The document summarizes the digital marketing strategies and results of a hosting company that broke into the top 100 .NET websites. It discusses paid search marketing campaigns that increased converted clicks by 50% every 2 months and decreased the cost per conversion by 80%. Retargeting efforts resulted in 38% of visitors being returning visitors and 52% of transactions from returning visitors. Email marketing maintained customer relationships and increased sales, producing a 21% open rate. Overall, the strategies led to a 36% increase in website traffic and a 78% increase in sales over the last 4 months.

1. Web : www.carmatec.com
Email: info@carmatec.com
HOSTING COMPANY BREAKS INTO TOP 100 .NET WEBSITES
Whitepaper

3. Result (2 months):
 36% increase in the overall traffic to the site.
65680
48360
July September

4. Search Paid Marketing:
Goals:
 Find niches
 Reach potential customers when they are ready to purchase
 Maximize ROAS (Return on Ad Spend)
 Expand campaigns to more geographical market
Medium Used and methods undertaken:
 Google Search
 Google Partner Network
 Organized and scheduled the campaigns for proper
targeting
 Keyword research and grouping them to get less CPC
 Created successful Text Ads
 Find the target geographical markets with less CPA
 Review Previous Performance to Create Benchmarks
 Landing page testing
 Conversion Tracking
Result (6 months):
 50% increase in converted clicks in every 2months
 Cost per conversion decreased by 80%
Aug Oct Dec Feb

5. Retargeting:
Goals:
 Reach people who have already visited the site and connect with an audience that's already
interested in the products
 Reinforce Branding
 Increase secondary conversions
Medium Used and methods undertaken:
 Email Marketing
 Setup remarketing code
 Customer Segmentation
 Created effective banner ads in all main sizes according to the specification of the Advertising
Medium
 Conversion Tracking
Aug Oct Dec Feb
Cost per Converted Click

6. Result:
 38% of the total visitors are returning visitors
 52% of total transactions are through returning visitors
Email Marketing:
Goals:
 Maintain Customer Relationship
 Increase sales

7. Medium Used and methods undertaken:
 Email Marketing
 Segmenting customers
 Bring back customers with attractive offers and promotions
 Sending Newsletters
Result:
 Produce an open rate of 21%

8. Overall Result:
 Web site gets into the top 100 .net websites
 78% increase in sales in last 4 months
Nov Dec Jan Feb
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