This document provides an introduction and overview of a project report analyzing the fundamental performance of companies in the Fast Moving Consumer Goods (FMCG) sector in India. It begins with an industry profile of the FMCG sector and its importance to the Indian economy. It then profiles 5 major FMCG companies - HUL, ITC, Dabur, Godrej Consumer Products, and Marico - and discusses their business models and financial performance. The objectives of the project report are then stated as conducting fundamental analysis to identify well-performing stocks and evaluate the risk and ratios of companies to provide investment recommendations.
Fmcg sector in india _by - mayank saxenamayank saxena
The FMCG sector in India is the 4th largest sector, with a market size of $13.1 billion. It has grown at an average of 11% annually over the past 5 years. Key players include Hindustan Unilever, ITC, Nestle, Dabur, and Cadbury. The sector benefits from India's large population, rising incomes, and growing rural consumption. However, it also faces threats such as increasing competition and a complex regulatory environment.
Market Research Report : Home care market in india 2014 - SampleNetscribes, Inc.
The document provides an overview of the home care market in India. Some key points:
- The home care industry is growing at a CAGR of r2% and is dominated by multinational companies.
- Major drivers of growth include increasing disposable income, rising health consciousness, and growth of organized retail.
- However, challenges include fluctuations in currency and high chemical content in some products.
- Major players in the market include Companies 1 through 6.
The document discusses India's fast moving consumer goods (FMCG) sector. It notes that the FMCG sector contributes around 3% to India's GDP and provides 3 million jobs. The market is over Rs. 85,000 crores and includes household care, personal care, and food and beverages. It also profiles the top 3 FMCG companies in India - Hindustan Unilever Ltd., ITC Ltd., and Dabur India Ltd. The FMCG sector is expected to maintain robust growth, reaching a size of Rs. 620,000 crores by 2020. Rural India represents a major untapped market potential as rural consumers account for around 55% of total FMCG sales.
This document provides an overview of the FMCG sector in India including a SWOT analysis. It begins with definitions of FMCG and describes key segments. India has a large FMCG market, expected to reach $33.4 billion by 2015. The top strengths are low costs, established distribution networks, and strong brands. Weaknesses include lower technology investment and counterfeiting. Opportunities include the large untapped rural market and rising incomes. Threats include increased competition and high taxes. The document proposes strategies like expansion, improved distribution, innovation, and addressing issues in tax policy.
This document provides an overview of a research report project on changing trends in the fast moving consumer goods (FMCG) industry in India. The report was submitted to fulfill the requirements of a Masters in Business Administration degree. It includes sections on the title, declaration, acknowledgements, synopsis, table of contents, and introduction. The introduction provides background on FMCG products and trends in the industry, including global concentration of major brands, growth in third world markets, an emphasis on value for money, and adapting to local conditions.
PPT WILL GIVE U SHORT DESCRIPTION ABOUT FMCG SECTOR WHICH WILL HELP U GUYS IN PRESENTATION AND SPECIALL TOOTHPASTE SEGMENT WHICH IS GIVEN IN THE PPT
ENJOY
#RIHANSHU
The document provides an overview of the Indian FMCG sector. It summarizes that the FMCG sector is the fourth largest sector in India with a market size of $13.1 billion and has grown at an average of 11% annually. Food products account for 43% of the market. It also outlines some of the major players, trends and growth opportunities in the sector, including a growing rural market and rising incomes. Key strengths are established distribution and low costs, while threats include foreign competition and tax regulations.
Market Research Report : Home Care Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The Home Care Market in India is part of Netscribes’ Consumer Goods Industry Series reports. Rising consciousness to different home care products and their functional benefits coupled with media penetration to drive the Indian home care market.
The report begins with overview of the FMCG sector in India providing market size and growth and its segments. An overview of the home care market provides an introduction to the sector and covers the market size and growth in India. This section also incorporates a brief snapshot of the home care market segments providing their market size and growth.
The next section highlights a detailed description home care market supply chain and includes an overview of the organized sales formats of the home care market.
The report provides detailed information about the exports and imports of home care products under specific HS codes in terms of value and volume. It provides country-wise import and export data for the year 2010-11, mentioning the major countries exporting and importing from India.
Drivers & challenges section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. An analysis of the section brings forth the key drivers fueling growth in the market including growing Income and consumption, growing retail market, growing health consciousness, marketing campaigns, growing rural sector, growing penetration. While the challenges identified comprises of rise in packaging costs, high chemical content
Trends section in the report emphasizes the recent trends in the home care market such as growing air fresheners segment, product portfolio expansion and promotional strategies.
The competition section begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the home care market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario.
Some of the key statistics or factors impacting the home care market in India covered in the report include FMCG market size and growth, home care market growth, fabric wash segment, utensil cleaners market growth, surface cleaners market growth, aggregate consumption, aggregate disposable income, organized retail market space, growth of malls in India, growth in healthcare spending, growth of TV industry, growth of print media industry, gro
Fmcg sector in india _by - mayank saxenamayank saxena
The FMCG sector in India is the 4th largest sector, with a market size of $13.1 billion. It has grown at an average of 11% annually over the past 5 years. Key players include Hindustan Unilever, ITC, Nestle, Dabur, and Cadbury. The sector benefits from India's large population, rising incomes, and growing rural consumption. However, it also faces threats such as increasing competition and a complex regulatory environment.
Market Research Report : Home care market in india 2014 - SampleNetscribes, Inc.
The document provides an overview of the home care market in India. Some key points:
- The home care industry is growing at a CAGR of r2% and is dominated by multinational companies.
- Major drivers of growth include increasing disposable income, rising health consciousness, and growth of organized retail.
- However, challenges include fluctuations in currency and high chemical content in some products.
- Major players in the market include Companies 1 through 6.
The document discusses India's fast moving consumer goods (FMCG) sector. It notes that the FMCG sector contributes around 3% to India's GDP and provides 3 million jobs. The market is over Rs. 85,000 crores and includes household care, personal care, and food and beverages. It also profiles the top 3 FMCG companies in India - Hindustan Unilever Ltd., ITC Ltd., and Dabur India Ltd. The FMCG sector is expected to maintain robust growth, reaching a size of Rs. 620,000 crores by 2020. Rural India represents a major untapped market potential as rural consumers account for around 55% of total FMCG sales.
This document provides an overview of the FMCG sector in India including a SWOT analysis. It begins with definitions of FMCG and describes key segments. India has a large FMCG market, expected to reach $33.4 billion by 2015. The top strengths are low costs, established distribution networks, and strong brands. Weaknesses include lower technology investment and counterfeiting. Opportunities include the large untapped rural market and rising incomes. Threats include increased competition and high taxes. The document proposes strategies like expansion, improved distribution, innovation, and addressing issues in tax policy.
This document provides an overview of a research report project on changing trends in the fast moving consumer goods (FMCG) industry in India. The report was submitted to fulfill the requirements of a Masters in Business Administration degree. It includes sections on the title, declaration, acknowledgements, synopsis, table of contents, and introduction. The introduction provides background on FMCG products and trends in the industry, including global concentration of major brands, growth in third world markets, an emphasis on value for money, and adapting to local conditions.
PPT WILL GIVE U SHORT DESCRIPTION ABOUT FMCG SECTOR WHICH WILL HELP U GUYS IN PRESENTATION AND SPECIALL TOOTHPASTE SEGMENT WHICH IS GIVEN IN THE PPT
ENJOY
#RIHANSHU
The document provides an overview of the Indian FMCG sector. It summarizes that the FMCG sector is the fourth largest sector in India with a market size of $13.1 billion and has grown at an average of 11% annually. Food products account for 43% of the market. It also outlines some of the major players, trends and growth opportunities in the sector, including a growing rural market and rising incomes. Key strengths are established distribution and low costs, while threats include foreign competition and tax regulations.
