox hunting had begun, this engaged interest 
as the motives of the characters were unknown. 
Discrete Analysis
Q.2 Did you find the main character 
interesting? Why? 
 
The internal conflict of the main character was what 
intrigued the most. The unknown motives and reasons 
behind his actions encouraged the audience to become 
more interested in the mysterious character. 
How the main character reacts to potentially losing his 
innocence in a way he did not mean to or expect. 
Discrete Analysis
Q.3 Is the setting, character action/reactions 
and storyline believable/realistic? 
 
The setting the text takes place in is very realistic. 
It's narrative is realistic in terms of the main character 
wanting approval and to be part of a gang but the way 
in which this is achieved plants a seed of doubt as 
urban fox hunting has not been heard of other than this 
text, so it may be fiction. 
The main character wanting to be part of the gang is 
realistic. 
Discrete Analysis
Q.4 Can you think of any issues and/or themes 
running throughout this text? 
 
The boredom of the youth and gang culture. 
Animal cruelty and the little opportunities available 
nowadays. 
Desperation for entertainment/lack of stimulation 
Discrete Analysis
Q.5 Is there a message or meaning to this film? 
 
That you must be careful what you do out of boredom 
as the consequences may not be what you wanted. 
Message of losing innocence in unexpected ways. 
The message of over-exaggerating your own 
capabilities can lead to unwanted outcomes. 
Discrete Analysis
Q.6 What are your thoughts on the purpose of 
this short film? 
 
To criticise the older generation who praised and 
prized fox hunting yet, when placed in a different 
context it seems cruel and sinister even though it is to 
begin with: just because someone young is committing 
an act of cruelty, it doesn’t mean they are less or more 
guilty. 
There needs to be more fun and productive activities 
for the youth to participate in. 
Discrete Analysis
3. Comparative Analysis 
- 
 
A variety of responses to the same question should be weighed 
with or against one another
Q.1 Did the opening of the film engage your 
interest to make you want to watch the rest of 
it? 
 
The anticipation and the not knowing what the unique 
situation is leading to is what lead to interest and 
audience engagement with the film and its narrative. 
Comparative Analysis
Q.2 Did you find the main character 
interesting? Why? 
 
It is likely that the visible internal conflict of the main 
character is what interested the audience. 
But it could be that his internal conflict is so visible 
because he is afraid of losing his innocence? 
Comparative Analysis
Q.3 Is the setting, character action/reactions 
and storyline believable/realistic? 
 
Each response agreed that the setting of the text was the 
most realistic. 
The need, want and obligation of the main character 
was realistic but the narrative lacked realism when the 
fox hunting began. 
Comparative Analysis
Q.4 Can you think of any issues and/or themes 
running throughout this text? 
 
Several different issues and themes were suggested but 
the main one was believed to be youth boredom. 
Comparative Analysis
Q.5 Is there a message or meaning to this film? 
 
The most dominant message/meaning to the text was 
loss of innocence. By comparing the different results 
you can see that loss of innocence can be achieved 
through the other message/meanings, like boredom 
and the consequences of impulsive actions. 
Comparative Analysis
Q.6 What are your thoughts on the purpose of 
this short film? 
 
It is often thought the purpose is to highlight the need 
for more productive opportunities for the youth to do 
in modern society but closer inspections point out that 
it may have been produced to criticise the older 
generation and how sinister a generation they were. An 
activity they happily participated in and celebrated 
being placed in a different time, place and with modern 
characters reveals the older generations cruelty that 
they may not have realised. 
Comparative Analysis
4. Applying Theory - 
 
Can you apply any relevant theory to the analysis and evaluation?
Todorov 
 
Todorov's theory involves the narrative following the structure of 
equilibrium, disequilibrium and new equilibrium. 
This text, Cubs, clearly follows this being that it begins with the main 
character achieving his wants in an equilibrium, but then he loses the fox. 
This caused disequilibrium to follow due to the known fact that he will no 
longer achieve his want if the disequilibrium continues. A new 
equilibrium is restored when the main character hunts the fox and is 
initiated into the gang. But there are hints that it is not the equilibrium that 
the main character had imagined, so an internal disequilibrium continues.
Propp 
 