Market Research Report : Home Care Market in India 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The Home Care Market in India is part of Netscribes’ Consumer Goods Industry Series reports. Rising consciousness to different home care products and their functional benefits coupled with media penetration to drive the Indian home care market.
The report begins with overview of the FMCG sector in India providing market size and growth and its segments. An overview of the home care market provides an introduction to the sector and covers the market size and growth in India. This section also incorporates a brief snapshot of the home care market segments providing their market size and growth.
The next section highlights a detailed description home care market supply chain and includes an overview of the organized sales formats of the home care market.
The report provides detailed information about the exports and imports of home care products under specific HS codes in terms of value and volume. It provides country-wise import and export data for the year 2010-11, mentioning the major countries exporting and importing from India.
Drivers & challenges section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. An analysis of the section brings forth the key drivers fueling growth in the market including growing Income and consumption, growing retail market, growing health consciousness, marketing campaigns, growing rural sector, growing penetration. While the challenges identified comprises of rise in packaging costs, high chemical content
Trends section in the report emphasizes the recent trends in the home care market such as growing air fresheners segment, product portfolio expansion and promotional strategies.
The competition section begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the home care market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario.
Some of the key statistics or factors impacting the home care market in India covered in the report include FMCG market size and growth, home care market growth, fabric wash segment, utensil cleaners market growth, surface cleaners market growth, aggregate consumption, aggregate disposable income, organized retail market space, growth of malls in India, growth in healthcare spending, growth of TV industry, growth of print media industry, gro
1. The document discusses Fast Moving Consumer Goods (FMCG) sector in India. It touches on key aspects like top companies, market size, opportunities and challenges.
2. FMCG refers to daily necessity products like food, beverages, personal care items that have high turnover. India's FMCG market is the 4th largest and growing.
3. Top companies include Hindustan Unilever, ITC, Nestle, Amul, Dabur etc. The sector sees growth opportunities in rural India and with rising incomes while threats include regulatory changes.
Various levels Strategy of HUL ,Value-chain Analysis of NestleRavi Sah
Hindustan Unilever Limited (HUL) pursues several strategies at different levels. At the corporate level, HUL expands through takeovers and joint ventures of companies in various product categories. At the business level, HUL focuses on product innovation, developing new markets, aggressive price cuts, and high investment in advertising. At the operational level, HUL builds capabilities through extensive training and develops efficient supply chain management through techniques like running production lines continuously and quick changeovers. The document also provides a brief definition of value chain analysis and mentions that a subsequent analysis will examine Nestle's primary and support activities.
A complete study on FMCG INDUSTRY with their financial background which will help to analyze the working and financial condition of Companies in FMCG SECTOR.
The document discusses the fast-moving consumer goods (FMCG) sector in India. It notes that the Indian FMCG sector is the fourth largest sector in the economy, worth over US$13.1 billion. It then lists several major FMCG companies operating in India, including Hindustan Unilever Ltd, ITC Limited, Nestle India, and others. The top 10 FMCG companies are also ranked by market capitalization, led by ITC, Hindustan Unilever, and Nestle India. Brief profiles of ITC, HUL, and Nestle India are provided, including founding years, number of employees, and expansion timelines.
Nielsen predicts that India's FMCG industry will grow substantially from $37 billion in 2013 to $49 billion in 2016, representing a growth rate of 7% in 2014, 10% in 2015, and 12% in 2016. Rural areas are expected to be the major driver of growth for the FMCG industry in India as rural areas saw 16% growth compared to 12% in urban areas. FMCG goods are consumer packaged goods like soaps, toothpaste, and foodstuff that people regularly purchase. The top FMCG companies in India are Hindustan Unilever, ITC, Nestle India, and AMUL. The FMCG sector in India has grown at an annual average of 11% over the last decade
The FMCG market in India is the 4th largest sector in the Indian economy, with a total market size exceeding $13.1 billion. It has a strong presence of multinational corporations and well-established distribution networks. While penetration levels remain low in many product categories, indicating significant untapped potential, the sector has experienced steady growth and is projected to reach $103.7 billion by 2020. Innovation is crucial for FMCG companies to meet consumer demand and shorten product lifecycles, allowing them to quickly launch new offerings. Major export markets for Indian FMCG products include Bangladesh, Pakistan, Nepal, and the Middle East due to similarities in lifestyles and consumption.
The document provides an overview of the FMCG industry in India. It discusses how India is a growing consumer market projected to more than double consumer spending by 2025. The FMCG market is expanding rapidly due to rising incomes and affordability. Major players like Hindustan Unilever Ltd. and ITC are leading brands in the industry, with MNCs owning most of the top 100 brands. The government is also supporting industry growth through policies promoting FDI and retail.
The Indian FMCG sector has an annual market size of $25 billion and is poised to grow at 10-12% annually. Annual profits are $14.74 billion. Rural market growth is at 40% while urban is at 25%. Implementation of GST and increased FDI are expected to fuel growth, increasing the market size to $47 billion by 2013 and $95 billion by 2018. Key players in the FMCG sector include HUL, ITC and Dabur. HUL has over 15,000 employees and annual revenue of $3.96 billion. ITC has over 26,000 employees and annual revenue of $6 billion. Dabur is India's largest Ayurvedic manufacturer with annual revenue
This document is a term paper submitted by Rajnish Singh to his professor Chandrashekhar Dogra on the topic of economic problems faced by Fast Moving Consumer Goods (FMCG) companies in India. It provides an acknowledgment and table of contents. It then discusses the history and current situation of the FMCG sector in India. It identifies several problems faced by FMCG companies, such as a low inflation environment requiring a focus on volume growth over price increases, rising consumer promotions threatening brand value, and declining rural demand impacting overall sales.
The document discusses the FMCG sector in India. It notes that MNCs have a strong presence in the Indian FMCG market, with four of the top 10 FMCG companies being multinationals. It also lists the top 15 FMCG companies in India by sales turnover. The document then summarizes the segments and size of the FMCG market in India, and provides background on the company Nirma, including its market share, manufacturing and sales operations, and business overview.
This document provides an analysis of the FMCG (fast moving consumer goods) industry in India. It discusses key trends in the Indian economy and FMCG sector over the past decade. The FMCG industry in India has grown at 12% annually and is projected to become a Rs. 4,000 billion (Rs. 4 trillion) industry by 2020. The document identifies several mega trends that will shape the FMCG industry in the coming years, including increasing premiumization, evolving product categories, a focus on sustainability, and the growing role of technology. It also provides an overview and SWOT analysis of Dabur India Limited, a leading FMCG company in India.
This document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses that FMCG includes personal care, home care, food and beverages, and spirits/tobacco. The sector is worth $35 billion and growing 17% annually. Rural income growth has boosted FMCG. Key characteristics of FMCG goods are monthly use, direct consumer use, non-durable, packaged, and branded. Major FMCG companies in India are discussed and statistics on the industry are provided. The document also compares urban and rural FMCG markets and opportunities for growth in India.
The document provides an overview of the fast moving consumer goods (FMCG) sector in India. It defines FMCG as non-durable goods that are sold quickly and at relatively low costs, in large quantities. The FMCG sector in India includes personal care, food and beverages, and household products. It is the 4th largest sector in the Indian economy, with a market size of $13.1 billion that is expected to grow significantly over time. The top FMCG companies in India include Hindustan Unilever, ITC, Nestle India, Amul, Dabur India, and others.
The document provides information about the Fast Moving Consumer Goods (FMCG) sector in India. It defines FMCG as consumer packaged goods that are regularly purchased by consumers. It notes the significance of the sector including strong multinational company presence, intense competition, availability of raw materials, and a large market size. It also discusses trends in the sector such as increasing foreign investment and rural market contributions. Top performing companies are listed and their market shares analyzed. The prospects for continued high growth of the FMCG sector in India are also summarized.
The document provides an overview of the Indian fast moving consumer goods (FMCG) sector. Some key points:
- The Indian FMCG sector has a total market size of over US$13.1 billion, led by food products which account for 43% of the market.
- Rural India accounts for 50% of the FMCG market and is expected to be a major driver of growth as incomes rise.
- Major players like Hindustan Unilever Limited, ITC Limited, and Nestle India have been expanding their product portfolios and distribution networks to tap growing demand.
- The sector is characterized by low entry barriers, low debt levels, and high dividend payout ratios given limited
fmcg industry ppt- slideshare
points of fmcg ppt.
player's of fmcg sector
market shares of fmcg industry
groth in indian fmcg sector
branding strategies
pricing policies
conclusion
The document discusses the Fast Moving Consumer Goods (FMCG) sector in India. It notes that FMCG includes household care, personal care, food and beverages products that have quick turnover. The Indian FMCG sector is the 4th largest in the world and is growing rapidly, expected to reach $74 billion by 2018. Major players like HUL and ITC have large market shares. The future of the FMCG sector in India looks promising with rising incomes and large domestic market, but risks include regulatory changes and rural demand seasonality.
This document provides an industry profile of ITC Limited, an Indian conglomerate company operating in FMCG, hotels, packaging, paper, and IT industries. It details ITC's history, vision, strengths such as powerful brands and initiatives for farmers, weaknesses like reliance on tobacco revenues, opportunities in acquisitions and industry growth, and threats like regulations and competition. The profile compares ITC to similar companies Patanjali Ayurved and Hindustan Unilever Limited.
India FMCG Sector Report May 2014
For leading industry jobs, please visit http://iimjobs.com
India is likely to be the world's largest consumer market by 2030, according to a report by global consultancy Deloitte. The country’s retail market is projected to touch US$ 1.3 trillion by 2020, as per Mr KV Thomas, India’s Consumer Affairs Minister. With the online medium of retail gaining more and more acceptance, there is a tremendous growth opportunity for companies (international and domestic) in the retail and fast-moving consumer goods (FMCG) segment.
The Indian consumer sector can be broadly categorised into urban and rural markets. The bourgeoning sector is attracting global marketers like never before. The pace at which India’s consumer market is changing can be put down to dramatic shifts in consumer behaviour, increasing urbanisation, presence of a strong service sector, changing lifestyle, and most significantly, the expanding retail segment.
Businesses that can cater to the requirements of India's ambitious middle class, keep prices reasonable, build brand loyalty in new consumers, and adapt to a rapidly changing environment will find tremendous rewards in India’s potential-filled consumer market.
India’s urban population has contributed majorly to the growth of the online market in the country. Around 30–40 per cent of the total retail in India’s top 75 cities is expected to be carried out online in the next 7–10 years, said Mr Arvind Singhal, Chairman and Founder, Technopak Advisors. Amazon, the world’s biggest internet retail company, has seen potential in the Indian market. In June 2013, India became only the tenth market where Amazon has established a country-specific retail website.
Italian high-end accessories brand Furla plans to expand its presence in the Indian market, with the government clearing the company’s joint venture with Gurgaon-based Genesis Luxury Fashion. The alliance is expected to invest about Rs 13 crore (US$ 2.08 million) in the first four years to open stores.
The Cabinet Committee on Economic Affairs (CCEA) has given the go-ahead to Swedish furniture retailer IKEA's application to enter the Indian industry and establish a single brand retail venture in the country. The projected Rs 10,500 crore (US$ 1.68 billion) FDI would be the largest investment by a foreign brand in the Indian retail sector
This India FMCG Sector Report May 2014 also gives details on:
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The cosmetic industry in India is large and growing rapidly, with a current size of around $4.6 billion. The industry has been growing at 15-20% annually due to rising incomes, fashion consciousness, and increasing promotion of products. Key segments include skin care, hair care, color cosmetics, fragrances, and oral care. Herbal cosmetic brands are increasingly popular as consumers prefer organic products. The industry is expected to continue strong growth in the coming years as product offerings expand and brand promotion further increases consumer awareness of cosmetic products across India.
The document is a project report analyzing the fundamentals of companies in the Fast Moving Consumer Goods (FMCG) sector in India. It analyzes the top 5 FMCG companies based on market capitalization over 5 years of financial data using ratio analysis. The ratio analysis shows Hindustan Unilever has the highest P/E ratio, indicating investors are willing to pay more for its shares, while ITC has a lower P/E ratio, suggesting it may be undervalued. The report aims to help investors identify fundamentally strong FMCG stocks to invest in or create an optimal investment portfolio.
This document is a report submitted by Swetha Gopinath to ITC Foods Business Division to partially fulfill the requirements of an Industry Internship Programme. The report provides a detailed analysis of brand activation strategies at ITC Limited. It includes an acknowledgement section thanking various individuals and organizations for their support and guidance during the internship. It also includes a table of contents that outlines the different chapters covered in the report such as the introduction, industry overview, company overview, SWOT analysis, objectives, observations, findings, recommendations, and conclusion.
1. The document discusses Fast Moving Consumer Goods (FMCG) sector in India. It touches on key aspects like top companies, market size, opportunities and challenges.
2. FMCG refers to daily necessity products like food, beverages, personal care items that have high turnover. India's FMCG market is the 4th largest and growing.
3. Top companies include Hindustan Unilever, ITC, Nestle, Amul, Dabur etc. The sector sees growth opportunities in rural India and with rising incomes while threats include regulatory changes.
Various levels Strategy of HUL ,Value-chain Analysis of NestleRavi Sah
Hindustan Unilever Limited (HUL) pursues several strategies at different levels. At the corporate level, HUL expands through takeovers and joint ventures of companies in various product categories. At the business level, HUL focuses on product innovation, developing new markets, aggressive price cuts, and high investment in advertising. At the operational level, HUL builds capabilities through extensive training and develops efficient supply chain management through techniques like running production lines continuously and quick changeovers. The document also provides a brief definition of value chain analysis and mentions that a subsequent analysis will examine Nestle's primary and support activities.
A complete study on FMCG INDUSTRY with their financial background which will help to analyze the working and financial condition of Companies in FMCG SECTOR.
The document discusses the fast-moving consumer goods (FMCG) sector in India. It notes that the Indian FMCG sector is the fourth largest sector in the economy, worth over US$13.1 billion. It then lists several major FMCG companies operating in India, including Hindustan Unilever Ltd, ITC Limited, Nestle India, and others. The top 10 FMCG companies are also ranked by market capitalization, led by ITC, Hindustan Unilever, and Nestle India. Brief profiles of ITC, HUL, and Nestle India are provided, including founding years, number of employees, and expansion timelines.
Nielsen predicts that India's FMCG industry will grow substantially from $37 billion in 2013 to $49 billion in 2016, representing a growth rate of 7% in 2014, 10% in 2015, and 12% in 2016. Rural areas are expected to be the major driver of growth for the FMCG industry in India as rural areas saw 16% growth compared to 12% in urban areas. FMCG goods are consumer packaged goods like soaps, toothpaste, and foodstuff that people regularly purchase. The top FMCG companies in India are Hindustan Unilever, ITC, Nestle India, and AMUL. The FMCG sector in India has grown at an annual average of 11% over the last decade
The FMCG market in India is the 4th largest sector in the Indian economy, with a total market size exceeding $13.1 billion. It has a strong presence of multinational corporations and well-established distribution networks. While penetration levels remain low in many product categories, indicating significant untapped potential, the sector has experienced steady growth and is projected to reach $103.7 billion by 2020. Innovation is crucial for FMCG companies to meet consumer demand and shorten product lifecycles, allowing them to quickly launch new offerings. Major export markets for Indian FMCG products include Bangladesh, Pakistan, Nepal, and the Middle East due to similarities in lifestyles and consumption.