Vladimir Propp devised a theory proposing that every story will always have 
a certain set of characters: a protagonist (hero), an antagonist (villain), a 
heroine, a father (an authority figure), helper (helps the hero), donor (gives the 
hero something) and a mentor (guides the hero). 
Cubs doesn't necessarily follow this theory, although it includes most of the 
characters. 
We can debate about whether the main character is the protagonist or another 
antagonist in pursuit of heroism by pursuing gang initiation. The antagonist is 
clear (main gang leader) but dialogue between him and the main character 
reveal that he is also mentor and authority figure but also donor when he gives 
him the gun. These character traits are that of a hero but the antagonist has 
adopted them, creating a much more interesting narrative. 
The heroin in this text is also the helper as she helps him obtain initiation.
5. Conclusions - 
 
Analysis and reasoning through of the responses should lead to 
judgements and decisions being reached by the filmmaker
All questions 
 
1. Anticipation and mystery was used to entice the audiences interest . 
2. Internal conflict is what made the character interesting. 
3. The setting was natural and therefore realistic. Unheard of events 
causes realism to diminish; conduct audience research on what they 
consider realistic to make sure realism isn't lost. 
4. Issues and themes featured involved the youth as it is a very large 
demographic with a tremendous amount of substance to derive 
intriguing and relevant issues and themes from. 
5. The messages were derived from the issues and themes, such as loss of 
innocence in unexpected ways, potentially teaching the audience 
valuable lessons about the consequences of reckless actions . 
6. Its purpose was thought to be to criticise the older generation and 
present day society for lack of care for its current generations.
6. Action Statement - 
 
In view of these conclusions, how will the findings impact on the 
creative process?
All questions 
 
1. Going to make sure there is a sense of mystery within/throughout my 
product to ensure a captivated audience. 
2. Visible internal conflict makes an interesting character so I shall include 
this. 
3. Using a natural, unaltered setting is very important in creating realism. 
Need to make sure the narrative isn't too far fetched or includes events 
that are so unique the audience is unable to recognise or relate to . 
4. Issues and themes surrounding the youth tends to be a common 
platform to include but the material derived is rich. 
5. The meaning/message is heavily linked to the issues and themes. I will 
keep them linked to ensure maximum impact. 
6. Criticism can be a purpose. I can use my product to criticise a feature of 
society I don't believe to be right.