The document provides an overview of the FMCG industry in India. It discusses how India is a growing consumer market projected to more than double consumer spending by 2025. The FMCG market is expanding rapidly due to rising incomes and affordability. Major players like Hindustan Unilever Ltd. and ITC are leading brands in the industry, with MNCs owning most of the top 100 brands. The government is also supporting industry growth through policies promoting FDI and retail.
The Indian FMCG sector has an annual market size of $25 billion and is poised to grow at 10-12% annually. Annual profits are $14.74 billion. Rural market growth is at 40% while urban is at 25%. Implementation of GST and increased FDI are expected to fuel growth, increasing the market size to $47 billion by 2013 and $95 billion by 2018. Key players in the FMCG sector include HUL, ITC and Dabur. HUL has over 15,000 employees and annual revenue of $3.96 billion. ITC has over 26,000 employees and annual revenue of $6 billion. Dabur is India's largest Ayurvedic manufacturer with annual revenue
This document is a term paper submitted by Rajnish Singh to his professor Chandrashekhar Dogra on the topic of economic problems faced by Fast Moving Consumer Goods (FMCG) companies in India. It provides an acknowledgment and table of contents. It then discusses the history and current situation of the FMCG sector in India. It identifies several problems faced by FMCG companies, such as a low inflation environment requiring a focus on volume growth over price increases, rising consumer promotions threatening brand value, and declining rural demand impacting overall sales.
The document discusses the FMCG sector in India. It notes that MNCs have a strong presence in the Indian FMCG market, with four of the top 10 FMCG companies being multinationals. It also lists the top 15 FMCG companies in India by sales turnover. The document then summarizes the segments and size of the FMCG market in India, and provides background on the company Nirma, including its market share, manufacturing and sales operations, and business overview.
This document provides an analysis of the FMCG (fast moving consumer goods) industry in India. It discusses key trends in the Indian economy and FMCG sector over the past decade. The FMCG industry in India has grown at 12% annually and is projected to become a Rs. 4,000 billion (Rs. 4 trillion) industry by 2020. The document identifies several mega trends that will shape the FMCG industry in the coming years, including increasing premiumization, evolving product categories, a focus on sustainability, and the growing role of technology. It also provides an overview and SWOT analysis of Dabur India Limited, a leading FMCG company in India.
This document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses that FMCG includes personal care, home care, food and beverages, and spirits/tobacco. The sector is worth $35 billion and growing 17% annually. Rural income growth has boosted FMCG. Key characteristics of FMCG goods are monthly use, direct consumer use, non-durable, packaged, and branded. Major FMCG companies in India are discussed and statistics on the industry are provided. The document also compares urban and rural FMCG markets and opportunities for growth in India.
The document provides an overview of the fast moving consumer goods (FMCG) sector in India. It defines FMCG as non-durable goods that are sold quickly and at relatively low costs, in large quantities. The FMCG sector in India includes personal care, food and beverages, and household products. It is the 4th largest sector in the Indian economy, with a market size of $13.1 billion that is expected to grow significantly over time. The top FMCG companies in India include Hindustan Unilever, ITC, Nestle India, Amul, Dabur India, and others.
The document provides information about the Fast Moving Consumer Goods (FMCG) sector in India. It defines FMCG as consumer packaged goods that are regularly purchased by consumers. It notes the significance of the sector including strong multinational company presence, intense competition, availability of raw materials, and a large market size. It also discusses trends in the sector such as increasing foreign investment and rural market contributions. Top performing companies are listed and their market shares analyzed. The prospects for continued high growth of the FMCG sector in India are also summarized.
The document provides an overview of the Indian fast moving consumer goods (FMCG) sector. Some key points:
- The Indian FMCG sector has a total market size of over US$13.1 billion, led by food products which account for 43% of the market.
- Rural India accounts for 50% of the FMCG market and is expected to be a major driver of growth as incomes rise.
- Major players like Hindustan Unilever Limited, ITC Limited, and Nestle India have been expanding their product portfolios and distribution networks to tap growing demand.
- The sector is characterized by low entry barriers, low debt levels, and high dividend payout ratios given limited
fmcg industry ppt- slideshare
points of fmcg ppt.
player's of fmcg sector
market shares of fmcg industry
groth in indian fmcg sector
branding strategies
pricing policies
conclusion
The document discusses the Fast Moving Consumer Goods (FMCG) sector in India. It notes that FMCG includes household care, personal care, food and beverages products that have quick turnover. The Indian FMCG sector is the 4th largest in the world and is growing rapidly, expected to reach $74 billion by 2018. Major players like HUL and ITC have large market shares. The future of the FMCG sector in India looks promising with rising incomes and large domestic market, but risks include regulatory changes and rural demand seasonality.
This document provides an industry profile of ITC Limited, an Indian conglomerate company operating in FMCG, hotels, packaging, paper, and IT industries. It details ITC's history, vision, strengths such as powerful brands and initiatives for farmers, weaknesses like reliance on tobacco revenues, opportunities in acquisitions and industry growth, and threats like regulations and competition. The profile compares ITC to similar companies Patanjali Ayurved and Hindustan Unilever Limited.
India FMCG Sector Report May 2014
For leading industry jobs, please visit http://iimjobs.com
India is likely to be the world's largest consumer market by 2030, according to a report by global consultancy Deloitte. The country’s retail market is projected to touch US$ 1.3 trillion by 2020, as per Mr KV Thomas, India’s Consumer Affairs Minister. With the online medium of retail gaining more and more acceptance, there is a tremendous growth opportunity for companies (international and domestic) in the retail and fast-moving consumer goods (FMCG) segment.
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1. [i]
PROJECT REPORT
FUNDAMENTAL ANALYSIS OF FMCG
SECTOR
Submitted By:
APURVA MAHESHWARI
2K18/MBA/904
Under the Guidance of:
Prof. Anurag Chaturvedi
UNIVERSITY SCHOOL- OF MANAGEMENT
& ENTREPRENEURSHIP
Bawana Road Delhi 110042
DELHI TECHNOLOGICAL UNIVERSITY
2. [ii]
CERTIFICATE
This is to certify that the project dissertation titled “FUNDAMENTAL ANALYSIS
OF FMCG SECTOR” is a bonafide work carried out by APURVA MAHESHWARI,
MBA final year student of University School of Management & Entrepreneurship,
Delhi Technological University in the partial fulfilment of the requirement for the award
of the Degree of Masters of Business Administration.
Date:
Sign of head (USME):
3. [iii]
DECLARATION
This to declare that I have completed the project titled “FUNDAMENTAL
ANALYSIS OF FMCG SECTOR” under the guidance of “Mr. Anurag Chaturvedi”
in the partial fulfillment of the requirement for the award of the degree of “Master in
Business Administration” in Business Analytics from University School of
Management & Entrepreneurship, Delhi Technological University, Delhi. This is my
original work and I have not submitted it earlier elsewhere.
NAME – APURVA MAHESHWARI
Roll no. 2K18/MBA/904
4. [iv]
ACKNOWLEDGEMENT
I offer my humble gratitude to my project mentor Mr. Anurag Chaturvedi from the
esteemed Management department of USME. The project report became possible under
your sheer support & guidance throughout the summer internship.
With the help of my guide, my training head & the learnings I did as part of my
internship, I present to you my report on the topic “Fundamental Analysis of FMCG
Sector in India”. I am also thankful to him for giving his suggestions and
encouragement throughout the project.
It gave immensely thankful to my family and friends for constantly motivating me to
complete the project within stipulated time frame and providing me an environment
which enhanced my knowledge necessary for the completion of the project.
APURVA MAHESHWARI
2K18/MBA/904
5. [v]
TABLE OF CONTENTS
Name of Content Page No.
1. Introduction
• Industry profile
• Organization profile
• Objectives of study
6-21
2. Literature Review 22-24
3. Research Methodology 25-29
4. Fundamental analysis of FMCG sector
• Introduction to case
• Data Collection & Techniques
• Data Analysis
• Findings
30-51
5. Bibliography 52-53
6. [vi]
1. INTRODUCTION
• Industry Profile
FMCG Industry in India is one of the quickest developing divisions in the Indian market
taking into account the Indian crowd. There're 3 essential areas inside the division –
food and refreshments which represent 19% of the portion, healthcare sector services
which represent 31% and family and individual consideration representing the
remaining portion.
It is the 4th biggest area in the market. The size of the sector was regarded at $10,020.0
billion in 2017 and is foreseen to reach $ 15,361.8 billion by 2025, having an
exacerbated yearly development pace of 5.4% from 2018 to 2025.
Quick moving items consist of things that are sold quickly and for the most part at a low
cost. Illustrations incorporate non-durable family products like packaged items,
refreshments, toiletries, OTC medications, and different consumables.
DIVISION COMPOSITION
This sector has basically three divisions describes as follows:-
Figure 1.1
7. [vii]
1. Healthcare:
These services have taken up probably the greatest division - both as far as pay is
concerned or the employability and addresses 31 percent of industry. Sector is spiraling
at the incredible and quick pace because of its fortifying inclusion, administrations and
expanding consumption by the both open segment players and the private part players.
2. Household & Personal Care
It is the undeniable part and records for 50 percent of the general piece of the pie. Hair
care takes to 23 percent comes following regarding piece of the overall industry. Beauty
care products, aromas, hair care, healthy skin, are the key sections of the segment.
Every one of these fragments shows their intriguing examples and development
structures.
3. Food & Beverages
This segment addresses 19% in sector. This segment includes processed natural
products & vegetables, dairy item, cereals, pastry kitchen items, snacks,
supplying crude chocolates, ice cream, tea/coffee/soft drinks etc.
KEY POINTS
• Changing lifestyles has been the important improvement drivers for the
FMCG sector. The urban part (has the income portion of 55%) is the
greatest supporter of the pay delivered by the FMCG division.
o Rural fragment represents 45% income share while the urban
portion represents income portion of 55% in the for the most part
generally speaking incomes recorded by FMCG area in India.
• The FMCG sector has seen good inflows of FDI of 14.7 billion USD, in
the midst of April 2000 to March 2019.
8. [viii]
SCOPE OF FMCG INDUSTRY IN INDIA
• Organizations in this sector have gone up against outrageous rivalry among
themselves over a long time which is unendingly growing. This is regularly
because of the expansion in per capita pay amidst various progressions in semi
urban & rural sector.
• The sector has changed its techniques and chosen for organized exhibiting of the
things to enter both the common and urban markets. The organizations are
contracting progressively people which have headed to an augmentation inside
the work prospects in this division.
• FMCG division in economy is one of the preeminent important sections in
economy.
• Henceforth, FMCG section is making huge business with extraordinary career
possibilities. Advancing, retail, bargains, organizations, and flexibly are the key
zones which produces most noteworthy scope in Industry.
9. [ix]
ATTRIBUTES OF FMCG MARKET
From the purchaser's perspective
• Frequent buying
• Less consideration
• Less expense
• Shorter timeframe of realistic usability
• Fast use of products.
From the advertiser's perspective
• Increased volumes
• Less margins
• Increased stock turnover
VARIABLES THAT SPEED UP THE DEVELOPMENT OF FMCG SECTOR
1. More significant compensation for rural households' use.
2. Propelled tastes and tendencies
3. Emphasis on research and development
4. Great Investments
5. Activities of and undertaken by government
6. Exchange of goods channels
The business is exceedingly serious because of the quality of global organizations, -
private organizations and disorderly division.
11. [xi]
• ORGANIZATIONS’ PROFILE
1) HINDUSTAN UNILIVER LIMITED (HUL)
Type Public
Industry FMCG-Consumer goods
Founded 1932
Headquarters Mumbai,India
Products Foods,beverages,personal care,cleaning
agents
Revenue Rs. 38,224 crores(2018-19)
Net income Rs. 6036 crores(2018-19)
Parent Unilever Plc(67%)
Table 1.1 – Overview of HUL
Hindustan Unilever Ltd. (HUL) is an Indian consumer goods organization situated in
Mumbai, Maharashtra.HUL's things consolidate food, refreshments, cleaning
authorities, singular consideration things, and water purifiers. It is controlled by Anglo-
Dutch organization Unilever having over 67% shareholding in HUL and is the holding
organization of HUL.
Organisation is having around 18k agents and has revenue of INR 38224 crores (2018-
19). HUL, a subsidiary of Unilever, one of the world's driving suppliers of
Nourishment, Domestic Care, Individual Care etc.
13. [xiii]
2) GODREJ CONSUMER PRODUCTS
Type Public
Industry FMCG-Consumer goods
Founded 2001
Headquarters Mumbai
Products Personal care products & cleaning agents
Revenue 1.5 bn USD (2019)
Net income US$160 million (2019)
Parent Godrej group
Table 1.2 – Overview of Godrej Consumers Products Ltd.
Godrej Customer Products Ltd (GCPL) is one of the driving FMCG
organizations in India. The organization has five thing segments explicitly
Family Bug splashes, Cleansers, Hair Colors, Fluid Cleansers and Air
Fresheners. The organization is among the greatest publicist of toiletries in the
country with driving brands, for example, Cinthol, Fairglow, and Godrej No 1.
Fairglow, India's first cleanser made displaying history as one of the principal
fruitful advancements.
BRAND PORTFOLIO
Fig-1.9
BUSINESS PERFORMANCE
Fig1.10
14. [xiv]
As on 30 Apr.’20
Fig-1.10
Fig- 1.11
Fig-1.12
Fig-1.13
15. [xv]
3) MARICO
Type Public
Industry FMCG-Consumer goods
Founded 1990
Headquarters Mumbai,India
Products Edible Oil, Hair Care, Skin Care, Healthy
Foods, etc
Revenue 1.0 billion USD(2019)
Net income INR 1,132 crores (2019)
Parent Marico
Table 1.3 – Overview of Marico Ltd.
MAJOR BRANDS
Fig-1.14
Fig-1.15
17. [xvii]
4) DABUR
Type Public
Industry FMCG-Consumer goods
Founded 1884
Headquarters Sahibabad, Ghaziabad, Uttar Pradesh,India
Products Health supplements, & Ayurvedic
medicines,Personal care ,Home care etc.
Revenue US$1.2 billion (2019)
Net income US$200 million (2019)
Parent Dabur
Table 1.4 – Overview of Dabur India Ltd.
BRAND PORTFOLIO
Fig-1.20
BUSINESS PERFORMANCE
Fig-1.21
19. [xix]
5) ITC
Type Public
Industry FMCG-Consumer goods,Conglomerate
Founded 1910
Headquarters Kolkata,West Bengal,India
Products Personal care, Foods,beverages, etc
Revenue US$7.3 billion (2019)
Net income US$1.8 billion (2019)
Parent Dabur
Table 1.5 – Overview of ITC Ltd.
BRAND PORTFOLIO
Fig-1.26
BUSINESS PERFORMANCE
Fig-1.27
20. [xx]
As on 30 Apr.,’20
Fig-1.28
Fig-1.29
Fig-1.30
Fig-1.31
21. [xxi]
• OBJECTIVES OF STUDY
Report has undertaken fundamental analysis of FMCG sector. The main objective of
this report is to find some good performing stocks for the investor so as to make good
portfolio. I am focussing on winning greatest benefits by analyzing patterns of the
industry & by doing fundamental analysis. Other goals are recorded underneath:
PRIMARY OBJECTIVES
• To gather information about industry & its importance in economy.