Focus Group 1 - Qualitative Analysis

  • 1.
    Focus Group 1 Cubs [short film]
  • 2.
    1. Direct Reference-  Direct quotes from interviewee’s responses which evidences their own words and phrases
  • 3.
    Q.1 Did theopening of the film engage your interest to make you want to watch the rest of it?  Phoebe (17 years): “They were under a bridge, crowding and smoking with two dogs. You'd stereo-typically think they'd be dealing drugs or dog fighting but instead they end up hunting a fox. This unexpected turn of events makes me want to watch the outcome of the film." Jordan (17 years): “I wanted to know what they were going to do with the fox.” Direct Reference
  • 4.
    Q.2 Did youfind the main character interesting? Why?  Myles (18 years): "The main character is torn between wanting to do the right thing but also wanting approval from gang members so when we see him deciding whether to unveil the foxes location we know he is struggling . He ends up choosing to hunt the fox making his character more interesting because he does know he is wrong." Jordan (17 years): "He seemed determined to try and get on the good side of the gangster so its his main aim to gain approval from him and socialising with the gangsters friends and doing what he does so he ends up losing his innocence in a unique way." Direct Reference
  • 5.
    Q.3 Is thesetting, character action/reactions and storyline believable/realistic?  Jordan (17 years): "The setting was definitely believable as I have seen parks/playground areas like that and there are bridges in the woods you can go under. The storyline is definitely unique as I've never heard or seen of a gang fox hunting for fun before so the realism of the story is debatable." Myles (18 years): "The setting is realistic and the boy chasing after the approval of a respected gang leader is also. The storyline doesn't seem realistic because I've personally never heard, seen, read anything about urban fox hunting." Phoebe (17 years): "I think it was realistic. Especially the boy wanting to be part of the gang and when he decided to tell everyone where the fox was to avoid embarrassment and disrespect of losing it in the first place." Direct Reference
  • 6.
    Q.4 Can youthink of any issues and/or themes running throughout this text?  Myles (18 years): "Boredom of the youth and gang culture." Jordan (17 years): "Definitely the issues of animal cruelty, its become a sport. Its like they really lack so many opportunities to play actual real sports." Phoebe (17 years): “Yeah animal cruelty, being bored, maybe desperation for something exciting or entertaining.” Direct Reference
  • 7.
    Q.5 Is therea message or meaning to this film?  Phoebe (17 years): “I feel like it wants to show how little there is to do for young people these days. A new height of boredom has been reached with sinister consequences.” Jordon (17 years): “Yeah that’s true but there’s also the message of losing innocence in ways you don’t expect so be careful what and who you get involved with.” Myles (18 years): “That people tend to over-exaggerate their own capabilities as the main character struggled to decide whether to keep chasing the lost fox and took a long time to kill it.” Direct Reference
  • 8.
    Q.6 What areyour thoughts on the purpose of this short film?  Myles (18 years): “It showed fox hunting but in a different context. It used a younger generation, maybe to show the brutality and violence that the older generation lived by for so many years. This way its giving a more shocking response because of this change of generation and age.” Phoebe (17 years): “I think it wants to show how little youth have left in this generation but also what Myles said about the fox hunting being put into a different situation: if more experienced, older adults did such a thing it would be considered okay and congratulated when they caught or killed the fox. I think it could have been made to criticise the hypocrisy of the older generation.” Jordan (17 years): “Maybe to show the extent of the boredom of the youth.” Direct Reference
  • 9.
    2. Discrete Analysis-  A methodical breakdown of the responses, offering a clear explanation of the insights they bring
  • 10.
    Q.1 Did theopening of the film engage your interest to make you want to watch the rest of it?  The interest in wanting to know what the youths were going to do underneath a bridge at dusk with two stereotypical urban vicious dogs. Once the fox hunting had begun, this engaged interest as the motives of the characters were unknown. Discrete Analysis
  • 11.
    Q.2 Did youfind the main character interesting? Why?  The internal conflict of the main character was what intrigued the most. The unknown motives and reasons behind his actions encouraged the audience to become more interested in the mysterious character. How the main character reacts to potentially losing his innocence in a way he did not mean to or expect. Discrete Analysis
  • 12.
    Q.3 Is thesetting, character action/reactions and storyline believable/realistic?  The setting the text takes place in is very realistic. It's narrative is realistic in terms of the main character wanting approval and to be part of a gang but the way in which this is achieved plants a seed of doubt as urban fox hunting has not been heard of other than this text, so it may be fiction. The main character wanting to be part of the gang is realistic. Discrete Analysis
  • 13.
    Q.4 Can youthink of any issues and/or themes running throughout this text?  The boredom of the youth and gang culture. Animal cruelty and the little opportunities available nowadays. Desperation for entertainment/lack of stimulation Discrete Analysis
  • 14.
    Q.5 Is therea message or meaning to this film?  That you must be careful what you do out of boredom as the consequences may not be what you wanted. Message of losing innocence in unexpected ways. The message of over-exaggerating your own capabilities can lead to unwanted outcomes. Discrete Analysis
  • 15.