• Calculate the risk of the stocks.
• To discover out the few proportions & analyse them for the reason of
investment.
• To direct investor that in which stock is worth investing.
SECONDARY OBJECTIVES
• Selection the best stock amongst the five companies.
• To evaluate can this analysis alone determine good investments.
• To know about the FMCG sector, how it operates in economy, what does it cater
to the people etc.
22. [xxii]
2. LITERATURE REVIEW
This project report describes the Fundamental Analysis of FMCG sector . It aims
to target the companies with a certain selection criteria from the period from
2014-15 to 2018-19. The core objective of the report is to fulfil the requirement
of the MBA program as prescribe by USME, DTU.
Based on the market cap and positioning of the company in the market, five
companies are chosen on a certain criteria enlisted further to know which stock
is underperforming, outperforming or averagely performing with respect to the
benchmark index taken.
In case of company analysis, key profitability and liquidity ratios are taken so as
to simplify the compkex data into user friendly form for the investor. The
analysis points out certain areas where the top management can work upon to
bring up the revenue and down the costs for the respective companies.
In totality, five companies are selected and their data has been taken from
different sources so as to know and ascertain their stock performance. Alongside
ratio analysis, SWOT analysis, one wayANOVA,BMW model is also used to
analyse the performance.
All in all, there are three phases to the fundamental analysis:
• Looking into economic and sectoral environment & developments
• Intepreting the goods and bads of the industry
• Assessing company’s performance
23. [xxiii]
Beta analysis
Beta Analysis is basically the exploration or investigation of stocks’ return for the
explanation of various investments. Each monetary authority and financial institutions
needs progressively advantage on their venture. For this portion of advantage, the
financial specialist persistently attempts to pick right security and portfolio for the
investment purpose. As a rule term, the higher benefit is straightforwardly identified
with higher risk, there's a high positive correlation between the two. FMCG sector
assumes a significant role in the financial advancement of the nation.
SWOT Analysis
An industry refers to as the homogeneous mixture of various firms. Popularly, described
as the combination of organizations making reasonably relative and consumer things
that serve the equivalent expect of the basic arrangement of purchasers. The advantage
of the industry relies on advancement. These externalities rely upon the availabilities of
control and relationships between the industry and economy. In India, organizations like
Dabur, ITC, Marico, HUL and P&G are the predominant drivers of the FMCG section
supported by less rivalry.
Company Analysis-
Examination of the company is the strategy for recognizing the financial strengths and
deficiencies of the organization by truly setting up the connection between the things of
asset and liabilities report, p&l account and other cash related clarifications. The
principal successful instrument of money related or financial examination is ratio
investigation. The project has utilized the ratios analysis in company analysis section.
24. [xxiv]
THEORETICAL FRAMEWORK
The fundamental analysis fixates on ascertaining the security's fair worth and compares
it with the market cost to choose if the security is excessively esteemed(over-valued) or
underestimated (under-valued) according to market or genuinely priced(fairly priced).
By taking into account the monetary variables that sway the hypothesis dynamic, this
assessment can evaluate future patterns dependent on the company's or the market's
certified potential. I will perform key investigation on organizations.
The term basically implies the investigation of the money related prosperity of the fiscal
element rather than just its cost developments. Fundamental analysis is used most
consistently in the context of stocks, however, we are capable perform a key analysis on
any security, from the bond to the subsidiary. For all this, fundamental analysis is
persistently is implied in the context of stocks.
The principal investigation stresses on computing the security's fair worth and compares
it to the market cost to choose if the security is overstated, belittled, or genuinely
regarded. By thinking about the budgetary components that sway investment decision
making, this investigation can evaluate future patterns dependent on the market's real
potential. The term essentially insinuates the assessment of the financial well-being as
negated to just its cost advancements.
Government Initiatives
• Indian government has given100 per cent Foreign Direct Investment (FDI)
approval in the cash and carry section and 51 per cent FDI in multi-brand retail.
• The Government of India has drafted the new Consumer Protection Bill with a
special reference on broad instrument to guarantee basic, fast, available,
moderate, and auspicious delivery of products to buyers.
25. [xxv]
3. RESEARCH METHODOLOGY
Research methodology could be the means to methodically unravel the respective issue.
It is the depiction, clarification of different strategies of conduction of research. It
incorporates the different steps that are by & large taken up by the researcher
in examining his issue alongside the rationale.
CRITERIA FOR COMPANIES -:
• Sector companies must be listed in stock market (NIFTY or SENSEX)
• Five years’ data ranging from 2014-15 to 2018-19.
• Financial year-Apr to Mar
Companies that satisfy the above conditions are:
a) HUL
b) ITC
c) Dabur Ltd.
d) Godrej Consumers
e) Marico Limited
SOURCE OF DATA- The study is based on the secondary information. One of the
main source of data or information is the statements published by the companies.
Sources utilized in this study are:
• Companies’ AR (Annual reports)
• Different Sites
• Various reference Books
PERIOD OF STUDY
Period of study ranges from 2014-15 to 2018-19 i.e. five years.
TOOLS USED FOR ANALYSIS
1. Ratios – Profitability & Liquidity Ratios of the companies
2. ANOVA one-way testing
3. SWOT analysis
26. [xxvi]
• RATIOS :
A. PROFITABILITY RATIOS USED :
a) Net Profit Ratio: Net profit margin measures the
profits after tax or after tax profits with respect to
the net sales generated by company.
b) Return on Equity: To ascertain how much return
is to be fetched with respect to money invested in
the company, ROE is used.
c) Return on Assets (ROA) : How much return a company is
fetching with respect to its assets is determined by ROA.
27. [xxvii]
B. LIQUIDITY RATIOS USED:
a) Current ratio: How much short term or current assets are being
utilised by the businesses to meet the short term obligations is
determined by this ratio.
b) Quick Ratio/ Acid test ratio
How fast and quickly the quick assets can help in covering the
short term obligations is being determined by this ratio.
28. [xxviii]
• ANOVA TESTING:
One independent variable experiment is known as one way ANOVA.
This study has only one independent variable which is years taken from
2014-15 to 2018-19. ANOVA means Analysis of Variance, to set of
statistical techniques so as to for study the cause & effect relationship of
one or more factors. ANOVA is used when independent variables are of
nominal scale (categorical) & dependent variable is metric (continuous).
The variance between group are compared with the groups’ within
variance, so as to determine whether there the variables are significantly
different or not.
F Ratio- Division of SSb i.e. between sum of squares is done with SSw
i.e. within sum of squares to compute or calculate the value of F ratio.
MS- Popularly known as square of mean or mean squares. It helps in
determination of variance of the average or mean of SSb i.e. between sum
of squares and SSw i.e. within sum of squares
Df refers to as degrees of freedom. One has to be deducted from no.s of
groups to calculate df.
29. [xxix]
Hypothesis Study
• Null For Profitability ratios (H01) = No
significant difference in average
profitability performance amongst selected
companies.
• For Liquidity ratios (H02) = No
significant difference in average liquidity
performance amongst selected companies.
31. [xxxi]
SWOT ANALYSIS
A. STRENGTHS-
• Lower operational costs.
• Foreign Direct Investment is permitted.
• Recognized distribution systems in both urban & rural areas.
• Favourable Government & Foreign policies.
B. WEAKNESS
• The level of exports are generally low.
• Unrightfully made copy names of the known brands of
FMCG product decreased the scope in urban & semi-urban market.
• Lower scope of contributing in innovation as well as technology of small -
scale segments.
C. OPPORTUNITIES
• Large domestic market.
• Export potential
• Untapped rural markets.
• Spending on consumer goods is pretty high.
D. THREATS
• Since rural demand depends on monsoon, there is the possibility of slowdown in
demand.
• Tax & regulatory structure.
33. [xxxiii]
COMPANY ANALYSIS
I. PROFITABILITY RATIO ANALYSIS WITH ANOVA
a) Net Profit Ratio
NET PROFIT RATIO
Year HUL GODREJ ITC MARICO DABUR
2018-19 15.40 30.90 27.70 18.95 20.15
2017-18 14.66 19.00 27.62 13.89 19.17
2016-17 13.49 17.85 25.44 17.37 18.86
2015-16 11.95 15.37 26.72 14.18 16.33
2014-15 13.64 14.77 26.31 11.64 14.04
Table 4.1 – Net profit ratios of companies (2014-15 to 2018-19)
ANOVA
Source of Variation SS df MS F
F
critical
Between Groups 512.96 4 128.24 10.61 2.87
Within Groups 241.72 20 12.09
Total 754.68 24
Table 4.2- Anova Analysis of companies
Conclusion – From the ANOVA table, it can be analysed that F critical at
5% level of significance is 2.87 & F calculated is 10.61. When the F
calculated value is higher than F critical value, there’s a case of rejection of
null hypothesis. Thus, it means there is significant difference in NP ratios
of five companies during 2014-19.
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
HUL GODREJ ITC MARICO DABUR
Net
Profit
Margin
(%)
Companies
2018-19
2017-18
2016-17
2015-16
2014-15
34. [xxxiv]
b) Return on Equity (ROE)
RETURN ON EQUITY RATIO
Year HUL GODREJ ITC MARICO DABUR
2018-19 79.06 35.42 22.27 32.26 32.46
2017-18 74.02 21.54 21.83 23.61 25.36
2016-17 69.18 19.38 22.49 28.81 27.29
2015-16 65.88 19.34 29.94 27.01 32.71
2014-15 115.87 19.34 31.31 23.26 32.64
Table 4.3 – ROE ratios of companies (2014-15 to 2018-19)
ANOVA
Source of Variation SS df MS F
F
critical
Between Groups 11963.45 4 2990.86 29.54 2.87
Within Groups 2024.84 20 101.24
Total 13988.30 24
Table 4.4 Anova Analysis
Conclusion – From the ANOVA table, it can be analysed that F critical at
5% level of significance is 2.87 & F calculated is 29.54 When the F
calculated value is higher than F critical value, there’s a case of rejection of
null hypothesis. Thus, it means there is significant difference in ROE ratios
of five companies during 2014-19.
0
20
40
60
80
100
120
140
HUL GODREJ ITC MARICO DABUR
RETURN
ON
EQUITY
(%)
COMPANIES
2018-19
2017-18
2016-17
2015-16
2014-15
35. [xxxv]
c) Return on Assets Ratio
RETURN ON ASSETS RATIO
Year HUL GODREJ ITC MARICO DABUR
2018-19 35.27 26.33 45.64 24.39 22.05
2017-18 32.69 15.09 42.12 17.86 24.00
2016-17 29.99 13.75 37.33 22.39 20.77
2015-16 29.02 14.71 40.85 20.09 16.32
2014-15 17.22 13.29 38.28 16.87 13.30
Table 4.5– ROA ratios of companies (2014-15 to 2018-19)
ANOVA
Source of Variation SS df MS F
F
critical
Between Groups 1950.56 4 487.64 20.70 2.87
Within Groups 471.25 20 23.56
Total 2421.80 24
Table 4.6 – ANOVA analysis
Conclusion – From the ANOVA table, it can be analysed that F critical at
5% level of significance is 2.87 & F calculated is 20.7 When the F
calculated value is higher than F critical value, there’s a case of rejection of
null hypothesis. Thus, it means there is significant difference in ROA
ratios of five companies during 2014-19.
0
10
20
30
40
50
HUL GODREJ ITC MARICO DABUR
RETURN
ON
ASSETS
(%)
COMPANIES
2018-19
2017-18
2016-17
2015-16
2014-15
36. [xxxvi]
II. LIQUIDITY RATIO ANALYSIS WITH ANOVA
▪ Current Ratio
CURRENT RATIO
Year HUL GODREJ ITC MARICO DABUR
2018-19 1.00 1.12 1.80 2.08 0.92
2017-18 0.94 1.26 1.68 1.80 0.95
2016-17 0.82 1.17 1.94 1.66 0.83
2015-16 1.03 1.01 1.20 1.64 0.83
2014-15 0.75 0.89 1.45 1.94 0.89
Table 4.7 – Current ratios of companies (2014-15 to 2018-19)
ANOVA
Source of Variation SS df MS F
F
critical
Between Groups 3.68 4 0.92 29.03 2.87
Within Groups 0.63 20 0.03
Total 4.32 24
Table 4.8 – ANOVA Analysis
Conclusion – From the ANOVA table, it can be analysed that F critical at
5% level of significance is 2.87 & F calculated is 29.03. When the F
calculated value is higher than F critical value, there’s a case of rejection of
null hypothesis. Thus, it means there is significant difference in current
ratios of five companies during 2014-19.
0.00
0.50
1.00
1.50
2.00
2.50
HUL GODREJ ITC MARICO DABUR
CURRENT
RATIO
(times)
COMPANIES
2018-19
2017-18
2016-17
2015-16
2014-15
37. [xxxvii]
▪ Quick/Acid Test Ratio
QUICK RATIO
Year HUL GODREJ ITC MARICO DABUR
2018-19 0.73 0.74 1.16 1.21 0.56
2017-18 0.68 0.91 1.02 0.78 0.48
2016-17 0.51 0.80 1.06 0.67 0.42
2015-16 0.67 0.55 0.69 0.86 0.47
2014-15 0.47 0.57 0.87 0.87 0.54
Table 4.9 – Quick ratios of companies (2014-15 to 2018-19)
ANOVA
Source of Variation SS df MS F
F
critical
Between Groups 0.72 4 0.18 7.91 2.87
Within Groups 0.46 20 0.02
Total 1.18 24
Table 4.10 – ANOVA Analysis
Conclusion – From the ANOVA table, it can be analysed that F critical at 5% level of
significance is 2.87 & F calculated is 7.91. When the F calculated value is higher than F
critical value, there’s a case of rejection of null hypothesis. Thus, it means there is
significant difference in quick ratios of five companies during 2014-19.
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
HUL GODREJ ITC MARICO DABUR
QUICK
RATIO
COMPANIES
2018-19
2017-18
2016-17
2015-16
2014-15
40. [xl]
Conclusion
Taking reference with respect to above table, we can clearly see that risk factor is highest in year 2014-15 i.e. HUL stock is 24% more volatile than the
market whereas it is lowest in year 2015-16.i.e. 64% less volatile than the market. Beta is the measure of market risk. The covariance between market return
& stock return has to be divided by variance of market return to compute the beta of stock.
0
0.0005
0.001
0.0015
0.002
0.0025
0.003
0
0.2
0.4
0.6
0.8
1
1.2
1.4
2014-15 2015-16 2016-17 2017-18 2018-19
Year wise movement
Variance
(NIFTY Returns)
Covariance Beta
42. [xlii]
Conclusion
Taking reference with respect to above table, we can clearly see that risk factor is highest in year 2018-19 i.e. HUL stock is 33% more volatile than the
market whereas it is lowest in year 2017-18 i.e. 57% less volatile than the market. Beta is the measure of market risk. The covariance between market return
& stock return has to be divided by variance of market return to compute the beta of stock
0
0.0005
0.001
0.0015
0.002
0.0025
0.003
0
0.2
0.4
0.6
0.8
1
1.2
1.4
2014-15 2015-16 2016-17 2017-18 2018-19
Year wise movement
Variance(NIFTY Returns) Covariance Beta
44. [xliv]
Conclusion
Taking reference with respect to above table, we can clearly see that risk factor is highest in year 2016-17 i.e. ITC stock is 13% more volatile than the
market whereas it is lowest in year 2015-16 having negative beta which means moving in opposite direction with that of market. Beta is the measure of
market risk. The covariance between market return & stock return has to be divided by variance of market return to compute the beta of stock.