    Q.6 What areyour thoughts on the purpose of this short film?  To criticise the older generation who praised and prized fox hunting yet, when placed in a different context it seems cruel and sinister even though it is to begin with: just because someone young is committing an act of cruelty, it doesn’t mean they are less or more guilty. There needs to be more fun and productive activities for the youth to participate in. Discrete Analysis
  • 16.
    3. Comparative Analysis -  A variety of responses to the same question should be weighed with or against one another
  • 17.
    Q.1 Did theopening of the film engage your interest to make you want to watch the rest of it?  The anticipation and the not knowing what the unique situation is leading to is what lead to interest and audience engagement with the film and its narrative. Comparative Analysis
  • 18.
    Q.2 Did youfind the main character interesting? Why?  It is likely that the visible internal conflict of the main character is what interested the audience. But it could be that his internal conflict is so visible because he is afraid of losing his innocence? Comparative Analysis
  • 19.
    Q.3 Is thesetting, character action/reactions and storyline believable/realistic?  Each response agreed that the setting of the text was the most realistic. The need, want and obligation of the main character was realistic but the narrative lacked realism when the fox hunting began. Comparative Analysis
  • 20.
    Q.4 Can youthink of any issues and/or themes running throughout this text?  Several different issues and themes were suggested but the main one was believed to be youth boredom. Comparative Analysis
  • 21.
    Q.5 Is therea message or meaning to this film?  The most dominant message/meaning to the text was loss of innocence. By comparing the different results you can see that loss of innocence can be achieved through the other message/meanings, like boredom and the consequences of impulsive actions. Comparative Analysis
  • 22.
    Q.6 What areyour thoughts on the purpose of this short film?  It is often thought the purpose is to highlight the need for more productive opportunities for the youth to do in modern society but closer inspections point out that it may have been produced to criticise the older generation and how sinister a generation they were. An activity they happily participated in and celebrated being placed in a different time, place and with modern characters reveals the older generations cruelty that they may not have realised. Comparative Analysis
  • 23.
    4. Applying Theory-  Can you apply any relevant theory to the analysis and evaluation?
  • 24.
    Todorov  Todorov'stheory involves the narrative following the structure of equilibrium, disequilibrium and new equilibrium. This text, Cubs, clearly follows this being that it begins with the main character achieving his wants in an equilibrium, but then he loses the fox. This caused disequilibrium to follow due to the known fact that he will no longer achieve his want if the disequilibrium continues. A new equilibrium is restored when the main character hunts the fox and is initiated into the gang. But there are hints that it is not the equilibrium that the main character had imagined, so an internal disequilibrium continues.
  • 25.
    Propp  VladimirPropp devised a theory proposing that every story will always have a certain set of characters: a protagonist (hero), an antagonist (villain), a heroine, a father (an authority figure), helper (helps the hero), donor (gives the hero something) and a mentor (guides the hero). Cubs doesn't necessarily follow this theory, although it includes most of the characters. We can debate about whether the main character is the protagonist or another antagonist in pursuit of heroism by pursuing gang initiation. The antagonist is clear (main gang leader) but dialogue between him and the main character reveal that he is also mentor and authority figure but also donor when he gives him the gun. These character traits are that of a hero but the antagonist has adopted them, creating a much more interesting narrative. The heroin in this text is also the helper as she helps him obtain initiation.
  • 26.
    5. Conclusions -  Analysis and reasoning through of the responses should lead to judgements and decisions being reached by the filmmaker
  • 27.
    All questions  1. Anticipation and mystery was used to entice the audiences interest . 2. Internal conflict is what made the character interesting. 3. The setting was natural and therefore realistic. Unheard of events causes realism to diminish; conduct audience research on what they consider realistic to make sure realism isn't lost. 4. Issues and themes featured involved the youth as it is a very large demographic with a tremendous amount of substance to derive intriguing and relevant issues and themes from. 5. The messages were derived from the issues and themes, such as loss of innocence in unexpected ways, potentially teaching the audience valuable lessons about the consequences of reckless actions . 6. Its purpose was thought to be to criticise the older generation and present day society for lack of care for its current generations.
  • 28.
    6. Action Statement-  In view of these conclusions, how will the findings impact on the creative process?
  • 29.
    All questions  1. Going to make sure there is a sense of mystery within/throughout my product to ensure a captivated audience. 2. Visible internal conflict makes an interesting character so I shall include this. 3. Using a natural, unaltered setting is very important in creating realism. Need to make sure the narrative isn't too far fetched or includes events that are so unique the audience is unable to recognise or relate to . 4. Issues and themes surrounding the youth tends to be a common platform to include but the material derived is rich. 5. The meaning/message is heavily linked to the issues and themes. I will keep them linked to ensure maximum impact. 6. Criticism can be a purpose. I can use my product to criticise a feature of society I don't believe to be right.