-0.0015
-0.001
-0.0005
0
0.0005
0.001
0.0015
0.002
0.0025
0.003
-0.6
-0.4
-0.2
0
0.2
0.4
0.6
0.8
1
1.2
1.4
2014-15 2015-16 2016-17 2017-18 2018-19
Year wise movement
Variance(NIFTY Returns) Covariance Beta
46. [xlvi]
Conclusion
Taking reference with respect to above table, we can clearly see that risk factor is highest in year 2016-17 i.e. MARICO’s stock is 39% more volatile than
the market whereas it is lowest in year 2015-16 having negative beta which means moving in opposite direction with that of market. Beta is the measure of
market risk. The covariance between market return & stock return has to be divided by variance of market return to compute the beta of stock
-0.006
-0.005
-0.004
-0.003
-0.002
-0.001
0
0.001
0.002
0.003
-2.5
-2
-1.5
-1
-0.5
0
0.5
1
1.5
2
2014-15 2015-16 2016-17 2017-18 2018-19
Year wise movement
Variance(NIFTY Returns) Covariance Beta
48. [xlviii]
Conclusion
Taking reference with respect to above table, we can clearly see that risk factor is highest in year 2018-19 i.e. DABUR’s stock is 16% less volatile than the
market whereas it is lowest in year 2016-17 where stock is 58% less volatile than market. Beta is the measure of market risk. The covariance between
market return & stock return has to be divided by variance of market return to compute the beta of stock
0
0.0005
0.001
0.0015
0.002
0.0025
0.003
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
2014-15 2015-16 2016-17 2017-18 2018-19
Year wise movement
Variance(NIFTY Returns) Covariance Beta
49. [xlix]
CORRELATION MATRIX
AVERAGE MARKET RETURNS
Years HUL GODREJ ITC MARICO DABUR NIFTY
2014-15 4.48% 2.83% 0.11% 6.28% 3.88% 2.25%
2015-16 0.49% 3.00% 2.05% 6.08% 0.13% -0.39%
2016-17 0.69% 2.45% 2.47% 1.47% 0.21% 1.47%
2017-18 3.55% 2.42% -0.45% 0.70% 1.41% 0.83%
2018-19 1.37% -0.09% 0.83% 0.70% 1.29% 0.81%
Table-4.16 Average Market Returns of companies (2014-15 to 2018-19)
In the above table, average returns of HUL, Godrej, ITC, Marico & Dabur is computed using mean for
years ranging from 2014-15 to 2018-19.Market returns of NIFTY are also computed on an average.
CORRELATION MATRIX
CORREL B/W NIFTY HUL
GODREJ
CONSUMERS
ITC MARICO DABUR
NIFTY 1 0.63699 0.03853 -0.32991 -0.00415 0.73333
HUL 0.636993 1 0.20278 -0.88063 0.16056 0.89373
GODREJ
CONSUMERS
0.038527
0.20278 1 0.11560 0.61414 0.06298
ITC -0.329909
-
0.88063 0.11560 1 0.12488
-
0.70182
MARICO -0.004149 0.16056 0.61414 0.12487963 1 0.35928
DABUR 0.733326 0.89373 0.06298 -0.70182 0.35928 1
Table-4.17 Correlation matrix
ITC & Marico are negatively correlated with the market returns (on an average) during the period of
study i.e. from 2014-15 to 2018-19 whereas HUL & Dabur are strongly correlated with market returns.
Godrej’s stock is very weakly correlated with market.
• When market returns are increasing, HUL & Dabur’s returns are also increasing & vice-versa.
• Both ITC & Marico’s stocks are negatively correlated with the market on an average that means
when market is up, stock is down & vice versa.
• Godrej Consumers’ stock is weakly positive correlated with market that means it slowly moves in
relation to market.
50. [l]
BMW MODEL (BEST, MODERATE & WORST MODEL)
AVERAGE OF FUNDAMENTAL RATIOS
RATIOS HUL
GODREJ
CONSUMERS
ITC MARICO DABUR
Operating Profit Margin(%) 19.60 23.04 37.72 16.99 20.23
PBIT Margin(%) 18.10 21.64 33.31 15.01 17.98
Gross Profit(GP) Margin(%) 18.41 21.93 34.97 15.66 18.74
Cash Profit (CP) Margin(%) 14.99 20.37 27.92 16.22 18.56
Net Profit (NP) (%) 14.47 19.58 26.76 15.21 17.71
Adjusted NP (%) 14.22 19.31 25.49 14.56 16.99
ROCE(%) 111.61 27.24 37.92 34.18 36.83
Return On Net Worth(%) 80.80 23.04 25.57 26.99 30.09
Adjusted Return on Net Worth(%) 77.36 22.99 25.41 27.67 30.36
Current Ratio 0.91 0.86 1.61 1.82 0.88
Quick/Acid Test Ratio 0.61 0.48 0.96 0.88 0.49
Inventory Turnover Ratio 14.23 9.28 6.35 5.13 8.99
Debtors Turnover Ratio 32.91 23.14 18.75 24.80 15.87
Investments Turnover Ratio 14.23 7.66 6.35 5.13 8.99
Fixed Assets Turnover Ratio 7.63 8.07 2.03 7.38 4.17
Total Assets Turnover Ratio 5.79 1.47 0.98 1.74 1.66
Asset Turnover Ratio 6.06 1.24 1.02 1.80 1.78
Table-4.18 Average of fundamental ratios of companies feom 2014-15 to 2018-19
51. [li]
WEIGHTAGE OF FUNDAMENTAL RATIOS
RATIOS HUL
GODREJ
CONSUMERS
ITC MARICO DABUR
Operating Profit Margin (%) 2 4 5 1 3
Profit Before Interest & Tax Margin
(%)
3 4 5 1 2
Gross Profit Margin (%) 3 4 5 1 2
Cash Profit Margin (%) 1 4 5 2 3
Net Profit Margin (%) 1 4 5 2 3
Adjusted Net Profit Margin (%) 1 4 5 2 3
Return On Capital Employed (%) 5 1 4 2 3
Return On Net Worth (%) 5 1 2 3 4
Adjusted Return on Net Worth (%) 5 1 2 3 4
Current Ratio 3 1 4 5 2
Quick Ratio 3 1 5 4 2
Inventory Turnover Ratio 5 4 2 1 3
Debtors Turnover Ratio 5 3 2 4 1
Investments Turnover Ratio 5 3 2 1 4
Fixed Assets Turnover Ratio 4 5 1 3 2
Total Assets Turnover Ratio 5 2 1 4 3
Asset Turnover Ratio 5 2 1 4 3
TOTAL 61 48 56 43 47
RANK 1 3 2 5 4
Table-4.19 Weightage of Fundamental ratios
INTEPRETATION (AS PER RATIOS):
➢ The weights have been assigned in the table as per the performance of each ratio. Finally, weights are
summed upon & rank is computed based on the total weights secured by the top FMCG prominent
companies.
➢ From the table we can conclude that :
i. HUL secured the highest rank.
ii. MARICO has the least rank.
iii. ITC, Godrej & Dabur also are having decent ranks.
iv. Thus, best performing stock amongst these five companies is HUL & worst performing stock as
per ratios is MARICO.
52. [lii]
5. BIBLIOGRAPHY
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